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When analysts look at earnings power, they typically look for long-term earnings power – that is,
the ability to survive for a long time. In this case, there’s an increasing trend in the earning
power of Apple which means, the company was able to generate profit from conducting its
operations.
The difference between the Earning Power ratio and Return on Asset ratio is equal to the
amount expensed out as interest expense and taxes.
It appears that Apple is better at converting its investment into profits. In 2017, the ROA is
23.36% meaning every dollar that the company invested in assets generated 23-cents of net
income.
Return on assets (ROA) is not the only way to measure earnings power. Earnings per share and
return on equity (ROE) are also popular measures.
It only makes sense that a higher ratio is more favorable to investors because it shows that the
company is more effectively managing its assets to produce greater amounts of net income. A
positive ROA ratio usually indicates an upward profit trend as well. Depending on the economy,
this can be a healthy return rate no matter what the investment is.