TABLE OF CONTENTS

DECLARATION…………………………………………....................………………..i
ACKNOWLEDGEMENT ...............................................................................................ii
ABSTRAK ......................................................................................................................iii
TABLE OF CONTENTS ................................................................................................iv

CHAPTER ONE INTRODUCTION ..................................................................

1.1 Background of the Study .... .................... ..........................................1

1.2 Research Questions.........................................................................3

1.3 Research Objectives..... ......................................... . .............. .............4

1.4 Use of Study.................................................................................4

1.4.1 Theoretical Use..................................................................4

1.4.2 Practical Use.....................................................................4

1.5 Scope of Study.............................................................................4

CHAPTER TWO LITERATURE REVIEW...........................................................

2.1 Previous Studies.............................................................................5

2.2 Semiotic........................................................................................9

2.3 Ferdinand De Saussure...................................................................11

CHAPTER III RESEARCH METHOD.............................................................

3.1 Research Design ..............................................................................

3.2 Data Source .....................................................................................
3.3 Instrument of the Research...............................................................

3.4 Procedures of Data Collection .............................................. ...........

3.5 Technique of Data Analysis ..............................................................