A

Project Report on
Tradebulls Securities Pvt Ltd.
[Sale &Marketing Department]

In partial fulfillment of the requirement for

Program: BBA Subject: PROJECT

Branch: MM Duration: 10 days
Semester: 5 Year: July-December 2018

SUBMITTED
BY
G.NO. Er.NO. NAME OF STUDENT
16052341006 Prachi Thakkar

SUBMITTED
TO

GANPAT UNIVERSITY
V. M. Patel College of Management Studies
GanpatVidhyanagar 382712
Dist: Mehsana, Gujarat, India.
Phone: + 91-2762-289094, www.vmpcms.ac.in
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CERTIFICATE

This is to certify that Group No. ____ including 1 Members as

Enrolment No. Name

16052341006 Prachi Thakkar

Of Semester 5 Branch BBA (M.M) has satisfactorily completed their Project Report
in partial fulfillment of the requirement for the Subject Project in the Year July-
December 2018.

Abhisekh Parikh
Project In charge College Seal

Date 25/10/2018

Place _______________

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PREFACE

This Project Report has been prepared in partial fulfillment of the requirement for the
Subject: Project of the Semester 5 during Sept. 2018.

For preparing the Project Report, I have visited the company during the suggested
duration of 10 days to avail the necessary information. The blend of learning and
knowledge acquired during my practical studies at the company is presented in this
Project Report.

My main focus is on study organizational structure of Tradebulls securities pvt ltd.

and how their different departments are working (Human resmyce management,
Back office, Dealing department, Sales $ marketing, facility management etc.)

I have put up my best efforts and enumerated every possible information after
observing the activities carried over there, to make this report a satisfactory report.

It was a great opportunity and memorable experience interacting with people working
there, collecting information regarding their job and acquiring knowledge.

Lastly, I have tried my level best to prepare the best informative report.

` Prachi Thakkar
ACKNOWLEDGEMENT

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It was indeed an opportunity for me to visit Tradebulls securities pvt Ltd and
prepare a Project Report on the Organizational Structure and Work of Their
Departments. of the same during Semester 5. During my visit to the company for
preparing this Project Report, I learnt many interesting things about the company,
along with the aspects of Broking industry as a whole.

I would hereby take this opportunity to show my gratitude towards all my

mentors for what I have learnt during my training. A good response, feedback and
co-operation given by whole staff who helped us in gaining knowledge and solving
my queries. I convey my sincere thanks to all the officials of Tradebulls Securities
Pvt Ltd.

The successful completion of this project could not have been possible without
the co-operation and support of my faculty guide and company guide who have given
complete information for the project.

I feel immense pleasure to thank the Principal, VMPCMS, Ganpat University

for making available all facilities in fulfilling the requirements for the project work.

I forward my appreciation to the Project Coordinator of the VMPCMS.I also

express my gratitude to MR. Vinay Tak (Sales manager) of Tradebulls Securities Pvt
Ltd. who supported and guided me throughout the project period.

Prachi thakkar

Table Of Contents

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Sr. No. Particulars Page No.

1 Preface 3
2 Acknowledgement 4
3 Content 5
4 Industry profile 6
5 Introduction 12
6 Trading & Margin system 19

7 Chapter-II: Tradebulls Management 24

8 Human Resource Management 29
9 Back Office 31
10 Research 33

11 Chapter – III : Sales & Marketing 41

12 Bibliography 51
13 Limitations 52

INDUSTURY PROFILE:

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HISTORY OF EQUITY MARKET

Market-oriented economic reforms in India began in 1991. with the removal

of Administrative controls on bank credit and primary market for securities, the
capital Market came to occupy a larger role in shaping resource allocation in the
country. This led to a heightened interest amongst policy makers in the institutional
development of securities markets. The efforts towards empowering the securities
markets regulator(SEBI) and the first efforts toward attracting foreign portfolio
investments began early in the reforms process. Almost immediately after the
reformed began, there was a prominent scandal on the fixed income and equity
markets, which was exposed in April 1992.

