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PLAN FOR

SUCCESS
IN 2018

W W W. N E W B O R N P O S I N G .CO M
‘‘
“The road to success isn’t smooth.

But if you find your niche, know your

market, organise your business, present

yourself professionally, and market yourself

creatively, your business will succeed.

And as your reputation continues to grow,

so will your career.”

— Kelly Brown
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CONTENTS

04 Values

10 Dreams

14 Intention

18 Purpose

22 Gratitude

28 Finding Your Balance

32 Prioritising

36 Goals

46 Marketing Planner

48 Content Prompts

52 Blog Post Brainstorm

56 Social Media Planners

62 Reading List

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Values
Your values should be the force that motivates you as you move through life. They are
what’s truly important to you — what you believe.

Values don’t have limits or boundaries and may change throughout your life. When
you define your personal values, you are able to make decisions quickly and easily
because you know what you believe and what to prioritise.

You should revisit this regularly so that you can live your life in alignment with your
highest values.
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B E YO U R S E LF

What do you believe in? From the list below, choose and circle every core value that resonates with
you. Do not overthink your selections. As you read through the list, simply select the words that feel
like a core value to you personally. If you think of a value you possess that is not on the list, make
sure you add it to the list.

AUTHENTICITY FAME PEACE

ACHIEVEMENT FRIENDSHIPS PLEASURE

ADVENTURE FUN POISE

AUTHORITY GROWTH POPULARITY

AUTONOMY HAPPINESS RECOGNITION

BALANCE HONESTY RELIGION

BEAUTY HUMOR REPUTATION

BOLDNESS INFLUENCE RESPECT

COMPASSION INNER HARMONY RESPONSIBILITY

CHALLENGE JUSTICE SECURITY

CITIZENSHIP KINDNESS SELF-RESPECT

COMMUNITY KNOWLEDGE SERVICE

COMPETENCY LEADERSHIP SPIRITUALITY

CONTRIBUTION LEARNING STABILITY

CREATIVITY LOVE SUCCESS

CURIOSITY LOYALTY STATUS

DETERMINATION MEANINGFUL WORK TRUSTWORTHINESS

FAIRNESS OPENNESS WEALTH

FAITH OPTIMISM WISDOM

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K E L LY B ROW N

YO U R VA LU E S

Spend some time thinking about which 3 of your chosen values are most important to you.
Ask yourself how you see or want to experience your life.

M Y TO P T H R E E VA LU E S

1
2
3

When you define your highest personal values, you discover what’s truly important to you.

While it can be challenging to identify, and understand your values, it is an important exercise. Your
personal values are a central part of who you are – and who you want to be.

By becoming more aware of these important factors in your life, you can use them as a guide to
make the best choices when faced with different situations throughout your life.
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NEVER

GIVE UP.

GREAT THINGS

TAKE TIME.

— Unknown
Dreams

DREAM BIG. WORK HARD.

NEVER STOP BELIEVING THAT


ANYTHING IS POSSIBLE.
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When was the last time one of your dreams came true and what was it?

What are your dreams for the next 3 months?

What are your dreams for the next 12 months?

What are your dreams for the next 3 years?

1 year = 365 opportunities. What step will you take today to make your dreams a reality?

I will...

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K E L LY B ROW N

“You can’t have a plan for your day,

‘til you have a plan for your life.”

— Tony Robbins
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13
Intention
“How we spend our days is, of course,

how we spend our lives.”

— Annie Dillard
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Intentions are the fuel to manifesting your goals and visions. An intention will help you create more
clarity in your life. Now that you’ve tapped into your values, it’s time to let your imagination run
wild.

Setting an intention is like drawing a map of where you wish to go — it becomes the driving force
of your higher consciousness. Without an intention there is no map, and you’re just driving down a
road with no destination in mind.

Start each day by setting your intention to ensure your day is productive, creative and positive.

M Y D A I LY I N T E N T I O N

15
LIVE

EVERY

DAY

WITH

INTENTION
Purpose
“You don’t have to have just one purpose

to live a life of purpose.”

— Unknown
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What do you want to be remembered for?

Who or what inspires you?

What makes you feel confident?

What are your strengths and talents?

What are your weaknesses?

What do people ask you for help with?

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“To live is the rarest thing in the world.

Most people exist, that is all.”

— Oscar Wilde
Gratitude
What are you grateful for?

Celebrate each and every moment. Enjoy the little things and appreciate every day.

Being grateful leads to greater happiness and helps you live with intention by choosing
to be positive.
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W H AT A R E Y O U G R AT E F U L F O R R I G H T N O W ?

