PURPOSE • Capture learning activities in Rumah Belajar (learning center) • Material for report to sponsors • Content for YCAB social media & website • Content for third party usage, both online and print media • Material for YCAB promotional collateral, both printed and digital MOOD BOARD
Persistent Happy
Passionate
High Spirit
Young & Fresh
MUST HAVE CONTENTS Category Description Sponsored/Unsponsored Quantity Learning activities Learning activities of students Sponsored & Unsponsored 5 Teacher activities in classroom Sponsored & Unsponsored 5 Interactions between teacher & students Sponsored & Unsponsored 5
Interactions between students in classroom Sponsored & Unsponsored 5
Expression Expressions of students in a class Sponsored & Unsponsored 5
Focus on expressions of a student, choose 5 Sponsored & Unsponsored 5 student Expressions of teacher in class Sponsored & Unsponsored 5 Physical evidence Facilities in class, both empty & fully occupied Sponsored & Unsponsored 10 classroom Sponsor’s branding : sticker on whiteboard, rolling Sponsored 10 banner, posters, etc Other facilities : front look, facilities other than Sponsored & Unsponsored 10 class, teacher’s room, etc Group Photo Students and teacher in front of class Sponsored & Unsponsored 5
Students and teacher in front of Rumah Belajar Sponsored & Unsponsored 5
REFERENCES
Expression of students Photo showing ‘persistence’
Group photo in front of the facility Activities with visible branding
FAQ Question (Q) : Who are the talents? Answer (A) : The talents are purely our staff, teachers, and students in Rumah Belajar. However, if you think that you need assigned talent from outside Rumah Belajar, you should give notification to project PIC. The talent should represent our beneficiaries well (10 – 24 yo)
Q : Should I take the photos exactly like YCAB previous photos?
A : No, you can explore your style, but make sure that all must have content photos are completed.
Q : Where will this photo be published?
A : This photo will be published at YCAB promotional collateral (brochure, banner, etc), social media, website, report, etc. All photos taken are property of YCAB Foundation.
Q : Can I direct the talent?
A : Yes, you can. But when you’re taking photos while the class is running, please make sure that the photo session will not disturb the class activities, we highly recommend to take candid photo while the activities are ongoing.
Q : Is there any size limitation for photo?
A : Yes, there is. The size of each photo is a maximum of 2 MB.
If you need further information, please contact :
Communications Team – YCAB Foundation
humas@ycab.org 021-5835 5000 or whatsapp at 081 339 282 940