Value Customers

proposition
What are your promises to your customers? How will you create value for them? Who are your customers, users or beneficences and how do you interact with them?
Clinical trials are currently the only way to generate evidence to get a new medication TrialSense provides value to all levels of users within a clinical trial.
, diagnostic test or device approved for use in medical practice. Despite enormous a
mounts of time, effort and cost to human life clinical trials often fail to generate suffici
ent data to determine whether a new treatment is affective.
TrialSense is a clinical data company that makes it easy to collect large amounts of cl
inical information and then provides live real time data analytics to improve the chanc
e of a successful clinical trial.
For the first time the quality of life of a patient can also be readily assessed in their o
wn home in addition to the usual physician determined goals.
Data collection and analysis can be automated to ensure that the valuable time avail
able can be spent focusing on the relationships between patients and the clinical trial 
team. This ensures that clinical trials can be run more easily, safely and at a reduced 
cost.  
What fixed and variable costs do you need to consider? What sources of revenue will you have?
Our main customer base are academic clinical tr
Cost Revenue ial units, which are based in every university thr
oughout the UK.
structure streams Our software solution is sold as a software as a 
service product with a subscription cost for each
 clinical trial depending on the size of the trial. T
here are currently over 2000 new clinical trials st
arted in the UK every year.
The market rate for clinical trial software is appr
oximately £20,000 resulting in a potential UK ac
Based on the Business Model Canvas originally produced by, and available at, https://strategyzer.com/ ademic market of £40 million / year.
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