Professional Documents
Culture Documents
Winning
Competition
With US
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www.qasaconsulting.com
Contents:
4 Qasa
Strategic Consulting
5 About Qasa
Strategic Consulting
6 Our Consulting Approach
6 Consultant
7 History
7 Client
8 Services
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QASA
Strategic Consulting
Qasa Consulting is a consulting firm with international standards
offering three unique distinctive services: Research, Strategic Consulting, and
also Business and Marketing Support Services.
Qasa Strategic Consulting consists of a group of market research and marketing consulting
professionals striving to be the added value provider of strategic market-based consulting services,
facilitating our clients’ goals for success in today’s fierce market competition.
Our clients have benefited from our customized client oriented services:
State of the art research approach with proven accurate and
diverse data collection supported by quality assurance systems.
Working in partnership with clients to gain an understanding
of dynamics and uniqueness of the company.
Strategic analysis from the eyes of our client with a concise overview.
Actionable recommendations to address the heart of the problems.
Facilitate clients with skilled and experienced field support teams
for strategic implementation programs.
Qasa Strategic Consulting partners with clients in All projects are treated with
various industries to identify market opportunities, adherent confidentiality of client
address their most critical challenges, helping transform information (Non Disclosure
opportunities into business development actions. Agreement). Our purposes are not
misrepresented in obtaining
Our appoach is customized, combining an in depth intelligence and information.
insight of the companies and markets dynamics. We convey promises we can deliver.
This ensures that our clients achieve sustainable We invest meticulous reviews in
competitive advantages that secure continuous results. considering our actions and ask
whether we can defend them
We aim to be a partner for our clients to win openly throughout time.
the market competition; for this reason,
we are committed to: We provide deliverables to clients
that are of the highest quality by
Creating competitive advantage through unique our standards as well as those of our
solutions clients, striving to exceed them.
Building capabilities and mobilizing organizational We do not compromise our
strengths and opportunities intellectual integrity for special
Driving a sustainable impact interests.
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OUR CONSULTING CONSULTANT
EXPERIENCED TALENTS WITH DIVERSE
APPROACH BACKGROUNDS
INDUSTRY/MARKET EXPERTISE COMBINED
WITH CLIENT PARTNERSHIPS Qasa consists of multi industry talents with diverse
education backgrounds from basic sciences such as
Qasa embraces solid market and functional expertise to statistics, mathematics up to economics, geography,
the challenges our clients face, we have developed unique, demography, business, IT, and Marketing.
practical, and proven approaches to help simplify
complecity of our clients market issues. This applies in Prior to Qasa, most of our team worked with renowned
research, consulting as well as in our business and multinational corporations, predominantly in sales,
marketing support recommendations. marketing, supply chain, production, and customers care
areas. also In addition, many have also spent years of
In research, we have established a world-class standard working experience with world-class business consulting
system of data collection and prompt field networks and research agencies.
throughout the country to ensure high quality outputs and
cover nation-wide markets. Through experience, Qasa has Our teams at Qasa have worked for various Fast Moving
also developed analytical tools and modelings to simplify Consumer Goods companies such as Coca-Cola,
relationships amongst variables in order to get a clear British American Tobacco, LG and Indosat. Equipped with
insight of market dynamics. solid background in prominent firms such as Coopers &
Lybrand, enhanced by experience in the Australian Trade
In all of our services, we work in depth with our clients Commission as well. Qasa brought these diverse talents
offerring tailor made solutions yielding the greatest into projects using what we call the Qasa approach and
competitive advantage and value for our clients, and methodology, which continously evolves, based on in
recommend the organization to act and to drive tangible depth and sound market/industry knowledge and
bottom-line results. experience.
CLIENT
FIRMS THAT WANT TO PENETRATE AND
EXPAND THE INDONESIAN MARKET
Our clients are multinational corporations, large local
businesses, nonprofit organizations, and government
agencies. We strive to develop long-term partnerships
with all of our clients. They are expanding their
businesses and seeking market advice in order to:
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SERVICES
Qasa’s abundant and diverse wealth of knowledge covers major industries and their most crucial
business issues. Our broad range of expertise and clean-slate approach to finding solutions has led
us to develop new ideas that quickly become a standard and benchmark of success. Our objective is
not simply to apply best practices, but to invent it. We think creatively and partner with our clients
to solve their toughest or simplest challenges.
