Professional Documents
Culture Documents
Conceptual Framework
- It is a bit like a recipe or a blueprint.
- A set of coherent ideas to make it easy to communicate to others
- An organized way of thinking about how and why a project takes place and about how we
understand its activities
- Overview of ideas and practices or a set of assumptions, values, an definitions
Theoretical Framework
- The connection between a theory and the problem
- Serves as a basis as to how the study will be investigated
- Involves the application of the theory, principle or model, to offer an explanation of an event, or
shed some light on a particular phenomenon or research problem.
- The theoretical framework may be further explained and illustrated in concrete terms using a
conceptual framework.
- Theoretical framework introduces and describes the theory that explains why the research
problem under study exists (Swanson, 2013).
Example Theory:
Self-Perception Theory ( Bem, 1972) in Myes, 1983)
“When one is unsure of his / her attitude, he/she infers it back by looking at behavior and the
circumstances under which it occurs. When a person’s attitude is weak, he/she simply observes
his/her behavior and its circumstances and simply infers what is his/her attitude will be.
o The theory suggests that man’s attitude is influenced by his actions. A child abuser may tend
to have an indifferent attitude towards children.
MEASUREMENT
Measurement
- Allows us to delineate fine differences between people in terms of the characteristic in
question.
- Gives us a consistent device or yardstick for making distinctions.
- Measure should generate consistent results, other than those that occur as a result of natural
changes.
- Provides the basis for more precise estimates of the degree of relationship between concepts.
Example:
Is there a significant mean difference on the weight increment of Eucheuma (Seaweed)
cultured in municipal waters of Estancia, Iloilo, Philippines?
Levels of Measurement:
Nominal level of measurement
- Identifies variables whose values have no mathematical interpretation; they vary in kind
or quality, but not in amount.
- No order implied in the attributes of the nominal variable.
Example:
A. Variable: Gender has two attributes (categories or qualities) – MALE & FEMALE
Indication:
1 – MALE The numbers simply
2 – FEMALE represent a category
B. Attributes: Hair Color: brown, blond, black, sandy, blond, strawberry blond, red
head, light brown, and dark brown (no order)
Ordinal level of measurement
- At this level, the numbers assigned to cases specify only the order of cases, permitting
greater than and less than distinctions.
- Ordinal measures are variables with attributes that can be logically rank-ordered.
Example:
Level of education
- Some high school
- High school
- Some college
- College graduate
- Post – graduate
Under the ordinal level of measurement, the distance between categories does not
matter; what matter is that you can rank-order the categories (Babbie,2010,p.36)
Example:
Temperature and IQ tests.
Ratio level of measurement
- Represents fixed measuring units and an absolute zero point (zero means absolutely no
amount of whatever the variable indicates).
Example:
A. Scores on an achievement test (how many points out of 10) can have a score of
zero, indicating a total lack of skills and knowledge on the topic
Rating scales
- Also known as level of measurement (Bhattacherjee, 2012)
- Used to capture a respondent’s reactions or responses to a given item in the scale.
Example:
- Yes/No, True/False and so on.
- Male/Female (gender)
- Full-time/part-time (employment status)
Likert Scale
- Designed by Rensis Likert
- Are simply worded statements to which respondents can indicate their extent of
agreement or disagreement on a five-or-seven-point scale ranging from “strongly agree”
to “strongly disagree”.
Semantic differential Scale
- Composite or multi item scale.
- Respondents are typically asked to indicate their opinions or feelings toward a single
statement using different pairs of adjectives framed as polar opposites or two extremes.
- Semantic differential scales are used in social sciences research as an excellent
technique for measuring people’s attitude or feelings toward events, objects, or
behaviors (Bhattacherjee, 2012).
Guttman Scale
- A composite or multi item scale designed by Louis Guttman.
- Uses series of items arranged in increasing order of intensity of the concept of interest,
from least intense to most intense.
- Each item in the series has a weight which varies with the intensity of that item.
SAMPLING PROBABILITY
Sampling
- is the statistical process of selecting a subset (called a sample) of a population for interest for
purposes of making observations and statistical inferences about that population
Population
- is the group you want to generalize to
Sample
- refers to the actual units selected for observation (Bhattacherjee (2012, p. 65).
“Since it is impossible to study entire populations due to feasibility and cost concerns, it becomes necessary to
select a representative sample from the population of interest for observation and analysis. Quantitative
research sampling is based only on random sampling.”
Random sampling
- is defined as that method of drawing a portion (sample) of a population so that all possible
samples of a fixed size have the same probability of being selected
3. Choosing a sample from the sampling frame using a well-defined sampling technique
- There are two broad types of sampling techniques
Probability (random) sampling
Nonprobability sampling
- Probability sampling is a must if the study aims at the generalizability of results
Probability sampling
- Is a technique in which ever unit in the population has a chance of being selected in the
sample, and this chance can be accurately determined
“Sampling statistics thus produced, such as a sample mean or standard deviation, are unbiased estimates of
population parameters as long as the sampled units are weighted according to their probability of selection.”
Data Collection
- The process of gathering and measuring information on targeted variables in an established
systematic fashion.
- it is important because it is one way to come up with answers, which come in the form of
useful information, converted from data.
Quantitative Surveys
- Methods emphasize objective measurements and the statistical, mathematical, or numerical
analysis of data.
- It has two types which is the questionnaire and the interview survey.
Questionnaires
- A research instrument consisting of a series of questions and other prompts for the purpose of
gathering information from respondents.
- They are often designed for statistical analysis of the responses
Interview Survey
- A survey method that is utilized when a specific target population is involved.
- The purpose of conducting a personal interview survey is to explore the responses of the
people to gather more and deeper information.
Quantitative Observation
- Data may be collected through systematic observation by, say counting the number of users
present and currently accessing services in a specific area.
- it mostly involves using the senses and keen observation skills to get data about the “what”,
and not really about the “why” and “how”.
Official Statistics
- The use and analysis of official statistics for purposes of social research is another alternative
to collecting data.
- They can be classified as a form of unobtrusive measure/method.
Content Analysis
- It is a method by which some observable contents, such as texts, images, objects, etc. are
transferred through coding into a measurable and verifiable form.
- The process of conducting a content analysis follows the general research process of
quantitative inquiries.