HIMT COLLEGE OF PHARMACY, GREATER NOIDA HIMT COLLEGE OF PHARMACY, GREATER NOIDA

IIIrd SESSIONAL EXAMINATION-2018 IInd SESSIONAL EXAMINATION-2018

B. Pharm-VIIIth Sem B. Pharm-VIIIth Sem

PHARMACEUTICAL MANAGEMENT & MARKETING PHARMACEUTICAL MANAGEMENT & MARKETING

BOP-483 BOP-483
(TIME:60 Minutes) ( MAX MARKS:20) (TIME:60 Minutes) ( MAX MARKS:20)

Section A Section A

NOTE: ATTEMPT ANY TWO (2) QUESTIONS. ALL QUESTION CARRY EQUAL MARKS. (5X 2= 10) NOTE: ATTEMPT ANY TWO (2) QUESTIONS. ALL QUESTION CARRY EQUAL MARKS. (5X 2= 10)

1.Write a detailed note about marketing communication. Define the target 1.Write a detailed note about marketing communication. Define the target
audience and strategy for a newly to be launched baby food for ages 6 audience and strategy for a newly to be launched baby food for ages 6
months to 3 years . months to 3 years .

2. Write short notes on prescribing habits of doctors and pharmaceutical market 2. Write short notes on prescribing habits of doctors and pharmaceutical market
in India. in India.

3.To launch a new productas in Indian market , a pharmaceutical company
requires sales representatives. Discuss how they should go about recruiting
people for their organization.
Section B
NOTE: ATTEMPT ANY 3 QUESTIONS. ALL QUESTION CARRY EQUAL MARKS. (3 X 3.3 =10 )
3.To launch a new productas in Indian market , a pharmaceutical company
requires sales representatives. Discuss how they should go about recruiting
people for their organization.
Section B
NOTE: ATTEMPT ANY 3 QUESTIONS. ALL QUESTION CARRY EQUAL MARKS. (3 X 3.3 =10 )

1.What is Salesmanship ? Explain the qualities of a salesman. 1.What is Salesmanship ? Explain the qualities of a salesman.

2.Write a note on advertising and its role in pharmacuetical market. 2.Write a note on advertising and its role in pharmacuetical market.

3. What do you mean by rational and irrational Appeal ? 3. What do you mean by rational and irrational Appeal ?

4. What are ethics of sales ? 4. What are ethics of sales ?