This set the stage for an unusual policy intervention the establishment of a
securities exchange, the National Stock Exchange (NSE), by the government. From
1996 onwards, debates about policy issues on the equity markets were dominated by
questions about the role for leveraged trading. There was a proposal to have a spot
market based on “rolling settlement” (where leverage is limited to intra-day positions
only).In 2001, a major crisis broke on the equity market.

It involved numerous elements: large leveraged positions which went wrong,

accusations of market manipulation, a payment crisis at the Calcutta exchange, fraud
in the banking system, ethics violations at the Bombay stock exchange. This crisis
was valuable in breaking this five-year deadlock and moving on with reforms. in June
2001, trading in index options commenced &within a matter of weeks, liquidity
improved sharply. Over the 1990s, the equity market became a nationwide platform
with real-time capability for trading and settling stock transactions. However,

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comparable improvements in the infrastructure for of both exchange institutions and

SEBI is highly limited.

STOCK MARKET
The term ‘the stock market’ is a concept for the mechanism that enables the trading
of company stocks, other securities, and derivatives. The stocks are listed and traded
on stock exchanges which are entities (a corporation or mutual organization)
specialized in the business of bringing buyers and sellers of stocks and securities
together.

Equity/Share:
Total equity capital of a company is divided into equal units of small denominations,
each called a share. For example, in a company the total equity capital of Rs.
2,00,00,000 is divided into 20,00,000 units of Rs 10 each. Each such unit of Rs. 10
is called a share. Thus, the company then is said to have20,00,000 equity share of Rs
10 each. The holders of such shares are members of the company and have voting
rights. There are now stock markets in virtually every developed and most developing
economy, with the world’s biggest being in the United States, UK, Germany, France,
India and Japan.

Function and purpose:

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The financial system performs three main tasks: first it handles transfer of payments
and third, it spreads and reduces (local enterprise) economic risks in relation to the
player’s targeted returns. The smooth functioning of all these activities facilitates
economic growth in that lower costs and enterprise risks promote the productions of
goods and services as well as employment.

In this way the financial system contributes to increased business investments

and vice versa. Share prices also affect the wealth of households and their
consumption. Therefore, central banks tend to keep an eye on the control and
behavior of the stock market and, in general, on the smooth operations of financial
system functions.

Trading:

Participants in the stock market range from small individual stock investors tolarge
hedge fund traders, who can be based anywhere.

Listing:

Listing means admission of securities of an issuer to trading privileges on a

stock exchange through a formal agreement. The prime objective of admission to
dealing on the Exchange is to provide liquidity and marketability to securities.

Securities

A Security gives the holder an ownership interest in the assets of a company.

For example, when a company issues security in the form of stock, they give the
purchaser an interest in the company’s assets in exchange for money. There are a

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number of reasons why a company issues securities: meeting a short – term cash
crunch or obtaining money for an expansion is just two.

TRADING IN INDIA:

NSE introduced for the first time in India, fully automated screen based trading. It
used a modern, fully computerized trading system designed to often investors across
the length and breadth of the country a safe and easy way to invest. The NSE trading
system called National Exchange for Automated Trading (NEAT) is a fully
automated screen based trading system, which adopt the principle of an order to
driven market.

REGULATOR:

The responsibility for regulating the securities market is shared by department

of economic affairs (DEA), department of company affairs (DCA), Reserve
Bank of India (RBI) and securities and exchange board of India (SEBI).

WHAT IS SEBI AND WHAT IS ITS ROLE The securities and exchange
board of India (SEBI) is the regulatory authority In India established under section 3
of SEBI act 1992. SEBI act, 1992 provides for establishment of Securities and
Exchange Board of India (SEBI) with statutory powers for a protecting the interests
of investors in securities (B) promoting the developing of securities market and (c)
regulating the securities market. Its regulatory jurisdiction extends over corporate in
the issuance of capital and Transfer of securities, in addition to all intermediaries and
person associated with securities market.

SEBI has been obligated to perform the aforesaid function by such major is its
thinks fit. In particular, it has power for: Regulating the business in stock exchanges

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and any other securities market Registering and regulating the working of
stock brokers, sub-brokers etc. Promoting and regulating self – regulatory
organizations. Prohibiting fraudulent and unfair trade practices. Calling for
information from, undertaking inspection, conducting inquiries and audits of stock
exchanges, intermediaries, self- regulatory organizations, mutual funds and other
persons associated with the securities market.

