Legendary Marketer

How to Build a Digital

Marketing Business and Earn
Unlimited Income From
Anywhere In The World

David Sharpe
Copyright © 2017 by David Sharpe

All rights reserved. No part of this publication may

be reproduced, distributed or transmitted in any
form or by any means, without prior written
permission.

Legendary Marketer
www.LegendaryMarketer.com

How to Build a Digital Marketing Business and Earn

Unlimited Income from Anywhere in The World.
David Sharpe
 "To anyone with a dream and the guts to go after it.
Also, to my wife and kids who've listened to every call
I've done, weathered every storm with me and
walked this journey of entrepreneurship by my side
every step of the way. Thank you."

― David Sharpe
 Contents
Chapter 1: Join The New Rich, Meet The New Poor ...................1

Chapter 2: The Secret To Avoiding Failure ...................................13

Chapter 3: The “Big 3” Things You Must Do ................................25

Chapter 4: The Perfect Digital Business Model .........................45

Chapter 5: Your Completely Unfair Advantage .........................73

Chapter 6: How To Get Free Traffic and Leads ........................115

Chapter 7: Getting The Profits Into Your Bank Account......124

Chapter 8: How To Close (lots) Of High-Ticket Sales ...........133

Chapter 9: How To Hire A Great Virtual Team .......................161

Chapter 10: The Online Fame Formula ......................................172

Chapter 11: How To Fund Your Business ...................................186

Chapter 12: Building Your Digital Database ............................200

 Chapter 1: Join The New
Rich, Meet The New Poor
Hey there, my friend – I’m David Sharpe.

I’m the CEO and Founder of Legendary Marketer

(which you’ll learn more about later). First, I want to
welcome you to Legendary Marketer: How to build a
digital marketing business and work from
anywhere, anytime.

The training, strategies and blueprints inside this

book are going to serve as the foundation of your
education in your new career as an internet
business owner.

You're going to get a world-class education

throughout this process from actual “doers”. People
who have actually gone out there, put their money
where their mouth is and gotten real results
through doing.

I’m going to personally guide you through this

process and teach you step-by-step what’s worked
for me in the real world.
Over the last seven years, I've gone from being a
high school dropout and teenage father with a

1
ninth grade education, to struggling with
homelessness and addiction...

...to building a successful internet business and

doing nearly $200 million in sales.

That's not to throw big numbers at you and expect

you to trust me – the important point is this: I didn’t
let anything stop me from achieving success and
establishing my own financial and personal
freedom.

(And you shouldn’t either)…

Most people who knew me would have never

expected me to get to where I am today.

They told me I couldn’t. They told me I wouldn’t.

They told me I was too young. Too uneducated. Too
far behind the rest of the pack. Too technically
challenged.

Yet - I have built multiple multi-million dollar

companies.

I’m able to live financially free and travel the world.

I'm now hired and paid handsomely to speak & train
people on how to become successful.

2
I'm able to help people, which is my passion, and
gives my life purpose.

But here’s what I need you to understand:

I’m not in this position because I’m any smarter

than the next guy, or because I had some kind of
advantage when I got started…

I wasn't born with a silver spoon, I didn't inherit a

business or luck into family wealth...

I got to where I am today because I put myself in

position to ride the wave of the future.

The internet has changed everything.

It’s the backbone of our worldwide economy.

It’s also the future of our economy, because pretty

soon, no business will be able to survive without
being online.

Back in the day, the poor used to be the illiterate

people who couldn’t read and write, and often
times, if you wanted to oppress people, you would

3
stop them from reading and prevent them from
gaining knowledge.

In today’s day, that holds true – but it’s evolved: the

new poor will be the computer and online illiterate.

Let me say that again because it’s that important…

The new poor will be the computer and online

illiterate.

I want you to think about 2-to-5 years from now…

Think about just today, the people who don't

understand social media... who don’t understand
that businesses NEED to have an online presence...
people who simply don't understand how the
Internet works...

These people are not getting hired — they're the

ones getting FIRED!

They're the people who aren’t able to get jobs or

earn a good living, because without tech skills and
an understanding of the Internet, you’ve got little-
to-no value to offer to the marketplace.

4
You need to be proficient on what’s going on with
digital media or you’re going to get left behind.

No business in the future is going to survive

without an online presence.

Even plumbers, contractors, painters, and people

who have brick-and-mortar businesses are going to
fail if they’re not taking part in the conversation
that’s happening online…

...and that’s because people Google EVERYTHING

now.

We don’t call up our friends and ask for their help in

shopping. People use Google to find who they
should do business with, and then they read
reviews and make a decision based on social proof.

They browse social media and watch videos...and

see ads...and click….and boom….they’re suddenly
on someone’s website getting out their credit card
making a purchase...all from the comfort of their
home.

All of that happens online!

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More good news for you and me: the beautiful thing
about starting an internet marketing business is
that there is no degree required. You don't have to
have any credentials. No experience is needed.

The playing field has been leveled.

The Internet has disrupted almost every industry

and everyone's ability to be able to work within
that industry, because nowadays you don’t need to
go to a classroom to become an expert on
something.

You can acquire ALL the knowledge and expertise

you need to become successful, right from your
own home.

The barrier to entry has dropped.

That's why so many of the best programmers, for

example, started out as kids playing around on their
computers after they got out of school. They
learned everything they know from doing it on the
internet, not from learning in the classroom.

And the financial upside to actually being good at

digital marketing is endless…

6
Gone are the days where your only option was the
great scam of being sold on a $40,000-to-$100,000
college degree before you even have a clue about
what you want out of a career. And before your
brain is even fully developed and able to make that
kind of important decision.

Look, nearly a decade of university education and

internship may be necessary for a doctor who will
be operating on people’s bodies or brains, but
that’s not what most people want to do! The
“everyone needs to go to college” scam is being
exposed big-time.

Student loan debt today is the largest segment of

debt in America. Our student loan debt is more than
our credit card debt, and it’s the ONLY debt that
can’t be forgiven in bankruptcy.

Think about that for a second… the system that

says it wants to help you is setup to keep you in
debt for your entire life.

We learn from an early age that the “right” thing to

do is to go to college, get a good education and
hope that you can land a decent job so you can pay
your student loans and monthly bills.

7
Then you trade the best years of your life in
exchange for the promise that you’ll have enough
time and money to enjoy yourself and actually live
your life when you’re “older”.

The problem with that is, for most people, it’s not
working. Those golden years never come.

People get to retirement and realize they don’t

have enough money to last them the rest of their
life, despite sacrificing the best working years for a
pot of gold at the end of the rainbow ...that was
never there in the first place!

Research statistics show that a large percentage of

our retirees only have $3,000-to-$12,000 dollars to
their name... and the majority of people in America
don't even have a thousand dollars in their bank
account, which is why more and more students are
dropping out of college.

They’re following in the footsteps of people like

Mark Zuckerberg, who dropped out of Harvard to
focus on Facebook full time….

Bill Gates, who dropped out of Harvard to focus on

Microsoft…

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Oprah Winfrey, who left Tennessee State University
to pursue a career in broadcast media…

Michael Dell, who started Dell computers from his

University of Texas dorm room and dropped out to
focus on his business…

What about Steve Jobs? Ever heard of him? The

founder of Apple, who dropped out of Reed College
after a semester and went on to build one of the
most successful companies of all time.

The graduation rate today for first-time, full-time

students who are seeking a two-year degree is
roughly 29 percent.

That’s crazy.. but why are all of these people

dropping out?

That’s the question... Why?

What’s really going on in the market?

Is the opportunity really that big? Is there really

enough for everybody?

These millions and billions of dollars we hear about

being made -- how does that actually translate into

9
the actual statistics of people taking action on the
Internet?

Well, consider these are mind boggling statistics for

a second.

In 2017: Every single minute…

Over 3.5 million people search for something on

Google.

Over 900,000 people log into Facebook.

Over 4.1 Million videos are watched on YouTube.

Over 350,000 messages are sent on Twitter.

Over 150 Million e-mails are sent.

Over 40,000 hours of music is listened to on

Spotify.

Over 70,000 hours of video is watched on Netflix.

...and last but not least, over $2.5 MILLION dollars is

spent online.

This is all happening every … single … MINUTE!

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So, with all of this opportunity, with our entire
global economy transitioning to the Internet and
more and more businesses struggling to stay afloat
or shutting down altogether, you have companies
like Amazon who are selling more products and
services online than all the major retailers
combined.

They’re absolutely soaring. They’re growing faster

than any other company in the world.

In June 2017, Amazon acquired Whole Foods for

$13.7 BILLION!

An online store swallowed up a brick-and-mortar

business…and that’s just the beginning.

Mark my words, the way we shop, buy – our entire

economy will look totally different in 3-to-5 years!

The BIG question is will you be ahead of that

curve? Profiting. Prospering?

Or will be left behind? Suffering. Suffocating?

Most people are one health catastrophe away – like

back surgery or cancer – from complete financial
ruin.

11
Even a broken bone that puts you out of work could
mean weeks, maybe months without a paycheck.

And for people who live paycheck-to-paycheck that

means financial devastation. It means falling
behind so far it might be years, even decades
before you catch up.

Worse, it means stress. Sleepless nights. Constant

worry about money.

And people say money doesn’t buy happiness.

I call BS.

Want instant proof? Just go ask someone who’s

homeless and then ask someone who lives in a
beautiful half-million dollar home and drives a
brand-new car if they’d like to switch places.

You’ll get your answer real quick.

12
 Chapter 2: The Secret To
Avoiding Failure
Why do people fail?

That’s the big question.

And is it possible to prevent failure altogether?

The short answer is “no.”

But we can solve it and help avoid BIG-TIME failure,

by following the simple tips I outline in this
chapter.

(Trust me, a sure-fire way to avoid costly mistakes

that eat up your time and money is to learn from
someone who’s already been there & done that).

So let’s start with first things first…

Why is it that people fail when they try to start a

business online?

I mean, why do people fail when they can start a

business from home with no overhead, with little-
to-no startup costs, and for a fraction of the price

13
that it would cost to start a franchise or a traditional
business?

We now have the ability to start a business with

nothing but a laptop or a cellphone! We’re able to
work from anywhere in the world and have an
unlimited amount of earning potential!

So seriously - why are so many people failing?

It's very simple. It's the same exact reason why

people fail at anything they do.

Most people buy stuff, sign up for things and say

they’re going to do it -- and never take any action.

They buy books like this, but don't finish them.  

They feel proud of themselves for buying the book,

and owning the book, but here’s the truth…

(Brace yourself, hard truths are coming…)

Ideas don’t mean jack.

Buying something don’t mean jack.

14
Having knowledge of how to do something isn’t
going to change the quality of your life if you don’t
actually do them.

There are graveyards full of brilliant people who

died with their best ideas never implemented. With
their full potential never realized. It’s sad, really.

Do you remember the college dropout statistics

that I mentioned in the last chapter?

Well, the same thing happens with people online.

Over the course of the last seven years, I've

founded multiple companies and trained over
300,000 students and customers…

90 percent of those people never finish the

training course they purchased.

Thirty percent of those people never even log in to

the members area!

Even still, I've paid out and helped many people

earn over a $100 million in commissions.

Now, who do you think those commissions were

earned by?

15
They were earned by the people who were willing
to work and apply and finish what they started.
People who were willing to take ACTION.

Some of those people were probably just like you.

Actually, the truth is the majority of these people
have been people just like you – people who have
never had any success as an entrepreneur or as an
internet marketer. They started from scratch.

They had to learn everything from the ground up.

They started with nothing. And yet, within the first
30, 60, 90 days, they made their first sale. Then
they were making thousands, if not tens of
thousands of dollars per month.

So, what are the most important things you need

to focus on as you go through this book?

First of all, please know that I’ve packed the meat

and potatoes at the front of the book. Because I
know you have a short attention span. We all do
these days.

So you won’t have to wait 10 chapters to get into

the exact business model and exact blueprint I’ve
used to generate nearly $200-million in online

16
sales, and millions and millions of dollars in
personal profits.

This isn’t a book full of stories or fluff (like you see

a lot of these days). This is a meaty book. I walk you
through the exact strategies and methods I’ve used
in my career. Evidence-based information. No fluff.

Second, here’s how to get the most out of this book

and the training videos that came along with it:

You received a 15 “Core Steps” Video Training

course with this book and you received logins upon
purchase. If you lost your username and password,
or don’t know how to log in, you should…

1. Email us at support@legendarymarketer.com


2. Tell us you bought this book and need your

logins to your members area.


3. Log in at www.legendarymarketer.com


4. You can reset your password there, too!


Because I don't want you to be like 90 percent of

people who come online and buy something, but

17
never go through it, and then sit around scratching
their heads, wondering why they're not succeeding.

I don’t want you to be jumping from product to

product and company to company, wondering why
you’re not getting results, and left feeling
frustrated.

The first thing you NEED to commit to is spending

30-to-60 minutes per day to finish this book and
complete the 15 “Core Steps” Video Training
course.

These tools will teach you everything you need to

know to earn your first 6 figures online, and then go
on to earning your first 7-figures online, the fastest
way possible.

Can you set aside 30-to-60 minutes per day to

change your life forever?

Most people spend more time than that watching

their favorite TV shows every night. So if you’re
really serious about making a change in your life,
making that commitment should be easy.

I need you to write it down and set a reminder in

your phone at the designated time so you don’t

18
forget about your commitment to this book and
your video training every day. Trust me, setting up
little reminders to hold YOURSELF accountable can
be a huge game changer. It was for me. I’m pretty
ADD, so I tend to forget a lot of stuff.

Plus, life just gets busy and we get easily pulled

away into other things.

The next thing is you NEED to be coachable.

Coachable means being open minded… being

willing to learn... and not having the need to
reinvent the wheel or try and do something
different than what I’ve already proven to work.

That’s why you’re here, right? You want to skip the

learning curve and learn exactly what’s working for
the people who are making money in their online
businesses? Well, that’s exactly what you’re going
to get inside this book and training if you’re willing
to listen and follow simple directions.

The third thing is that you NEED to do is contact

your coach and work closely with them so they can
answer any questions you have, guide you through
this process and be a sounding board for the
insights you have.

19
Yes! We have coaches standing by who work within
our organization full-time who’s sole purpose is to
give you value and help you get started!

Is giving you a complimentary, high-level coach to

help you every step of the way a marketing strategy
for us? You bet it is.

We have a philosophy at our company that has

worked for me now for nearly 10 years, and I’ll
never stop working this way until the day I stop.

I believe if I give you massive value UP FRONT,

you’ll be much more likely to want to do more
business with me for a very long time.

And if you decide you don’t want to do business

with me anymore, that’s fine. Most likely you’ll still
tell your friends and family and social media
connections that you had a good experience with
our company, and we’ll generate new business that
way, too.

Some people won’t provide any value up front until

they’re paid. But that just doesn't fly anymore in
this economy.

20
I like to show people I can help them….

...wait for it….

….by actually helping them!

Novel concept, I know!

You get value, learn a lot of amazing strategies and

have a great experience with our company. We have
a never-ending flow of new business, much of
which comes through word-of-mouth because
people have such a good experience with us.

And I get to sleep good at night knowing I did all I

could to help everyone who I comes across our
company.

A total win/win for you and us.

It’s then up to them to decide if you want to take

action on what we give you!

The coach you’re going to be working with is a

successful six- or seven-figure earner and a digital
marketing expert. You should see a picture, as well
as their contact information inside your member
resource area on LegendaryMarketer.com.

21
We pay them to train you, be there when you need
help and make sure you have everything you need
to be successful. That way, you’ll always have
someone there to answer your questions, and guide
you through this process so you don't have to do it
alone.

I want you to work with them closely. I want you to

share your aha moments. Contact them after you go
through each chapter and watch each video.

That's what they're there for… and if you don't use

them it's going to be nobody's fault but your own.

I’m not trying to be a jerk, or tell you what to do.

But millionaire online marketers and entrepreneurs
pay me tens-of thousands of dollars to coach and
consult them, so if they listen to me, don’t you think
it’s a good idea for you to, as well?

I’m not going to give you legal advice – I’m not a

lawyer.
I’m not going to give you food advice – I’m not a chef.

I’m not going to give you car advice – I’m not a

mechanic.

22
I am here to give you online marketing expertise,
because that’s where I’ve had massive success and
where I know exactly what I’m talking about.

If you listen to me tell you how to fix you car, it

might never run properly again!

On the other hand – if you listen to me about how

to start, grow and scale an online business…

….you might never have to worry about money again!

There's no other place anywhere in the world (from

what I’ve seen out there anyway) where you're
going to get this much hands on attention, trust me
on that.

So go log into your member center and make sure

you have access to those 15 “Core Step” training
videos!

They hold priceless nuggets and more amazing

bonuses for you.
I seriously can’t wait for you to get your hands on
all the amazing bonuses and surprises I have for
you along this journey!

23
If you take action on what I have waiting for you in
your members center and in these next chapters,
making money will never be the same again!

Which means life will never be the same for you

again.

In the next chapter, I'm going to teach you the

secret online business model that all successful
online business owners use, and why I’ve done
things so differently over my career as an online
marketer.

They say if you want to stand out and have success,

find out what everyone else is doing and do the
opposite. I’m going to show you what I mean in the
next chapter.

This is the information I wish I had when I first got

started. It's going to help you have your first six-
figure year as an internet marketer.

24
 Chapter 3: The “Big 3”
Things You Must Do
So, what’s the #1 secret that every successful
online marketer uses, and how can you use it to
earn immediately while you learn overtime?

I’ll tell you in in the next few pages – but in case

you were wondering if I’m going to give you a
bunch of overwhelming information and then send
you off to figure it out on your own, let me tell why
we’re different here at Legendary Marketer.

Because we do 2 things really well. World class,

really.

FIRST – We teach people how to become better

business owners and grow their profits by using the
most cutting-edge online marketing strategies
available today.

