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USP
Transportation
optimization
No Chip Breakage
On- the – Go
Snacking
Experiential
Snacking
Ambient Storage
• Nachos (40g) – Olive & Herb Seasoning
• Dip (50g) – Chunky Salsa
CHEESSSYYYY
SHELF READY PACK (SRP)
HOT n SPICY
SHELF READY PACK (SRP)
POPPADUM &
MANGO CHUTNEY
Launched in Nov 2016 – in India
India Story..
INDIA
NACHOS Category to witness disruption
INDIA
INDIA
HYPER
INDIA
CASH & CARRY
INDIA
SUPERMARKETS
INDIA
SEVEN ELEVEN FORMAT
MULTIPLEX CHAIN
INDIA
WINE COUNTERS
INDIA
HOTEL - MINIBAR
BAKERIES
CINEPLEXES
INDIA
AIRLINES
INDIA
Colonel & Co Doubled the Nachos
• Most consumers mature; multi-packs bought
Category & became the category • Product format & Convenience was key sale driver
Captain across retailer formats Store Format
Cat Size (Lac) Cat Size (Lac) Category Brand
Pre-Launch Post Launch Growth Share
96%
HyperMarket 14.3 28 91% 34%
Self-Merchandising Cartons
• India’s 7x11 format – DelhiNCR based
• Doubled the Category Size of Nachos!
Cat Size (Lac) Cat Size (Lac) Category Brand
Store Format
Pre-Launch Post Launch Growth Share
96%
Seven Eleven 4.5 8.2 82% 55%
sanitized 96%
Convenience 2.5 5.5 120% 54%
Kickstarted Exports in 2017, with Gulfood as launchpad