MATRIX OF STRENGTHS OPPORTUNITIES WEAKNESSES THREATS

(SWOT)

For D'Alessio (2008) "this matrix is one of the most interesting because of the intuitive
qualities it demands from analysts, and it is possibly the most important and known
one. It requires a conscientious thought to generate strategies in the four quadrants of
the matrix, these are: strengths and opportunities (SO), weaknesses and opportunities
(WO), strengths and threats (ST), and weaknesses and threats (WT).

The SWOT analysis is used to identify and analyze the strengths and weaknesses of
the organization or program, as well as the opportunities and threats revealed by the
information obtained from the external context.

At first approach it would be:

POSITIVE NEGATIVES

Internal Strengths Weaknesses

External Opportunities Threats

This analysis establishes the strategic diagnosis and its objective consists of
specifying, in a graph or a table, the strengths and weaknesses of the program, with
external threats and opportunities, in coherence with the logic that the strategy must
achieve an adequate adjustment between its internal capacity and its external
competitive position. The important thing is to think about what it is necessary to look
for to identify and measure the strengths and weaknesses, the opportunities and the
threats of the project, key issues that are compiled and analyzed graphically. The
internal strengths and weaknesses are of vital importance, since they allow us to
understand the viability of the project in the concrete environment in which it has to be
carried out. A first step, therefore, is to analyze the environment in which the project is
immersed. It is then necessary to determine the variables or critical success factors
appropriate to use. Once the variables or critical factors are determined, a process of
benchmarking or comparative analyzes with other projects or programs. This process
will allow to identify new opportunities. Finally, a chart is established that includes the
possible strategies to adopt. This graph is carried out from the elaboration of a 2x2
matrix that includes the formulation of the most convenient strategies.
Then we will give a clear example of this matrix applied to the company CinePlane
 STRENGTHS: WEAKNESSES:
Stable economy due to the sustained Inadequate use of systems. (W1)
growth of its sales. (S1) High levels of indebtedness. (W2)
Solid participation in the market. (S2) Delay in advertising design. (W3)
SWOT Good location of its rooms in the capital as Mishandling of client affiliations. (W4)
in Provinces. (S3) Weak software quality control process.
High level of staff performance. (S4) (W5)
The company has a long-term strategic and
commercial alliance with the Intercorp
Group, through which it has the first option
of securing locations for its cinema
complexes. (S5)
OPPORTUNITIES: OFFENSIVE STRATEGIES REORIENTATION STRATEGIES
Greater population with preferences for BY OBTAINING A SUSTAINABLE STABLE BY HAVING A GREATER PERCENTAGE
movies. (O1) ECONOMY OF OUR SALES AND A SOLID OF INCOME BY REGION AND A
Higher percentage of income per region PARTICIPATION IN THE MARKET, THE REDUCTION OF THE ENRGIA
and group of consumers. (O2) OPPORTUNITY OF A GREATER CONSUMPTION THROUGH LED
The growth of 3D technology and the PERCENTAGE OF INCOME PER REGION LIGHTING WOULD OBTAIN A BETTER
latest generation screens. (O3) AND CONSUMERS GROUP COULD BE DEVELOPMENT OF MARKET FOR THE
Contribution to the non-contamination USED, AS THE TECHNOLOGY GROWTH COMPANY AT THE INTERNATIONAL
of the environment, because it does not MAY ALSO BE USED. LEVEL.
use inputs that go against it. (O4) BEING: S1, S2, S3, O3 BEING: W1, W2, O2, O5
Reduction of energy consumption
through LED lighting. (O5)

THREATS: DEFENSIVE STRATEGIES SURVIVAL STRATEGIES

Diversity of movie theaters nationwide. LONG-TERM PARTNERSHIPS WITH REDUCE THE RESIGNATION OF KEY
(A1) IMPORTANT COMPANIES FOR IMPROVING PERSONNEL AND IMPROVE THE
High ethical and cultural values in the PERFORMANCE WILL BE THE BEST AND PERFORMANCE OF THE SOFTWARE
staff that serves in cinemas at the ALSO TO REDUCE THE DVD RING OF AND IMPLEMENTED PERSONNEL OF
national level. (A2) CLANDESTINE INDUSTRIES. EXPERIENCE FOR A GOOD CUSTOMER
The clandestine industry of DVD piracy BEING: S5, T3 HANDLING AND HAVING ALSO A
that advances every day and gains more BETTER EFFICIENCY OF EACH OF
ground. (A3) THEM.
Consumer protection by the State, BEING: W2, W3, W4, W5, T5
through the Consumer Protection and
Defense Code. (A4)
Resignation of key IT personnel. (A5)