SECOND – We allow members to earn while they

learn by licensing our products, along with our
digital marketing system which includes sales
funnels, ads, email software, support team and
more. This way, new online marketing hopefuls, like
yourself, can have an instant internet marketing

25
business ready to bring in profits on day 1,
WITHOUT any of the setup, product development,
testing, optimization, overhead, or time delays you
would normally have to go through to start your
own online business.

I’m going to talk to you more about that in the next

few chapters.

But regardless of whatever direction you decide to

go with your business, what I'm going to teach you
in this chapter is one of the most important things
you’ll learn if you want to have a successful online
marketing business.

You MUST understand these concepts, or else you

will struggle and most likely fail.

It doesn’t matter whether you work with us here

with us at Legendary Marketer or you go try to do
this all on your own.

There's going to be constant struggle and failure,

simply because you're going to be missing this one,
critical piece of information.

Let's jump in head first – ready?

26
Ok, so the first secret you need to know is why high-
ticket businesses are better than low-ticket
businesses.

Look, most businesses fail – both online and offline

– because they don't have enough revenue to make
up for their advertising costs.

They can't advertise, because they don't have

enough money to make up their advertising costs
and then still turn a profit.

The returns aren’t greater than the investments.

So if they go and advertise, they're instantly in so

much debt that it's hard for them to get out and
move forward.

Let me give you some basic examples of some

earnings that would that would make up $5,000.

If you wanted to earn $5,000 in an online business

and you were selling a product for $20, you would
have to sell 250 of those products to equal $5,000.

If you were selling a product for $100, you would

have to sell 50 of those products to equal $5,000.

27
If you were selling a product for $250, you would
have to sell 20 of those products.

If you were selling a product for $500, you would

have to sell 10 of those products.

If you were selling a product for $1,000, you would

only have to sell 5, and if you're selling a product
for $5,000 you would obviously just have to sell
one.

And the reason why it’s so important to illustrate

this is because there are many different ways you
can reach the same revenue target.

There are many different ways you could make

$5,000.

There are many different ways you could make

$10,000.

There are many different ways you could make a

million dollars.

What’s important is that you develop a business

plan that’s going to help you get there. So not only
do you know how much you want to make each
year, but you know how much you need to make

28
each month. How much you need to make each
week ...down to how much you need to make each
day to hit your goal.

The challenge is: If you don't have a product line

that’s going to give you a large income boost and is
able to bring in those large profits, then you're
going to be working really hard to bring in tons of
customers to make the same amount of money you
could with just a few customers buying high-priced
products.

And that’s ultimately the difference between low-

ticket product marketing and high-ticket, or top-tier
product marketing.

Typically, most businesses sell tiny-priced products

to lots of different people and they cling to the
hope that they're going to be able to hit their
income goals by selling these low-priced products
to hundreds of thousands, or millions of people.

But the truth is, unfortunately, without having a

top-tier, high-ticket product offering inside your
business, it's going to take a long time.

29
And oftentimes, it's going to be unrealistic or
downright impossible for you to achieve your
income goals.

You see this in all kinds of different businesses

across multiple different industries – not just online
marketing...

Take gym memberships for example.

In order for a gym to be successful, usually they're

selling a $10- or $20-per month membership. If
they want to make $100,000 in a month, they have
to sell a lot of memberships.

Think about it, if you have a $20 monthly

membership, you’d need 5,000 customers who are
paying you $20 a month to earn $100,000 dollars
in revenue.

If you want to actually have $100,000 take home,

that’s a whole other story. Because out of that
$100,000 in revenue, most of it will go towards
your expenses. Things like your rent, your
equipment costs, your wages, your marketing and
everything else it takes to run the business.

Expenses add up quickly in this model…

30
And that’s one of the many benefits to having an
online business versus a brick-and-mortar business.
You have virtually no overhead costs, no
employees, and you don’t even have to create the
products.

And if you choose to license our products, you don’t

need to have an office, because all you need is a
computer or a cell phone – both of which you
probably already have right now.

Plus, you won’t have to shell out the huge startup

fees you would normally have to with something
like a gym or a franchise.

That’s why it's really important that you understand

the difference between lower-ticket products and
high-ticket products – and how having a higher-
priced product somewhere in your catalog offering
is a must to make up ad costs and turn big profits.

The other beautiful thing about high-ticket

products is that you're going to attract a much
better quality customer.
If you just have low-tier products, you're going to
attract people who are going to be looking to get
something for nothing. Penny pinchers.

31
Whereas when you have a more premium-priced
product offering, you're going to attract a more
premium, high-value customer.

Someone who is actually going to take action and

implement what you recommend, be a lot more
pleasant and more sophisticated in their knowledge
and their expectations of you.

Someone who gets it – and will make it a lot more

enjoyable for you to actually run that business.

It’s like the difference between a Kia dealership

and a Rolls-Royce dealership.

At the Kia Dealership, you’re bound to see a lot

more hagglers, refunders and people just looking to
squeeze every penny out of you. Versus somebody
who walks into a Rolls-Royce dealership, has money
and they know what they're looking for – and aren’t
afraid to pay for it.

Ultimately, it's nice to have a combination to have

both. You have the large quantities of low-ticket
customers, complimented by those awesome high-
ticket customers... because not only are these high-
ticket customers going to help you reach your

32
income goals a lot faster, but they're also going to
be a lot more pleasant to deal with.

They're going to continue to spend money over and

over and over again within your business and it's
just going to be a lot more fun for you.

Now that we have that out of the way, let's talk

about the three things that you need to succeed
online.

(Trust me – there are really only three things when

you boil it down to the bare essentials, even though
there’s a million “gurus” who over complicate the
hell out of this proven process.)

The first thing that you need is you need quality

traffic.

Now, you might be asking “what is traffic?”

Well, traffic is just eyeballs. It's human beings. It's

people walking through your virtual doors, clicking
on your ads and coming to your website. People
who are looking at your products and watching your
sales videos. It's the same as a brick-and-mortar
store – they need people coming in the door.

33
And you won’t succeed in any business if you don't
have people that are walking through that door or
calling you on the phone, coming in and expressing
interest in what you offer.

It's the same online – if nobody ever visits your site,

then you don't have a business. Make sense?

The cool thing is there's no shortage of traffic.

Remember the statistics I gave you earlier about

what’s happening online right now? How many
people are spending so much of their time online
every day?

I mean every single minute, 900,000 people are

logging into Facebook.

$3.5 million people are searching something on

Google.

There is no shortage of traffic.

You just need to know how to get it.

There are free traffic strategies and paid traffic

strategies.

34
If you have more time than money, you're going to
want to be looking at the free traffic strategies.
Things like blogging, video marketing, article
marketing, and social media marketing.

And on the flip side, there's paid marketing, which

is very simply going to Facebook or Google and
buying advertising.

It's actually called PPC – pay per click advertising.

What that means is that you pay to have your ads

shown to people who are interested in what you’re
selling, and you pay each time someone clicks on
your ad and visits your site.

It’s all based on very simple strategies, which we

teach inside of Legendary Marketer, but it’s
imperative that you understand these high-level
concepts first so you’re not just aimlessly spending
time or money.

The second thing you need is a high converting

sales funnel.

When I say that, most people ask “What’s a sales

funnel?”

35
Which brings us to one of the biggest
misunderstandings of the internet – which is that to
sell anything online, you just need a website.

Look, people spend thousands of dollars on having

a website designed. They have all these pages
filled out… Like their About page, Mission
Statement, product pages, information about the
Founders, and everything else about their company.

If anybody actually finds their website, and that’s a

big IF, they usually surf around for a little bit, then
eventually leave to go buy somewhere else… and
they usually never come back.

That’s why if you want to succeed online, you need

to have a great, high-converting sales funnel.

One of the key parts of any great sales funnel is

having a way to capture people's information.

This is usually done through a landing page or a

squeeze page. Basically, you drive your traffic to
that page, and people can express interest in your
offers by providing their contact information and
giving you the ability to follow up with them via
email.

36
Sales statistics from research companies show that
that 80 percent of sales are made between the 5th
and the 12th contact, so it's very important that
your sales funnel has the ability to collect your
visitor's information so you can follow up with
them, even after they leave your site.

Now, the second thing that your sales funnel needs

to have is a great sales video and a great front-end
offer.

You most likely saw that when you came through

and got involved with our company. Even if it was
just having this book sent to you.

You most likely watched a great sales video (that

promoted a low-cost) and front-end offer that
wasn’t too much to ask of you – it was just enough
to pique your interest and get you to commit. It’s
like an appetizer.

It's just like when you go to McDonald's.

McDonald's has a great sales funnel. They bring
people in with the dollar value menu because they
know when somebody comes in for a dollar
cheeseburger or a dollar french fries or dollar soda
or coffee, that they're most likely going to order
something else.

37
They're going to order a bigger burger with their
fries or they're going to go ahead and get a full
meal.

Then they're going to supersize that meal and

they're going to come back after they finish and buy
a milkshake or a Sundae (humans are so
predictable, aren’t they?!)

Apple has a great sales funnel, too.

They start people out by advertising their iPhone,

right? That's why the iPhone is owned by billions of
people around the world.

Maybe someone might start off with an iPad and

they like it so much that eventually buy a MacBook.
Then eventually they go back and buy a iMac.

Then pretty soon they look around and they have

five different Apple products sitting around
because over the months or years they got the
lower-ticket product just to try it out. Then they
liked it and eventually went back and spent more
and more money inside of Apple's sales funnel.

38
The exact same thing happens in a great online
marketing businesses.

All successful internet marketing businesses have

great sales funnels.. They start their leads and
prospects off with a low-price, high-value offer, and
then they make some upsell offers.

The point is that on the backend – after that initial

purchase – there are some additional, higher-ticket
items that people can buy.

So that's the second thing that you need to succeed

online.

The third thing is you need is a great value ladder

selling multiple products at different price points.
I already alluded to this when I was talking about
the sales funnel, but it’s critical that you have back-
end offers with your business.

Just like Apple has back-end offers with their iMac.

Because they’re smart – they’re not trying to make

all of their money on the iPhone. Their iPhone is
what’s called a loss leader. Something can simply
recoup their cost-of-acquisition, which is the cost

39
they have to pay to acquire their customers in the
first place through advertising.

That’s why they’re not banking on making all of

their profit off of the iPhone, because they have the
laptops, tablets, and the souped-up desktops – they
have all of these other products (and not to
mention all their accessories).

They have their earphones, keyboards, music on

iTunes – all kinds of different offers and ways for
people to spend money inside of their sales funnel.

They have not only a great value ladder, where they

sell both low-price and high-priced products, but
they also have an integrated product suite where all
of their products fit seamlessly together, depending
on how committed or interested somebody is in
their products or services.

It's integrated – meaning that the iPhone works in

connection with the laptop, which works in
connection with the iMac, which works in
connection with iTunes.

So it's even more powerful if your value ladder also

integrates with each other to really have a

40
completely integrated product suite where all of
your products complement each other.

Now, I understand you’re not Apple. It’s taken them

decades to build this behemoth of a profit system.

But you do have the ability to easily and quickly

create assets online that will replicate this model.

The beautiful thing about having an online business

– especially if you get the traffic generation down to
a science, you have a great sales funnel and you
have a great value ladder…

….is that all of this creates passive income.

Which means income comes in whether you’re

sitting in front of your computer working or not!

When you can place ads and drive traffic into your
sales funnel, it can run hands-free 24/7/365.

If all of this is set up properly, then your only focus

is one thing:

Driving traffic into the front end of your sales

funnel.

41
The rest can be automated, particularly because
your online business is set up to sell digital
products, which you can create the assets one time
and sell over and over again (without having to buy
more inventory), which I'm going to talk about in
the next chapter.

I'm going to show you how to pick the absolute best

products to sell online so you can create your own
passive income.

At that point, your only job becomes going out to

acquire advertising so you can drive traffic to the
front-end of your sales funnel.

...and I’m going to show you how to do in the next

few chapters!

So if you’re getting excited, what I want to do is

reach out to your Coach and let them know that
you've finished this chapter. I want you to share
with them your biggest ‘aha’ moment and ask any
questions you might have.

Many people who come through this training have

lightbulbs immediately going off and they really

42
begin to disconnect from all of the old belief
systems they grew up with.

Outdated ideas like the only way to make money is

to exchange time for money, or trade hard work for
money.

The secret that most successful internet marketers

know is that working harder doesn't mean more
money.

Working smarter means more money.

Having leverage means more money.

Creating automation means more money.

Building a great sales funnel means more money.

Assembling a great value ladder means more money.

Producing a great system means more money.

I’m going to show you exactly how to do that.

And if you like, we're even going to show you how

you can use our sales funnels, our products, and our
value-ladder as your own, and even license our

43
products to help you make money with
immediately.

We’ll show you how you can generate your first

customer within just days of getting started.

So go ahead, my friend, and reach out to your

coach.

I’m excited for the next chapter where I’ll show you
how to model your business based on proven,
successful businesses so you can guarantee your
success.  

44
 Chapter 4: The Perfect
Digital Business Model
Now we’re going to outline the perfect online
business model, which is designed to create
maximum profit with minimum overhead and as
much automation as possible.

Now, before you can succeed online, you need to

first choose your business model. What that means
is, you need to know exactly what’s required to sell
and deliver your products & services.

After that, you need to pick the right niche, because

starting a business in the wrong niche can doom
you to failure from the beginning. It’d be like trying
to sell snow shovels to people who live in Florida -
not a good business model!

Beyond those two high-level questions you need to

answer before you can launch your business, there
are three ingredients that make up the perfect
online business model.

These three ingredients are going to make or break

your business. Plain and simple.

45
The first ingredient is your product - what’s it going
to be?

The second ingredient is your sales and marketing -

how are you going to market and sell your products?

The third ingredient is your system - what technical

platform are you going to use to not only sell, but
also to deliver your product or services, and
essentially conduct all of your business on?

Now, let’s discuss these three ingredients in detail.

We’ll start first with your product. Here are some

questions you’ll want to ask yourself to figure out
what product is the best fit for YOU to sell online...

First, are you going to do physical products? Things

like laptops, phones, teddy bears, t-shirts, phone
cases, etc.

Or are you going to do digital products? Things like

eBooks, audio courses, video courses, apps, games,
etc.

One of the upsides to digital products is that once

they’re created they can be consumed over and
over again. This is one of the ways that you can free

46
yourself from that direct exchange of time for
money, because you invest the time to create the
product once, and then you can continue to sell that
product over and over again.

As I go through these questions, I’ll be dropping

some hints as to what my preferences are, but I still
want to give you an unbiased look at this so you can
understand how it works.

The next question to ask yourself is: Are you going

to sell a product or a service?

With a product-based business, whether the

products are physical or digital, you’re really only
focusing on creating and delivering those products.

Whereas with a service-based business, you’re

typically charging one-time and then delivering
those services manually, whether it’s jumping on a
webinar, doing consulting, coaching, or anything
else like that. Or, like a plumber does, you get paid
when you come out to someone’s house and fix
their leaks. Or an accountant, who only gets paid
when they file someone’s taxes. Those are great
examples of traditional service businesses.

47
Next question to ask yourself is how is your
product created?

Obviously with physical products, you’re looking at

manufacturing costs, overhead costs, inventory, and
so forth. So what does the process look like for
that?

This also comes back to the importance of picking

the right platform, because you’re going to need
your manufacturing and shipping and fulfillment
and everything else integrated right into your
technical platform.

Now, what about requirements for digital products?

You’re going to have to create that product from

scratch, whether it’s written, or audio, or video.
You’ll probably need to use software and cameras.
You may also have to go into a studio to create the
right conditions for a proper recording, so you are
looking at some hard costs there.

When you think about digital products, typically,

they’re a bundle of information that teaches
someone about something. Usually this is based on
your expertise –  something you’re a subject matter
expert in.

48
But you can’t just package it any way you like. It has
to be put together in a way that makes sense, that’s
engaging, and that actually addresses the burning
questions your customer is trying to get answered.

Now let’s move onto the second ingredient of our

perfect online business model, which is sales and
marketing.

So first up, how is your product going to be sold? If

it’s a physical product, are you going to sell it
through your website, or will you market it on
Facebook and then sell it through Shopify? Are you
also going to list your products in places like eBay
and Amazon?

If it’s a digital product, are you going to market it

through Facebook, or Google, or through Solo Ads?

Do you have the technical expertise to create the

ads and video sales letters you’ll need to sell your
product? How about the sales funnel? Are you able
to build it yourself? Can you write the sales copy
yourself?
If a sale requires a phone call, are you able to do
that yourself? Or do you need to hire someone to
do that for you?

49
Do you have the skills to manage your own sales
and marketing in the first place? Or do you need to
outsource that entirely?

These are things that are going to affect your bottom

line in a big way.

Also, is your sales and marketing strategy easy to

track? Is it scalable?

Think about an ad on a billboard with your contact

info on it. People drive by, they see the billboard,
and they decide to call you. But how can you track
that? How do you know who saw the billboard
versus the ad you put in the paper? How can you
figure out which one is generating a higher return
on investment?

That’s the beauty of marketing online and why so

many people are able to grow and scale their
businesses so effectively. Because there are all
kinds of different tracking services available to you,
which allow you figure out exactly what return
you’re getting from different marketing channels
like Facebook or Google. You can create tracking IDs
and unique links for different pages, emails, ads,

50
etc., so that you can track that lead all the way
through to your website.

This is one of the many great aspects of having an

online business.

And here’s the thing...

In my experience, anything that isn’t tracked, can’t

be truly grown simply because you can’t be certain
that investing your precious time and energy into
that marketing effort is going to be profitable. And
if it’s not profitable, well, that means you’re losing
money.