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23
K E L LY B ROW N
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25
K E L LY B ROW N

“The meaning of life is to find your gift.

The purpose of life is to give it away.”

— Pablo Picasso
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27
Finding Your
Balance in 2018
Everyone is on a quest for work-life balance, and very few have found it. Work-life
balance does not mean you will have equal balance. Trying to schedule an equal
number of hours for all of your different work and personal activities is unrealistic and
unrewarding. There is no perfect one-size-fits-all balance you should be aiming for,
because we all have different priorities and different lives.

And the right balance for you today will probably be different for you tomorrow. The
right balance for you when you are single will be different when you marry, or if you
have children; when you start a new career versus when you are close to retiring.
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M A K E YO U R TI M E P U R P O S E FU L

In today’s fast passed world, you have to continually re-evaluate the ways of staying on top of
your work. If your schedule is interrupted - which can happen regularly - then time management
becomes useless.

To achieve stress-free productivity and to reach our creative potential our minds need to be clear
and our thoughts organised. There’s a great rule I’ve learned to apply: “do it, delegate it, defer it,
drop it”. It’s great at helping you get through things like your inbox. You have to reassess goals and
stay focused in changing situations and to be okay with what you’re not doing. Setting realistic time
frames,v changing or refining your business workflows and processes and learning to manage your
time so you don’t burn out.

There are lots of workflow tools available for increasing productivity, and outsourcing some of your
tasks like, post processing, bookkeeping or hiring an administration assistant that can help take
care of the emails, bookings and invoicing. They can also look after your social media management,
blog posting and keeping your website up to date. We all like to think we can do everything and I’m
the worst for thinking I’m just better off doing it myself. This comes down to being able to let go
and lower your own expectations. No one else’s are going to be as high as yours and that’s why we
need to outsource and in-source things like household duties. It’s a matter of working smarter, not
harder. If you master the concept, your entire working life will be easier.

There are never enough hours in the day. And how amazing would it be if we could find some?
Most people are likely to switch their time, focus and attention around between many different
tasks during the day. We don’t realise that by constantly switching our attention we are not being
effective and are wasting more time then we have by making our tasks take longer then necessary.
Distraction comes from things like Facebook, incoming emails, phone calls and so on.

On average, a person will spend 405 minutes every month just on Facebook!!! That’s nearly 7
hours. And if your hourly rate is, for example, $150 that equates to $1050 A month!!!

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NOTHING IS

IMPOSSIBLE.

THE WORD ITSELF

SAYS

“I’M POSSIBLE”.

— Cristina Re
Prioritising

BE ACCOUNTABLE.
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AC H I E V E A N D E NJ OY

This means assessing everything that needs to be done first. Look over every aspect of the task
and allow yourself to review each task so that you can be sure that every detail is accomplished on
time and accurately. Make an outline and follow it in order. You don’t want to repeat steps, make
mistakes or forget anything.

• Create an outline for your day


• Write down all the tasks you aim to achieve that day
• Group tasks by context and dependencies
• Determine how much time you’ll need for each group of tasks
• Establish what time of day it makes most sense to do each group of tasks
• Schedule them in, and stick to it

You also need to learn to say no. Avoid overscheduling yourself and be realistic about what you
can accomplish in a single day. Sometimes you just have to cut yourself off and limit your goals. Try
to avoid multi-tasking because you often get less done while your brain is switching back and forth
between different tasks. Pick one thing at a time to work on and focus all your effort into that until
it’s completed. To be able to do this you have to become accountable, you must make things
happen instead of waiting for them to happen.

And don’t forget to take 20 minutes every day to do something just for yourself. Then you not
only get things done, you also enjoy the doing.

So stay focused on what you want to achieve, and make it happen for yourself, your family and
everyone you care about…every day for the rest of your life. Achieve and enjoy.

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K E L LY B ROW N

“There is no passion to be found in playing small

— in settling for a life that is less than the one

you are capable of living.”

— Nelson Mandela
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Your values should be the force that motivates you as you move through life. They are
what’s truly important to you — what you believe.

Values don’t have limits or boundaries and may change throughout your life. When
you define your personal values, you are able to make decisions quickly and easily
because you know what you believe and what to prioritise.

You should revisit this regularly so that you can live your life in alignment with your
highest values.

Goals

YOU CAN. YOU WILL.


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Set your goals for the next 12 months.

CAREER AND FINANCIAL GOALS

C R E AT I V I T Y A N D I N S P I R AT I O N

E D U C AT I O N A N D L E A R N I N G

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K E L LY B ROW N

H E A LT H G O A L S

R E L AT I O N S H I P G O A L S

SENSE OF PURPOSE
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K E L LY B ROW N

Schedule tasks to help you complete your key goals for the coming year.

