From Milan Jezdimirovic

San Francisco Rental Market Update

San Francisco rent remains the most expensive in the nation, with $3,500 as the average rate for a 1-bedroom
and $4,730 for a 2-bedroom unit. San Jose comes in third at $2,550 and $3,010, respectively. Oakland is
seventh most expensive with rents of $2,100 and $2,500, respectively. For the August 2018 rental report,
click here.

I am a full-service Realtor® and Certified Residential Manager with over ten years of experience in the San
Francisco community. I help both buyers and sellers with luxury properties: whether they’re relocating to San
Francisco, purchasing for the family, or for investment. My expertise ranges from luxury high-rises to new
developments, having closed transactions in luxury condo developments and managing 170 leases for luxury
units, including Lumina, Millennium, The Harrison, and more.

My property management service is comprehensive, including lease renewals with guaranteed rent increase,
thorough tenant-screening, move-in/move-out inspection, and managing tenant turnover by overseeing
contractors. I keep my clients informed and confident in their investments and homes, getting them the best
return. Wondering what the rental value of your condo is? Call me for a comprehensive analysis.

JUST LEASED

AVAILABLE & COMING SOON

New Developments
MIRA

MIRA is Tishman-Speyer’s unique third SF condo project in South Beach. 400-foot twisted tower is located
across the street from LUMINA and Infinity at 160 Folsom Street. MIRA, which means "to look" in Spanish, will
be a truly unique standout in downtown San Francisco. In addition to the 400-foot “Bay Tower” the 160 Folsom
Street project includes an eight-story podium building at Folsom and Main and a four-story townhome structure
along a new landscaped Clementina alley between Main and Spear. The Building is targeting LEED Gold
Certificate. Twisting incrementally over the height of the tower, the design evolves the classic bay window—
offering ample views, light, and air throughout the units. Select units boast great views (nicer views than in
LUMINA) of the Bay, City skyline, and Bay Bridge. MIRA features modern finishes, including Miele kitchen
appliances.

When completed, MIRA will feature amenities such as a courtyard, rooftop deck, private dining room, club
lounge, a Jay Wright-designed fitness center (he also designed LUMINA’s gym), children’s playroom, business
and conference center, dog washing station, valet parking for 340 cars with electric vehicle charging stations,
parking for 150 bicycles, and over 10,000 square feet of retail at street level.

Architect Jeanne Gang, whose designs often emphasize rippling, wavy motifs, has reimagined the classic bay
window—a familiar feature of San Francisco’s early houses—in a high-rise context, aiming to make every
residence a corner unit. She has designed some of the most memorable pieces of modern architecture such as
the Aqua Tower in Chicago, Tour Montparnasse in Paris, Royal College of Art in London, 11 Hoyt in New York,
Amsterdam Tower in Amsterdam, etc. See MIRA building renderings here.

First Release Pricing

1bd/1ba starting at $1,000,000 832+/- sq. ft.

2bd/1ba starting at $1,100,000 1,091+/- sq. ft.
2bd/2ba corner unit starting at $1,675,000 1,107+/- sq. ft.
2bd/2ba corner unit, starting at $2,200,000 1,392 to 1,534+/- sq. ft.
Mid-tower with City & Water Views
2bd/2ba corner unit, starting at $2,600,000
Unobstructed Water and Bridge Views

Please let me know if you’d like to receive floor plans, floor plates, and other details about MIRA.

THE HARRISON

The 298-unit luxury condominium tower is located just around the corner from Lumina in Rincon Hill/South Beach
neighborhood. The Harrison offers one-, two- and three-bedroom residences complete with far-reaching living
spaces, open-concept kitchens, and exquisite baths. Each is designed to maximize unimpeded views of the Bay
Bridge to the north, Twin Peaks to the south, marina to the east and city to the west—all by virtue of expansive
floor-to-ceiling windows throughout.

About 63% of units at The Harrison have been sold.

1-bedroom starting at $1,070,000

2-bedroom starting at $1,850,000
3-bedroom starting at $4,550,000 1,940+/- sq. ft on the 41st floor

1598 BAY

With brand new concrete construction including designer finishes, parking, and an incredible roof deck, 1598 Bay
is a truly unique offering in the Marina. The building is due to be complete by October 2018, totaling 28 units.
1598 Bay currently has seven 1-bedrooms, four 2-bedrooms and six 3-bedrooms available for purchase. The
building is located just up to street from the beach, Fort Mason, Marina Farmer’s Market, and trendy Chestnut
Street, with Crissy Field and Palace of Fine Arts a couple of blocks away. Rich with an eclectic array of popular
restaurants, cafes and shops on Chestnut Street, residents will enjoy an active lifestyle with views of the Golden
Gate Bridge.

Each home has been individually tailored to create exceptionally refined and top-of-the-line interiors. The
expansive rooftop deck offers a beautifully landscaped kitchen and dining area as well as a fire pit lounge with
panoramic views of the bay and Golden Gate Bridge. This rare collection of contemporary homes will offer a
once-in-a-generation opportunity to own in one of San Francisco's most iconic neighborhoods.

First Release Pricing

1-bedrooms start at $845,000

2-bedrooms start at $1,399,000
3-bedrooms start at $1,950,000

Sales will commence in October. In the meantime, units are available to tour. Contact me now to book your
appointment!

COMMUNITY NEWS
Alain Pinel Realtors has acquired boutique San Francisco brokerage Hill & Co.

The merger of the two luxury real estate firms will help APR double its market share in San Francisco.
Click here for more details.

Proposition 10 aims to repeal the Costa-Hawkins Rental Housing Act this November.