Compare that to an advertising campaign that I run

on Facebook that I know for a fact is returning two
dollars for every dollar I spend. I’m going to be
much more confident to invest in and scale up that
campaign because I know it’s going to be profitable,
versus something like a billboard or an ad in the
newspaper.

Staying on top of these things is what will make you

an effective business owner. You have to constantly
monitor the performance of your different
marketing channels and focus your time and energy
into areas that you know are going to be profitable.

51
Now, let’s move on to ingredient number three –
 your system and your technical platform.

Remember when we were talking about franchises

of businesses like McDonald’s, Burger King, Taco
Bell, 7-Eleven? Well, the reason they’re so
successful is because they’re selling the system.

So what about the business you want to start? Does

it have a system in place? Does it have a step-by-
step process to follow that will guarantee leads and
sales and can be easily repeated over and over
again?

Or are you going to have to create that system from

scratch? Are you going to have to invest time and
money into figuring things out, failing at it a few
times and testing different ways of doing things to
create that system?

Because, at the end of the day, your business MUST

have a system.

Something you can RINSE and REPEAT. Because

that’s the only way you can really scale your
business.

52
You don’t want to be a jack of all trades, but a
master of none. You want to be a master of ONE, so
you can focus on tweaking, testing, and improving
your specific system and eventually scale that
system.

Moving on to the technical platform, which one are

you going to choose?

Are you going to build a WordPress site? Or maybe

you want to use a membership platform like
ClickFunnels or Kajabi, or LeadPages, or Weebly.
There are so many different technical platforms out
there for you to choose from to host your content
and manage your contacts.

You can even custom code one if you want. A lot of

our platforms are custom coded and custom
designed to provide some of the specialized
functions that we wanted.

But if you are going to custom code it, are you going
to need designers, or front end developers, or back
end developers? Are you going to need a project
manager? Does everyone on your team have the
skills you need to get the job done?

53
Another question to ask yourself is what’s the setup
time? How long is it actually going to take before
you can finally launch your product?

At the end of the day, you can have the greatest

business plan in the world, but if it’s going to take
you 1 or 2 years to get off the ground, chances are
you’re going to spin yourself off into oblivion,
overspend or just get frustrated and burn out and
eventually give up on the project altogether.

To wrap up our discussion on the platform here, the

last question to ask is: what are your platform’s
maintenance costs? Things like web and video
hosting costs will go up as your site grows and you
start to get more traffic. With the major video
hosting platforms like Vimeo and Wistia, you’re
going to pay-per-megabyte that you stream. I can
tell you that our streaming costs are pretty
significant each month.

So all these questions surrounding those three

ingredients - these are the things you need to figure
out. These are the things you need to answer before
you decide to make a move in any direction when it
comes to your online business.

54
Now, you may be asking, “Dave, what business
model do you prefer and use?”

And I’m glad you asked :)

….because I think my experience can help you avoid

some major pitfalls and fast track your success.

For me, I can tell you that my business model of

choice is an online business built on selling digital
products. The reason why is simple - digital
products have no manufacturing costs, no shipping
costs, they’re free to deliver, and we can create
them once and then sell them over and over and
over again.

We don’t have to touch anything. There’s nothing to

handle. There’s no inventory to store.

And the real beauty of this business model is that

this is the way people are looking to consume
information nowadays. They aren’t looking to buy
some course via a physical box shipped to their
door with VHS tapes or DVDs. They want to be able
to consume their information online, from
anywhere, on any device, including mobile.

55
So selling digital products becomes very
advantageous from a business perspective and also
aligns perfectly with what students and consumers
today are looking for.

Audio content has shifted from tapes and CD’s to

podcasts and digital downloads of MP3 files.

Written content has shifted from textbooks to

ebooks and PDFs. It really represents the perfect
opportunity for entrepreneurs who are looking for a
simple, seamless and scalable business model
where you can start with minimal investment and
scale it very, very quickly.

Now, as we talked about in one of the previous

chapters it’s critical that you have your value ladder
and your integrated product suite implemented
correctly. Remember that your value ladder is your
ascension path from low-ticket products to high-
ticket products. Apple is an amazing example of a
great value ladder AND an integrated product suite.

But there is one major obstacle to modeling Apple –

their hard costs. Their manufacturing costs, their
overhead costs and their physical locations. They
have the money for this and had the startup capital
to launch. You might not.

56
You have to think about your own business
realistically and understand that for most of us
getting something like that started is extremely
unrealistic.

You may be able to open one location in a particular

city or state, but nowadays, you want to be able to
launch globally right out of the gate and serve
customers all over the world.

The idea of being tied to a physical location to do

business is an antiquated one, and one that makes
me sick just thinking about it. It’s dying out.

The evidence is there for everyone to see - and

there are plenty of examples I can provide that
illustrate this trend.

In the beginning of 2017, there were 150

GameStop stores closing.

250 Abercrombie and Fitch stores closing.

190 J.C Penney and Sears stores that are closing.

450 Payless stores that are closing.

66 Macy’s stores that are closing.

57
171 Wet Seal’s that are closing.

That’s just the start.

Think about some of the companies that are

dominating the global market these days. Uber is
the largest transportation provider in the U.S, but
they don’t own a single car, bus or train.

AirBNB is the single largest hotel company in the

world, but they don’t own a single hotel.

Amazon just passed Wal-Mart as the nation’s

biggest retailer, and yet they own zero store fronts.

The illiterate of the 21st century won’t be the

people who can’t read and write, it will be the
people who don’t understand how to do business
online. And the “new illiterate” people will slowly
but surely be eliminated from the economy and the
marketplace.

THAT, my friend, will be a scary place to be in.

So I want you to imagine for a second... what if you

could model all the best of Apple’s business model,

58
but without all the hard costs and overhead
associated with selling physical products?

Because that’s really what digital marketing and

selling information products is all about. It’s the
way of the future. Digital publishing, which is the
creation of content and products – content just like
the content you’re consuming right now through
this book. Content that I created for you to
purchase and consume and learn from.

Content that is both sold online and then shipped

out, or content and products that are sold online
and also delivered online, too. THAT’S the future.
THAT’S where the money is.

The Internet has opened up an unlimited amount of

new business opportunities. Startups are launching
all over the world every single day.

It seems like there are tons of people who’ve gone

from messing around in their garage to building a
million or even billion dollar business empire. But
they aren’t the only people making lots of money
online.

Thousands of people from all over the world can

now make a full-time living by packaging

59
information and selling it online. It’s what’s known
as a digital publishing business.

These are businesses that package information and

sell it to customers who are interested in learning
about a specific topic, or, looking to solving a
specific problem.

It’s a very successful business model, but it used to

be a lot harder to start than it is today.

To start a traditional publishing business years ago

you had to invest a ton of money up front. You had
to invest in infrastructure and create CDs and tapes
and books. Then you had to store your products in a
warehouse until you could ship them out to your
customers.

And you couldn’t actually turn a profit after you

sold thousands of these products, because there’s a
hard cost and massive overhead for every product
you sold. And in spite of that, without any
automation or real systems that could be leveraged,
people still made millions of dollars running
businesses just like that.

But the internet has now made it infinitely easier to

do all of that with absolutely unlimited earning

60
potential. You can create high quality recordings of
audio and video content for pennies on the dollar.
All you need is a computer and some free (or
inexpensive) software and you’re all set.

You create the products one time, and then you sell
them over and over again. They’re hosted online in
a downloadable format or member’s area.

You don’t need to dump a ton of money into

magazine or newspaper ads, because instead, you
can spend a small amount of money on highly
targeted ads on Facebook or Google, and can know
for certain that your campaign is profitable before
attempting to scale it up by using simple tracking
features.

You can even build an audience without spending

any money if you don’t want to. You can do that
through social media, and blogs, and forums.

All in all, digital publishing businesses are

inexpensive to get off the ground, easy to scale and
they’re growing at a massive rate. It’s a fantastic
business to get into right now.

Let’s get into the next important question you have

to ask yourself:

61
What niche would you like to be in?

By this, I mean, what kind of information are you

going to sell and who’s your audience?

Some niches are actually segments of the market in

which your digital product will be more likely to
succeed. So if you pick one of these niches, you’ll
have a much greater shot at success than with
others.

That’s my goal here – to give you a shortcut and a

way for you to grow your business quickly and easily.

So, when talking about picking the right niche,

there are three questions you need to answer to
determine whether it’s a good niche or not.

The first question is: Are customers in this niche

known to buy?

Second question is: Can you market your business

online in this niche in a profitable way?

The third question is: Do you actually like this

niche? Because obviously it’s much more enjoyable

62
to be in a niche you enjoy talking about and
working in.

Here’s one of the biggest mistakes people make

when it comes to choosing a niche:

They pick a noncompetitive niche because they

think that, since nobody is there, it’s an untapped
gold mine and it will be much easier to sell in that
niche.

I’ll tell you right now – that’s a myth. There are no

new ideas. Countless people before you, even in
the relatively short time since the internet was first
created, have experimented with different things
and have figured out what works and what doesn’t.

This comes back to a point I’ve made several times

already so far, which is that you don’t need to
reinvent the wheel. Trying to do that will most
likely end up in failure.

That’s why the single smartest thing you could do is

to look at the most competitive niches out there,
and go in and find a way to do what people are
already doing, but better.

63
That’s the shortcut. That’s how you avoid one of the
biggest pitfalls that most people getting started
end-up getting trapped in.

Now, here are the top 3 niches that are going to be

most profitable, with the biggest customer base,
and will guarantee the greatest success online.

Number one: weight loss, health and wellness.

Number two: relationship and dating.

Number three: make money and investing.

But before you pick a niche, consider this little

nugget of pure gold…

Jay Abraham, who is a very well-known and

respected marketing strategist explains that there
are really only 3 ways to make money in your
business:

First, you can get more customers.

Second, you can increase the average transaction of

each customer, which means you’re getting each
customer to spend more every time they do
business with you.

64
Third, you can increase the frequency at which your
customers buy from you. So basically you’re getting
each customer to buy more and more often.

These are the only 3 ways you can really grow your
business. So when you’re looking at each one of
these niches, you have to ask these three
questions…

1. “Am I going to be able to get more

customers?” 


2. “Am I going to be able to increase the

average transaction value and get customers
to spend more?” 


3. “Am I going to be able to get each one of

those customers to buy more often?”


Let’s look at weight loss/health and wellness first.

Can I increase the number of customers I have?

That’s a hardcore yes, because there are a ton of

people out there looking to lose weight, gain
muscle mass, lose fat or become healthier.

65
Can I increase the average transaction value by
selling higher-ticket products?

I would say that’s up for debate. Some people are

willing to spend more, but most aren’t.

You can see that with gym memberships, there is a

race to the bottom in terms of who can ofter the
cheapest membership.

So at the end of the day, I would say no – people are

not really willing to increase the average
transaction value. As a side note, competing on
price as your main reason for someone to buy from
you is never fun. It’s exhausting and an easy way to
go out of business very quickly.

Now, can I get each one of those customers to buy

more often?

Yes, because people do need to eat healthy to take

care of themselves and lose weight, so they have to
continually buy things like a gym membership,
organic food, and anything else that you can sell
them that will help them reach that goal.

So I’d give the health and wellness niche 2 out of 5

stars in terms of ability to grow and scale quickly.

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How about the relationship and dating niche?

Are we able to increase the number of customers?

Yes, because people are always looking for help

with getting into a relationship.

Are we able to increase the average transaction?

In this case, I think it’s similar to weight loss.

People are only going to be willing to spend so

much on relationships and dating. Maybe people
are willing to spend up to $100, or even a couple
hundred dollars. But if you look at a lot of these
dating sites like E-Harmony or match.com, they’re
either free or inexpensive to use. The business
model is built on millions of people paying small
fees every month.

Can you increase the frequency and get customers to

buy more often?

I would say yes, until they meet somebody. Because

then they’re not going to be willing to continue
paying you.

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So we’ve got a yes to number one, and a no to
number two and three. I’d give the relationship and
dating niche a 2 out of 5 stars in terms of ability to
grow and scale very quickly, or at all.

Now, lastly, let’s look at the make money and

investment niche.

Are we going to be able to increase the number of

customers?

Yes. Everybody is always looking to make more

money, and grow their money.

Are we going to be able to increase the average

transaction? In my experience, absolutely. Why?
Because people are making a return on their
investment. By spending money, they’re able to
make even more money.

So it’s a lot easier to persuade someone to spend

more money when they know they can see a return
on that investment.

Can we increase the frequency and how often

customers purchase something?

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That’s an obvious yes, because in my experience,
most people never get to the point where they say,
“You know what? I’ve made enough money and I’m
just gonna stop making money now.”

Most people are involved in investments and

money making opportunities until the day they die.

Which is why I think that making money and

investing as a niche, is the most lucrative out of
those 3 top niches.

Because it wins in all three of those categories we

talked about. It’s truly a 5 out of 5 stars in my
opinion, and why I’ve spent 99% of my career
focusing on this niche exclusively.

So when you zoom out and take a look at the big

picture you can see why I like selling digital
products online.

Because the overhead costs are low or virtually

nonexistent. The profit margins are very high.
They’re easily scalable and you create the product
one time and then sell it over and over again.

I also like the make money niche, because it’s the

most lucrative niche where people are going to be

69
more willing to buy products. Then buy even more
expensive products. Then spend money, more often.

I hope this chapter was an eye-opener for you.

We covered a ton of information, but this is the

stuff that you must know and understand if you
want to be a successful marketer with an online
business.

Now you may be thinking that starting an online

business is so much work you’ll never be able to do
it. And for most people who try and do it on their
own, that’s true.

I will never lie and say owning any kind of business

is easy – it’s not. It takes an investment of time and
money. It takes the ability to take risks and not let
fear hold you back.

It takes a positive attitude and the ability to keep

going when you get knocked down.

But doesn’t everything in life require those things if

you want to be successful? If you apply what I just
said to anything. Any business. Any relationship.
Any health goal – you can be successful.

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So, in the next chapter I want to do something
special. I want to show you how to be in business
for yourself, but not by yourself.

The next chapter is going to introduce you to the

Legendary Marketer Digital Marketing System and
show you how you can license our entire business
model – with all of our products, sales funnels and
marketing processes – and enjoy an extremely
lucrative opportunity that’s ‘turnkey’ and ready for
you to launch right now.

Once you see how easy we make it for you to have

your own business up and running in days, not
months or years, you can decide if you want to
license products, sales and marketing processes
and technical platforms – or if you want to create
everything from scratch on your own.

Both work. Both are great ways to join the new rich.

So go ahead and reach out to your coach right now

and let them know that you finished this chapter.
That way they can continue to guide you, help you
and be that invaluable resource for you.

Let them know about any ‘aha’ moments you had in

this chapter. Because it’s really important to work

71
closely with them, so we can make sure you really
get the most of out of the value in this book and the
free 15 “Core Step” Video Training course we gave
you as a bonus.

72
 Chapter 5: Your
Completely Unfair
Advantage
Until now, I’ve given you the equivalent of a
Master’s Degree in online marketing.

I’ve shared with you the trade secrets and hidden

insights that most people never figure out, and
exposed the reasons why most people fail when it
comes to starting an online business.

What we’re going to talk about in this chapter is

how you can fast-track your success by deploying
our Digital Marketing System and licensing our
integrated product suite so that you can start
earning with your own online business right away.

In this chapter I’m going to cover the Legendary

Marketer Digital Marketing System as well as our e-
learning Division of products you can learn from –
and earn from – at the same time.

We’ve discussed franchising in a previous chapter,

which gives us a good foundation to talk about how
you can get access to a proven system that gives
you the leverage a franchise provides WITHOUT the

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costly 6- or 7-figure startup fees. Also, WITHOUT
buying a ball-and-chain business, like a gas station
or restaurant, that you’ll have to babysit and
physically be present at 10-to-14 hours a day.

How? Through licensing.

Because at the end of the day, you really only have

two choices when it comes to your online business.
You can either do it all yourself, which I’m going to
talk about as well so you know what to expect if
you opt to go that route...

...OR...

You can choose to swipe a ready-made, turnkey

system, which is exactly what the Legendary
Marketer Digital Marketing System is.

The e-learning products that make up our

integrated product suite are proven winners. Trust
me, we’ve invested millions of dollars into creating
and figuring out how to market these products.

We’ve have had thousands of students license our

products and launch their own online business with
excellent success.

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I’ve been running this exact business model either
here at Legendary Marketer or other companies I
owned for nearly a decade. And I’ve helped people
– just like yourself – earn well over $100 million
dollars in commissions in total.

But first let’s talk about what licensing really is. For
the sake of demonstrating how it really works, let’s
take Star Wars as an example.

It’s brand that’s recognized worldwide, and in fact,

George Lucas recently sold the rights to Star Wars
to Disney for $4 billion.

But the truth is that most of the money actually

came from licensing the Star Wars brand out to toy
companies.

If you take a look at the hard numbers, since 1977

(which is when the first Star Wars movie came out)
toy licensing has brought in $12 billion alone.
While box office receipts from the first seven
movies have brought in $4 billion.

Now, of course, the popularity of the movies has

helped drive the toy sales, no doubt about it, but
when you look at the revenue generated by toy

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licensing versus box office receipts, it’s not even
close.

So when we talk about licensing, we have to

recognize that it’s always been one of the fastest
ways to BOTH start and scale a business ….and it
works the exact same way online.

If you read a lot of business books or watch shows,

like Shark Tank, you’ll hear people talking about
licensing all the time. That’s because many of the
world’s biggest brands have brought in a ton of
revenue and have been able to expand quickly
through licensing.

And while it’s similar to franchising, it’s not quite

the same thing, because with licensing you don’t
have those 6- or 7-figure startup fees that you do
with franchising, even though you’re still getting
access to that proven system and proven brand.

So coming back to your situation, again, you really

have just two options.

1. You can either create your own products or

services and figure out how to market and
sell them, or


76
 2. You can license someone else’s products and
market and sell them using a system that’s
already in place.

