History (paki paragraph form po nito)z

1978: Humble beginnings as an in-store bakery in Singapore

1983-1996: Became the first commercial bakery at Pandan Loop; Rose as the
market leader in Singapore. Expanded operations in Asian countries such
Malaysia, Thailand and the Philippines
1997: Gardenia entered the Philippine bread market and established its
factory in Laguna International Industrial Park (LIIP), Binan, Laguna
1998: Gardenia Philippines started operations with its first state-of-the-art
factory rated as one of the largest and most modern bread manufacturing
facility in the country
1999: The healthy High Fiber Wheat Bread Loaf is launched
2000: Introduction of the Flavored Loaf and Bun Lines. The first flavored
loaves included the California Raisin and Chocolate Chip Loaves. This year
also marked the start of Gardenia’s Corporate Social Responsibility programs.
2001: Gardenia launched its version of every Filipino’s favorite, Pan De Sal.
2002: Gardenia opened its doors for a free catwalk tour for guest to
experience modern breadmaking.
2003: Gardenia received International Organization for Standardization (ISO)
and Hazard Analysis Critical Control Points (HACCP) certifications
2004: Gardenia was accorded Superbrands status by Superbrands Ltd., an
independent authority and arbiter on branding
2005: Inaugurated two new plants and its Distribution Centre
2006: Introduced the Muffin-tastic line
2007: Indulged the consumers through introduction of its Amazing Flavored
Loaf Line and the Cream Roll Line
2008: Gardenia marked its 10th year in the Philippine bread industry
2009: Gardenia inaugurated its first 6K plant capable of making 6,000 loaves
of bread per hour
2010: Gardenia once again developed an innovative health product to give a
twist to its already existing High Fiber Whole Wheat Bread. The flavorful,
plump, and juicy High Fiber Wheat Raisin Loaf was a combination of high fiber
content from whole wheat flour and juicy California raisins.
2011: Gardenia invested a bread plant in Cebu. The company bagged three
Program Achievement awards from the Department of Trade and Industry
(DTI)
2012: Gardenia conducted the first ever Happy Bread Day in the country, it’s
very own celebration of World Bread Day
2013: Gardenia initiated an inter-university sandwich making and business
generation competition called The Next Big Sandwich Hit (NBSH)
2015: Gardenia ventured into community neighborhood bakery thru Big Smile
Bread Station and into artisanal specialty bakery business with of Bakers
Maison
2016: Gardenia expanded operations and invested another sophisticated and
world class 6K plant with a capacity of 6,000 loaves per hour

Our Vision
To be the premier company in the baking and food industry that provides best
quality products enjoyed, valued, and loved by consumers.

Our Mission
To provide an assortment of best quality, great tasting, nutritious, and
enjoyable bakery and food products that are within sight, within reach, and
within the hearts of consumers; produced using world class manufacturing
facilities and processes utilizing quality and safe ingredients, thereby creating
values beneficial to stakeholders, including employees, suppliers, trade
partners, financial institutions, investors, and the community.

C. Product/Service Offerings

 Classic White Bread Regular – Slice 600g

 Classic White Bread Thick – Slice 600g
 Classic White Bread Regular – 400g
 High Fiber Whole Wheat Bread – 600g
 High Fiber Whole Wheat Bread – 400g
 Slim Fit Wheaten Bread – 350g
 High Fiber Wheat Raisin Loaf – 600g
 High Fiber Wheat Raisin Loaf – 400g
 Wheat Cranberry Loaf – 370tg
 California Raisin Loaf – 400g
 Chocolate Chip Loaf – 400g
 Double Delights Ube and Cheese Loaf – 400g
 Double Delights Choco and Mocha Loaf – 400g
 Double Delights Strawberry and Blueberry Loaf – 400g
 Amazing Black Forest Loaf – 400g
 Amazing Butterscotch Loaf – 400g
 Premium Pandesal – 350g
 Soft Delight Pandesal – 300g
 Whole Wheat Pandesal – 350g
 Cheese Buns – 250g
 California Raisin Buns – 300g
 Cheese Pimiento Cream Roll
 Pizza Cream Roll
 Butter Sugar Cream Roll
 Chocolate Cream Roll
 Cookies N’ Cream Roll
 Choco Strawberry Cream Roll
 Rocky Road Cream Roll
 Chocolate Fun Bun
 Ube Fun Bun
 Peach Mango Fun Bun
 Cheese Filled, Filled White Bread
 Strawberry Pastillas Filled White Bread
 Peanut Butter Filled White Bread
  Chocolate Filled White Bread
 Twiggies Yellow Cake
 Twiggies Pink Cake
 Twiggies Choco-Brown Cake
 Chocolate Muffin
 Blueberry Muffin
 Banana Chocolate Muffin
 Butter Toast
 Garlic Toast
 Cinnamon Toast
 Honey Wheat Toasties
 Butter Toasties
 Cheese Toasties
 NewBake White Bread – 450g
 NewBake Super Slice White – 300g
 NewBake Wheaten Bread – 300g

D. Select Product/Brand to be studied