STOCK EXCHANGE:
Role of a Stock Exchange in buying and selling shares. The stock exchange in India
under the supervision of the regulatory authority, the securities and exchange
board of India (SEBI), provide a trading platform buyers and sellers can meet to
transact in securities. The trading platform provided by NSE is an electronic one
and there is no need for buyers and sellers to meet at of physical location to trade.
They through the computerized trading screens available with the NSE trading
members or the internet based trading facility provided by the trading members of
NSE.

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NSE:

The National Stock Exchange (NSE) located in Bombay, in India’s first debt market.
It was set up in 1993 to encourage stock exchange uniform through system
modernization and competition it opened for trading in mid 1994. It was
Recently accorded recognition as a stock exchange by the department of company
affairs. The instrument traded are treasury bills, government securities and bonds
issued by public sector companies.

BSE:
Bombay stock exchange Limited is the oldest stock exchange in Asia with a rich
heritage. Popularly known as BSE. It was established as “The Native Share &Stock
Brokers Association” in 1875. It is the first stock exchange in the country to obtain
permanent recognition in1956. From the govt. of India under the securities contracts
(regulation) act 1956. The exchanges pivotal and pre-eminent role in the development
of the capital market is widely recognized and its index, Sensex
is tracked world wide. The Exchange has a nation-wide reach with reach with a
presence in 417 cities and towns of India. The systems and processes of the Exchange
are designed to safeguard market integrity and enhance transparency in operations.
During the year 2004-05 the trading volumes on the exchange showed robust growth.

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INTRODUCTION

Established in 2009, Tradebulls Securities Private Limited is a reputed financial firm

offering world class brokerage services and wealth management to retail clients. These
include Equity, Currency and Commodity Trading.
We also provide distribution of Mutual Funds, IPOs, Personal Loans and Insurance,
as well as Portfolio Management, Online Trading and Depository services.Our research and
advisory arm releases high-quality fundamental and technical research reports at regular
intervals.
Tradebulls is a company with 1000+ employees. Tradebulls is also among the top
five brokers in Gujarat on NCDEX and BSE in terms of turnover. Currently Tradebulls is
based in 9 cities i.e. Ahmedabad, Bengaluru, Delhi, Gandhinagar, Hyderabad, Mumbai,
Rajkot, Surat and Vadodara with 18 branches.

Group Companies
 Tradebulls Securities (P) Limited
 Tradebulls Commodities Broking (P) Limited
 Tradebulls Commodities (P) Limited

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Our Vision
"To provide world-class Wealth Management Services by arranging all conceivable
financial services under one roof at affordable costs through cost-effective delivery
systems, and to achieve organic growth in business by adding newer lines of business,
with the help of a self-motivated and aggressive team of young professionals."

Memberships

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Depository Participant

Product & services

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What is Equity / Stock Market

 Equity is a one financial instrument by which company invite the public

to invest their money as Share in the company and investor can
become a kind of partner / Co-owner in the company.

 The Market in which shares are issued and traded is called Equity
market.

 Equity market can be divided into primary and secondary markets.

Primary Market & Secondary Market

 In the primary market, Securities are offered to public for subscription

by Companies for the purpose of raising capital or fund.

 Secondary market is an equity trading avenue in which already existing

/ pre- issued securities are traded amongst investors.

IPO ( Primary Market )

 IPO refers to Initial Public Offer, it may be also called Primary Market,
where company issues Equity & raise Capital.

 Now days most Company adapts Book building route for raising capital
through IPO, where online bidding tooks place through exchange for
applying in IPO.

 For applying for shares in an IPO either investor have to fill physical
form & submit or may apply through online option given by some
Members to its client who then on client behalf fill & apply for the IPO.

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 IPO allotment / refund is processed within 15 days & the shares are
listed & traded in Secondary Market / Stock Exchange in maximum 21
days of IPO closing.