If you do decide to license someone else’s products,

it becomes critical that they’re proven to be
successful, and based on a system that has real
leverage and real automation built into it.

In my case, I’ve been able to help other people

generate well over $100 million dollars with my
various products, which is a pretty significant
amount of money. It’s something I’m extremely
proud of, and I’ve been blessed with some
phenomenal affiliates who’ve licensed my products.

Together, we’ve done way more together than we

could have ever done on our own.

Many years ago when I was creating training

programs to teach people how to start their own
online business, I noticed how many people would
get stuck in the setup phase.

Between websites, sales funnels, writing sales copy,

making videos and creating products there was a
million places to get lost.

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So one day I launched a done-for-you license
program – and people loved it (and get results with
it) –  and I haven't looked back since.

Instantly, when I launched that first “business in a

box” program people not only adored it, but they
instantly started to get results.

The success of my students and my affiliates has just

soared.

So far I’ve helped 15 people earn more than $1

million, thousands become six-figure online
business owners and tens-of-thousands
supplement their income with a part-time, online
business they can run in just a few hours per week.

But if you’re thinking about going it alone and

creating your own products, I’ve obviously already
given you plenty to think about in previous steps,
but I’m going to expand on that a little more here.
Because I really want you to have both options, and
I want you to have a rock-solid foundation if you do
decide to go ahead and create your own products
from scratch.

Now, if you do go down that road, there are some

additional things to think about as you formulate

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your strategic plan for how you’re going to get that
business off the ground, and the first thing is how
much time it’s going to take? How much time is it
going to take for you to organize and compile all
that information?

Do you have the time to do that? Do you have the

technical expertise to put it together?

Do you have money to invest into learning how to

pass that information along to your customers?

Do you have the money to invest in building a team?

Can you afford to hire a technical team, with

support staff, copywriters, and developers?

There can be a lot of costs associated with

acquiring all the different skillsets you need to run
a successful online business.

Particularly when it comes to putting it all together

and setting up all these different pieces of software
and technical platforms so that they integrate
seamlessly and work together.

Take this book for example. You’re reading this

book, which is you either downloaded or was

79
shipped out to your house. It, and what’s inside of it
didn’t just appear out of thin air – I had to structure
it, write it, rewrite it, edit it, design it and publish it.
Everything is created from scratch.

Everything in my business someone spent hours to

create and each task had a cost associated with it.
But we’re able to do that because we know what all
the necessary pieces of the puzzle are and exactly
how they fit together.

And then there’s your brand. Do you know how to

establish a brand and build brand awareness in the
marketplace? One of the biggest questions people
have, especially  online, is...

“Is this real?”

After working years in this business and helping

tens-of-thousands of people I’ve been blessed to
have been featured on multiple podcasts,
interviews and even major media publications
including full-page Forbes articles documenting my
success.

As a matter of fact, after interviewing me, Forbes

magazine wrote: “David’s story was one of the most
sincere and intriguing tales that any one individual

80
could convey. It was real. It was heartfelt. It was
passionate.”

I don’t tell you that to brag! I tell you that to say if

you decide to go out on your own, you need to
create legitimacy and credibility in the marketplace
like I have. It’s essential to your brand and
credibility.

Then there’s your copy. Copy is the written text

that’s going to capture your audience’s attention,
persuade them to take action and buy your
products. Things like ads, landing pages, email
sequences and sales letters. Are you going to be
able to write those yourself?

Because there’s a lot more to it than you might

think. Writing good copy isn’t just about using fancy
words – it’s about finding the right angle and
crafting the right message that’s going to connect
with your audience in a way that convinces them to
take out their credit card and buy from you.

So you have to think about all these things. Hiring

and managing your sales team. Hiring and
managing your tech team. Hiring and managing
your support team.

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Then there’s merchant processing, which is a whole
separate monster and something I can tell you that
catches a lot of people off guard when they try to
get their business off the ground.

Merchant processing can be extremely

overwhelming and confusing, partly because it’s
backed by the banks – so you really have to have
your whole operation together.

For you to even get a merchant gateway set up so

you can accept credit card payments, generally
speaking, you need good credit and you need to
have money in the bank.

Essentially, when you set up a merchant account,

you’re agreeing to shoulder all the risk and back
everything yourself. So if your business goes under
or something goes wrong you’re on the hook for
everything.

There’s a lot of risk to take on, and a lot of

responsibility. It’s important that you’re fully aware
of that up front before you get too deep into it.

There’s a guy by the name of Rich Schefren, who

wrote the Internet Marketing Manifesto, which really
goes into great depth and detail on how to do this

82
on your own. The cover alone, which shows all the
hundreds of things you need to do, is overwhelming
to me just at first glance.

It’s an unbelievably long list of things you need to

manage, from your merchant account to your taxes,
tracking, finances, site development, software
development, product development, what direction
you’re looking to take your business in and how you
want to develop it – I mean the list goes on and on
and on.

And... he’s just one guru, albeit a credible one, that

has books and courses for you to buy, go through
and then head out into “Do It Yourself” land to
tackle the 800 lb. Gorilla of launching, growing and
scaling an online business from scratch.

And trust me, I’ve created my fair share of courses

and programs to teach people how to start and
grow an online business from scratch – on their own
– and the success rate of people who do this alone
is very, very small. I’m just being 100% transparent
here.

Which is why I told you before, the reason why I

created this digital marketing and licensing
program was out of my own personal frustration.

83
I wanted to help more people! I wasn’t OK with
only a few people having success. Thankfully, we
solved the problem with our Licensing program and
our Digital Marketing System.

But back to the question at hand… go it alone or

work with a proven system?

You have to ask yourself, honestly…

“Do I really have the expertise to oversee all the

different aspects of my business, including but not
limited to doing market research, driving traffic,
building a great sales funnel, creating an awesome
value ladder of products, and more?”

The fact is that it’s no small feat to start from

scratch and build a business on your own. Quite the
opposite, actually, but it is doable. You can do it.
Just know, there are a tremendous amount of
moving parts involved.

Now, what I’d like to do is introduce what I believe

is the ultimate solution to the problem of how to
start, grow and scale your online business if  you’re
someone who wants a done-for-you, turnkey system
that can take care of all these complex moving parts
...so you don’t have to.

84
That solution is the Legendary Marketer Digital
Marketing System.

Let me tell you right now – if you decide to license

our entire business model, you’re going to be able
to deploy the Legendary Marketer Digital Marketing
System, which is of course a multi-million-dollar
marketing and sales system, as well as our products
and entire corporate staff and use everything as
YOUR OWN.

So let me cover exactly what you’ll get if you decide

to license our system and work with us as your
partner in success.

First, you’ll get the opportunity to swipe our done-

for-you products and sell them, instead of having to
create your own.

You’ll get world-class training and e-learning

products that will help you teach other people how
to start, grow, and scale their own online business,
as well as education on entrepreneurship and
growing your wealth.

I believe you shouldn’t have to spend a hundred

grand to go to Harvard Business School and get an
MBA to learn how to run a business and protect and

85
grow wealth. So we’re that education solution for
the everyday man and woman. Plus, in my opinion,
our education is just as good or better than a
college professor because it’s coming from real
people who do it everyday – instead of just teach it
from the front of a classroom.

And as we’ve talked about before, if you’re going to

go into business online, you want to be marketing
and selling products in a highly competitive niche
where you can…

1. Continually increase your customer base


2. Get your customers to buy higher-ticket

items


3. Get them to buy products from you more

often 


Remember, those were our 3 strategies for growing

your business. So with our done-for-you products
you’re getting a checkmark in all three of those
categories.

Because we’ve already proven that these products

are highly-successful and they serve a very large,

86
very competitive niche. And at the end of the day,
they’re products that people really want to buy.

We’re also going to hand over our done-for-you

email follow-up sequences and software.

These are high-converting email sequences and

follow up software that is guaranteed to help
nurture and convert your leads into sales, for you,
so you don’t have to write the sales copy or worry
about setting up any complicated software. Plus,
once we’re done following up with your leads we
will give them to you so you can grow your own
database email list to market to for the duration of
your career! And as most successful marketers say,
“the money’s in the list”

You’ll also get done-for-you ad creative. I’m talking

about proven, high-converting copy, images and
video ads that will help you convert eyeballs into
clicks and drive traffic that converts clicks into cash.

Because if you decide to license our entire digital

marketing system and business model, that’s the
only thing you’re going to have to focus on – driving
traffic into our sales funnels.

87
Which is something else you’ll get access to – done-
for-you sales funnels created by the world’s leading
conversion experts.

I’ve personally done nearly $200 million in sales

using this exact same business model that you’ll get
access to when you license our system, so you can
rest easy because my team and I are experts in
creating engaging, high-converting sales funnels
and products.

We’re always split-testing different variables

behind the scenes to make sure that all of our
licensees and affiliates have the freshest, highest-
converting sales material possible.

You’re also going to benefit from our in-house

group of online success coaches, who will not only
work with you, but also work with your customers,
and they’ll help convert your customers into our
higher-ticket programs, which means even higher
commissions for you.

Here are just a few of the tasks our online success

coaches will take off your plate and take care of for
you, so you can spend more time driving traffic and
enjoying life:

88
 • We handle all of the lead intake calls


• We handle all of the pre-customer coaching

calls


• We handle all of the coaching calls once

someone does actually become a customer


• We handle all the Welcome calls and all the

Strategy Session Business Plan calls


• We handle the marketing calls


• We handle the funding and finance calls


• We handle the support calls

We even provide traffic training and coaching to

YOUR customers, which you can take advantage of
as well.

The truth is that our success coaches are the

highest-rated success coaches in the internet
marketing industry.

They work full-time for us and are absolute rock

stars who are going to be closing a lot of sales on
your behalf.

89
You’re also going to get a done-for-you tech and
support team so you don’t have to worry about any
of the complicated technical elements or the
customer support side of your business. We strive
to reply to all inquiries within 24 hours and our
tech support team is live, working 24/7, 365.

Lastly, you’re going to get done-for-you merchant

processing and e-wallet solutions. We process all of
your payments and provide you with a tax file at the
end of the year so you can make sure you’re filing
your taxes the right way. We also provide you with
our affiliate tracking customer management
software so you can easily track all of your sales
and commissions.

All in all, we provide your customers with a world-

class experience and allow them to get maximum
value from our digital education products and
maximum return from their affiliate marketing
business.

Now, if you were to do this all on your own, we’ve

put together a detailed cost analysis to give you an
idea of what all this might cost you:

It starts with your corporate website, which would

be roughly $2,000 to get up and running. That

90
includes design and coding as well as your
integration. Then you can expect to pay a minimum
of $2,000 to continue running your website (which
is probably a conservative estimate).

Moving on to your sales funnels –  you’re going to

need someone who’s capable of designing and
building a high-converting sales funnel.

And let me tell you, there is a huge difference

between a basic sales funnel and a high-converting
sales funnel.

You’re going to pay top dollar to get someone who

knows how to craft high-converting sales funnel
from scratch, so you can expect that’s going to cost
you $50,000 – plus another $3,000 a month just to
keep them fresh and updated.

Our affiliate management software is $20,000, plus

another $5,000 a month to maintain.

In order to actually create your own products,

you’re going to need the technical expertise
necessary to become a certifiable expert on any
given subject, which can easily run you $50,000
upfront and $5,000 per month coaching or
mentoring.

91
Then there’s all your copywriting – your ads, your
emails, landing pages, sales letters, all of which
could cost you, easily, $40,000 to have written.

Copywriters do not come cheap – and I can tell you

that because I’m a copywriter also. If anyone wants
me to write anything for them, it starts at $50,000.

You’ll most likely need to keep a copywriter on

retainer, just to keep with all of your needs, which
will cost $2,000 per month minimum.

Your tech support team could be around $30,000

per month.

Your merchant services could be $10,000 per

month, once all the fees are included.

One on one success coaching for every aspect of

your business is another $10,000 a month.

Website hosting, if you’re not getting too much

traffic, could cost you $4,000 up front, and another
$4,000 per month.

Which brings the total estimate for getting your

business off the ground to $184,000, with another
$61,000 in monthly maintenance costs.

92
Now obviously, that’s a pretty significant
investment, both to get your business started and
to maintain it on a monthly basis.

Don’t forget that these are conservative estimates

we’re using here as well, and you could find that it
would cost you even more if you hire the wrong
person or make changes along the way.

But that’s what you’re going to need to invest if you

want to create a real business, with real systems
and leverage, and do it on your own.

Let’s take a single aspect of our digital marketing

system that’s powerful and works on your behalf,
which is our online success coaches.

It’s a proven fact that sales go up significantly when

you provide your members with follow-up calls.

Anyone in sales can tell you that the more

connection, the more rapport you develop and the
more time you spend talking to a potential
customer – the more sales you’re going to close.

But who really wants to be on the phone all day,

calling leads? Especially if you don’t know what
you’re doing and you don’t have a reliable system.

93
That’s why we do those follow-up calls for you.

We teach your customers the important things they

need to know to be successful and walk them step-
by-step through the process of becoming an
internet marketer – on YOUR behalf.

Your customers, in turn, feel much more confident,

much more supported – which increases your
commissions and your revenue.

Most people who want an online business don’t

want to spend all day talking on the phone, which is
why we take care of all of these calls for you. To
give you the simplest and easiest way to get started
and see results.

You can, however, opt out of having a phone

assistant at any time, and some people may decide
to do that after a period of time. But what we’ve
found is that most people actually enjoy having this
taken care of for them, especially because our
phone sales team is so well-trained and
professional.

You’ll be able to monitor the status of all your leads

and sales in the back-end admin office area, so the
only thing you have to focus on is driving traffic.

94
Because then, we will follow-up on your leads and
close sales on your behalf.

This is the real kicker, and one of the reasons we are

so different: we only win when you win.

Your online success coach, and our company, who

are all working on your behalf, will only get paid
when you get paid.

So you can rest assured that our company and our

phone team is very much incentivized to see you
succeed and work those leads to generate sales for
you.

This is an unbelievably powerful business model

that you will own – and without the $184,000 in
set up fees or the $61,000 in monthly
maintenance fees. This will allow you to transition
from the employee or self-employed side of that
cash flow quadrant...

…over to the business owner and investor side of it,

just like Robert Kiyosaki talks about in the book, Rich
Dad Poor Dad.

95
Because you’ll be a business owner with
employees, automation, leverage and real, proven
systems.

That’s what it means to have a team of online

success coaches converting leads into sales on your
behalf. To have a team of copywriters writing the
best and highest converting sales letters and emails
for you. To have a tech and support team working
around the clock on your behalf.

There is literally nothing as powerful as what we

have here at Legendary Marketer.

My vision for this from the beginning has always

been to make it possible for someone to become a
real business owner and leverage the most
advanced sales and marketing techniques available,
without being a businessperson or an experienced
marketer.

Back when I got started, I had just overcame a

stretch of homelessness where I literally had
nowhere to sleep. In 2008-09, I was working
construction with my dad, and sleeping on his
couch trying to get back on my feet. I’ve always
been transparent about my story because I want

96
everyone to know that it’s possible to start from
nothing and still become a millionaire.

That you can turn your mess into a message for other
people, and become an inspiration to them.
This is a chance to turn your struggles into your
strengths, and truly, an opportunity to change your
life forever.

Everybody who gets involved with Legendary

Marketer is not necessarily a marketer or
salesperson, which is why we have a team of
rockstar sales experts and success coaches who will
close sales on your behalf. We provide absolutely
everything that’s necessary for someone like you to
get an online business up and running quickly.

We provide you with the sales funnels, the video

sales letters and all the other copy you’ll need to
handle all your marketing needs.

You don’t even have to film a single video if you

don’t want to – we’ve got plenty of members who
have never shown their faces. They simply focus on
driving traffic, and then they let the system do the
rest of the heavy lifting for them. It really is that
simple.

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After all, we’re a digital marketing and e-learning
company. We have the systems. We have the
training and coaching. We have the trusted partners
for traffic and lead generation. We have SEO
training and services. We have strategic partners.
We even run mastermind events where you can
come and learn and build relationships, because we
truly believe that your network is your net worth.

Your local community, friends or family most likely

don’t have many like-minded people. You know,
people who want to be entrepreneurs and start
their own business and create a life of freedom for
themselves. But that’s okay – because you can tap
into our enormous network of business owners and
successful marketers to help you get the inspiration
and develop the relationships you need to succeed
in this business.

Now, to recap what I’ve taught you so far in some

of the previous chapters... let’s go over some of
these trusted and proven business principles.


First, it’s important to have a proven system like
the franchising model so you don’t have to re-
invent the wheel.

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To be successful online, you want to focus on
driving high-quality traffic into a high-converting
sales funnel with a great value ladder and
integrated product suite, so you can sell all kinds of
different products at different price points, more
effortlessly.
It’s what we truly believe is a timeless business
model – selling information products, digitally,
using a proven system, without reinventing the
wheel. We simply do what works, and we repeat it
over and over again.

And despite the fact that we’re not a true

franchising company, if you license our products,
it’s very similar. You’re buying our system and all
the leverage that comes with having a proven
business model that is literally done for you. And
without all of the costly buy-in fees that you’d have
to shell out for in a traditional franchise like
McDonalds or 7-Eleven.

Lastly, we follow what we believe is the most

superior model for online business. It’s inexpensive
to start, easy to get off the ground and you can
scale it up very quickly. You don’t have the massive
overhead costs of a traditional brick-and-mortar
businesses, which significantly lowers the risk to
yourself as you launch and grow your business. You

99
also don’t have to worry about sourcing,
warehousing or manufacturing any products,
whatsoever (thank goodness!)

