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  • Questionnaire (Filled)

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    mayur0072007
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    The document is a questionnaire for an MBA marketing project studying factors affecting online shopping satisfaction and loyalty. It collects information on a respondent's demographics, preferred websites, and level of agreement with statements regarding the technology acceptance, quality, holdup costs, satisfaction, trust, and loyalty associated with their preferred shopping websites. The respondent is asked to indicate their level of agreement with 21 statements on a 5-point scale.

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    The document is a questionnaire for an MBA marketing project studying factors affecting online shopping satisfaction and loyalty. It collects information on a respondent's demographics, preferred websites, and level of agreement with statements regarding the technology acceptance, quality, holdup costs, satisfaction, trust, and loyalty associated with their preferred shopping websites. The respondent is asked to indicate their level of agreement with 21 statements on a 5-point scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    143 views3 pages

    Questionnaire (Filled)

    Uploaded by

    mayur0072007
    The document is a questionnaire for an MBA marketing project studying factors affecting online shopping satisfaction and loyalty. It collects information on a respondent's demographics, preferred websites, and level of agreement with statements regarding the technology acceptance, quality, holdup costs, satisfaction, trust, and loyalty associated with their preferred shopping websites. The respondent is asked to indicate their level of agreement with 21 statements on a 5-point scale.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    QUESTIONNAIRE

    Dear Sir/Madam,
    As a part of our MBA(Marketing) curriulum from CPIMR,Ahmedabad, we have undertaken a
    grand project for knowing factors affecting satisfaction and loyalty in online shopping. To know
    your views regarding your preferred website(s), please spend your valuable time for responding
    to the following questions:

    Name: Gulshan Jagdish Nirmal Gender: Male


    Age: 26 years Occupation: IT Consultant Education: BCA
    E-mail: rachit.nirmal@gmail.com
    Contact no.: 9276855358
    Website used: (1) www.ebay.in Duration: 2 years
    (2) www.shopping.indiatimes.com Duration: 1 year
    (3)

    Technology acceptance factors


    1. I feel that the browse function in the shopping website can increase my shopping
    efficiency
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    2. I feel that the credit function in the shopping website can raise my shopping efficiency
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    3. I feel that the operations of the shopping website are easy to understand and convenient
    to use
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    4. I feel that the shopping website saves me a lot of other related shopping time
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    Website service quality

    5. When I shop again, the same shopping website personnel or records would remember
    my related consumption habits
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    6. I am confident in buying products from the shopping website


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    7. I feel secure in buying products from the shopping website


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    8. I trust that the shopping website can provide appropriate service to me


    Strongly Agree Agree Neutral Disagree Strongly Disagree
    Specific holdup cost

    9. In order to understand how to use the shopping website, I have already spent time and
    effort to learn
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    10. I use this shopping website because I am already used to it


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    11. If I give up this shopping website and use another one, I need to spend more time and
    effort learning afresh
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    12. I have spent much time and energy to confirm that this shopping website fits with my
    needs and preferences
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    Customer e-satisfaction

    13. I am satisfied with this shopping website’s related business process


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    14. I like the content and layout of this shopping website


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    15. Holistically speaking, I am satisfied with this shopping website’s service level
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    Trust

    16. This Website is trustworthy.


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    17. This Website is one that keeps promises and commitments.


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    18. I trust this Website because they keep my best interests in mind

    Strongly Agree Agree Neutral Disagree Strongly Disagree

    Customer e-loyalty

    19. I will promote this shopping website to my close friends


    Strongly Agree Agree Neutral Disagree Strongly Disagree

    20. In thinking about internet shopping, I first think about this shopping website
    Strongly Agree Agree Neutral Disagree Strongly Disagree

    21. I can hardly consider changing to other shopping websites


    Strongly Agree Agree Neutral Disagree Strongly Disagree
    22. In future years, I would still often purchase from this shopping website
    Strongly Agree Agree Neutral Disagree Strongly Disagree

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