Research Report

A Research Report
On
Factors Influencing the Preference of Youth towards Two Wheeler

in Lovely Professional University
Submitted By
Abuzed (11510980)
Sachin Kumar (11509395)
Shinu Thomas John (11507190)
Submitted To
Mrs. Shamily Jaggi
Associate Professor
LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA
2017-18
TABLE OF CONTENTS
Title Page No.
1. Data Analysis 03
2. Results 23
3. Recommendations 24
4. Conclusion 25
5. Annexure
 Questionnaire 26
 Responses of Respondents 32
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Factors Influencing the Preference of Youth towards Two Wheeler in Lovely Professional
University
1. Data Analysis
After successful conduction of survey and collection of data it is necessary that we analyze
the collected data in order to identify factors responsible for affecting the preference of
youth towards two wheeler. The survey was conducted with the help of Google Forms,
since this application provided a platform where we could conduct the survey with utmost
accuracy since the respondents can take a fair amount of time to understand and fill the
questionnaire. Moreover, conduction of survey through online medium is an environmental
friendly decision as many pages is saved, also this makes the whole process hassle free.
The data collected was analyzed using SPSS v22.
i. Demographical Study
The aim behind this study is to find out what proportions of the sample have
responded to the survey and also to analyze their preference towards two wheelers.
Table 1: Gender
Frequency Percent Valid Percent Cumulative Percent

Valid Male 31 62.0 62.0 62.0
Female 19 38.0 38.0 100.0
Total
50 100.0 100.0
It could be seen that out of 50 respondents to the study, 62% (31) were ‘Male’ and
38% (19) were ‘Female’.
Figure 1: Gender
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The third question of the questionnaire was about the age group where age of
respondents were, this information could help the researcher to know about the
preferences of respondents having different age groups towards two wheeler.
Table 2: Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 18-22 39 78.0 78.0 78.0
23-27 9 18.0 18.0 96.0
28-32 1 2.0 2.0 98.0
Above 33 1 2.0 2.0 100.0
Total 50 100.0 100.0
From the above table, it can be clearly stated that 78% (39) respondents were from
’18-22’ age group, 18% (9) respondents were from ’23-27’ age group and only 2%
(1) respondents were from both ’28-32’,’Above 33’ age group.
ii. Vehicle of Preference

In the questionnaire, we asked the respondents about their vehicle of preference in
order to understand what kind of vehicle after all the respondents preferred.
From the table, we could see that 58% (29) of respondents preferred ‘Two wheeler’
whereas 38% (19) respondents preferred ‘Four wheeler’. 4% (2) respondents had
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different perspective where one of them did not drive while another one preferred
cycle as vehicle of preference.
Table 3: Vehicle of Preference
Cumulative
Valid Two wheeler 29 58.0 58.0 58.0
Four wheeler 19 38.0 38.0 96.0
Other 2 4.0 4.0 100.0
Total 50 100.0 100.0
The reason for 38% of respondents opting for four wheelers could be explained
by the fact that while travelling by two wheeler we are in contact with pollution
which can affect one’s health. While people opting for four wheelers might have
taken into account the rising traffic in the cities and to avoid that situation it is
better to ride in a two wheeler.
iii. Most Preferred Two wheeler Brand

In our survey we asked the respondents to rank their preferred brand from a scale
of 1 to 7 according to their judgement. This was done understand and identify the
most preferred two wheeler brand among the youth of Lovely Professional
University.
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Table 4A: Hero
Cumulative
Valid 1 14 28.0 28.0 28.0
2 5 10.0 10.0 38.0
3 8 16.0 16.0 54.0
4 12 24.0 24.0 78.0
5 5 10.0 10.0 88.0
6 1 2.0 2.0 90.0
7 5 10.0 10.0 100.0
Total 50 100.0 100.0

