BHARATHIAR UNIVERSITY SYLLABUS

HUMAN RESOURCE MANAGEMENT SPECIALIZATION

3RD SEMSTER

3.1 INTERNATIONAL BUSINESS

UNIT - I
Introduction and Overview
Introduction and Overview : Introduction - The Globalization of the World Economy - The
Changing Nature of International Business - Differences in International Business.

UNIT - II
Country Factors
National Differences in Political Economy : Introduction - Political Systems - Economic Systems
- Legal Systems - The Determinants of Economic Development - States in Transition.
Differences in Culture : Introduction - Social Structure - Religion - Language - Education -
Culture and the Workplace - Cultural Change - Cross-Cultural Literacy - Culture and competitive
Advantage.

UNIT - III
The Global Trade and Investment Environment
International trade Theory : Introduction - An Overview of Trade Theory - Mercantilism -
Absolute Advantage - Comparative Advantage - Heckscher-Ohlin Theory - The New Trade
Theory - National Competitive Advantage - Porter's Diamond.
The Revised Case for Free Trade - Development of the World - Trading System - WTO &
development of World trade - Regional grouping of countries and its impact.

UNIT - IV
Foreign Direct Investment : Introduction - Foreign Direct Investment in the World Economy -
Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and
advantages to host and home countries.
The Global Monetary System
The Foreign Exchange Market : Introduction - The Functions of the Foreign Exchange Market.
UNIT - V
The Strategy and Structure of International Business
The Strategy of International Business : Introduction - Strategy and the Firm - Profiting from
Global Expansion - Pressures for Cost Reductions and Local Responsiveness - Strategic Choice.
Mode of Entry and Strategic Alliances : Introduction - Entry Modes - Selecting and Entry Mode -
Strategic Alliances - Making Alliances Work.
Exporting, Importing and Counter trade : Introduction - The Promise and Pitfalls of Exporting -
Improving Export Performance - Export and Import Financing - Export Assistance - Counter
trade.

References :
1. Hill.C.W., International Business : Competing in the Global market place, Irwin-McGraw Hill,
1999.
2. Philip R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn.
3. Shivaramu, International Business, Macmillan India.
4. Francis Cherunilam, International Business, Wheeler Publications.
5. Charles W.L., Hill, International Business, Irwin-McGraw Hill, 1998.

3.2. MANAGEMENT INFORMATION SYSTEM

Unit I
Foundations of Information Systems: A framework for business users - Roles of Information
systems - System concepts - Organisation as a system - Components of Information Systems - IS
Activities - Types of IS.

Unit II
IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,
Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting System
- Information for Strategic Advantage.

Unit III
DSS and AI: DSS models and software: The decision making process - Structured, Semi
Structured and Unstructured problems; What if analysis, Sensitivity analysis, Goal-seeking
Analysis and Optimizing Analysis. Overview of AI, Neural Networks, Fuzzy Logic Systems,
Genetic Algorithms - Expert Systems.

Unit IV
Managing Information Technology: Managing Information Resources and technologies - IS
architecture and management - Centralised, Decentralised and Distributed - EDI, Supply chain
management & Global Information technology Management.

Unit V
Security and Ethical Challenges: IS controls - facility control and procedural control - Risks to
online operations - Denial of service, spoofing - Ethics for IS professional - Societical challenges
of Information technology.
TEXT BOOKS
1. James A O'Brien, "Management Information Systems", Tata McGraw Hill, Fourth Edition,
1999.
2. Effy Oz, "Management Information Systems", Vikas Publishing House, Third Edition, 2002.
3. Kenneth C Laudon and Jane P Laudon, “Management Information System”, 9th Edition, PHI,
New Delhi, 2006.
4. Waman S Jawadekar , "Management Information System Text and cases", Third Editions, Tata
McGraw-Hill ,2007.
5. R.Srinivasan, “Strategic Management”, IInd edition, Prentice Hall of India, New Delhi.
6. M.Senthil, “Management Information System”, 2003.

3.3. Principles of Management

Unit 1
Management- meaning, nature, principles and styles – Management and administration,
difference – Management and society, social responsibility, professional ethics.

Unit 2
Evolution of management thought, contributions of F W Taylor, Henry Fayol, Bernard, Mary
Parker Follet etc., Modern school of thought.

Unit 3
Management functions, an introduction – Planning – Policy, strategy , need for planning, criteria
for sound policy , strategy formulation and evaluation.
Organising – departmentation, span of management, authority and responsibility relations,
delegation and decentralization of authority, formal and informal organization, forms of
organization.

Unit 4
Leading – leadership theories and models, leadership – qualities and nature, role of leader in an
organization. Directing – method and process, conflict resolution, managing organizational
politics,

Unit 5
Coordinating – techniques, managerial hierarchy, levels of management. Controlling –
Techniques of controlling, Feedback system and review process, quality checks and metrics in
controlling, International management – an overview.
Text Books
1. Koontz & Weirich –Management: a global perspective, Tata Mc Graw Hill,11th edition, 2005.
2. Stephen R Robbins and Mary coulter, Management, Pearson Education, 7th edition, 2002.