Secondary Market trading through Stock Exchange

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 In India at Present there are Two Major Stock Exchanges exist which
contributes almost total Volumes of Equity Trading in the Country i.e.

a) National Stock Exchange of India Ltd.(NSE) &

b) Bombay Stock Exchange (BSE)

 At NSE around 1200 company’s Scrip are being traded where as at

BSE around 2800 Companies are traded.

Live Market Screen

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Trading & Margin System

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 Delivery Based Trading: When a client Buy a Share & hold its delivery
or Sell a share & give it delivery, it is called delivery based Trade.
Normally for Delivery trade apart from the initial margin, client has to
make Pay-in of Fund or Shares on T+1 days

 Intra-day Trading: Where a client square up its buying or selling

before Market close, such trade is called intra-day Trade or Square up
trade. For Intra-day trade client has to pay upfront Margin in form of
cash or shares, in order to cover the Intra-day Loss Risk out of its trade.
Margin may vary from company to company, normally 1/6 to 1/8 th
value is taken as margin i.e. Intra-day trading limit is given 6 to 8 times
of amount given as margin for normal trading in normal scrips. Margin
required is high for many scripts which have track record of volatile price
movement.

 BTST trading: in this type of trading if the client purchase any of the
share today then he have to sell that share by tomorrow. If the client is
not sell that share by tomorrow then it willnot be BTST share. It will be
converted in to depository.

Through Whom & How can one Trade

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Why Trade with Tradebulls

 Integrity & Transparency our Core Values.

 Efficient & Reliable Services.

 All Financial Services ( Equity, Derivative, Commodities, Currency,

Mutual Funds, IPO ) under single Roof.

 Big & Dedicated team of Qualified Professional serving Investors.

 Latest Infrastructure & Technology set-up which is at par with the best
in the Industry for providing Quality & Speedy services to the Clients.

 Dedicated Relationship Managers to provide personalized services

and customized support.

 Best Online Trading Platforms as well as 24 x 7 back-office support

 Qualified Research team equipped with best Software's, always ready

to assist Clients in choosing best Trading & Investment avenues and
Creating Wealth.

Client Registration / Account opening / KYC formalities

 Duly Signed & Witnessed form with below supporting

 Pan Card

 Address Proof

 Bank Proof ( Canceled Cheque with latest bank statement)

 Photograph

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 DP ( Demat a/c ) Proof ( If client already have demat a/c)

 Amount cheque ( Margin + a/c opening charges)

Note: All the documents should be self attested.

Account Opening Charges at Swastika

1. BSE, NSE & F&O Trading A/C activation (Min. margin 25000/- )

2. AMC (Annual Maintenance Charges) Rs.300/-

3. LIFETIME Rs 650

4. LIFETIME Rs 1250

Note: For ODIN charges are on per segment basis (free in MCX-SX).
(Web base version of Odin is free for all segments)

NEST: Nest Software provides all segments trading in single window

and is free of cost at present.

Brokerage Charges

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Brokerage is what company charges from its clients in lieu of its services

 For Delivery Trades : It ranges between 0.50 paisa ie.0.50% to 0.30

paisa i.e. 0.30% on Trading volumes.

 For Intraday or Future Trades in Stock & Currency: Normally it is 1/10th

of delivery brokerage i.e. ranges between 0.05 paisa i.e. 0.05% to 0.03
paisa i.e. 0.03% on Trading volumes.

 Minimum Brokerage Clause: If a share purchase or sold is of very low

price, instead of % brokerage which becomes very low, we charge
minimum paisa per share which normally remains 3 paisa on intraday
& 5 paisa for delivery.

 Brokerage on Options: Brokerage on Options is charged per on per lot

(Normally between Rs. 60 to 100 per lot.

 Brokerage in Commodities : Brokerage in Commodities is charged

similarly as charged in Intraday / Future trading Ranges between 0.04%
to 0.02% ( slightly lower than Equities / F&O )

 The Brokerage remains negotiable depending upon the volumes of

Clients & can be negotiated for clients giving good & regular trading
volumes.

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CHAPTER 2
TRADEBULLS MANAGEMENT

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TRADEBULLS MANAGEMENT

 HUMAN RESOURCE MANAGEMENT

 BACK OFFICE (ADMIN)
 SALES & MARKEING
 DEALING
 FACILITY MANAGEMENT.