JANUARY

FEBRUARY

MARCH

APRIL

M AY

JUNE
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J U LY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

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T O P G O A L S F O R T O D AY
Day P lanner

D A I LY R O U T I N E P L A N Y O U R D AY

Visualise
Create daily goals
Personal development
Check in with yourself
Exercise
Have fun
Quiet time
Be grateful

D A I LY G R AT I T U D E

“The key is not to prioritise what’s on your schedule,


but to schedule your priorities.”
— Stephen Covey
T O P G O A L S F O R T O D AY
Day P lanner

D A I LY R O U T I N E P L A N Y O U R D AY

Visualise
Create daily goals
Personal development
Check in with yourself
Exercise
Have fun
Quiet time
Be grateful

D A I LY G R AT I T U D E

“It is not enough to be busy…


The question is: what are we busy about?”
— Henry David Thoreau
STOP

TALKING.

START

DOING!
MARKETING C ALENDAR

Monday Tuesday Wednesday Thursday Friday


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Create a Marketing P lan


You can use a yearly or monthly calendar or planner to create a table for your marketing activities
each month, planning out which days you will focus on the different ways to promote your business.

Fill in each day in the calendar opposite with your plans for how you will market your business
over the month. We have listed some marketing opportunities below. Remember to also include a
theme each month to use as a special promotion. Valentine’s Day, Mother’s Day, Father’s Day and
Christmas are great opportunities to promote special sessions or products.

To stand out in a world where advertising is everywhere, you need to be innovative and creative.
Planning your marketing will not only help you to stay on track, but will ensure you are achieving
your goals.

MARKETING EX AMPLES
- Blog
- Instagram post
- Instagram stories
- Facebook post
- Facebook campaign
- Update your Facebook banner
- Video on YouTube
- Email newsletter
- Approach local businesses
- Network locally

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Content Prompts
A rotation of varying content will help you to maximise your online presence.

Complete this grid to create a list of social media post ideas which you can refer to for
inspiration when planning your posting schedule.

Remember that your content should reflect your authentic self, as well as consider the
interests of your target audience.
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BEHIND SHARE
THE A
SCENES TESTIMONIAL

BEFORE
&
AFTER

SHOW OFF ASK


YO U R A
PRODUCTS QUESTION

SHARE AN
I N S P I R AT I O N A L
QUOTE

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K E L LY B ROW N

“Put your ear close to your soul and listen hard.”

— Anne Sexton
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Blog Post
Brainstorm

ENGAGE YOUR AUDIENCE.


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BLOG POST IDEAS

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K E L LY B ROW N

BLOG POST IDEAS


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BLOG POST IDEAS

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K E L LY B ROW N

Social Media
P lanning

Keep yourself on track to deliver content to your audience consistently.

This printable scheduler and post planner will help you gather your resources to deliver
effective social media posts.
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IDEAS
Social Media Scheduling

M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

Schedule tasks to help you complete your key goals for the coming year.
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K E L LY B ROW N

Social Media Post P lanner


TO DO BR AINSTORM
List Keywords For Text
Write Post Text
Prepare Graphics
Schedule / Publish Post
Promote & Share

KEY WORDS TO USE

POST TEXT

CALL TO ACTION

LINK
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Social Media Post P lanner


TO DO BR AINSTORM
List Keywords For Text
Write Post Text
Prepare Graphics
Schedule / Publish Post
Promote & Share

KEY WORDS TO USE

POST TEXT

CALL TO ACTION

LINK

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WHEN YOU

FEEL LIKE

QUITTING

THINK ABOUT

WHY YOU

STARTED.

— Unknown
Reading List
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“She Means Business” by Carrie Green

“High Performance Habits” by Brendon Burchard

“The Gift of Asking” by Kemi Nekvapil

“#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness” by Gary
Vaynerchuk

“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk

“Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed”
by Brian Tracy

“The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life” by Mark
Manson

“Big Magic: Creative Living Beyond Fear” by Elizabeth Gilbert

“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin

“The Power of Habit: Why We Do What We Do, and How to Change” by Charles Duhigg

“The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller & Jay
Papasan

“The Power of Now” by Eckhart Tolle

“The Creative Habit: Learn It and Use It for Life” by Twyla Tharp

“The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life” by Chris
Guillebeau

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“Your day is coming,

your time is near,

your dreams are

closer than you know.

Keep hope.

One day at a time, my friend.”

— Brendon Burchard
K E L LY B ROW N
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K E L LY B ROW N
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Learn

Grow

Achieve

Succeed

W W W. N E W B O R N P O S I N G .CO M

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