As we can see that, Hero was given the rank 1 according to the respondents. Hero
got most frequency of 14 (28%) at rank 1, this makes it the most preferred two
wheeler brand among youth.
Table 4B: Honda
Cumulative
Valid 1 5 10.0 10.0 10.0
2 16 32.0 32.0 42.0
3 7 14.0 14.0 56.0
4 5 10.0 10.0 66.0
5 6 12.0 12.0 78.0
6 8 16.0 16.0 94.0
7 3 6.0 6.0 100.0
Total 50 100.0 100.0
As we can see that, Honda was given rank 2 according to respondents. Honda got
a frequency of 16 (32%) at rank 2, this makes it the second most preferred two
Also it can be seen that, Suzuki was given rank 3 according to respondents. Suzuki
got a frequency of 18 (36%) at rank 3, this makes it third most preferred two
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Table 4C: Suzuki
Cumulative
Valid 1 3 6.0 6.0 6.0
2 7 14.0 14.0 20.0
3 18 36.0 36.0 56.0
4 4 8.0 8.0 64.0
5 12 24.0 24.0 88.0
6 3 6.0 6.0 94.0
7 3 6.0 6.0 100.0
Total 50 100.0 100.0
After data analysis, it could be seen that Royal Enfield got most of the frequency at
rank 4 with a frequency of 18 (36%) voting for it at rank 4.
Table 4D: Royal Enfield
Cumulative
Valid 1 11 22.0 22.0 22.0
2 5 10.0 10.0 32.0
3 3 6.0 6.0 38.0
4 18 36.0 36.0 74.0
5 2 4.0 4.0 78.0
6 6 12.0 12.0 90.0
7 5 10.0 10.0 100.0
Total 50 100.0 100.0
As we can see that, Bajaj got most of the frequency at rank 5 with a frequency of
20 (40%) voting for it at rank 5.
This make Bajaj third least preferred two wheeler brand among the youth of Lovely
Professional University.
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Table 4E: Bajaj
Cumulative
Valid 1 6 12.0 12.0 12.0
2 2 4.0 4.0 16.0
3 7 14.0 14.0 30.0
4 5 10.0 10.0 40.0
5 20 40.0 40.0 80.0
6 3 6.0 6.0 86.0
7 7 14.0 14.0 100.0
Total 50 100.0 100.0
As we can see that, TVS got most of the frequency at rank 6 with 22 (44%) of
respondents voting for it at rank 6.
This make TVS the second least preferred two wheeler brand among the youth of
Lovely professional University.
Table 4F: TVS
Cumulative
Valid 1 3 6.0 6.0 6.0
2 11 22.0 22.0 28.0
3 2 4.0 4.0 32.0
4 3 6.0 6.0 38.0
5 4 8.0 8.0 46.0
6 22 44.0 44.0 90.0
7 5 10.0 10.0 100.0
Total 50 100.0 100.0
The least preferred two wheeler brand among the youth of Lovely Professional
University is Yamaha with 22 (44%) respondents voting for it at rank 7.
iv. Most Preferred Two wheeler in 100-120cc Segment

In our survey we asked the respondents regarding their most preferred two wheeler
in 100-120cc segment and after analysis this is what we found out.
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Table 5: Most Preferred Two wheeler in 100-120cc segment
Cumulative
Valid Bajaj Discover 8 16.0 16.0 16.0
Honda Twister 4 8.0 8.0 24.0
Hero Splendor 17 34.0 34.0 58.0
Hero Maestro 3 6.0 6.0 64.0
Honda Activa 14 28.0 28.0 92.0
Suzuki Access 4 8.0 8.0 100.0
Total 50 100.0 100.0
As we can see that, ‘Hero Splendor’ got most of the responses with 34% (17)
respondents making it the most preferred two wheeler in 100-120cc segment.
‘Honda Activa’ secured the second place with 28% (14) respondents preferring this
two wheeler. Notably, ‘Bajaj Discover’ got 16% (8) responses, ‘Honda Twister’
got 8% (4) responses, ‘Hero Maestro’ got 6% (3) responses, ‘Suzuki Access’ got
8% (4) responses.
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v. Most Preferred Two wheeler in above 150cc Segment
During our survey, we asked the respondents regarding their most preferred two
wheeler in above 150cc segment. This was done in order to identify which two
wheeler is perceived to be the best in the above segment.
Table 6: Most Preferred Two wheeler in Above 150cc segment
Cumulative
Valid Hero CBZ Extreme 2 4.0 4.0 4.0
Bajaj Pulsar 8 16.0 16.0 20.0
Yamaha FZ 11 22.0 22.0 42.0