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HIERARCHY

DIRECTORS FOUNDER

CHIEF ORGANISING
OFFICER

FACILITY
BACKOFFICE RESEARCH VICE PRESIDENT
MANAGEMENT

ASSISTANT VICE
KYC FUNDAMENTAL
PRESIDENT

AREA SALES
IT TECHNICAL BRANCH MANAGER
MANAGER

ASSISTANT BRANCH
RISK MANAGEMENT SALES MANAGER
MANAGER

RELETIONSHIP
AREA DEVELOPMENT
MANAGERS
MANAGER
(ADVISOR)

BUSINESS
DEVELOPMENT
MANAGER (SALES OR
FOS)

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A) DIRECTORS AND FOUNDRS

DINESH THAKKAR
Dinesh Thakkar is the Founder &
CMD of Tradebulls Group, one of the
fastest growing Financial Service
Company. Mr. Thakkar brings a rich
experience of over 20 Years in Capital &
Commodity Market . He has been
thoroughly involved in each and every
aspect of business with his strong business acumen and process knowledge. He stands
as a true guide and vision for the whole group.
Involved in strategic decision makings, overall growth and development of
organization, effectively implementing all tools of co-coordinating, advising,
staffing, communicating etc. and concentrating on effective measures towards best
investor services in the organization. He is recognised as a dynamic entrepreneur.

Mr. Thakkar is passionate about financial services and the role it can play in
turning India's savings into investments. Under his leadership, Tradebulls has
combined technology, innovation and growth-oriented entrepreneurship with a strong
focus on retail business development to become one of the more successful, stable
and well respected financial services companies in India. With his consistent efforts
and business expertise, he developed the brand across India.

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Mr. Thakkar’s focus on ethical and transparent business practices, courage to venture,
and dynamic attitude to change with time, helped him to make his dream called
TRADEBULLS a known brand name.
Mr. Thakkar’s views are often quoted in major industry stories and has been
frequently featured in the broadcast media like CNBC & print media including:
Economic Times, Business Standard, DNA Money, The Financial Express and Divya
Bhasker, among others.

Directors of Company

ARVIND THAKKAR

Arvind Thakkar, Director, of Tradebulls Group and one

of the core member behind bringing the Organization
to this level. Mr. Arvind is known for his visionary
leadership and exemplary integrity. He has rich and
varied experience of more than two decades in the field
of financial services.

AASIF HIRANI

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Aasif Hirani is the Director of Tradebulls Group. Chartered Accountant (C.A.) by

qualification, Mr. Hirani brings with him over 12 years of rich experience in the
finance industry.

DHRUV DESAI

Dr. Dhruv Desai is the Director of Tradebulls Group. Since 2015 he has been
instrumental in evolving and scaling the
Business operations of the Group.
Dr. Desai’s background spans many
industries and cultures, including
Technology, Aviation, Telecom, BFSI &
IT/ES consulting. Prior to joining Tradebulls
Dr. Desai was associated with Angel
Broking as Group Head and Director. His
key strengths are Entrepreneurial & Strategic
mindset with Execution skill. These
strengths have helped him transform Businesses. At Tradebulls he is involved with
all facets of the group with special emphasis on Strategy, Digital Marketing, IT,
Business Development, HR, Distribution and Business Operations.

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Human Resources Management

 Maintains the work structure by updating job requirements and job

descriptions for all positions.
 Maintains organization staff by establishing a recruiting, testing, and
interviewing program; counseling managers on candidate selection;
conducting and analyzing exit interviews; recommending changes.
 Prepares employees for assignments by establishing and conducting
orientation and training programs.
 Maintains a pay plan by conducting periodic pay surveys; scheduling and
conducting job evaluations; preparing pay budgets; monitoring and
scheduling individual pay actions; recommending, planning, and
implementing pay structure revisions.
 Ensures planning, monitoring, and appraisal of employee work results by
training managers to coach and discipline employees; scheduling
management conferences with employees; hearing and resolving employee
grievances; counseling employees and supervisors.
 Maintains employee benefits programs and informs employees of benefits
by studying and assessing benefit needs and trends; recommending benefit
programs to management; directing the processing of benefit claims;
obtaining and evaluating benefit contract bids; awarding benefit contracts;
designing and conducting educational programs on benefit programs.

