Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric - Step 2 - Analyze main
actors and concepts to consider in a technology negotiation

1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and dealmaking of technology
Course Code 212032
Course Type Theoretical Can be yes ☐ No ☐
enabled
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 3
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation: Intermediate:
Delivery Environment of the
Evaluative score of the activity:
activity: 80 Collaborative Learning
Monitoring and Evaluation
Starting date of the activity: Deadline of the activity:
27/09/2018 18/10/2018
Competence to develop:
The student is able to identify innovation technology opportunities.
The student is able to protect intellectual property rights over
developed technologies.

Topics to develop:
Unit 2. Understanding negotiation process:
Intellectual property protection
Technology licensing
Technology negotiation agreement
Steps, phases of the learning strategy to develop
Step 2 - Analyze main actors and concepts to consider in a technology
negotiation

Activities to develop

The students develop the following activities:

Individual:

1. Read the following reference at the Knowledge Environment:

(Pages 89 to 96) Giordano-Coltart*, J., Calkins, C. (May 1,

2009). Practitioner’s Section Patent License Negotiation: Best
Practices. Journal of Business Chemistry.

Make a concept map describing all the concepts included in the

following sections:
 Preparing to negotiate
 The negotiation

2. Read the following reference at the Knowledge Environment:

(Software Development and Intellectual Property Rights

pages 133 to 135) Chen, Y., Bharadwaj, A., & Goh, K. Y.
(2017). An Empirical Analysis of Intellectual Property Rights
Sharing in Software Development Outsourcing. MIS Quarterly,
41(1)

Make a table comparing the following three usage rights for

software negotiations, evidencing differences:
 Right to use
 Right to redeploy
 Right to sell

3. Each student has already chosen a case from Step 1 –

Understand general concepts within the framework of the
problem. (There were 5 cases, so, each student selected a
different case)
 Each group posts on the Collaborative Learning forum, a chart
reminding who has selected each case, from step 1, according to
the following chart:

Innovation case Student name

Touchable Earth
Get Water
3-D printers
Recycled plastic bricks
The shoe that grows

Once the case is identified from previous step, each student makes
a creative Power Point presentation answering the following:

a. Chosen innovation case name

b. How can this kind of technology be protected in Colombia, by
copyrights or by patents? Explain the reasons for your answer
c. What is the process to protect this technology in Colombia
taking into account if it is by copyrights or by patents?
d. Make a timeline describing what to do to carry out a negotiation
of the selected technology, make sure you include the concepts
studied previously, describing negotiation and its preparation.

4. Once all contents have been reviewed, solve the Step 3 - Test 1:
Develop a test of concepts addressed in the course, at the
Monitoring and Evaluation Environment, according to the agenda.

Collaborative:

5. Each group searches on internet and makes a presentation

answering the following questions:

a. Patents:
 What is a patent?
  What is the competitiveness regulatory agency of the
Government of Colombia in charge of acting as
the Colombian patent and registration office?
 What is a utility model patent?
 Is a patent valid in every country?
 How long does an innovation patent last?
 How long does a utility patent last?

b. Copyrights:
 What is copyright?
 What is the difference between moral and property rights?
 What is the competitiveness regulatory agency of the
Government of Colombia in charge of copyrights
registration?
 What can be protected in Colombia, using copyrights?
 Are software and videogames protected by copyrights or
patents in Colombia?

c. License agreements:
 What is a license agreement?
Each student must evidence its contribution to the presentation on
the Collaborative Learning forum.

6. As a conclusion each student writes one paragraph 100 to 200

words answering the following two questions (only one answer
per student):

 How can be protected and negotiated technology innovations

in Colombia?

 Is technology innovation an opportunity to eradicate poverty

in undeveloped countries?
 Each conclusion must be 100 to 200 words and include the student
writer name.