TVS Apache 7 14.0 14.0 56.0
Royal Enfield Bullet 20 40.0 40.0 96.0
None of the above 2 4.0 4.0 100.0
Total 50 100.0 100.0
It can be clearly seen that, ‘Royal Enfield Bullet’ got most of the responses 40%
(20) to make it the most preferred two wheeler in this segment. Also, ‘Yamaha FZ’
got 22% (11) responses, ‘Bajaj Pulsar’ got 16% (8) responses, ‘TVS Apache’ got
14% (7) responses, and ‘Hero CBZ Extreme’ got 4% (2) responses. 4% (2)
respondents chose ‘None of the above’ since these two respondents did not prefer
any of the following.
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vi. Appearance/Aesthetics
In our survey we asked respondents whether the appearance or the body design of
the two wheeler influences their intention to purchase a two wheeler. The following
the responses collected for the statement.
Table 7: Appearance/ Aesthetics
Cumulative
Valid Strongly Disagree 15 30.0 30.0 30.0
Disagree 5 10.0 10.0 40.0
Neutral 6 12.0 12.0 52.0
Agree 6 12.0 12.0 64.0
Strongly Agree 18 36.0 36.0 100.0
Total 50 100.0 100.0
It can be stated that 36% (18) respondents ‘Strongly Agree’ to the statement
whereas 30% (15) respondents ‘Strongly Disagree’ to the statement. 12% (12)
respondents are both ‘Neutral’ and ‘Agree’ to the statement. Whereas, 10% (5)
respondents ‘Disagree’ to the question statement.
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vii. Brand Name
During our survey we asked respondents, whether brand name influences their
purchase intention of a particular two wheeler. This is the responses which were
recorded.
Table 8: Brand name
Cumulative
Disagree 8 16.0 16.0 30.0
Neutral 7 14.0 14.0 44.0
Agree 21 42.0 42.0 86.0

Strongly Agree 7 14.0 14.0 100.0
Total 50 100.0 100.0
We can see that, majority of respondents 42% (21) have responded as ‘Agree’ and
14% (7) respondents have ‘Strongly Agree’ response to the statement. 16% (8)
respondents have ‘Disagree’ response while 14% (7) respondents have ‘Strongly
Disagree’ response. 14% (7) respondents had a ‘Neutral’ response to the statement.
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viii. Reliability
In our survey, we asked our respondents whether the reliability factor about a two
wheeler affects your purchase decision. The responses were recorded and the
following are the results.
Table 9: Reliability
Cumulative
Disagree 6 12.0 12.0 16.0
Neutral 28 56.0 56.0 72.0
Agree 11 22.0 22.0 94.0
Total 50 100.0 100.0
As we can see that, 56% (28) respondents have ‘Neutral’ response to the question
statement, whereas 22% (11) respondents have ‘Agree’ response, 12% (6)
respondents have ‘Disagree’ response, 6% (3) respondents have ‘Strongly
Disagree’ response and 4% (2) respondents have ‘Strongly Disagree’ response.
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ix. Performance
In our survey, we asked our respondents whether the performance of the two
wheeler affects the preference in our mind. The responses were collected and the
following are the results.
Table 10: Performance
Cumulative
Disagree 8 16.0 16.0 20.0
Neutral 4 8.0 8.0 28.0