And here’s the thing – the market is growing at a

massive rate. People are buying more and more
courses and eBooks and memberships every day.
It’s a paradigm shift, as people leave the old school
approach to learning behind. Going to college or
university and spending $50,000 to $100,000 for a
four-year education isn’t the only game in town
anymore, because now they can seek out only the
courses they absolutely need and they can access
that information from anywhere, on any device, on
demand.

Which makes being in the digital publishing

business a verifiable gold mine. It really is.

Bookstores are going out of business. The

secondary education industry is being massively
disrupted by this digital revolution that was
triggered by the invention of the Internet. And it’s
only going to keep growing.

So this is your chance to position yourself on the

cusp of something that’s transcending all pre-

100
existing barriers. It’s your chance to set yourself up
for a lifetime of financial freedom.

Business teachers 50 years from now will look back

and say, “The people who were smart enough to
start digital publishing businesses and leverage the
power of the Internet made a fortune.”
This is your chance to be one of those people.

Now, I want to take a moment and offer you a huge,

special bonus here. I want to go ahead and give you
the entire Legendary Marketer Digital Marketing
System for free, if you choose to license our first
core product, which is the Legendary Builder
Masterclass.

Would you like to get my entire digital marketing

system that is responsible for nearly $200-million
in sales ...for free?

So what does that mean? Well, I’m going to give you

our Digital Marketing System, which normally
retails for $1997, for FREE – if you invest in and
license our first core product, the Legendary Builder
Masterclass.

Let me tell you just briefly about what you’ll get

when you license the Legendary Builder

101
Masterclass, and what sort of information and
training is involved.

To describe it in one sentence, The Legendary

Builder Masterclass is the foundation of the
business and marketing strategies that anyone can
use to start and grow their business to their first
$100,000 online.

The first thing that’s included is our Story Selling

Formula Course. This is a value-packed course that’s
designed to teach people how to tell their story and
develop the message they want to the world to
know about their business. If you know anything
about marketing, you know that facts tell and
stories sell.

In Module One we’re going to teach you why

stories sell better than facts. It’s important that
you understand why your story is your greatest
asset, and learn how to become comfortable with
courage and vulnerability.

In Module Two, we’re going to give you the actual

Story Selling Formula – which is going to teach you
how to turn your story into a powerful selling tool
that will make you more relatable, likable, and
ultimately make you a lot more money.

102
In Module Three, we’re going to show you how to
become a hypnotic storyteller (without being
sleazy or cheesy). We’re going to teach you what an
open loop is, how to use embedded commands,
how to use tag questions and how to use future
pacing. We’re also going to give you six story lines
that sell like crazy. By the end of this course, you
will be a storytelling master and influencer and
you’ll have all the knowledge you need to tell a
powerful story in your brand and marketing
materials, whether it’s videos, social media, or even
just one on one with someone.

The second course included in the Legendary

Builder Masterclass is called The Attraction Code.

This is all about how to make yourself irresistible to

your prospects, and how to make sure you stand
head and shoulders above your competition.

In Module One, we talk about your prospects and

how to attract them. Then outline the 5 steps
necessary to attract customers to you so you
become the hunted instead of the hunter!

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In Module Two, we talk about confidence and I give
you the Instant Confidence Code I developed and
have used successfully for years.

In Module Three, we talk about mindset and about

how to adopt the mindset of a million dollar
earner.

We also have several bonuses for you along with

this course, including social media training and
several ‘done-for-you’ scripts and templates.

The next course you’re going to get as part of the

Legendary Builder Masterclass is called the Master of
Enrollment. This one is all about how to attract and
convert leads online and how to close them over
the phone.

So even if you choose to license our products and

have us close sales for you, we still want you to
have all the training and scripts that you can use to
close your own phone sales if you decide to do that
down the road, or in another business.

I’ve closed millions of dollars worth of sales over

the phone, and to truly become a 7-figure earner
you need to know how to use this powerful tool.
The internet will never completely replace

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connecting with people, so I want you to have the
very best strategies at your disposal.

In Module One, we’re going to teach you how to

setup your automated lead and prospect machine.

In Module Two, we’re going to teach you how to

become an actual master of enrollment. We’re also
going to hand you pre-enrollment scripts,
enrollment scripts, follow-up scripts and objection
handling scripts.

I’ve also gone ahead and included a Q&A session

that answers some of the questions I get most
frequently on this course whenever I teach it live,
so you’ll get access to that as well.

Lastly, as part of the Legendary Builder

Masterclass, you’re going to get my Profitable
Presentation course. This is a course that will teach
you how to create and host live online
presentations and webinars that sell and convert
like crazy.

In Module One, we’re going to walk you through

the Profitable Presentations script, which you can
be used for online webinars or offline events. And
we won’t just train you on the script, we’ll actually

105
give you the script and give you an instruction
manual to follow on how to use the script.

In Module Two, we’re going to provide you with a

Customer Clarity process that will allow you to not
only get to know your customer better and more
intimately, but also engage them mentally and
emotionally and inspire them to pull out their
credit card and want to do business with you.

In Module Three, you’ll learn about the Perfect

Offer formula. You’ll find out how to craft the
perfect offer and also how to deliver it in a
compelling way that inspires people to take action
and do business with you.

We’ve also added a couple of special bonuses to

this course as well for you. Bonus number one is
Registration Page Profits – which will teach you
about how to create super high-converting
registration pages.

Bonus number two is our 10X Attendance Training

– which will teach you how to 10X your attendance
and get way more people showing up to watch your
sales videos or webinars.

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Last but not least, I’m going to give you my High-
Ticket Presentation Formula, which is all about how
to get people off of your webinar and onto the
phone so you can convert them and sell high-ticket,
premium priced products to them over the phone.

When you put everything together, this Masterclass

is an extremely powerful and invaluable set of
courses that will teach you the foundational
strategies of sales and marketing that you need to
make your first $100,000 online.

Here how it breaks down:

Story Selling Formula – $497 retail value

The Attraction Code – $297 retail value

Master of Enrollment – $2,997 retail value

Profitable Presentation – $997 retail value

I’ve sold this course to thousands of satisfied

customers around the world. I’ve now trained over
300,000 students worldwide, so I know what you
need to know to earn your first $100,000 online.

107
And that’s exactly what you’ll get. Remember, you’ll
also stay subscribed to our Marketer’s Club and get
monthly training on how to drive traffic and
generate leads for your business, so we have you
covered there, too.

To top things off, your big bonus, if you decide to

pick up the Legendary Builder Masterclass is the
Legendary Marketer Digital Marketing System,
which is normally $1997. In total, this is $6,785 in
real-world value.

When you decide to license the Legendary Builder

Masterclass, you’re getting certified at the
Legendary Builder level, which unlocks your ability
to earn the maximum amount of commissions as an
affiliate on the Legendary Builder Masterclass when
you make a sale.

And as if all that weren’t enough, I’m throwing

another super secret bonus that I won’t even tell
you about here. I can only tell you it’s worth
another $5,000. To find out exactly what this
insane bonus is, I want you to get on the phone
with your Coach as soon as you’re done with this
chapter!

108
Ask them what this special bonus is. I guarantee you
it’s going to blow you away.

So let’s recap:

What we’re doing here is we’re selling you the

Legendary Builder Masterclass, which is what you
need to know to be a successful online marketer.
It’s the nuts and bolts skills that every online
entrepreneur needs to know.
But I’m giving you Legendary Marketer Digital
Marketing System so you can start earning while
you learn, immediately.

If you have to finance this or put it on your credit

card, don’t be ashamed by that. Your coach can talk
to you about that and help you out with ideas for
how to do that. But the reality is the majority of
people have to put start-up businesses expenses on
their credit card. Just because you don’t happen to
have the spare cash lying around under your
mattress right now doesn’t mean you can’t get
started right away.

There’s a difference between good and bad debt.

Credit cards maxed out with clothes, couches and
cars are bad debt. Those items have no value. They
depreciate the longer you own them.

109
Real estate, a business – those are examples of good
debt.

Things that will bring in cash and have value

months and years down the road.  

Good and bad debt are very, very different things,

and this is an example of good debt.

I personally had to get a loan when I started my first

business. That loan happens to be from my Mom.
But I took that $10,000 and turned it into $40,000
…

...then $100,000

....then $1,000,000

Over the last several years, you could say that I

took $10,000 and turned it into nearly
$200,000,000!

Because I followed the exact business model I’ve

taught you in this book.

However, every month I put business expenses on

my credit cards. Every successful business owner

110
does. Some have huge loans. Lines of credit. Even
investors who loan them millions of dollars they
have to pay back.

This is the difference between some here today,

gone tomorrow, get-rich-quick scheme and a real
business.

The truth is that most successful business owners

and entrepreneurs don’t have all the capital they
need when they start a business. So honestly, don’t
feel bad or guilty about that. Talk to your coach and
they can help you figure out a way to make this
happen.

Because I want you to imagine being able to license

a fully integrated product suite with a fully
optimized value ladder, just like Apple’s – with their
iPhones, laptops, iPads and iMacs. Except without
all those overhead costs or the need to create these
products from scratch.

Instead, you’re getting a completely done-for-you

marketing system that can attract leads and convert
them into sales automatically, and will then nurture
your sales and customers and help encourage them
to buy again and again, and buy even higher-ticket
products from you.

111
Having a powerful value ladder is the secret to
maximizing your income.

In order to really make money online, you must

have a fully optimized back-end that completes
your value ladder, and that’s exactly what the
Legendary Builder Masterclass will do for you when
you license this product.

You gain the ability to resell this product and earn

the maximum amount of high-ticket commissions…
and those high-ticket, top-tier commissions are
really what are going to allow you to hit that six
figure income. And eventually that multiple six
figures – and even seven-figure income, if you keep
at it.

We’ve already proven that many of your leads are

going to upgrade, so really it’s the same amount of
advertising either way. You’re just left to choose
whether you want the potential to earn those high-
ticket, back-end commissions as well.

Truth be told, the value of this training ALONE is

unparalleled.

112
It far exceeds your investment, even without your
ability to license the product and use our done for
you Digital Marketing System.

So when you combine the two, there simply is

nothing else out there like this. Nothing else out
there has this training, this community, this support,
and this effectiveness.

So think long and hard about how long it would

take you to do all of this on your own.
We’re talking about months, if not years of your life.
Then tens-of-thousands, if not hundreds of
thousands of your own hard-earned dollars.

I know people who have actually invested

hundreds of thousands of dollars and still haven’t
made their first dollar back yet. And that’s because
they tried to reinvent the wheel when they’ve
never done anything like this before.

Our system is done for you -- and it’s ready to go

right now.

What you need to do right now is message your

coach and let them know you’ve finished this
chapter – make sure you ask them about the secret
bonus I mentioned earlier.

113
I’m dead serious when I say you’re going to be
blown away by what we want to give you here just
to show our appreciation for you and welcome you
to our family.

I hope this chapter was enlightening and highly

valuable for you.

And now, I really just want to let you go so you can

run – not walk – but run and book a spot with your
coach. Make sure you ask them about the
unbelievable, $5,000 additional secret bonus we
want to give you.

They’ll share with you all the details about how you
can get started licensing our products and digital
marketing system and start earning high-ticket
commissions right away!

114
 Chapter 6: How To Get
Free Traffic and Leads
Now, I’m going to demonstrate and really make it
crystal clear why you need a backend to generate
your profits.

I’m also going to teach you about the secret of the

‘break-even’ funnel.

The secret of the ‘break-even’ funnel is a powerful

strategy that will allow you to get customers for
FREE, for LIFE.

I’m also going to explain to you exactly how you’re

going to earn your first hundred thousand dollars
online, and specifically, where that money is
actually going to come from.

I want to start by telling you about a guy who’s one

of the smartest and most successful marketers –
 Russell Brunson. Now, Russell’s been marketing for
15 or 20 years, and he actually got started selling
potato guns out of his dorm room.

He’s grown and scaled his online business to the

point where it brings in $100 million dollars per

115
year which is extremely impressive when you think
about the fact that this is a guy who started from
scratch.

I’m actually going to quote him here, because I

think he did a great job of explaining what a break-
even funnel really is. I also want you to see that this
isn’t just some new trick that I made up.

Remember, I told you in previous chapters I don’t

believe in reinventing the wheel. This is a concept
most every millionaire online marketer uses and
believes in, like Religion.

Here’s what Russell said:

And I quote,

“So… I need to set something straight.

When you create your FIRST funnel… the goal can

NOT (and should NOT) be to make money. That goal
is what keeps most entrepreneurs from making
money online.  

They stress out SO much about if it’s going to make

them money, they either make bad decisions or
they never launch the darn thing in the first place.  

116
Putting so much pressure on making it “right,”
usually keeps it from ever going live.

My goal when we create ANY funnel is to get to

break even.  

If I can spend $1 in advertising and make $1 out the

other side of the funnel…  then I’ve won!  

When I have a funnel that can break even on COLD

traffic (not to my existing list) – then I KNOW that I
have the tool I need to grow that company.

THE REASON:  If I can get a funnel to break even,

where I spend $1 and I make $1… that means I got a
CUSTOMER for FREE!  (And THAT is the BIG secret.)”

One of my early mentors, Mike Litman, told me

that “Amateurs focus on the front end.”  

At first, that didn’t make much sense to me, until I

started to grasp the concept of a “break-even
funnel.”

Now, as you look at the image that’s contained in

the accompanying video training on a break-even
funnel (in your member resource area), which is one
that Russell created himself, you can clearly see
what he means by the break-even funnel.

117
Over on the far left of the image, you can see you
have traffic that you DON’T control, and traffic that
you DO control.

The traffic you don’t control is going to come from

things like SEO, blog content, articles, YouTube
videos, etc, and you’re going to generate traffic
from those sources organically based on people
doing searches on places like Google or Youtube.

On the other hand, traffic you do control is going to

come from Facebook pay-per-click traffic, or any
other paid advertising you’re using to pay for a
specific result. You’re paying for X amount of clicks,
X amount of conversions, X amount of leads, X
amount of sales etc.

118
Now, that traffic is going to be directed into your
break-even funnel which consists of your landing
page and your front-end low-ticket offer, with
maybe an upsell or two, and of course your
checkout pages.

That is the break-even funnel.

On the back-end, which is where your profits are

going to come from, you’re going to have your
continuity programs (things with recurring
subscription fees) that are going to keep coming in
month after month.

These are the things that are going to generate a lot

of profit for you, along with any other high-ticket
offers you have, because as soon as that person
opts in to your email list they’re now a subscriber
on your email list. And your email list is your
biggest asset as an online marketer because it
allows you to keep selling things to people over
and over again.

The mistake most people make is they try to make

all their money on the first initial sale. In reality, the
key is to have that initial sale just break-even on
your advertising costs.

119
That way you know for a fact that you are able to
generate more and more customers for free, and
then on the back end, you can focus on maximizing
your profits.

That’s where you’re going to make your first

$100,000, your first $200,000 –  then your first
$500,000, your first $1,000,000.
I recently did an event where I explained a bit more
about the break even funnel, which I think will be
very useful and valuable to you. In this
presentation, I give visuals and more detailed
explanations and examples of what we do in our
business.

Keep in mind that if you decide to use our digital

marketing system and license our products, then
we’ll provide you with the break-even funnels.

You’ll also have your own high-ticket, back-end

offers ready to go as well as subscription income so
you can generate lot’s of profit on that back-end.

To get access to the bonus footage, log into your

members area and watch the 6th video in the 15
Core Step training series.

120
Check out the video after you’re done with this
chapter and you’ll have an even better
understanding of what the break-even funnel is.

It’s critical that you grasp this concept and

understand it fully, because without it, you’re really
going to struggle in any online business and most
likely fail.

Which is why I want to reiterate the tremendous

opportunity you have here to license our products
and use our Legendary Marketer Digital Marketing
System for yourself, where we’re going to provide
you with:

• The online success coaches who are going to

provide all of the training, selling, and
coaching of your members for you.


• All of the high-converting, persuasive copy

you need for your ads, your follow up
sequences, your landing pages, your sales
pages, and your break-even funnels.


• And we even provide you with the tech

support and customer support you need.


• All of these things are literally done-for-you.

121
 • And that’s the real benefit if you decide you
want to use our Digital Marketing System
and license our products.

Now, at this point I hope you’ve connected with

your coach and have also been watching the 15
Core Step training videos you received as a bonus
to this book.
In the last chapter I told you I had a huge secret
bonus for you on top of giving you the entire
Legendary Marketer Digital Marketing System for
FREE.

I’m basically giving you nearly $7,000 worth of

completely FREE bonuses software and systems to
get you online business off the ground and running!

Now, here’s what I ask you to do if you’re ready to

dive into the online marketing world (and profit
from your computer) – ask your coach to tell you
about the huge secret bonus I talk about in Core
Step #6. I’m giving you so much value and so much
of an unfair advantage, I truly hope you take
advantage of it!

122
Hopefully the offer is still available for to get the
huge secret bonus as well as the Legendary
Marketer Digital Marketing System for FREE.

Now, I hope you’ve gained massive insights in this

chapter about how to get free customers for life.
This is yet another secret I’ve used (and you should,
too) to bring in millions of dollars online.

I’m sure you can see how the smallest tweaks make
the biggest difference. There’s not much that
separates the winners from the losers. Little
tweaks. Slight differences. Tiny changes. Focusing
on slightly different things. Looking at your
business in slightly different ways.

Just like the example in this chapter. Viewing your

front-end sale as purely a way to break even
instead of make all your profit from.

It’s a small change to the way you can look at your

marketing. But that small change makes a huge
difference.


123
 Chapter 7: Getting The
Profits Into Your Bank
Account
One thing most online marketers don’t think about
is getting paid.

I mean, they think about getting paid, but they

don’t think about how the money is going to get
into their bank account.

Probably the No. 1 reason why most successful

online marketers struggle, or even fail, is trouble
with merchant accounts.

A merchant account is essentially a bank account or

“processor” that enables the business owner to
accept credit cards for payment.