Environment
Collaborative Learning Environment
for the
Monitoring and Evaluation Environment
development
Individual:

Each student submits to the Collaborative Learning

Environment - Unit 2: Step 2 - Analyze main actors
and concepts to consider in a technology negotiation,
a Power Point presentation, including:

 Cover
 Practitioner’s Section Patent License Negotiation:
Best Practices Concept map (Activity 1)
 An Empirical Analysis of Intellectual Property
Rights Sharing in Software Development
Outsourcing Comparative table (Activity 2)
 Answer to innovation case questions (Activity 3)
Products to  References (Use APA guidelines)
deliver by
student Collaborative:

Each group submits to the Monitoring and Evaluation

Environment a Power Point presentation, including:

 Cover
 Abstract
 Screenshot of each student participation to
answer the questions related to rights protection
(Activity 5)
 Answers to questions (Activity 5)
 Conclusions (One per student - Activity 6)
 References
 General guidelines for the collaborative work

Planning of
activities for References reading
the Individual contribution planning
development Group interaction based on individual contributions
of Products drafting
collaborative Products delivery
work
Roles to  Compiler
perform by  Reviewer
the student  Evaluator
in the  Deliveries
collaborative  Alerts
group

Compiler: Consolidate the document constituted as

the final product of the debate, taking into account
that the contributions of all the participants have been
included and that only the participants who
participated in the process are included.

Reviewer: Ensure that the writing complies with the

rules of presentation of work required by the teacher.
Roles and
Evaluator: Ensure that the document contains the
responsibilit
criteria present in the rubric. You must inform the
y for the
person in charge of the alerts so that you inform the
delivery of
other members of the team in case any adjustments
products by
have to be made on the subject.
students
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to
the other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
 Use APA format. Edition 6th

The APA Standards is the most used style of

organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
Use of will be able to find the most relevant aspects of the
references sixth edition of the Manual of the APA Rules, such as
references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=
Plagiarism is defined by the dictionary of the Royal
Academy as the action of "substantially copying other
people's works, giving them as their own". Therefore,
plagiarism is a serious offense: it is the academic
equivalent, to theft. A student who plagiarizes does
not take his education seriously, and does not respect
the intellectual work of others.

There is no small plagiarism. If a student makes use

of any portion of another person's work, and does not
document their source, they are committing an act of
Plagiarism
plagiarism. Now, it is clear that we all have the ideas
policy
of others when it comes to presenting ours, and that
our knowledge is based on the knowledge of others.
But when we rely on the work of others, academic
honesty requires that we explicitly announce the fact
that we are using an external source, either by
appointment or by an annotated paraphrase (these
terms will be defined below). When we make an
appointment or a paraphrase, we clearly identify our
source, not only to give recognition to its author, but
also to allow the reader to refer to the original if he
wishes.
 There are academic circumstances in which,
exceptionally, it is not acceptable to quote or
paraphrase the work of others. For example, if a
teacher assigns his or her students a task in which
students are clearly asked to respond using their ideas
and words exclusively, then the student should not
appeal to external sources even if they are properly
referenced

4. Evaluation rubric

Evaluation rubric

Collaborat
Activity
Individual Activity ☒ ive ☒
type:
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Assessed Performance levels of the individual activity Scor
Aspects High score Media score Low score e
The student
develops the The student
proposed The student does not
concept map and develops just develop the
comparative part of the concept map
Understandi
table evidencing activities or it is and
ng of the
reading and not evidencing a comparative
technology 20
understanding proper contents table of
negotiation
the proposed reading and technology
contents
contents about comprehension. negotiation
technology references
negotiation
(up to 20 (up to 10 (up to 0
points) points) points)
The student The student The
posts a creative posts a Power student does
Technology 30
Power Point Point not post the
innovation
presentation, presentation, innovation
 rights describing how including the case
protection to protect and analysis of the analysis, or
negotiate the case, but it is it is not
innovation on the not evidencing related to
selected case, technology the selected
evidencing protection case
contents understanding
appropriation. or not all
questions were
answered.
(up to 30 (up to 15 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student The student The
contributes with participates on student does
relevant the forum, but it not
Collaborativ information to was not relevant participate
e the collaborative enough to in the
10
presentatio research and contribute to the collaborative
n drafting presentation collaborative presentation
building activities drafting
(Up to 10 (Up to 5 (Up to 0
points) points) points)
The student
The student
conclusion is
conclusion does
answering both
not include both
of the generative
of the The student
questions,
generative does not
evidencing the
Activity questions, or it present a
contents studied 10
conclusions does not fit the conclusion
along the step,
100 to 200
also it is 100 to
words
200 words
paragraph.
paragraph
(Up to 10 (Up to 5 (Up to 0
points) points) points)
 The presentation
is structured in The document
accordance with is structured in There is
all the items accordance with not product
required, some of the delivery or
evidencing a items required, the
Power Point proper answer to evidences a poor document
Presentatio the rights rights protection does not 10
n structure protection research or it match any
question, also, it has few spelling of the items
has not spelling or grammar required
or grammar mistakes
mistakes
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 80