Agree 22 44.0 44.0 72.0
Strongly Agree 14 28.0 28.0 100.0
Total 50 100.0 100.0
As we can see that, 44% (22) respondents have ‘Agree’ response to the question
statement and 28% (14) respondents have ‘Strongly Agree’ response. Whereas 16%
(8) respondents have ‘Disagree’ with the question statement, 8% (4) respondents
have ‘Neutral’ response to the statement. While 4% (2) respondents have ‘Strongly
Disagree’ response to the statement.
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x. Advertisements
In our survey we asked our respondents whether the advertisements done by two
wheeler companies affect you’re buying preference.
Table 11: Advertisements
Cumulative
Valid Very Low 1 2.0 2.0 2.0
Low 2 4.0 4.0 6.0
Moderate 28 56.0 56.0 62.0
High 17 34.0 34.0 96.0
Very High 2 4.0 4.0 100.0
Total 50 100.0 100.0
As we can see that, 56% (28) respondents have ‘Moderate’ effect of advertisements,
34% (17) respondents have ‘High’ effect of advertisements whereas only 4% (2)
respondents have ‘Very High’ effect of advertisements. While 4% (2) respondents
have ‘Low’ effect of advertisement at the same point 2% (1) respondents have
‘Very Low’ effect of advertisements.
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In the same survey we asked the respondents according to them about which mode
of advertisement is most effective in case of two wheelers.
Table 11A: Effective Mode of Advertisement
Cumulative
Valid Newspaper 4 8.0 8.0 8.0
Television 31 62.0 62.0 70.0
Social Media 15 30.0 30.0 100.0
Total 50 100.0 100.0
It can be seen that, ‘Television’ is the most effective mode of advertising since 62%
(31) respondents responded to this this option. While 30% (15) respondents thought
that ‘Social Media’ was the most effective mode of advertisement. 8% (4)
respondents thought that ‘Newspaper’ was an effective mode of advertising.
‘Radio’ received zero responses.
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xi. After Sale Services
In our survey, we asked respondents whether the after sale services provided by the
two wheeler companies influence your purchase intention. The responses were
collected and analyzed. The following is the data regarding the same.
Table 12: After Sale Services
Cumulative
Valid Neutral 14 28.0 28.0 28.0
Agree 22 44.0 44.0 72.0
Strongly Agree 14 28.0 28.0 100.0

Total 50 100.0 100.0
We can see that, 44% (22) and 28% (14) of respondents have responded to ‘Agree’
and ‘Strongly Agree’ respectively. 28% (14) respondents responded to ‘Neutral’
whereas no respondents responded to ‘Disagree’ or ‘Strongly Disagree’.
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xii. Price
In our survey, we asked our respondents whether the price of two wheeler
influences their purchase intention. The responses were recorded and analyzed. The
following table shows data regarding the same.
Table 13: Price
Cumulative
Disagree 12 24.0 24.0 36.0
Neutral 14 28.0 28.0 64.0

Agree 13 26.0 26.0 90.0
Total 50 100.0 100.0
As we can see, 28% (14) respondents have ‘Neutral’ response, 26% (13)
respondents have ‘Agree’ response and 24% (12) respondents have ‘Disagree’
response. While 12% (6) respondents have ‘Strongly Disagree’ response and 10%
(5) respondents have ‘Strongly Agree’ response.
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The next question we asked was about the budget they would allocate if they had
to buy a two wheeler. The responses were recorded and classified. The following
is the data collected regarding the same.
Table 13A: Budget Allocation
Cumulative
Valid Rs 20,001- Rs 40,000 4 8.0 8.0 8.0
Rs 40,001- Rs 60,000 10 20.0 20.0 28.0
Rs 60,001- Rs 80,000 10 20.0 20.0 48.0
Rs 80,001- Rs 1,00,000 12 24.0 24.0 72.0