Paypal is a merchant account. So is Stripe. But

there’s also thousands of other ones too.

When I launched my first company back in 2011, I

was somewhat naive to this important piece of the
puzzle.

124
After having a huge month – doing over $2 million
in sales within 45 days – our merchant account
company shut us down.

We were doing over $250,000 dollars in sales per

week. Why would  a merchant account company
ever shut us down, especially with all the fees they
are making off each transaction? (most companies
charge a base rate of between 3-to-6% plus a
transaction fee of roughly $0.50-to-$0.75 cents per
transaction. Plus, chargeback fees...and...well, what
seems like fees for everything you can think of!)

Well, merchant account companies (who are

essentially backed by large banks) don’t like risk.
They essentially want all the money, without any of
the risk. Sort of like large banks. The same way a
bank won’t give you a loan because your credit is
too low, or they think you’re too much of a risk of
not paying it back….

...merchant account companies will put you through

the same underwriting process to determine
whether they will process credit card transactions
for you.

Merchant account companies don’t want to process

all your credit card payments. Then pay you out for

125
them (into your bank account). Then have your
customers come back to the credit card company
later and chargeback the payment – all the
meanwhile, you might not have the money in the
bank to cover those chargebacks.

Wait! Tell their bank to reverse the payment?

Even after THEY were the ones who bought it and

entered their credit card payment on the page?
Yep. Although there are legitimate reasons some
people would chargeback – like if they get scammed
by a shady company who promises one thing and
delivers another – doing a chargeback is also a way
for people to be unethical by buying something and
then going to their bank and asking the bank to
reverse their payment, even after they’ve
consumed the product! But it does happen.

Now, there are ways to win chargebacks as a

company and not have to pay back the money,
especially if you already delivered the service.

If you own an online business or your product is

stored in a membership site, you can show the
merchant company proof that the customer logged
in and consumed the product. Or you can have the
customer sign online digital contracts.

126
The best way to avoid chargebacks is have an
amazing product or service that people love. Have
amazing customer service. Have a way for people to
get refunds so they don’t go to their bank and
chargeback. Then honor your refund guarantees
and make them clear on your pages and in your
terms.

These are thing things we do at our company.

Now, if all this sounds overwhelming and confusing,

don’t worry – it is. It takes months, if not years, to
learn the ropes of the merchant account and
payment processing world.

If online marketing (or running any business for

that matter) was as easy as 1-2-3, everyone would
be doing it. But, sadly, it’s not.

Which is one MAJOR reason we offer our licensing

program and Digital Marketing System to our
members. Because we handle all the processing of
the payments for our affiliates.

We also have a fully integrated eWallet company

that makes sure your earnings get deposited
directly into your bank account. Woo-hoo!

127
If you’re currently processing more than $50,000
per month and need help or consulting with
merchant accounts, or a merchant account strategy,
feel free to send me a private message on my
Facebook Fan Page at: https://www.facebook.com/
davidsharpeonline

If you’re processing less than that, or just want to

go the direction of building your online business by
yourself, get setup with PayPal or Stripe for fast
approval and follow their guidelines – then and
*hope* you don’t get shut down.

Another option is putting your product on

clickbank.com or jvzoo.com and doing the
processing through them. There are some downfalls
to that, as well as some upsides, but they’re a solid
backup option in case you need them.

Now, I’m going to spend a few minutes telling you

about how we help our members with their
processing needs and make sure they get paid, on
time, every time.

I’ve now successfully paid out well over $100

million in commissions and never missed a
payment. So I know a thing or two about getting
affiliates paid.

128
If you decide to work with us, I want to introduce
you to your brand-new support systems and
support team, and also show you exactly how
you’re going to get paid.

One of the many ways we’re different here at

Legendary Marketer is the support that we have in
place for you, both within our company and within
our community.

Because the fact is that there are so many

marketers, entrepreneurs and small business
owners out there who have to find out the hard way
that being in business can get very lonely.

That’s why our goal is to help you go into business

for yourself, but not be stuck by yourself. We have
amazing support systems and resources in place to
make sure you get all the guidance and help you
need from us through every single stage of the
development of your business.

Because we’re not just here to get you off the

ground – we’re help to help you grow and scale
your business, too. So regardless of where you’re at
right now, or what stage of this journey you find
yourself at, we’ve got everything you need to keep
moving forward and keep growing.

129
Now, what I’d like to do is show you some different
aspects of our platform, specifically, where you can
go to get help if you need and how you can get
plugged into our community.

Also, how you can get in touch with your coach

(even though by this time you should be in contact
with your coach on a regular basis).

I’m also going to talk about how to get higher level

of help through our Elite Level Coaches, as well as
traffic coaching and how you’re going to get paid
through your eWallet.

But right now, I’m going to focus on showing you

where to find everything you’ll need on our
platform.

If you have any skepticism or lingering doubts

about having to go through this alone I want to put
that to rest right now.

Because we have gone above and beyond to put

everything in place and support you along your
journey with us and to make sure that you have
everything you need – from the training and
coaching, to the support systems, and last but not
least, the systems to make sure you get paid.

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We pay out in many different currencies and to
dozens of countries all around the world. So rest
assured that we’ll support you no matter who you
are or where you’re at.

I’d love to give you a VIP back office overview so

you can see exactly where you can find everything,
as well as what specifically is back there waiting for
you if you decide to get started and take advantage
of them.

As I’ve said in previous chapters, we’ve given you

some awesome bonuses along with this book.

Two of the biggest bonuses are your 15 Core Step

Video Training Series as well as a personal online
success coach.

Log in right now and watch Core Step #8 and take

the back office tour.

You’ll see how easily you can market and get paid
without the hassle of applying for or managing
merchant accounts.

You’ll see how we handle all that for you as well as

keep accurate accounting records of all your sales,
past and current. Plus, how you have clear reports

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available to you 24 hours a day to show you
commission earnings.

Finally, you’ll see how our eWallet platform allows

you to receive your earnings in your native currency
anywhere in the world. Plus, how we ensure you
receive the proper tax forms at the end of the year
to file your taxes in your country.


It’s simple and straightforward. We take care of the
heavy lifting so you can focus on learning – and
earning.

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 Chapter 8: How To Close
(lots) Of High-Ticket
Sales
In this chapter I’m going chat with you about your
unfair advantage...and how (and why) you can (and
should) have an army of highly-skilled people
selling for you every single day.

First, I want to point out some interesting statistics,

because the truth is most people don’t really
understand the power and necessity of
selling ...and they don’t understand the difference
between marketing and selling.

Marketing is generating a lead. Sales is converting

that lead into a customer.

So without great marketing you don’t have any

traffic. You don’t have a way to attract interested
prospects who want more information about your
business and what you have to offer them.

And without great sales strategies and follow up

you’re never going to convert anyone from a lead
into a buyer.

133
That’s why we believe your unfair advantage is that
you have a team of highly skilled success coaches
and sales people out there working on your behalf
and closing sales for you every single day...whether
you’re at home, on vacation, sleeping, or even sick in
bed.

The reason this is so powerful is because it puts you

in the position of a true business owner – with
proven systems and leverage through that team of
highly skilled sales people who are out there
making money FOR you.

Remember the cashflow quadrant we talked about

from Robert Kiyosaki and how being on the left-
hand side of the quadrant meant being an
employee or someone who’s self-employed (which

134
Robert refers to as the poor side) – versus the right-
hand side, which is the rich side, where you’re
either a business owner or investor.

The reason business owners and investors have so

much more power is because they have systems
and they have leverage.

Meaning you have people on your team who are out

there working for you, regardless of whether you’re
working or not.
That’s the TRUE definition of leverage, which
sadly, most people will never realize.

Now I want to hit you with some very interesting

and very powerful statistics to get you thinking
about where the majority of any given company’s
revenue is actually coming from.

As well as where the majority of YOUR revenue and

your profit will be coming from in your business (if
you follow the advice I’ve been giving you so far in
this book).

These statistics are from the National Sales

Executives Association, and what they found is
shocking. Ready?

135
First, 48% of people never follow up with a
prospect.

25% of sales people make a second contact, and

then stop.

12% of sales people only make three contacts, and

then stop.

10% of salespeople make more than three

contacts.
Now here’s the important part – the part where we
get into where the actual sales are being made and
what is specifically responsible for generating
revenue within your business.

Through their research, the National Sales

Executives Association found that only 2% of sales
are made on the first contact.

Only 3% of sales are made on the second contact.

Only 5% of sales are made on the third contact.

Only 10% of sales are made on the fourth contact.

136
And then get this: 80% of sales are made
somewhere between the 5th and the 12th contact.

Let me say that one more time: 80% of sales are

made on the 5th to 12th contact.

So, here at Legendary Marketer, when you decide to

have our team of highly skilled success coaches
working with your customers each and every
day ...what you’re getting is someone who’s going to
follow up not once, not twice, but three, four, five, six,
seven, eight, ten, and twelve times.

They’re going to follow up as many times as is

necessary in order to create a conversion. This is an
insanely valuable asset that puts you miles ahead
of virtually any other person out there in the online
marketplace who’s trying to start a business.

It’s truly your unfair advantage.

Not only will you have a team of highly-skilled

salespeople working for you on the phone, but you
also have a team of people working on your behalf
through our webinar promotions each and every
week.

137
You can invite people to our webinars – one time –
and we’ll follow up with your leads each and every
week (and pay YOU when they buy something!)

That’s right – on top of doing all the phone

coaching and sales for you as a licensee and affiliate
partner, we’ll also host webinars and present,
inspire, educate and engage your leads and
customers…

….and anytime those efforts result in a sale, you get

paid.

How else do we close high ticket sales for you?

Well, even though I feel like one of those
infomercial guys, I have to say….

“But wait, there’s more!” :)

We also have an events sales team – so when we

put on our seminars and masterminds – anyone
who has questions, needs help and wants to learn
more, we assist and provide solutions for.

And when one of your customer finds something

they like and decides to buy, guess what?

You get paid.

138
Even if you’re not at the event, it doesn’t matter,
you still get paid.

Because all of our success coaches and salespeople

are highly incentivized to work on your behalf, and
they’re paid very handsomely to do so.

If you choose to become an affiliate partner of my

company and leverage my sales and coaching team
to work with your customers for you, you’ll have
complete and absolute leverage. And I think when
you realize just how much time and effort goes into
working even just one lead, you’ll realize how
powerful and how valuable it is to have an army of
people working on your behalf.

When our members realize just how much work it is

to work with customers over the phone and on
Skype – I mean, even just one customer – they’re
HAPPY to pay us to work their leads for them (and
that’s why it’s what the majority of our members
choose to do).

However, if you do ever want to shut off that

feature of our system, we’re happy to show you
how to do that, and give you the details you need to
submit your own sales and make sure you get paid

139
for them. Because we do want to make sure you
have that option.

But again, the majority of our members choose to

have us work their leads for them, whether it’s our
online success coaches, our event sales teams or
our webinar promotions teams – because the fact is
everyone who works for us is extremely talented
and professional and only wants to do what’s best
for the customer.

We pride ourselves on helping our customers make

the best decisions they can make for their situation.

We aim to act more as consultants than as

salespeople. We’re there to be both you and your
customer’s best friend through this journey and we
want to see you win. Because that’s how our system
is set up – we only make money when you make
money.

There’s no advantage for us to let you just sit there

and do nothing.

We want you to take action and we want you to

make money. We want you to succeed – because
when you succeed, we succeed.

140
And… we do all of that without having to resort to
any sort of high-pressure sales tactics. As a matter
of a fact, every one of our success coaches is
explicitly trained NOT to use high-pressure sales
tactics.

Sure, we tell the truth and challenge people. We’re

willing to say the things that nobody else is willing
to, or has the guts to tell you. Because we speak
from experience and success and are confident we
can guide you based on our track record.

When we come from that place – a place of value –

we don’t need to ever use high-pressure sales
tactics like you see everywhere else. Because we’re
so focused on delivering as much VALUE to you as
possible.

We want you to have fun and be in control of your

journey here as you embark on this adventure of
starting and running your own internet marketing
business… and we want to make it as enjoyable as
possible for you!

Which is why our coaches receive the highest level

training, and are required to have the highest level
of integrity in absolutely everything that they do.

141
So, what’s the process I use to close high-ticket
sales?

Well, let me give you a version of a selling process

that I used for years that’s closed millions of dollars
in high-ticket sales ($2,000 price points and above).

I call it the Master of Enrollment process.

First of all, it’s important that your prospect applies,

or asks you for your info instead of you cold calling
them.

The days of cold calling are dead.

When they contact you for information it’s called an
inbound lead, opposed to an outbound lead
(Inbound = they contact you. Outbound = you
contact them).

You used to have to run ads in newspapers, or on

the radio to generate inbound leads, but now there
are much better ways – like Facebook ads and
YouTube ads (even Google ads, too).

Once you generate interest, you’ll want to make

them apply to get more info. One thing I discovered
that really makes it much easier to get them asking

142
you for info is to offer them a free gift when they
actually show up to the call.

That one tip alone made me millions of dollars.

When I was running campaigns for training for

network marketers, I offered phone and email
scripts as a free gift when they showed up on the
call and people tripped over themselves to show up
to that call.

Once on the first call, I used what I call “The Pre

Enrollment Script.”

It goes like this:

Hi [prospect’s name], this is [their name] from [your
name] office! How are you today?

Now, I see I’m calling the “123” area code, where

exactly are you located? (insert quick connection or
comment to build report)

I’m really excited for you today! I also have a lot of

people waiting on a call from me today, so let me
jump right into things...

First, I want to take a few minutes to learn about you.

143
I assume you watched the video. Tell me one thing
you learned so far?

Awesome! Now, in order for me to help you make an

informed decision I need to have a really clear idea of
where you’re currently at. There is only one thing that
I ask of you...

I need you to be courageously honest. Do you agree

to that?

Before we go any further let me lay out an agenda for

the call.

First, I have a few questions to learn little more about

you.

Second, I’ll give you some advice and

recommendations based on what I see and my
experience.

Third, I’ll give you an opportunity to ask any

questions you have.

So, let me ask you....

1. What’s your vision for yourself financially on a

monthly basis? In other words, what’s your monthly
income goal?

144
2. Now you’re here because you have some interest in
being your own boss and possibly starting your own
business, right? So tell me...what’s most important
to you in starting a business? Is it support,
community or leadership. Is it having a product you
can believe in or being able to hit your income goals
easily? Does one of those stand out more than the
others?

3. What do you feel is stopping you from getting

where you want to be financially in previous
businesses you may have tried? For example, was it a
lack of mentorship, support or that you didn’t have
the skill sets you needed to be successful?

4. Let me ask you...what do you believe it’s costing

you each month financially by staying stuck where
you’re at right now?

In other words, how much income do you believe

you’re leaving on the table by staying where you’re
at right now?

(If they’re still unclear, say this...)

Let me be more clear about my question...

145
So, you said your vision for yourself is $________/
month, right?

How much do you make right now each month?

__________.

So, by staying where you’re at right now, it’s costing

you $___________/month.

[dramatic pause]

5. [Dramatic] So..... [name]. How committed are you

to changing all this on a scale of 1-to-10 (10 being
the highest)?

(If they said 8 or higher) Great, well that’s exactly

what we like to hear.

(If they said 8 or lower) Do you think if you learned

more about what we’re doing and you liked it we
could maybe get that put to a 10?

6. Also, [name] how much money have you currently

budgeted to achieve your financial goals in your
business $_________?

If they say that have no money or didn’t budget yet or

“haven’t thought about it” say:

146
Well, this isn’t a job, [name]. I’m not looking to hire
you to work for me.

We’re discussing giving you the opportunity to

partner with us to build your own business. All real
businesses require start-up capital. If you want to
start your own business there’s going to be an
investment. Some franchises cost upwards of a
quarter million dollars. Our business is nowhere near
that, but in order to find out if this will be a fit, we’ll
need to make sure you have a reasonable budget
available to get started.

Between credit card, available credit lines and cash

on hand do you have a budget of $5,000?

Yes? - [continue with the script]

No? - how about $4,000

No? - how about $3,000

No? - how about $2,000 etc.

If nothing still, dig for available credit.

How would you rate your credit right now? Why?

147
If I were to write you a check and pay off all your
debt, how much would that be?

Of that debt, how much of that would be major credit

card debt?

What’s the total amount of combined credit that’s

been extended to you?

Available credit: _______________

Debt:                    ______________

Remaining credit: ______________

Great! I’ve learned so much about you in a short

period of time.

I also appreciate your honesty and transparency.

Based on our conversation I want to explore some

options right now, and I’m just thinking out loud....

So typically there’s two different ways we help

people.

#1 – We refer them to certain training material and

let them find and figure out their business on their
own. The benefit of that is we point them the right

148
direction. The challenge is, you have to do all the
reading, learning and trial and error on your own
without any support, community or mentorship.

The other option....

Is #2 – We work closely alongside them on a more

one-on-one basis and guide them every step of the
way. This gives us the opportunity to really work with
you, mentor you and give you an unlimited amount
of support. And in some cases, we even provide a
marketing system and materials that do a lot of the
selling and telling for you.

The students we’ve enrolled in this type of

mentorship program are the ones who have gone
non to create the biggest success stories.

Now, it’s totally up to you.

Which one sounds like a better fit for you?

[wait for answer - If #1 point them to a training

program you’re an affiliate of or give them a helpful
resource. If #2 continue with the script]

OK, great. Well, I’ve just opened a brand-new

coaching program that's designed to help you hit
your goals in 90 days, flat. Right now, we’re looking

149
for a small handful of people, because we’re really
looking for these people to become pretty big success
stories of ours.

Would you like to hear about it?

[wait for answer]

So before I show you this, let me ask you...

Do you consider yourself coachable?

[wait for answer]

Do you think with the right right mentorship and

system you could be successful?

