Professional Documents
Culture Documents
ADVERTINSING
GROUP MEMBERS
Farooq Muhammad Khan
Muhammad Waleed Sajid
Mustafa Orakzai
PART - I
ADVERTISING
Advertising is a form of communication used to persuade an audience (viewers,
readers or listeners) to take some action with respect.
History of advertisement dates back to 2000 BC when the Egyptians invent outdoor
advertising carving public notices in steel. However, the first officially recorded
advertisement dates back to 1704.
The history of advertisement will be shown through a 60 second video giving and
bird’s-eye view of the evolution of the advertising industry, from ad agencies to brand-
building to soap operas.
The trends in advertising were changed after the advent of TV, PTV and Radio Pakistan
used movie songs as the concept in the advertisements of famous brands. Celebrity
endorsements became the new source of communication for ads when the popular
actors and actresses became the brand symbol.
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HISTORY OF ADVERTISEMENT
"What really decides consumers to buy or not to buy is the content of your
advertising, not its form." - David Ogilvy
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
1. Adcom (Pvt.) Limited was established in 1965 by Mr. S.M. Akhlaq. 47 years later,
it has evolved into one of the largest and fastest growing advertising agencies of
Pakistan. Their two major operations are creative as full service advertising agency
and other is media as media planning and buying. Their major clients are Telenor,
Tapal, Honda, Meezan Bank
4. Argus Group is one of the famous and well known advertising agencies in Karachi
Pakistan. It has 30 years of experience in the sectors of creative production,
concept development and also in the departments of outdoor advertising. They
have clients like PICIC, USAID, UNICEF, Askari and CDA Islamabad.
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HISTORY OF ADVERTISEMENT
McDonalds
Just when people thought the Big Mac
couldn’t be marketed in any more ways,
McDonald’s made the double decker
burger the prize in a 1993 basketball
shoot-off between icons Larry
Bird and Michael Jordan. The
competition advances from simple court
shots to shooting from the tops of city
buildings. Bird and Jordan never miss a shot, accentuating the value each athlete put on
the fast food reward.
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HISTORY OF ADVERTISEMENT
Coca-Cola
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
PART – II
WORLD FAMOUS NEWSPAPERS AND MAGZINES
THE GUARDIAN (UK)
Formerly known as The Manchester Guardian, this newspaper was founded in 1821
by a group of non-conformist businessmen headed by John Edward Taylor. The
much-quoted article “comment is free but facts are sacred” is still used to explain
the values of the present-day newspaper.
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
1. To bring the industry together to agree standards that define media measurement
and determine best practice.
2. To offer independent audit and compliance services, delivering certification
which verifies that data and processes meet the industry-agreed Reporting
Standards.
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HISTORY OF ADVERTISEMENT
In the year 1953, All Pakistan Newspapers Society was formed by merging the existing
groups of publishers. The headquarters were established in Karachi, where it continues
to function.
The APNS handled problems between its members and the provincial or central
governments relating to advertisements, clearance of dues, taxes and duties and
newsprint. It set rules of conduct for member publications and advertising agencies.
These rules provided accreditation to advertising agencies and introduced security
deposits and clearance schedules to member publications. This gave the Society a
mechanism of streamlining advertisement and a clearance system protecting the
collective interests of its member publications, advertising agencies, and advertisers. [1]
The Society also works to develop the science and art of journalism and newspaper
industry. In 1981, the APNS instituted advertising awards in various categories.
Subsequently, the Journalist Awards were launched in 1982. The awards ceremonies
have been held regularly since 1981. [2]
The APNS grew to include publications from small towns and regional language press.
Between 1971 and 2003, the number of publications in the Society rose from 41 to 262.
Along with organizations of editors and journalists, the Society worked against the
Press and Publications Ordinance passed by Ayub Khan in 1960 until its repeal in 1988.
In 1999, the APNS prepared a set of press laws including the Draft for the formation of
Press Council in Pakistan, Registration of Printing Presses, Newspapers Ordinance and
a draft for a Freedom of Information Act. After thorough discussions among the
APNS, CPNE and the Ministry of Information, the drafts on the Press Council and the
Registration of Presses and Newspapers were finalized and enacted in 2002.
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HISTORY OF ADVERTISEMENT
AFN American Forces Network, broadcasts worldwide via satellite, only available
to US Forces and their families, but is available in South Korea.
Al Jazeera - based in Qatar, 2 separate channels available in Arabic and English
Arirang - Korea international Broadcasting Foundation, based in the Republic of
Korea, English language
ANI Is a Indian channel this channel is coming world 195 country
BBC - British Broadcasting Corporation, based in the United Kingdom.
Operating BBC World News news and information service, BBC
Entertainment, BBC Lifestyle, BBC Knowledge, BBC First, BBC Earth, BBC
Brit, CBeebies, and BBC HD. BBC programming available in North America
through local channels- BBC America, BBC Canada andBBC Kids.