>Rs 1,00,000 14 28.0 28.0 100.0
Total 50 100.0 100.0
As we can see that, 28% (14) respondents have opted for a budget of ‘>Rs 1,
00,000’, 24% (12) respondents have opted for a budget of ‘Rs 80,001- Rs 1,00,000’,
20% (10) respondents have opted for both the budgets ‘Rs 40,001- Rs 60,000’ and
‘Rs 60,001- Rs 80,000’ respectively. Only 8% (4) of respondents have opted for a
budget of ‘Rs 20,001- Rs 40,000’. No respondents have opted for a budget of ‘<Rs
20,000’.
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xiii. Scope of Electric Two wheelers
In our survey, we asked the respondents whether there is scope for electric two
wheelers in India. The responses were recorded and analyzed. This question
statement was very important one since rising level of pollution has demanded the
society to develop alternate ways to travel, one of them is electric two wheeler.
Table 14: Scope of Electric Two wheeler
Cumulative
Valid Yes 42 84.0 84.0 84.0
No 8 16.0 16.0 100.0
Total 50 100.0 100.0
It can be seen that, 84% (42) respondents have said ‘Yes’ to the statement regarding
the scope of electric two wheeler. Whereas, only 16% (8) respondents have said
‘No’ to the statement regarding the scope of electric two wheelers in India.
Figure 13: Scope of Electric

Two wheelers
No
Yes
In the next question we asked the respondents, whether in future they would be
willing to purchase electric two wheeler. As researchers, we felt that as Tesla had
begun a revolution electric cars but somehow we haven’t started electric two
wheeler revolution in the world.
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Table 14A: Purchase Intention of Electric two wheeler
Cumulative
Valid Very Low 1 2.0 2.0 2.0
Low 5 10.0 10.0 12.0
Moderate 20 40.0 40.0 52.0
High 15 30.0 30.0 82.0
Very High 9 18.0 18.0 100.0
Total 50 100.0 100.0
It can be seen that, 40% (20) respondents have ‘Moderate’ purchase intention, 30%
(15) respondents have ‘High’ purchase intention, 18% (9) respondents have ‘Very
High’ purchase intention, 10% (5) respondents have ‘Low’ purchase intention and
2% (1) respondent has a ‘Very Low’ purchase intention.
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xiv. Mileage
In our survey, we asked the respondents whether the mileage given by a particular
two wheeler influences your purchasing preference. The responses were recorded
and analyzed. The following data is regarding the same.
Table 15: Mileage
Cumulative
Valid Disagree 1 2.0 2.0 2.0
Neutral 9 18.0 18.0 20.0
Agree 21 42.0 42.0 62.0

