Professional Documents
Culture Documents
Option 1
Option 2
Variable Cost (per night) 14.11142
Good Night Motel
Analysis
Situation
Take all rooms at 1/2 price $40/ night
Options for GNI
1) Take the deal
2) Reject the deal
3) Counteroffer
Cost Structure
Utilities normal - fixed extra- variable ($5) variable cost per roo 7.74
Salaries fixed
Wages - FT/ PT full-time/part-time (fixed)
Maintenance fixed
Cleaning variable 2.74
Supplies fixed
Advertising fixed
Interest Expenses fixed
Qualitative Issues
P/R issue if he cancels current people R the deal
Sets a precedent for reduced rates in year R the deal
Possibility of future business in slow times T the deal
Word spreads- other group events T the deal
Economy is slow so take cash if possible T the deal
Losing Business R the deal
Look at contribution for each option:
Variable Costs
sup 2.74 x 2 nights x 30 x 0.25 41.1
heat 5x 2 nights x 30 x 0.25 75
Total 116.1
Contribution now 1083.9
The Deal
Revenue 2 nights x 30 rooms x 40 2400
Variable Costs
sup 2.74 x 30 x 2 164.4
heat 5 x 30 x 2 300
Total 464.4
Contribution Deal 1935.6
Incremental Profit 851.7
Units rented needed at full rate 26.7866 (approximately 27 rooms, 13/14/ night)
as a % 0.45
now 0.25 (25% occupancy)
difficult to rent out rooms due to seasonal trends, competitors offer similar rates
ooms, 13/14/ night)
Break-Even Analysis (Comparing two alternatives)
Revenue
30 rooms x 0.25 occupancy x $80 room x 2 nights 1200
Variable Costs
Heating Costs
30 rooms x 0.25 occupancy x $5/room/night x 2 nights 75
Cleaning Costs
30 rooms x 0.25 occupancy x $2.74/room/night x 2 nights 41.1
Revenue
30 rooms x $40/room x 2 nights 2400
Variable Costs
Heating Costs
30 rooms x 5 x 2 300
Cleaning Costs
30 rooms x 2.74 x 2 164.4
Total 464.4
Revenue
30 rooms x 0.25 occupancy x $80/night x 2 nights 1200
Variable Costs
Heating $5/room x 30 rooms x 0.25 occupancy x 2 nights 75
Cleaning Supplies $2.74/room x 30 rooms x 0.25 occupancy x 2 nights 41.1
Total Variable Costs 116.1
Revenue
30 rooms x $40/night x 2 nights 2400
Variable Costs
Heating $5/room x 30 rooms x 2 nights 300
Cleaning Supplies $2.74/room x30 rooms x 2 nights 164.4
Total Variable Costs 464.4