[wait for answer]

OK, great. So here’s what I’m going to do. I’m going to

send you a private video I want you to watch. I need
you to watch that video today and then we will
schedule a call to talk about it tomorrow. Do you
have 60-to-90 minutes you can clear out to make
sure you get that done?

We’re also going to schedule a follow-up call with

our program director for later today or tomorrow.

150
You’ll need to have seen those videos.

These videos show everything about this opportunity.

Now, we’re looking for people who can start

immediately. We want quick decision makers. When
do you think is a good time to start working on your
goal of $________ per month?

Great.

If it looks like this is a fit for both of us, is there

anything that would stop you from getting started
today?

[this is where you would possibly suggest getting

their spouse to watch the videos with them]

Now, I’m looking at my calendar.

You’ll need about 30-to-45 minutes for this call.

I have the following times open....

[find time same day or within 24 hours and give 2-3

options]

Which time works best for you?

151
Ok, mark that down in your calendar as well.

It’s really been a pleasure, [name].

Have a great day [name]! We’ll talk to you tomorrow!

Bye bye!

The lines I bolded are the important 6 questions

(towards the beginning of the script) that will help
you uncover the important information about the
prospect you can use right away, as well as on
follow up calls.

There’s so many important things happening in

this script.

• You’re taking control of the call and setting

an agenda.


• You’re asking questions – listening and

learning about them and their goals and
struggles – instead of just talking and trying
to sound important.


• You uncovering where they’re at financially

in a non-intrusive, yet straightforward way
(there’s a fine line between invasion of

152
 privacy and being direct).


• You’re making it their decision to move

forward by giving them a choice about how
they’d like to proceed (using a very clean and
effective take away approach mid-way
through the script).


• You’re telling them you’re going to be

sending them a sales video (this is the time
to send the sales video. The first video they
see before this call should strictly be value
based – not a sales video).


• You’re setting the follow up right here on

this call, instead of hoping they’ll call you
back or chasing them down the next day (so,
so important).


Once you’ve ended this call you go ahead and send

out the sales video with a nice, short message
about how you enjoyed the call and are looking
forward to speaking them soon. Mention the actual
appointment you just made for the second call –
they need as many reminders as possible.

Next comes the actual Enrollment Script.

153
This is to be used once they’ve watched your sales/
informational video. If they haven’t (and you’ll want
to find out immediately at the beginning of the
call)... you need to direct them back to watch it and
reschedule the call. Very important.

If they have watched your sales/informational

video, this is the script to use on the second call:

Hey [name], how are you doing today?

So I assume you made the time to watch the video(s),

right?

Now, before we launch into talking about the

opportunity at hand, I want to find out a few more
things about you. See, there’s a million ways to make
a million bucks. And there’s no doubt this is a great
opportunity that you could help you hit your goals.

Some of that will be because of our team, support

system and marketing tools. Some of it will be
because of your commitment, teachability and
mindset.

154
So I have a few questions to make sure you’re in the
right mindset to make the best of this opportunity.

So let’s review some of the info you gave us on your

previous call:

So you said your vision for yourself financially is

$______/month, right?

You also said that ___________ was most important

to you in starting your business.

Then you said that __________ was stopping you

from really achieving the success you've wanted, is
that right?

Then you said it’s costing you about $_________/

month by staying where you’re at and not taking any
action, is that right?

And you said you were a _______ on a scale of 1-10

as far as how committed you are to changing all this.

Lastly, you said you had budgeted $________ to start

your business.

Great!

155
So tell me, why are you serious about changing your
financial situation NOW? Why is this time different
than any other?

OK, how long have you felt like that?

So where do you see yourself in 6-to-12 months?

Ok, great. Here’s the last bit of info I’d like to know.

You said your monthly income goal is $ _______ per

month, correct?

How many hours per week are you willing to dedicate

to your business to make that come true?

How long are you willing to work in your business to

hit that goal before you consider quitting, giving up
or losing focus?

That’s great.

Do you see yourself being able to hit your goals with

our team support, using our tools and working this
business?

Great! It sounds like you’re ready to get started?

[Enroll them]

156
*Proceed by filling out the application WITH THEM,
FOR THEM or by taking their payment info and
enrollment info FROM THEM.

Now, there’s many powerful things about this

script as well.

But first, obviously, this script is geared towards a

“make money” opportunity (which is the niche I’ve
worked in for nearly a decade online). But just like
the questions in the Pre Enrollment Script, the script
and the questions can be customized to whatever
you’re selling.

It’s what I call a “framework”. It doesn’t have to be

followed exactly, just as long as you stay close the
edge.

Now, some important things to point out that make

the script so powerful:
• Right off the bat, you let the prospect know
you’re busy and don’t have time to “explain”
things if they didn’t make it a priority to
watch your sales/informational video.


• Instead of launching into the offer and how

great it is (which is what they expect you to
do), you learn more about them (their mind

157
 is blown at this point because you’re not just
launching into trying to sell them!)


• You proceed to ask them to sell you on why

they’re good candidates to buy, this creating
desire in them for what you have (instead of
sales resistance)

Now, one final thing I’ll mention here that’s

imperative to closing more high ticket sales on the
phone:

If you get to the end of the Enrollment Script and

you’re not able to close them…

For whatever reason they’re not ready; they don’t

have the money available; they need to consult
their neighbor, etc. (you know the reasons people
come up with to stall buying)....

Make sure you set the follow up appointment. One

of the biggest mistakes I see people in sales do is
leave it up to their prospect to get back to them. It’s
not their job to get back to you!

But it’s not always easy to keep track of dozens – of

even hundreds of leads – so what’s the answer?

158
Set the appointment for the next call on the current
call.

If you feel the prospect is a qualified potential

buyer and you believe the reason they’re giving you
about why they need more time is legit, go ahead
and set the follow up appointment.

Actually, in most cases where a high-ticket sale is

being made, there will need to be multiple calls,
simply because getting someone to part with
$5,000 to $25,000 requires a level of trust that
usually isn’t there from one call.

Here’s my final advice around closing high ticket

sales: Be determined and persistent. I’ve made
thousands of calls myself and had some of the top
closers and coaches in the world work for me. Want
to know the number one secret I’ve noticed
amongst the top 1% of the top 1%?
There’s no substitute for hustle. If you don’t make
the calls you won’t close the sales. Like I said in the
first part of this chapter, most sales are closed
between the 5th and 12th contact.

Yet, the amount of people who call a prospect once

and move onto the next one is mind boggling.

159
People are busy. They have lives. They didn’t wake
up and say “I’m going to make myself available for
someone to sell me something today”

You have to be persistent enough to get in front of

them – and that may take 5-to-12 tries!

However, if pounding the phones 8-to-12 hours a

day, working into the night, missing social events –
meant that in 2-3 years you could be a millionaire –
would it be worth it?

Of course it would! Plus, once you hit that level of

success, getting people to say “Yes” to you
becomes so much easier. Because people associate
that level of success with lot’s of other people
saying “Yes” to you – and that’s social proof you
can’t get any other way.

Happy closing! 


160
 Chapter 9: How To Hire A
Great Virtual Team
I wanted to include a chapter in here on building
teams because it’s one of the most important
elements to scaling your success.

There’s no way to build to tens-of-millions of

dollars in sales without a great team around you.
Even going from $10,000 to $20,000 a month may
require you to hire a virtual assistant or customer
support representative to answer tickets, or emails.

Over the last several years, I’ve built companies

that have had anywhere from 10 all the way up to
100 team members, and one of the most important
things I’ve learned is how to assemble a
phenomenal team.

I’ve built and consulted for some of the largest

companies in the affiliate marketing, network
marketing and direct-sales space and one of the
best pieces of advice I can give to anyone looking
to start, grow and scale their own business is to
invest in great people.
Focus on finding them, training them, working with
them and continuing to invest them. Because at the

161
end of the day, it’s the people that have great ideas
– that make great products – that create great
culture in the workplace.

It’s people that generate your leads and convert

them into sales. It’s people that are the glue that
holds every great company together, and it’s the
one area of your business that you CANNOT cut
corners in.

You can skimp on your software, on your video

hosting, on your graphic design – but you can never
EVER skimp on hiring the best people.

It’s one of my biggest priorities when it comes to

managing my company – to make sure that we
have the absolute BEST people in position to get
the job done, no matter what it is. And that’s
because I’ve learned over the years that if you have
the WRONG person in a particular position, it’s
going to take on average two to three times as long
to get something done.

You’re going to have to assign a task to them, then

check up on it, then change it, or proof it, or
sometimes even have to do it over yourself.
You’re going to have to micromanage them and
babysit them through the entire process. Which

162
runs completely counter to the reason you hire
someone in the first place – to remove yourself from
that part of the equation.

When you make the decision to invest in having the

right person in position, you get the job done
correctly – no questions asked.

So many of the people that work for me now have

been with me in some capacity or another for four,
five, six, even seven-plus years now. In my opinion,
that’s one of the ways that you can really tell if
someone is who they say they are. Because if they
have integrity – if they really care about and take
pride in what they do – then they’ll have consistent,
long-term relationships with people around them.

Guaranteed.

Which is why I typically hire and promote from the

inside. I will rarely, if ever, go outside to bring
somebody in at the executive level. Most of the
people who are at an executive or vice president
level position in my company are people who have
worked their way up from the bottom, have
amazing stories of determination and perseverance,
and we’ve rewarded them for their hard work and
their dedication.

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We’ve given them promotions that allow them to
earn more money and live the kind of lifestyle that
99% of the rest of the world can only dream of.

It’s important to me that my team members and

staff have the opportunity to live a great and happy
life, and have the means to experience the same
kind of lifestyle freedom I talk about on videos and
from stage.

One of the mistakes I made in the past was treating

my customers and affiliates better than I treated my
internal team.

Today, I focus on building my internal team first,

then as a team we go and attack the world
together.

This may not apply to you just yet, but if you stick
with it it eventually will. Like I said, in order to get
to higher levels of income it will require more
leverage. More hands. More input. More manpower.

Even if it’s just answering support tickets – which is

a very important job if you care what your
customers think of you!

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Another huge question I get asked is: Should I build
my team locally, inside a physical location, or
virtually?

And the answer is: If you want to grow fast and

have complete control over your team, especially if
you have a lot of people on salary, you should
definitely build a local in-person team.

However, just know it has it’s downsides, too. You

have to report to an office everyday. You have to be
there – typically at a certain time, even if you are
“the boss”. You have additional expenses to cover
(sometimes into the thousands when you consider
rent, furniture, phone and internet, etc.)

I had an office with nearly 50 team members in it,

and then another 50 around the world back in
2011-14.

What I learned from that experience was that I

could have operated a lot more lean that I was.

In other words, there was a lot of people sitting

around acting busy, or just stirring things up to try
and create work for themselves so they look like
they’re contributing.

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These days, I try to build virtually as much as I can.
I’m at a point in my life where I want to really live
the internet lifestyle.

I know I’m very different from most companies –

especially internet marketing education companies.
Because while most of them are preaching the
dream, they’re actually living a nightmare.

They’re offering to teach you how to have freedom

so you can work from anywhere and travel the
world, but in reality, they’re stuck inside an office,
slaving away at a cubicle. For me, that’s what being
in alignment is.

That’s why we follow four-core principles here at

my company, Legendary Marketer. The first of
which is integrity.

I believe you must have integrity in business, which

means doing the right thing when no one is looking.
It means putting people over profits. It means
putting people first. Because, as I said earlier,
people are the business.

The second core principle we follow is longevity

and sustainability. There are so many different
business models and opportunities out there, but

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the truth is, so many of them eventually fizzle out
because they don’t have ownership or executive
staff who are focusing on the long term. They’re
simply not sustainable business models.

We’ve built Legendary Marketer with a focus on

being around for the long-term and being a
sustainable business.

What do I mean by that?

Well, there are decisions that an owner and an

executive team can make that determines whether
a company is going to be around for long term.

Are they treating their customers and their affiliates

right?

Are they in it for the short-term gains or for the long

term vision?

Because the fact is being in it for the long-term

vision often means giving up the short-term gains.

Is the company financially solvent? Is there a

predictable stream of revenue being generated for
the company?

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Because these days, affiliates are always looking at
compensation and commission structures to see if
they’re getting all of the money. Part of that is my
fault because I’ve helped so many people earn so
much money online.

But what I learned is that if the company is not

making enough money to pay the owner to stay
focused on the business, and pay for a great team
and great platforms and software, it won’t be
around long.

So the way we’ve built our compensation structure

for our affiliates is such that it allows us to pay out
the maximum amount of commission while still
being able to maintain an amazing staff, host
amazing events, publish amazing products and
content, use the best software and the best
technical platforms, have the best developers…

…and the reality is that all costs money.

The third principle that we follow here at

Legendary is vision.

There’s a quote that says, “Where there is no vision,

the people will perish.” And I believe that’s true.
Because if there is no vision, then there is no

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unified direction that everyone can work towards,
because everyone will be doing what they think is
best.

Which essentially means there’s not going to be

any momentum and everyone is going to be pulling
in different directions. And at the end of the day, no
one is really going to accomplish anything.

There may be lots of little accomplishments and

little victories –  but there won’t be anything BIG,
nothing substantial.

So there must be a vision. We have to know where

we’re going, and that’s why I’m focused on having a
vision and knowing where we’re going. Plus, I’m
focused on making sure that we have an amazing
staff around us that can help us get there.

The last principle is solutions. This is so important

because people so often just focus on the problem.
We know there’s going to be problems, because
there’s going to be problems anywhere, in any
company. And I can tell you that at Legendary
Marketer we have challenges and problems and
issues too, just like any other company. We expect
all those things, because it’s a normal part of being
in business

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But what we DON’T do is dwell on those problems.

We immediately transition to focusing on a

solution.

Those are core ideas and principles I follow around

building stable teams and foundations my company
can grow on and help a lot of people.

I hope this has helped you get a better idea of what

we’re about here at Legendary Marketer and how
we operate behind the scenes.

You can get an opportunity to come and meet a lot

of our staff when you attend our events and our
Masterminds – and you may have already interacted
with some of our team members, whether it’s on
the support desk, or the sales team, or the coaching
staff.

I want to both extend a formal invitation to you to

become part of our family here at Legendary
Marketer – OR – pursue your own goals of building
your own company if that’s what you want to do.

There’s no time like now to take action. One of the

biggest ways you’re going to learn is by DOING IT.

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I’ve wasted money, made mistakes, fell flat on my
face.  But I always get back up and keep fighting.

That’s what you need to do.

However, at the end of day, the most important

thing you'll ever have is your team. The people
around you. The ones you choose to “run with”.

Make sure you choose wisely, invest in them when

you find them and let them know often how much
you value them.


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 Chapter 10: The Online
Fame Formula
I want to talk about the formula for creating fame,
authority, and respect in your business. Now, I’m
not talking about getting famous like Kim
Kardashian. No. I’m talking about becoming an
authority. Someone, who when they speak – people
listen.

So, “Does money come from power, or does power

come from money?”

Actually, power and authority comes from results.

Because if you don’t have results, people are not

going to respect you, and you’re not going to be an
authority.

But the thing is, results in business usually come

from making money, or helping your clients and
customers make money. So of course, my goal in
Legendary Marketer is to help you make money so
you can develop your success story.

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Then from that money, those results and that
success story will come fame, authority, and respect
in your business (and in turn, mine, too).

That’s when your success will really start to

compound and grow exponentially. But let me
explain what I mean by that.

When I first got my start in this business, I was just

like anybody else. I had no contacts, no experience
and no previous success. I didn’t even have a
decent sized budget to work with because I was still
working construction.

This was back in 2009 when I was a total newbie

coming online for the first time. But over the course
of 12 months, I had my first $10,000 month, and
then over the next two years, I had my first $40,000
month.

Since then, there has not been a single month in the

past six years where I haven’t made at least
$50,000 a month – and the truth is most months
since then have been six figures or above.

Now, because of that success, my reputation

precedes me. Over the years, people have heard of
me or seen me and know about the success I’ve had

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in this industry – to the point where before
someone even speaks to me for the first time, I’ve
already got that authority, respect, and in some
cases, fame, in their eyes.

The cool thing is that the same “fame” I speak of is

available to anyone nowadays. Anyone who’s
willing to do the work to get the result. Because
ultimately fame is just recognition, so becoming
recognizable means becoming famous.

Think about actors for a second – actors are famous

because we’ve seen them in other movies before
and we like the parts they play.

Over the years, I’ve seen plenty of newbie online

marketers do the same exact thing I did, and many
of them came online from construction jobs just
like me, or were stay-at-home moms or dads.

These are people who didn’t really know much

when they got started, but they didn’t let that stop
them Now they’ve gone on to command that
money, respect and influence anytime they want.

If you’re a part of our community, or follow me at all

online – whether you’re in my Facebook group,
attend our webinars or come to our events – you’ll

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end up meeting a lot of these people. Hearing their
stories can really impact you and remind you that
absolutely anything is possible.

What I want to do now is talk about some rewards I

want to give you that will boost your status.

Because ultimately that’s what people want. Status.

It’s why they buy expensive cars, houses and flashy
jewelry. Because they see those things as status
symbols.

Those status symbols allow you to develop instant

influence. What I mean by that is this: if you go out
today and buy a Bentley, or a Rolls Royce, or a
Range Rover, you’ll have instant influence because
people view those things as symbols of status.

If you have a beautiful ring or an expensive watch

people will recognize that as a status symbol and
you’ll have instant influence. This all comes from
the fact that people want to be more important –
they want to be more powerful – they want to be
respected.

The way people go about that is in a way that’s

socially recognized, and we’ve been judging people
the same way for thousands of years. Think about it.

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Going back to all the ancient Kings and Queens and
Emperors in civilizations past, all of them focused
on acquiring material wealth. On acquiring things
like gold and jewelry and building big, huge castles
for themselves. Because that’s how humans
recognize status.