Strongly Agree 19 38.0 38.0 100.0
Total 50 100.0 100.0
As we can see that, 42% (21) respondents do ‘Agree’ to the question statement,
38% (19) respondents do ‘Strongly Agree’ to the question statement. While 18%
(9) respondents have a ‘Neutral’ stance on mileage whereas, 2% (1) respondent
‘Disagree’ to the question statement.
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2. Results
After successful data analysis we came to draw some results to problem statement. This
step is very essential since our study demands for the factors which influences the
preference of youth towards two wheelers in Lovely Professional University, Phagwara.
After detailed study we came to know that there are five main factors which influences a
youth’s mind towards buying that particular two wheeler:
 Brand Name
 Mileage
 After Sale Services
 Advertisements
 Performance
Brand Name is a very important factor for a youth while purchasing a two wheeler. Most
of the youth in today’s scenario are more brand conscious. Two wheeler companies have
tried to make a good reputation for themselves through various endorsements to reality
shows which youth prefer to watch and ultimately get associated with that brand. Thus,
end up buying a two wheeler of the same brand. Brand equity which identifies a brand in
the market is very essential for company. The equity of a brand is important because, if the
brand has positive brand equity, the company can charge more for their products and
services than the products of other competitors.
Mileage is very vital factor which influences youth towards buying a particular two
wheeler. Youth especially are very considerate about the mileage because majority of them
are dependent on their parents for monetary support. Moreover, the prices of fuel is day by
day increasing. This makes mileage an important factor while buying a two wheeler. There
are many other factors that affect the mileage of a two wheeler like tire air pressure,
aerodynamics or body design, engine condition and typid are some of the factors which
affect mileage of a two wheeler.
After Sale Service provided by a two wheeler company can potentially seem to attract the
youth of Lovely Professional University. After-sales service which is a part of customer
relationship management (CRM) helps to enhance a customer’s loyalty. After sale services
usually turn happy customers into repeat customers therefore, this factor is very essential
for influencing the buying preference of youth in Lovely Professional University.
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Advertisements play an important role in changing the preference of youth towards two
wheelers. According to our study, it can stated that advertisements through Television is
the most effective mode of advertisement and the second most effective mode of
advertising is through Social media.
Performance is important with respect to two wheelers since this the core factor which an
individual looks for in a two wheeler. The engine performance and horsepower of the two
wheeler. According to our study in 100-120cc segment Hero Splendor was the most
preferred two wheeler by the respondents. While in above 150cc segment Royal Enfield
Bullet is the most preferred two wheeler by the respondents
It can be seen that, during our study we found out that there is tremendous scope foe electric
two wheeler in India. As majority of the respondents were looking for an alternate fuel
rather than traditional petrol.
3. Recommendations
The economic growth and the need for better conveyance lead to gradually improving of
road infrastructure coupled with better credit and financing options, have acted as a major
catalyst in encouraging the growth and development of the two wheeler segment in India.
Further, the new and improved features on the two wheelers their stylish and trendy looks
and a rage with the country's youth who form a substantial influence in determining the
consumer behavior have ensured that the two wheelers remain on top of the automobile
industry's agenda in India.
It is also recommendable to introduce such two wheelers that would make it easy to be
used in rural kacha (gravel) roads keeping in mind the rural market of two wheeler industry
and with understanding of their income level.
So that it enables them to buy two wheelers and that would be affordable for them just like
four wheelers.
Usage of ‘Nano Technology’ is made keeping in mind that every class of society should
have an easy access to purchase vehicles in general. The similar concept is to be taken
while launching new two wheelers that should be in range of every class of society.
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The launching of electric two wheelers can improve the nation’s environmental conditions
since this two wheeler would be using clean energy and will be pollution free. Such a move
by two wheeler companies can help they tap a market which earlier preferred cycles
keeping in mind that these two wheelers would be comparatively cheaper than the other
two wheelers which runs on petrol.
4. Conclusion
Understanding youth’s behavior in the present scenario is extremely important as it is no
longer a simple task. Now the youth or consumer is considered to be the King. He is the
price-maker and not price-taker. Earlier, there used to be a few two wheeler manufacturers
who held a monopoly. However, this situation has changed with the entry of other
competitors, especially after liberalization and globalization.
The foreign collaboration saw production going up tremendously due to the availability of
many alternative choices, consumer preferences and needs changed. Suddenly, the buyer
came into focus. Hence, this study made an attempt to know the factors which influences
youth into buying a two wheeler.
The study was conducted by using the survey method. The study revealed that youth’s
preference and ownership pattern and the sources of information they used to make the
purchase decision, and importance given to various evaluation criteria.
Talking of the two wheeler industry, the names that effortlessly come to us is Bajaj Auto,
Hero, Honda, TVS Motor, Yamaha Motor, Royal Enfield and others. The two wheeler
segment has played an important role in giving a push to the automobile industry in India.
In fact, the production, sales and exports of the two wheelers is a fair indication of the
growing importance that it enjoys in this country's manufacturing economy. An overview
of the two wheeler industry makes this clear that the two wheelers are among the most
sought after automobiles in India for some time and the trend is likely to stay for a while.
But is also observed that youths are not that satisfied with the services provided by the two
wheelers service provided.
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QUESTIONNAIRE
Factors Influencing the Preference of Youth towards Two Wheeler in Lovely