3.4. INTRODUCTION TO HUMAN RESOURCE MANAGEMENT

Unit – I
Understanding HRM – An introduction to HRM – Context of HRM – Challenges to HRM –
Competitive advantage through HRM– Trends in HRM.

Unit – II
HRM planning and forecasting - HR Department – Role of HR Managers Recruitment and
selection practices – Inducting and placing new hires Selection practices from a global
perspectives – Tools of selection – IT in selection.
Unit – III
Employee socialization - Socialization process. New – Employee orientation – Learning the
culture of organization– Employee training – Training need analysis – Training design and
methods – IT & Training. Employee development – Designs and Methods.

Unit – IV
Performance assessment and measurement – Performance appraisal – Establishing the system –
Appraisal process and methods – Raters & Employee performance. Managing careers – career
development vs Employee development – Career development – Career stages .

Unit – V
Employee compensation – Basic of compensation – Determining pay rate – Job evaluation –
Computerised job evaluation – Organization wide incentive plans – Practices in Indian
organizations – Benefits and services labour relations, labour legislations, collective bargaining –
Occupational safety and health – Employee transitions – Managing HR in multinational
organisations.

REFERENCES :
1. David A. Decenzo and Stephen P.Robbins, ‘ Fundamentals of Human Resource
Management’, Eight Edition, Wiley – India Edition.
2. Gray Dessler, ‘ Human Resource Management’, Tenth Edition, Prentice –Hall of India (P)
Ltd.
3. Aswathappa K, ‘ Human Resource Management - Texts and cases’, Fifth Edition, The
McGraw-Hill Companies.

3.5. HUMAN RESOURCE DEVELOPMENT AND PLANNING

OBJECTIVE
To help students understand Human Resource Development Process.

UNIT I
HRD – concept – meaning – philosophy – nature – need and significance. HRD – climate – goals
– competencies – functions – areas. HRD as a system – HRD in changing scenario. HRSD –
Contextual factors and Human Resource System designing. Role Analysis and HRSD-key
performance areas, Critical Attributes, Role effectiveness, Role analysis methods.

UNIT II
HRD modules: Recruitment and selection – orientation and placement performance appraisal –
training and development – promotion and motivation – career development. Performance
appraisals and performance development – objectives of performance appraisal – The past and
the future; Basic consideration in performance appraisal; Development oriented appraisal system.
Interpersonal feedback and performance counselling.
UNIT III
Potential Appraisal and Development. Career planning and Development – Quality of work life –
quality circles – human capital development – philosophy and principles – practices – work force
and people development - performance management – knowledge management.

UNIT IV
Training – conceptual framework for training; learning principles; Identification of training
needs; Determination of training objectives; Training programme design; Training methods and
their selection criteria; Evolution and Follow up training. Stress – definition – personality traits –
emotional management – categories of stressors – identification of stress at various level – pre-
requisites for zero stress – psychological stress – stress and human resource development.

UNIT V
HRD challenges in 21st century – HR out sourcing – human resource audit – human response
development – human resource accounting - future of HRD Organization.

REFERENCE BOOKS
1. T.V. Rao and Udai Parekh – Designing and Managing Human Resource System, Excel Books,
Oxford Publications.
2. V.S.P. Rao – Human Resource Development – Response books.
3. Kandula, S.R. – Strategic Human Resource Development – PHI.

3.6. BUSINESS COMMUNICATION

Unit 1
Communication – meaning and definition – Essentials of communication – Significance of
communication in the work place – Process of communication – types of communication – Media
.
Unit 2
Non-verbal communication – Body language – Posture – Gestures – Facial Expression – Eye
contact – Space Distancing – Effective listening – Barriers to communication – Principles and
objectives if communication

Unit 3
Oral communication – face to face communication – informal talking techniques in conducting
meetings – telephone conversation – Speeches – Committees – Conducting seminars and
conferences – Evaluating oral presentations – Group discussions – Interviews – Managing
conflict – relating interpersonal conflicts in cyberspace.

Unit 4
Written communication – Fundamentals of business writing – Writing for effective
communication - Basic patterns of Business messages (e-mail, kinds of business letters memos,
indirectness in bad news and refused requests) – Report Writing – Agenda and minutes and
resolution of meetings.

Unit 5
Technology enabled communication – use of audio visual aids for communication- dealing
effectively with the media. Persuation – organising and delivery of speeches – defending one’s
view before adversarial audiences – impromptu and prepared speeches – effective use of
PowerPoint – visual display of data.
References:
1. Woolcott and Unwin – Mastering Business Communication, McMillan , 1st edition 1983
2. Krishnamohan & Meera Bannerjee, Developing Communication skills, McMillan, 1 st edition,
1990.
3. Rajendra Paul and Korlahalli, Business Communication, Sultan Chand & Sons.
4. Lesikar and Flatley – Basic Business Communication, TMH 10th edition.
5. Lweis Hedwig, Body Language, Response Books, 1st Edition.