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 Ensures legal compliance by monitoring and implementing applicable

human resource federal and state requirements; conducting investigations;
maintaining records; representing the organization at hearings.

 Maintains management guidelines by preparing, updating, and

recommending human resource policies and procedures.
 Maintains historical human resource records by designing a filing and
retrieval system; keeping past and current records.
 Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal
networks; participating in professional societies.
 Completes human resource operational requirements by scheduling and
assigning employees; following up on work results.
 Maintains human resource staff by recruiting, selecting, orienting, and
training employees.
 Maintains human resource staff job results by counseling and disciplining
employees; planning, monitoring, and appraising job results.
 Contributes to team effort by accomplishing related results as needed.

Human Resources Manager Job Duties:

 Maintains the work structure by updating job requirements and job

descriptions for all positions.

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 Maintains organization staff by establishing a recruiting, testing, and

interviewing program; counseling managers on candidate selection;
conducting and analyzing exit interviews; recommending changes.

BACK OFFICE

Back office is the department where all support systems are included. And the main
task of these department are to controlling their activities.
These Departments are included in back office.
For Instance
1) KYC (Know Your Client)
2) IT (Information Technology)
3) RMS (Risk Management Services)

1) Know Your Client ( KYC Department)

KYC Department is working for support of Sales and marketing Departments.
When Sales & Marketing Person comes with the Account (DMAT) Then
Account Opening process is done by KYC.
The Process Will be as mentioned below
 Sales Person Comes with The account.
 Fill the form
 Give to the KYC
 Verification of All the documents

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 Get code from SEBI

 Get Client id
 Provide to Sales person
 He will Provide to Customer.

 One can Trade through Either with Main Member of Exchange directly or
through registered Sub-brokers /Authorized Persons of any of the Main
Members.

 For trading client has to be registered with the Main member of Exchange by
filling the KYC form and executing the Client – Member Agreement for
Trading. PAN card & Demat a/c is Compulsory for it.

 Demat a/c is just like a Bank a/c where client’s shares are kept in electronic
form (dematerialized form). This a/c may be opened up with any of Depository
Participant ( DP )

2) IT (Information Technology)
According to this company the IT department is helping the Dealing as well
as all the System of the company,
Like, If any customer wants to active his software which we using in trading
then it Department will help to activate that.
If any system related work is there IT Department will help them out to solve
the problems as well as work.

3) RMS ( Risk Management System)

This Department is Work for the LIMIT (Expozer) to the clients.
Like

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E.g
XYZ person have the 25000 Rs in his account but he wants to buy extra
75000 Rs stock at that time RMS provide them Limit
If this client has done 80% loss of his 25k amount at that time RMS will give
them warning to cut his stock or else at the END OF THE DAY RMS will
square off that stock.

RESEARCH

Research Department is providing the Stock tips to the customers as well as the
dealers,

Like,

BUY MINDTREE @700

TARGET 716
STOPLOSS 696.

Two types of Researchers are there

1) FUNDAMENTLE
2) TECHNICAL

1) Fundamental Research.
Fundamental researchers are giving tips after watch of the balance sheets
and companies works, For instance if we are taking an example of Jubiliant
food ( dominoz) than Fundamental researcher will check their balance sheets,

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their distribution channel, their profit & loss, Repo in market, expected profit
of next 5 to 10 year etc.

If jubiliant food is matching all these requirements than the fundamental

researchers will provide the tip to invest in jubiliant food.
Intraday calls (Tips) also based on quarterly results.

2) Technical Research
Technical researchers are giving tips from charts and their patterns.
Patterns are like
Moving average lines
Pattern charts
Pivot levels

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1. Moving Averages

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This chart is known as the Japanese candle stick chart in this chart I am going
to show the three moving average line. In moving average chart there are the
three moving average we can put. Here, I had put three moving average line.

First line which line is look red that is the 5 days moving average line.