Professional University
Dear Sir/ Madam,
We are Bachelor of Business Administration students conducting a survey on “Factors

influencing the preference of youth towards two wheeler in Lovely Professional University” for
requirement of program curriculum. We request you to make your valuable contribution by
responding to the statements in the questionnaire. This work is purely of academic interest and we
assure you that your identity will not be revealed and the information collected will be kept strictly
confidential.
Thank you for your assistance in this important endeavor.
Sincerely yours,
Shinu T.J, Sachin Kumar, Abuzed
1. Name:______________________________
2. Gender:
a) Male
b) Female
3. What is your age?
a) 18-22
b) 23-27
c) 28-32
d) Above 33
4. What is your education level?
a) Diploma
b) Undergraduate
c) Post Graduate
d) Ph.D.
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5. What is your self/ family’s income (per month)?
a) Below Rs 40,000
b) Rs 40,001 – Rs 60,000
c) Rs 60,001 – Rs 80,000
d) Above Rs 80,000
6. What kind of vehicle do you prefer?
a) Two wheeler
b) Four wheeler
c) Other (Please Specify______________)
7. Do you own a two wheeler?
a) Yes
b) No
8. For what purpose do you use two wheeler?
a) Job related
b) Educational
c) Personal interest
9. Rank the following brand from 1-7 according to your preference?
a) Hero ( )
b) Honda ( )
c) Suzuki ( )
d) Royal Enfield ( )
e) Bajaj ( )
f) TVS ( )
g) Yamaha ( )
10. Which two wheeler you will prefer to buy in 100 -125 CC segment?
a) Bajaj Discover
b) Honda Twister
c) Hero Splendor
d) Hero Maestro
e) Honda Activa
f) Suzuki Access
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11. Which two wheeler will you prefer to buy in 150 CC segment?
a) Hero CBZ Extreme
b) Bajaj Pulsar
c) Yamaha FZ
d) TVS Apache
e) Royal Enfield Bullet
f) None of the above
12. While choosing a brand what is the most important factor that you look for?
a) Brand Image
b) Quality
c) Price
d) Past experience
13. What influences your decision to purchase a two wheeler? (Please tick your option)
Category Strongly Agree (4) Neutral Disagree Strongly
Agree (5) (3) (2) Disagree
(1)
Appearance
Brand Name
Reliability
Performance
After Sale
Service
14. How much time would do you take between need identification and actual purchase?
(Please tick your option)
<1 Month 1-5 Months 6-12 Months 1-2 Years >2 Years
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15. Does advertisements influence your purchase decision? (Please tick your option)
Very Highly (5) Highly (4) Moderately (3) Slightly (2) Not at all (1)
16. Which mode of advertisement is most effective in case of two wheelers?

a) Newspaper
b) Television
c) Social Media
d) Radio
17. Which of the following features you prefer in your two wheeler?
a) Disc Brakes
b) ABS
c) Suspension
d) Storage Boot
e) Comfortable seats
18. Does after sales services influence your purchase intention? (Please tick your option)
Strongly Agree Agree (4) Neutral (3) Disagree (2) Strongly Disagree
(5) (1)
19. Which Two Wheeler Company provides better after sales service according to you?
a) Bajaj
b) Honda
c) Hero MotorCorp
d) Royal Enfield
e) Yamaha
f) TVS
g) Others (Please Specify______________)
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20. Does easy availability of spare parts of two wheeler influences your preference? (Please
tick your option)
Strongly Agree (4) Neutral (3) Disagree (2) Strongly