BBC World Service - The Worlds oldest International Radio Station, programmes
are broadcast in over 50 languages.
BFBS - British Forces Broadcasting Service, broadcast to British Armed
Forces bases/ships around the world via satellite.
Cartoon Network - based in USA, distributed worldwide
CCTV - the major state television broadcaster in mainland China
CNN - several channels devoted to news broadcasting
DD News is a Indian international channel is a Highly pay channel in Asian country
Deutsche Welle, DW, (pronounced deh-veh) - based in Germany, also in English
and Spanish
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HISTORY OF ADVERTISEMENT
10. Sama FM (107.4) covers Districts Islamabad, Rawalpindi, Karachi, Lahore and
Bahawalpur.
11. Radio one FM 91 covers Districts Islamabad, Rawalpindi, Karachi, Lahore and
Gawadar.
Karachi,Hyderabad,Quetta,Multan,Layyah,Nawabshah,Larkana,Jacobabad,Mithi,
Badin,Dadu,Sanghar,Nosheroferoz,Mirpurkhas,Shikarpur,Chitral
13. Josh FM 99, catering to high-end Urdu and English speakers in Karachi, Lahore,
and Hyderabad
18 FM DIL covers Districts of Gujrat, Kasur, Sahiwal, Okara and adjacent areas of
Kallerkahar and Bhaipero
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HISTORY OF ADVERTISEMENT
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HISTORY OF ADVERTISEMENT
PART - III
Belgium
EURO EFFIES Effectiveness
Award
Integrated Marketing Communications European Awards Effectiveness
(formerly PMC Awards) Award
WFA Hall of Fame Award Creative
Award
Canada
First Boards Awards Creative Award
France
Cristal Festival Creative Award
EFFIE France Effectiveness
Award
Epica Creative Award
International Car Advertising Film Festival Creative Award
Mondial de la Pub des Pays Francophones Creative Award
Prix Club des Directeurs Artistiques Creative Award
Prix de la campagne citoyenne Creative Award
Germany
EFFIE Germany Effectiveness Award
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HISTORY OF ADVERTISEMENT
Founded in 1996, society's main purpose was to build the new foundations of
advertising and marketing in Pakistan with the collaborations of country's all major
companies and advertising agencies. Society has successfully developed a strong
connections and now it is the representative of 80% of the ad-spend of Pakistan.
To encourage advertisers and promoters PAS has inaugurated PAS Awards in 2011,
which honors the best in advertisements of the year. Entries are set open every year for
the advertisers and agencies to submit portfolios of their campaigns and slogans which
had proven best in marketing and branding of products for their companies that year.
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HISTORY OF ADVERTISEMENT
Manhattan
1 Corolla Indus Motors Simply Wow
International
J. Walter
HBL Football
1 HBL HBL Thompson
Campaign
Pakistan
BEVERAGES- COLD
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE
PepsiCo Walter
1 PEPSI Better Together
Pakistan Pakistan
BEVERAGES- HOT
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE
Brooke
Unilever
Bond Lowe &
1 Pakistan Hik Piyali Pyaar
Pearl Rauf
Limited
Dust
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HISTORY OF ADVERTISEMENT
J. Walter
Engro Thompson
Olpers
1 Foods Mini Jug Pakistan,
Ecolean
Limited Starcom
Pakistan
Group M,
MEC,
Chill and Mill
Ismail Group M
Chilli Went Up The Hill
1 Industries ESP,
Mili To Fetch A Bit of
limited Manhattan
Gossip
Leo
Burnett
J. Walter
Unilever Thompson
1 Lux Pakistan Lux Relaunch 2014 Pakistan,
Limited Adsells,
Impact
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HISTORY OF ADVERTISEMENT
Reprieve / Reprieve /
Foundation Foundation
BBDO
1 for for Not A Bug Splat
Pakistan
Fundamental Fundamental
Rights Rights
CULINARY
CAMPAIGN
S.NO BRAND COMPANY AGENCY
TITLE
Paracha
Adcom
Textile
1 Mezan Naimat-e-Ramazan Pakistan
Mills Ltd.
(Pvt.) Ltd.
(Mezan)
Mindshare
Paksitan,
Unilever
Surf Adsells, Lowe
1 Pakistan Iconic
Excel & Rauf Digital,
Limited
Bulls Eyes
Communication
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HISTORY OF ADVERTISEMENT
Shaukat
Khanum
Memorial Shaukat
5 Rupee Daily
Cancer Khanum Farigh
1 Campaign For
Hospital Memorial Four
Peshawar Hospital
and Trust
Research
Centre
Espresso
Barely
Coffee
1 Espresso Cookie Check In Average
Houses
Design
(Pvt.) Ltd.
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