What is Costa-Hawkins Housing Act?

Costa-Hawkins is a state law that sets restrictions on rent control for the 15 cities in California that are rent-
controlled, including San Francisco. There are three main provisions:

• It protects a landlord’s right to raise the rent to market rate on a unit once a tenant moves out.
• It prevents ci\es from establishing rent control—or capping rent—on units constructed a^er February 1995.
• It exempts single-family homes and condos from rent control restric\ons.

Experts say that the housing and construction industry will be hugely impacted if voters pass Proposition 10 and
Costa-Hawkins is repealed. It would prevent California cities from applying rent control to newly constructed
buildings.

A group that represents landlords, property managers, developers and investors, has raised $12 million so far to
fight Proposition 10. The Los Angeles Times reports that California Apartment Association is willing to give more
than $60 million to the fight Proposition 10. The Yes on Prop 10 campaign has raised $2 million so far.
Californians voters will decide this November whether cities can adopt rent control ordinances. More details are
available in this article.

New to Fine Dining: Angler at 132 Embarcadero

The talents behind 3-Michelin-starred Saison are opening a sister restaurant named Angler next Tuesday, Sep.
25. Angler will offer seasonal seafood crafted by chef Josh Skenes in a more casual setting. The restaurant
includes a raw bar, offering oysters, clams, and dishes less familiar to Saison diners.

Angler has 100 seats and is decorated with a fireplace, exposed brick, rusted steel beams, and mermaid tiles. It
features live tanks displaying wild-caught fish and shellfish, and a 32-ft hearth to focus on live-fire cooking.

Farmers Market at The Embarcadero

Find every color and type of food that you can imagine in one place. The Ferry Plaza Farmers Market is open
three days a week: Tuesdays 10AM-2PM, Thursdays 10AM-2PM, and Saturdays 8AM-2PM. The Farmers
Market has an abundance locally grown fruits and veggies, organic meat and fish, baked goods, and much more.
Inside the historical Ferry Building, you will find amazing shops, bakeries and restaurants.

My ultimate favorite here is Argentinian bakery El Porteño, which specializes in a variety of empanadas &
cookies. They have the best empanadas and alfajores in the city! You must stop by El Porteño—any day of the
week.

Luxury Condo Units Available For Sale

FOR SALE AT LUMINA

201 Folsom Street #18D 1bd/1ba $1,249,000 876+/- sq. ft.

333 Beale Street #C3C 1bd/1.5ba $1,350,000 916+/- sq. ft.
318 Main St #A3D 1bd/2ba $1,395,000 1,104+/- sq. ft.
338 Main Street #30B 3bd/3ba $6,285,000 2,685+/- sq. ft.

FOR SALE AT THE HARRISON

401 Harrison Street #30C 2bd/2ba $2,255,000 1,334+/- sq. ft.

401 Harrison Street #PH4 3bd/3.5ba $8,800,000 3,214+/- sq. ft.

Click here to view the full report of available units at Lumina and The Harrison.

Did you miss my last newsletter? Check it out here!

2018: The Summer of Sizzle

Summer market real estate sales in Northern California offered plenty of sizzle with prices con\nuing to rise through the spring and summer.
However, the search for the steak – those increasingly hard to find homes – remained a challenge throughout the summer with historically
low inventory levels con\nuing as both a regional and na\onal trend.

Sales of single-family homes fell on an annual basis across most Northern California coun\es. San Francisco stood out as the excep\on, with
sales volume actually rising by 2.4 percent compared to the year prior. As of June, sales of exis\ng homes across much of the Bay Area fell
7.6 percent below the long-term average. This restricted inventory translated into a con\nued up\ck in home prices despite rising interest
rates and federal income tax reform that greatly reduces the deduc\bility of mortgage interest and property taxes.

With regard to pricing, San Francisco’s median home price rose by 7.3 percent annually to more than $1.3 million, while the median price for
Bay Area homes rose by 12.9 percent to $875,000. In par\cular, luxury home prices in select Northern California communi\es con\nued to
see increases of anywhere from 12 to 14 percent over the prior year. In fact, Northern California is now home to four of the top 10 fastest
growing luxury real estate markets in the country, according to Realtor.com. This includes Santa Cruz, San Mateo, Santa Clara, and Monterey
coun\es.

With spring and summer tradi\onally the busiest period of the real estate market, we can expect the above trends to con\nue through the
remainder of 2018. We an\cipate modest price expansion due largely to \ght inventory through the end of the year. As such, we
recommend interested buyers and sellers alike u\lize the local market exper\se of experienced Realtors to help maximize their advantage in
this challenging market.

What my clients have to say...

"It was a real pleasure working with Milan. He is a fantastic! He is very professional, super responsive, efficient,
eagle-eyed and very resourceful, and very knowledgeable about the market. He very quickly rented out the unit
while I was out of the country on vacation and during the slow holiday season made slower with the rainstorms -
which is quite the amazing feat. I would highly recommend Milan and look forward to working with him in the
future. "

- - Linda T

Milan Jezdimirovic
Real Estate Professional
License #01975028
415.933.4364

CONTACT ME MY WEBSITE

Alain Pinel Realtors ®

345 Spear St., Suite 120
San Francisco, CA 94105

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Inventory of active real estate listings is constantly changing, we cannot and will not guarantee that any of the listings contained in this email will continue to
be active after this email is distributed. The information contained in this email has been obtained from multiple sources; Alain Pinel Realtors has not and
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If your property is already listed for sale with another broker, this email is not intended to be nor shall it constitute an attempt to solicit the listings or clients
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©2018 Alain Pinel Realtors

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