Agree (5) Disagree (1)
21. While purchasing a two wheeler, whose advice do you take before purchase?
a) Parents
b) Siblings
c) Friends
d) Dealer itself
22. After purchase, for how many years will you be using the vehicle before shifting to a new
one? (Please tick your option)
<1 year 1-2 years 2-3 years 3-4 years Will not sell
23. From which source would you prefer to finance your two wheeler purchase?
a) Cash
b) Bank loan
c) EMI
d) Friends/ Relatives
24. Does price of the two wheeler influence your purchase preference for two wheelers?
(Please tick your option)
Strongly Agree Agree (4) Neutral (3) Disagree (2) Strongly
(5) Disagree (1)
25. Would you be willing to buy a second hand two wheeler?
a) Yes b) No
30 | P a g e
26. What would be your budget while purchasing a two wheeler? (Please tick your option)
<Rs 20,000 Rs 20,001- Rs 40,001- Rs 60,001- Rs 80,001- >Rs 1,00,000
Rs 40,000 Rs 60,000 Rs 80,000 Rs 1,00,000
27. Is there any scope of electric two wheeler in India?

a) Yes
b) No
28. What are the chances that you would buy an electric two wheeler in future? (Please tick
your option)
Very High (5) High (4) Moderate (3) Low (2) Very Low (1)
29. Does mileage influence your preference about two wheeler purchase? (Please tick your
option)
Strongly Agree Agree (4) Neutral (3) Disagree (2) Strongly Disagree
(5) (1)
30. According to you what is the ideal mileage for you? (Please tick your option)
<30 kmpl 31 kmpl-60 kmpl 61 kmpl-90 kmpl 91 kmpl- 120 kmpl >120 kmpl
************************End of Questionnaire**********************
Thank you! For your response.
31 | P a g e

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A Research Report

Factors Influencing the Preference of Youth towards Two Wheeler

LOVELY PROFESSIONAL UNIVERSITY

Title Page No.

Frequency Percent Valid Percent Cumulative Percent

Valid 18-22 39 78.0 78.0 78.0

23-27 9 18.0 18.0 96.0

28-32 1 2.0 2.0 98.0

Above 33 1 2.0 2.0 100.0

Total 50 100.0 100.0

ii. Vehicle of Preference

Table 3: Vehicle of Preference

Valid Two wheeler 29 58.0 58.0 58.0

Four wheeler 19 38.0 38.0 96.0

Other 2 4.0 4.0 100.0

Total 50 100.0 100.0

iii. Most Preferred Two wheeler Brand

Valid 1 14 28.0 28.0 28.0

2 5 10.0 10.0 38.0

3 8 16.0 16.0 54.0

4 12 24.0 24.0 78.0

5 5 10.0 10.0 88.0

6 1 2.0 2.0 90.0

7 5 10.0 10.0 100.0

Total 50 100.0 100.0

Table 4B: Honda

Valid 1 5 10.0 10.0 10.0

2 16 32.0 32.0 42.0

3 7 14.0 14.0 56.0

4 5 10.0 10.0 66.0

5 6 12.0 12.0 78.0

6 8 16.0 16.0 94.0

7 3 6.0 6.0 100.0

Total 50 100.0 100.0

Valid 1 3 6.0 6.0 6.0

2 7 14.0 14.0 20.0

3 18 36.0 36.0 56.0

4 4 8.0 8.0 64.0

5 12 24.0 24.0 88.0

6 3 6.0 6.0 94.0

7 3 6.0 6.0 100.0

Total 50 100.0 100.0

Table 4D: Royal Enfield

Valid 1 11 22.0 22.0 22.0

2 5 10.0 10.0 32.0

3 3 6.0 6.0 38.0

4 18 36.0 36.0 74.0

5 2 4.0 4.0 78.0

6 6 12.0 12.0 90.0

7 5 10.0 10.0 100.0

Total 50 100.0 100.0

Valid 1 6 12.0 12.0 12.0

2 2 4.0 4.0 16.0

3 7 14.0 14.0 30.0

4 5 10.0 10.0 40.0

5 20 40.0 40.0 80.0

6 3 6.0 6.0 86.0

7 7 14.0 14.0 100.0

Total 50 100.0 100.0

Table 4F: TVS

Valid 1 3 6.0 6.0 6.0

2 11 22.0 22.0 28.0

3 2 4.0 4.0 32.0

4 3 6.0 6.0 38.0