Second line which is looking green that line is the 20 days moving average
line.

And last the third line which is showing in the chat that line is known as the
200 days moving average line.

Firstly target the 5 days moving average line when the candles are moving with
the 5 days M.A line and if the candles are moving with the 5 days M.A. line at upper
side then target the 20 days M.A. line. If the script purchased already and it is moving
with the 5 days M.A. upper side then target the 20 days M.A.

You can hold your script till the script is closing at upper side, but if the script
is closed at the bottom side of the 20 days line then you have to sale the script.
Otherwise you can get the loss.

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2. Patterns charts

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The chart which is showing as above that chart is known as the pattern chart.
Actually the name is not a pattern chart but we can say it is the pattern chart.

Many types of pattern charts are there firstly, I have taken a chart which name is head
and shoulder pattern chart. There are the two type of the head and shoulder pattern
chart.

1) Head and shoulder pattern

2) Inverted head and shoulder
This pattern which I had shown at above that pattern is called inverted head and
shoulder.

This pattern is inverted head and shoulder.

Now, how you can predict the future?

You can see the pattern look like man standing over head.

You can see the head, and also the two shoulders.

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At that lowest point of the head note the price. Suppose the price is 300 Rs.

Now see at the shoulders higher point. Suppose it is 400 Rs.

Then buy at the 400. And how much you should target?

Firstly, take a difference between them. 400-300=100

Now, you has buy at the point of 400, then add that difference in this point

400+100= 500 this will be your target.

That script will drive you at least 500 Rs.

This was the inverted head and shoulder pattern chart. And in head and shoulder
pattern chart, the pace will change otherwise all process will same.

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Typical stock market cycle

The typical stock market cycle is same as the business cycle.

When the stock market price starts increasing that is the point where you have to buy
the shares till the price is increasing. But now where the price starts declining from
that stage there will be come a sell point. At that stage you have to sell those shares
otherwise you get losses.

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CHAPTER 3
SALES &
MARKETING

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Sales and Marketing:

Provides first-class service in order to push the sales of a certain product. Acts as an
intermediary between producers and clients Makes necessary phone calls and
meetings to help sales. Allows people to make inquiries as necessary.

Sales and Marketing Job Duties:

 Engages in superior customer service by making information readily

available
 Persists in sales even in the face of failure
 Demonstrates products and services as deemed necessary by clients and
management
 Schedules appointments and meetings as necessary
 Answers questions from clients
 Makes product knowledge readily available to self and other sales people
through various resources
 Finds ways to sell products in the face of a down market
 Researches client base to find new types of customers and sells to them
accordingly
 Creates a plan for gaining customers and then retaining them based on
warranties or guarantees

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 Analyzes and creates a plan for engaging the target market

 Analyzes the competition to create a plan for engagement
 Makes product appeal to the target market
 Trains other sales people in the art of selling
 Makes sure that all salespeople meet quota during a given period
 Sets up booths at trade shows and demonstrates the quality or uses of a
product
 Demonstrates superior time management skills and meets sales deadlines

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SALES & MARKETING AND REVENUE

Here I m mentioning all the authorities which are there in this department.

1) Vice President

The role is a combination of both HNI/Ultra HNI Acquisition and Dealing Desk

i.e. you not only acquire new clients but also service them.

- There is no client database / book available, the expectation is that he will start

from scratch and should be confident of being able to get his existing book

i.e. his relationships on board with company client.

- Role entails achieving targets based on acquisition and revenue generation

majorly through Equity.

All these things he need to perform.

• Strategic planning for annual sales & advisory strategy for achieving company’s

annual target

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• Designing a strategy for client acquisition to meet the company’s annual

target

• Designing of various contest throughout the year.

• Generating MIS and accounting control.

• Designing performance appraisal system & monitoring productivity.

• Manage attrition & recruitment, ensure targets are achieved by team

members.

•Institutionalize cross selling.

• Designing training program for various products.

• Design & conducting client education program.

• Design strategy to increase penetration in rural area.

• Design marketing campaign .

• Supervising & ensuring wholesome growth.

Vice president is the person who is responsible for Sales, Revenue, marketing,

support, services etc.