Quality Data
I. RESEARCH SERVICES Collection
and Processing
Retail Research
Shopper
Behavior
Study
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In QASA, we believe that winning retail/channel A. Retail Research Product
strategy are results of ‘prerequisite’ understanding. As
highlighted in the above model, we initiate the process by To make sound marketing decisions, it is essential our
Channel Segmentation Study – to properly segment the clients have accurate and timely information pertaining to
channels based on solid underlying factors. factors influencing their sales/marketing initiatives. In this
light, we have developed a series of products that assist
The result of this study will then feed into Channel Power and provide various key information/insights to suffice our
Dynamics Study. In this study, we will identify factors con- client’s needs:
tributing (and to what degree it’s effect) to the sales per-
formance of your product in specific type of channels. 1.Qasa Store Audit solution provides sales related
information, based on information obtained and
Ideally, the result of this study should then be combined solicitation at retail point-of-sale.
with the result of Shopper Behavior Study – which will 2.Qasa Retail/Channel Segmentation Mapping the
portray consumer purchase behavior within a given channel/retail landscape.
channel. With these understandings, our clients are 3.Qasa Channel Power Dynamics, information on key
equipped to make better marketing/sales resource performance indicators and the degree of influence in
allocations according to each channel’s characteristic and sales output in each specific channel type.
dynamics to generate favorable and sustainable business 4.Qasa Shopper Behavior, consumer purchase behavior at
results. the retail point-of-sale.
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SERVICES
STORES/ ELEMENTS
OUTLETS
POP
Product Visibility
Sales & Trade Promotion
Distribution Marketing
Strategy Strategy Endorsement
PRODUCERS CONSUMERS
Marketing
Strategy
We have done various tailor-made researches, just to name a few: Price survey,
Pre & Post activation sales impact, Sales and Distribution Drivers, Retail census,
etc. Our experienced team will start the process by discussing with clients on
their specific business issues and their request for information/insights/
intelligence (3 i). Therefore, the research output will be very much aligned with
our clients’ expectation.
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II. COMPETITOR ANALYSIS
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SERVICES
Consumer Research
Shariah Research
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Social Research
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SERVICES
III. CONSULTING SERVICES
Qasa’s SBS can help your company make smarter business decisions by
identifying key data based on your specific needs. By gaining greater insight
into the needs, wants aspirations and composition of your target audience and
your competition and implement more successful marketing solutions. Qasa’s
SBS can give you a multi-dimensional view of vital factors that can affect your
company’s position in the marketplace.
The Challenges
Therefore, we offer our clients a fully fledged “Market Facilitating industry/Firm business mission exploring
Assessment Service”. However, there is one thing that opportunities/ selecting potential partners
makes Qasa services a bit different from that of other Providing assistance in obtaining
marketing research firms. It is the SPEED. Because Qasa License and permits
deeply believes in “actions” and we believe sometimes Trade promotion support
“first to market” is more effective in business than “perfect Trade/Industry Representative support
plans”, we offer our clients a set of “Quick Market
Assessment Service” which compile data within a very Sales and Marketing Support:
a short time span.
New Strategic Account Development
B.3. Business Match Making New channel sales and marketing support
The objective of the service is to establish sustainable and Market testing
profitable business ventures between Foreign/Local Product launch support
investors and local companies. Store tracking support
The most common form of partnerships involves:
Joint Ventures
Outsourcing
License production
Long term project co-operation
Market collaboration / development
Distribution Partnership
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Winning
Competition
With US
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PT. QASA Strategic Consulting
Jl. Prapanca Raya No.113,
Kebayoran Baru, Jakarta Selatan 12160,
Indonesia
Ph : +62 21 721 0225 (Hunting),
+62 21 725 0927
Fax: +62 21 721 0369
info@qasaconsulting.com
www.qasaconsulting.com