I.

EXECUTIVE SUMMARY

II. THE BUSINESS

A. Industry Analysis

i. International Profile

*The business is newly established and has no National

Profile yet.

ii. National Profile

*The business is newly established and has no International

Profile yet.

iii. Local Profile

*Defense Gaming (DG) is an internet cafe dedicated mostly

for “gamers” of latest online games (Research purposes will

still be available as well as other educational matters). DG

will be established and expected to operate in 2018. Mr. Carl

Michael Jandic together with Mr. George Abajar will be the

people behind the operation of the business establishment.

DG provides high end computers to support the

requirements of different latest online games as well as top

of the line gaming peripherals. The very first DG internet

cafe branch will be located at Pendatun Ave., General

Santos City.
 iv. General Assessment

*DG internet cafe welcomes all gamers and gaming enthusiast of

all ages.

v. The Business Potential

Due to the location of the establishment, it will be very easy

for potential customers to go to the cafe. Also, there are

schools near DG’s location which makes it the “first option”

of the potential customers. Although DG has local

competitors with more knowledge and experience about the

business, it will have edge over the others because of the

people’s “quality over price” mindset. Some establishments

offering the same services may charge lower but the quality

of the services provided not good, the customers will not be

satisfied.

B. The Company

i. Company Name

Jandic-Abajar Gaming Centre Partnership

ii. Company Vision and Mission

Vision

 To be a centre of gaming activities in Southern

Mindanao.
 Mission

 To provide quality service to improve gaming experience.

 To maintain the quality of the services offered.

iii. Company’s Objective

 To provide quality services for the customers.

 To provide gaming environment for gamers.

 To improve the gaming experience of the customers.

 To give the customers what they deserve.

iv. SWOT Analysis

Strength

Our strength lies in the location of the area. Also, the quality

of hardwares used is high.

Weakness

The fact that we will be using top of the line components in

DG internet cafe, we will charge prices higher compared to

other establishments.

Opportunities

There will be many opportunities out there for us related to

this kind of business. Customer feedbacks will be carefully

analyzed to provide better service.

 Threat

The threat that most start-up companies like us is popularity.

We will be competing against those establishments which are

operation for a long period of time. But it will be a matter of time

to overcome this problem.

v. Location

Pendatun Ave. General Santos City

vi. Form of Business Organization

Partnership

C. The Product/Service

i. Branch Name

DG Internet Cafe

ii. Product Feature/ Uniqueness of the product/ Service

DG is unique from other establishments because it is a gaming

environment and the priority will be the customers’ satisfaction.

The owners are very meticulous when it comes to customer

 satisfaction and feedbacks in order to give a better service

possible.

iii. Product Quality

DG Internet Cafe provides the top of the line gaming

components for the customers to enjoy their gaming experience.

iv. Product Packaging and Labeling

Our business focuses on providing services to the customers

where packaging and labeling are not present.