Now, All the Vice presidents have AVPs Under his Reporting. AVP is called

Assistant vice president.

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2) AVP ( Assistant Vice President )

To prospect, acquire and retain clients

-To achieve budgeted targets in terms of number of clients/volume of business &

assets.

- To coordinate with product and research team for taking investment decision for

the clients

- Wealth Management

• Key Responsibilities:

1. Responsible for new client acquisition, building new relationships and increasing

depth in existing relationships with clients.

2. Will be responsible for primarily selling of Trading and Demat A/c.

3. Responsible for completing end to end KYC account opening formalities for

clients.

4. Responsible for managing client relations post acquisition.

5. Generating references from existing clients.

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6. Responsible for achieving targets as assigned by the organization on a monthly

basis.

7. Provide regular updates to the immediate superior as required.

 Required Skills:

1. Good communication & presentation skills.

2. should be fluent in English & Hindi.

3. Basic knowledge of Financial Markets/Products is required.

4. Strong networking & relationship building skills.

3) Branch Manager

Responsibilities
Responsible for heading Branch as a Profit Center. Directly responsible for the

Sales/Revenue generation for his Branch. Ensuring a setup of adequate Risk

Management systems for his branch. To identify potential clients, negotiate

pricing and ensure deal closure thereby ensuring healthy Client Acquisition. To

acquire Franchisees in nearby location. Ensuring cross-selling of all products

(PMS, Commodities, etc) to existing clients. Manage Risk & compliance.

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To achieve branch targeted revenue and surplus.

-To set up and achieve on Equity and Broking trading.

-To take initiatives for building brand in the locality.

-To achieve expansion of client base.

-To achieve brokerage productivity per client HNI and Retail.

-To achieve client Profitability.

-To ensure communication of HO strategy to all at Branch.

-To ensure adherence to all compliance as laid down by Risk and Compliance.

-To ensure harmonious relationships with employees.

-To take initiatives to build employee capability.

-To ensure retention of employees.

-To recruit employees and induct them into way of working.

-Any other Special initiatives taken.

A) Assistant Branch Manager

 Assistant branch manager is the person who needs to achieve
The brokerage (revenue) targets.
 He needs to provides target to his relationship manager (advisor)
 They need to see revenue department by dealers (advisor)
Minimum target of each of ABM is five times office costing

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 Eg: if ABM has five members and each one have 15K salary total costing of
him is 75K per month . So, he need to earn brokerage of five times of 75K . It
means 375K
 He need to share the target to his advisor equally or according to experience
employees

a) Advisor (dealer)
Advisors are individuals who are responsible for just brokerage
Target they need to achieve five time brokerage target of their costing

B)Area Sales Manager

Area sales manager responsible for just for sales

He need to build a team for their area by sales manager they provide targets to

sales managers and they achieve their targets by sailing of demate account by

sales manager only

Area sales manager has sales manager under him

a) Sales manager
Sales manager is responsible for to done the target which is given by
Area sales manager or sales manager may on direct reporting which
AVP or BM .

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Sales manager have team of ADM (area development manager) under him he
need to provide targets to ADM
Sales manager leads a sales team by providing guidance , training and
mentorship , setting sales quotas and goals , creating sales plans , analyzing
data, assigning sales territories and building their team

b) ADM (area development manger)

Typically, your specific responsibilities will include , Maintaining and
increasing sales of your company’s products .
Reaching the target and goal set for your area. Establishing, maintaining and
expanding your customer base
He has team of five members and he need to fulfill the sale target by BDMs

c) BDM (business development manager)

 Following up new business opportunities and setting up meetings.
 Planning and preparing presentations
 Communicating new products development to prospective clients
 Overseeing the development of marketing literature.
They are also called FOS (Fit On Street)
They are individuals and they need to fulfill their targets individually.

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Bibliography
 www.tradebulls.in
 ultimatix.tradebulls.in/Employees
 SSO.tradebulls.in
 192.168.168.141

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Limitation-
 Some of the websites are only available for tradebulls employees

 Some information may wrong which is provided by some big

authorities

 A reporting authority is correct but it may wrong on project point of

view

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