INDIVIDUAL ASSIGNMENT 3

MM – 6032
Consumer Behaviour

Nama : Galih Arso Tihardo

NIM : 29116350

MASTER OF BUSINESS ADMINISTRATION

BANDUNG INSTITUTE OF TECHNOLOGY
BANDUNG
2017
1. Spend 30 minutes on the internet and write down the names of the sites you visit. . Without
taking any notes about the ads, see how many you can remember afterwards and list them.
Now go back to the ads and analyze each term of it ability to generate

Global TV 23.30-00.00 8/9/2017

The Ads Rehersal Elaboration Recirculation Inference Inf. salience

Clear Sampoo O O
Sunsilk sampoo O
AXE deodorant O
Rexona O O
Paramex O O
Dove O O
Frisian flag O O O O
Tressme O O
Citra (lulur/handbody) O O
Google O O O
234 magnum filter O O
Detol (sabun&Pel) O O O
Walls Ice Cream O O O
Strepsil O
Lux O
LA light king of ice O

• Rehearsal
rehearsal means that we actively and consciously interact with the material we are trying to
remember. Engaging jingles and slogans may be a useful means of inducing rehearsal.
Rexona use unique music for the intro that can make viewers can remember. frisian flag have
slogans “susu saya susu bendera” than ease to remember, also frisian flag existence from im
child till now that have a same slogans. Google have a slogan “selalu tau yang seru” that
providing easy access in search something. Walls ice cream same as frisian flag that exist with
a unique jingle. 234 have a slogan “dji sam soe” which is very everlasting.

• Laboration
elaborate on the ad information by thinking about how you would use the product in your
day-to day life. I used rexona and AXE as my deodorant and parfum, then my shampoo use
tressme, last week i buy also a frisian flag milk, soap using detol, then every i want an ice
cream, i go indomaret and buy walls ice cream.

• Recirculation
Recirculation is an important principle for marketing because it explains why repetition of
marketing communication affects memory, particularly in low-involvement situations.
Recirculation may also explain why communications that repeat the brand name frequently,
either within an ad or across communications, tend to produce better memory for the
brand name. Knowing that preteens like to play video games over and gear are featured in
sony video games for one reason: ‘’Repetition,repetition,repeitition.’’
 • Inference
The conclusions that consumers draw or interpretations that they form based on the
message (congruent & incongruent). Conclution that is rationally and logically made, base on
the given facts.

• Information’s salience
how easily they come to mind?????? Mind pieeeeeeeeeeeee

• Your mood

Consumers in a positive mood tend to think more abstractly, while those in a negative mood
tend to think more concretely. Being in a positive mood can enhance recall of stimuli in
general, Consumers are more likely to recall information consistent with their mood,
consumers tend to process information in more detail when their mood is intense.

• Your expertise

Opo iki??????

2. Suggest how each marketer could make the information sin its a more memorable for consumer

The best create information or advertising more memorable for consumer according to me are

 Branding the music then repeatable

As like partai perindo advertising, they always play the music then their play the advertise on
3 national channel television, MNC, RCTI, global tv also repeatable every day and every hour,
this way finally almost make people who every day see the tv channel memorized the song
mars perindo. This combination of music and repeatable at the certain time makes people will
remember in a long time, and this way is a very good way to develop brand awareness.

Same also like ice walls, they always uses the same voice pattern from my child till now, so if
you walk or see tv there sounds, it is certain definitely ad of ice walls.

 Sustainable of tagline branding

Aslike frisian flag, we know this brand from tagline “susu saya susu bendera”, or google
tagline “selalu tau yang seru”. Make us know that if we listen their tagline so we know that
there is a advertise from their product.