We don’t recognize status based on how many kids

you have, right? There are plenty of people out
there who have no fame, no authority, and no
respect, but they have a bunch of kids.

So how your status is measured and viewed is

based on those things.

Which is why, at Legendary Marketer we’ve

developed a success club. Inside this success club,
we recognize you the same way that professional
sports players get recognized when they win a
championship, and that’s by giving out rings.

You don’t have to personally know a pro player who

won the Super Bowl or the World Series – to know –
that the most important thing they carry around
with them is that championship ring.

Let me tell you a story. I was in a cigar bar one day,

smoking a cigar and sitting next to a guy I didn’t

176
know. I certainly didn’t think he was anyone special
or anyone important, at least until we started
talking.

I quickly realized that he had been a part of the

Minnesota Twins, a pro baseball team. And he told
me that he was part of the team that won a World
Series. Then he pulled his championship ring and
showed it to me. As soon as he showed me that
ring, instantly, he was someone of importance.

Someone to respect. Someone that I was suddenly

much more interested in.

That is precisely the kind power that these status

symbols can have. I’ve got rings that I’ve received
from other companies for being a million-dollar
earner and I can tell you that they look a lot like a
Super Bowl ring or a World Series ring. What they
do... is they give someone instant status.

In our success club that I mentioned earlier (which is

for our licensees/affiliates) we have a ring for when
you reach $100,000 in sales. That’s our six-figure
ring.

We have a ring for when you reach $1 million

dollars in sales. That’s our seven-figure ring.

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Finally, we have a ring for you when you reach $10
million dollars in sales.

You’ll also get a gold Rolex for reaching $10 million

dollars in sales, because that is the ultimate status
symbol – both the ring and an expensive watch.

We want to position you and reward you with the

status symbols that are going be a nice complement
to the money. Now the truth is, if you’re making this
much money, you’re probably already driving
around in a nice car, living in an expensive home,
but we want to put some icing on that cake for you.

Now, let’s talk about the important stuff – which is

how to get there.

First and foremost, you have to set some goals. The

next thing you need to do is become very focused.
So many people out there are not focused. The
internet has only made that worse. It’s jacked up
everyone’s ADD to a whole new level.

You need to have the ability to avoid shiny objects,

because the fact is there always going to be
another opportunity – another person who’s
promising to give you prosperity and abundance

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and wealth and riches, but in a different “better”
way.

That’s why for you and every other person looking

to be successful out there, the same formula has to
be applied. The formula that other successful
people have already proven works.

In order to hit your first six figures, or your first

million dollars, you need to be incredibly focused.
My dad used to say, you need to put the blinders on.
Because your success is always going to be directly
proportionate to your ability to focus on your goals.

You need to have a daily method of operation. You

need to know what you’re doing every single day.

That’s why we make it as easy as possible for our

licensees/affiliates here at Legendary to get set up
and focus on one thing, and one thing only, which is
driving traffic and generating leads.

We take care of everything else so all you have to

do is focus on getting those people in the front
door. Your job is to drive traffic.

That is your daily method of operation, and nothing

else – at least in the very beginning.

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Next, you need to get very specific about what it is
that you want and what it is that you’re striving for.
I want you to have a physical dream board (even if
you think it’s corny). Because the truth is, if you
have no vision of where you’re going and what you
want, then you don’t have a clue what you’re
working for. And you need that.

I want you to think about what kind of car you want

to drive. What color is the interior? Do you want it
to have 20-inch rims, or leather seats? Is it going to
be a sports car or an SUV? What kind of engine is it
going to have?

Then you have to think about what kind of home

you want to live in. What state and what
neighborhood is it in? What kind of kitchen do you
want? What kind of countertops will you have in
the kitchen? What about flooring? How many
rooms? What kind of bed and dresser do you want?

How many bathrooms will you have? Will they

have marble or stone? Will you have a steam room?
Does it have shower heads coming out from both
sides of the wall so that every time you step in that
shower you get that amazing feeling on your skin?

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What about travel? Where do you want to travel?
What countries do you want to visit?

How are you going to get there? Do you want to fly

coach or do you want to fly first class? Have you
ever seen those large double-decker planes that
give you a bed and a TV so you can snuggle up and
sleep for six or seven hours in absolute comfort?
That’s what it means to travel in luxury.

Can you imagine yourself doing that?

Maybe you need a picture you can download from

the internet and cut out so you can look at it on a
daily basis. You need to know where you’re going
and what you’re doing.

Maybe you want to own your plane. That’s totally

okay, too. Get a picture of that plane up on your
wall so you can look at it every day.

Maybe you need some pictures of your family up on

there as well, because you want to be able to do
things for them, too. Maybe you want to be like me
and go and surprise your dad with a brand-new
truck, or hand your mom the keys to a brand-new
house. Maybe you want to send your kid away on a
big vacation as a gift for accomplishing something.

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I want you to get clear on those faces, and those
cars, those houses, and that air travel. Be as specific
as possible. Get clear pictures of all those things in
your head, and visualize yourself acquiring those
things every single day.

One of the most important things I did when I first

got started was… I started to speak as if I was
already successful – as if I had already achieved my
goals. This gave me confidence and conviction to
the point where people could recognize – even
smell – success on me!

Have you ever been in a room where somebody

walked in and you just knew, right away, that they
were successful?

They looked successful, they talked successful,

they sounded successful.

Even if you’re not there yet – if you start talking like

that every day, you’re going to come off as much
more successful and influential to your prospects
and business peers, and that’s very, very important.

I’m not talking about being inauthentic or “faking it

until you make it.” It’s simply about implementing
the most practical Law of Attraction strategies that

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are available to you right now. Which are
visualizing the things you want in life and speaking
them into existence. It’s about carrying yourself as if
all those things have already become a reality for
you.

You have to have structure in order to accomplish

these things.

You absolutely have to have structure, because

someone who pulls their chair up to the computer
every morning but has no idea what they’re
working on is not going to be effective. They’re not
going to get much done. So you have to structure
your days and your weeks in a way that allows you
to do that.

You may have to let some people go in your life in

order to focus on what’s important to you and
guard your energy. Your inner circle may end up
getting smaller when you do this, but that’s not
always a bad thing. Because I believe you are the
average of the five people you spend the most time
with.

So make sure those five people are feeding you the

positivity and the inspiration and the enthusiasm
you need to think bigger, not smaller. You need

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people who are going to give you more faith, not
more fear.

You have to guard your time. They say your eyes

(what you see), your ears (what you hear), and your
watch (your time) are the most important things
you own.

You have to know what’s coming into your eyes;

into your ears; and into your calendar. Make people
set appointments with you and use a calendar to
schedule everything in your life. If it’s not booked
on you calendar, then it shouldn’t happen.

That way you can have structure; you can guard

your time; because it’s important and valuable.

People fail to become successful because they fail

to treat themselves like they deserve success. Start
treating yourself like you deserve success, because
you do.

Have you ever just strolled into a doctor’s office or a

CPA and have them sitting there, waiting for you?
No, because they’re busy.

Sure, they might accept walk-ins, but you might also

have to sit there for an hour and wait for them to

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finish what they’re doing. That’s why most, if not all
professionals, make people set appointments.
Because they aren’t just sitting there waiting
around for you to call or walk in.

So guard your time. Get obsessive with it. You train

people how to treat you. If you’re not getting the
respect you deserve it’s because you’re not letting
people know you're someone who should be
respected.

This is the type of total personality change it

usually takes to become a millionaire (in any
business). There’s only one staircase to the top.
Most people aren’t willing to climb it.

However, it’s not a race. It’s actually a really

enjoyable ride if you take your time and follow the
principles laid out in this chapter; and in this book.

Get focused. The life you want, wants you. It’s not
crowded at the top. It’s crowded at the bottom.

The bottom is full of people working hard, trying

not to work hard (the irony!). Simply put: the
bottom is full of people unwilling to do the simple
things I laid in this chapter. Do them and succeed.
Don’t, and suffer! :)


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 Chapter 11: How To Fund
Your Business
I want to talk about the elephant in the middle of
the room. The big “problem” almost every person
talks about being the thing stopping them from
going after their dreams.

It’s the one thing that’s keeping you from doing

what you want. Living how you want. Going where
you want.

It’s the single thing that’s keeping you from driving

what you want. Living where you want. Traveling
where you want.

It’s also the No. 1 excuse people give for not being
able to start a business of their own.

What is it?

“I don’t have the money”

Look, back in 2009, exactly one year after I bounced

back from being homeless, I was swinging a
hammer on a construction site and realized that
wasn’t my destiny.

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I wanted to turn my mess into a message. I wanted
to turn my struggles into my strengths.

I wanted to travel, drive nice cars and live in big

houses. I wanted to do nice things for my parents.

Do you want to do those things, too? If so, you’re

going to have to lose the excuse of not having the
money. You need to find the money.

I wasn’t able to qualify for a loan back then. I had

worse than bad credit, I had no credit!

So I went to the only person who might consider

giving me a loan – my mom. She loaned me
$10,000 cash and I put that money to work.

I wasn’t an overnight success, but slowly I turned

that ten grand into twenty grand. Then thirty grand.

Over the last 7 years, you could say I turned

that$10,000 into nearly $200 million. Crazy to
think about, but it’s true.

I was resourceful, even though I didn’t have the

resources. These days, I’m the one investing in

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other companies. Investing in real estate. Investing
in the stock market.

You need to learn the secret OPM Business Method.

Now, what does OPM stand for?

It stands for other people’s money.

And the reason why it’s so important is that we find

that this is the simplest and easiest way for people,
especially brand new people, to get started and
actually see some success right away.

The other important piece for new people is OPP,

which stands for other people’s products.

But first, let’s talk about how to fund your business

your business.

The truth is that there’s literally billions of dollars

available for people like you and me to start a
business, in America and around the world. I’m
talking about both public and private agencies and
companies that make funding available for
entrepreneurs and small business owners.
Why would they do that, especially the
government? Well, first of all, entrepreneurs and

188
small business owners end up paying a lot of
money in taxes and they fuel the economy.

So both private companies and the government

have an interest in funding businesses and
providing financing to businesses because they can
make money. It’s like an investment; or a service; or
a even a business to them.

Private companies will make money off of interest,

while the government will make money off of taxes.

Now, I want to talk to you about how different

people throughout history have financed their
business who you may have never suspected
started out with nothing.

Because at the end of the day I’ve found it’s not

about someone's resources, but instead about their
resourcefulness.

I also think there’s a mental block that exists for

most people when they go to start their business.
It’s a combination of fear, money blocks and
ignorance around the fact that most successful
entrepreneurs had to finance their business to get it
off the ground.

189
So I’d like to give you several examples just to
demonstrate that a little more clearly.

First, we have a gentleman named Sir Philip Green.

His fortune is currently estimated at 3.88 billion
British Pounds and he has companies in fashion and
retail.

The start-up capital he used was 20,000 British

Pounds, and he used that money to set up his first
business importing jeans from the Far East and
selling them to retailers in London.

Sir Philip Green went on to become the owner of

the Arcadia Group, which owns well-known high
street chains such as Burton, Dorothy, Perkins, Miss
Selfridge, Topshop/Topman, and Wallis.

Today, his fortune is 3.88 billion British Pounds.

The next entrepreneur is Mike Ashley, whose net

worth is estimated at $3.75 billion. He’s in retail,
sports equipment, and fashion, and his startup
capital was a loan worth $10,000.

After leaving school at 16, he became a county

level squash coach in the 1980s. He opened up his
first Sport & Ski shop in Maidenhead before hitting

190
the big time with Sports Direct, which started from
a $10,000 loan, and is now a presence across UK’s
high streets.

Sir Richard Branson is another one. His fortune is

estimated at $3.6 billion. He’s in tourism, finance,
and media.

His start-up capital was only a loan for $300. He

epitomizes the self-made entrepreneur, as he
started off creating a student magazine and then in
1970, at age 16, he founded a mail-order record
company. Within his first year, he had opened his
first shop on London’s Oxford Street – Virgin
Records. Virgin has now become a brand which
covers everything from telecommunications to
space tourism.

How about Sam Walton? He got his start in retail

after he opened up his first store in 1945, with a
total of $20,000 of which he had to borrow from his
father-in-law. Walton was able to quickly grow Wal-
Mart into one of the biggest retailers in the United
States, and was even, for a time, the richest man in
America.
Then there’s Bill Hewlett and Dave Packard – the co-
founders of Hewlett & Packard. They started what
would go on to become an industrial giant with just

191
$538 in total assets, which included a bit of cash
and a used drill press. Today, Hewlett-Packard has a
market cap of $88 billion dollars, and generates
over $100 billion in sales per year.

Lastly, we have a group of people by the names of

Jerry Baldwin, Zev Siegel, and Gordon Bowker. You
may not recognize their names, but you definitely
know the company they started – Starbucks. After
they each invested a little over $1,300 into the
business, they had to get a loan for another $5,000
from the bank. It wasn’t until they stopped focusing
on selling beans and started making coffee, tea and
other drinks inside the store that their business
took off. Today, Starbucks brings in about $10
billion in revenue per year.

I could go on all day with these examples of

successful entrepreneurs who started their
business using “OPM” (other people's money) and
went on to create empires.

The only difference is between them and you is

they asked. I wholeheartedly believe that you get in
life what you have the courage to ask for.
You get the girl (or the guy) if you have the courage
to ask.

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You close the sale and make the commission if you
have the courage to ask.

You get the last piece of pizza in the box if you have
the courage to ask.

You get help moving (so you don't have to hire a

moving company) if you have the courage to ask.

You get “the best seat in the house” at your favorite

restaurant if you have the courage to ask (trust me,
try it!)

The same goes for your business. If you need funds,

you may to ask ask around to a few different places.
However, you’ll get back in return what you have
the courage to ask for.

You should also remember that the costs of starting

a business are all TAX DEDUCTIBLE! (consult with
your CPA, as I’m not giving you accounting or
financial advice). I just know that I run as much as I
can through my business because I get to write it
off as a business expense. Thus saving me from
paying more taxes than I already do!
We’ve put together an awesome list of helpful
resources to help you uncover hidden money laying

193
in plain sight that can help you launch your
business.

Now let's look at some of the ways that people can

get started with little or no money of their own. Be
sure and read all 30 ideas. There is bound to be one
that will help you.

1) Sign-Up with your Credit Card. That is how many

get started but if you don't have a card, you'll have
to apply for and receive the card first! This is the
best option because it gives you 30 days to recoup
your investment and be able to conduct your
Legendary Marketer & your sign-up bonuses. Here
are some choices of credit card companies:

• https://creditcards.chase.com/ink-business-
credit-cards/rewards/ink-cash-card (many of our
members have been approved here with no
issues)

• You must set up a business name to apply. Get

your own business name through the state.
(Google it if you don't know  how)
www.mbna.com http://www.creditatonce.com/
http://creditcards2u.com/ http://www.100best-
credit-cards.com/ http://www.catalog.com/

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 search/credit+cards http://
www.creditcardsmatter.com/

2) Obtain a loan on your 401K. These loans are

great if they're an option for you because there are
no turndowns or penalties. The interest rate is
5%...and you're paying that interest to yourself!

3) Financing is available however it is subject to a

Credit Check. One loan company is called http://
www.mycreditnav.com/. The other loan company is
called AG Finance and they give small personal
loans to people for businesses or home
renovations. Several people have gone through
them and have been approved for $25,000 and
more loan. It's free to submit your application.

Please visit their website for detailed information:

http://www.agfinancial.org//

AG Finance has many offices all over the US. Each

customer puts in their zip code and the nearest
location is pulled up. It takes a few minutes, online
or over the phone, to complete the application and
the customer finds out within 24 hours if they were
approved for the loan. If so, they will receive a
check in the mail within 2-to-3 days. Payback varies

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from customer to customer because it's determined
by their credit score. Here are a few more sources:

We suggest that you actually apply for all of them

and if you get approved for them all, just pick ONE
to get your financing from. It costs you nothing to
apply for them. You can reach all of them at
800-555-1212 or search for them on the web.

4) Household Finance: https://www.hfc.com/learn/

HomeNewUser.jst

5) American General: https://loans.agfcredit.com/

Iaps/Html/AGHome.html

6) Citi Financial: http://www.wamu.com/home.htm

7) Beneficial: https://secure.citifinancial.com/
loanapp/gettingstarted.php

8) (For Canadians) http://www.citifinancial.ca/eng/

emain.html  And some other ideas / strategies.

9) Obtain a short-term loan from a friend or family

member. Borrow $50 from 100 people. Or $100
from 50 People.

10) Obtain a home equity loan.

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11) Increase an existing equity line.

12) Sell a car you don't use.

13) Have a rummage Sale.

14) Sell off your old CD/DVD collection to the

pawn shop.

15) Try: www.eloan.com

16) Get a side job, and work it hard for one month,
save all the money. One month is not that big a
deal of a sacrifice if you really see what we have
here with Legendary Marketer.

17) Crack open your IRA or CD Account Early.

18) Borrow against your future tax return.

19) Sell a farm animal or farm implement you do

not use or need.

20) Refinance the House on a different plan and

take some cash out.

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21) Find the fat in your budget and put that money
aside until you have enough to start.

22) Use your income tax return.

23) Stock Dividends.

24) Borrow from Life Insurance policy.

25) Sell a timeshare.

26) Get a title loan on your vehicle, boat or

camper.

27) The following link is a way for Canadians to

obtain a credit card that offers awesome benefits:
http://www.banking.pcfinancial.ca

28) Focus on how to become an entrepreneur full

time to raise the funds to start your business. What
can you sell around you or create to sell to raise the
funds! We have a member who sold gourmet dog
biscuits!

29) Sell items on eBay! Bottom line is... IF YOU ARE

SERIOUS AND HAVE DESIRE – you will come up with
a solution somehow, even one that is not in this list.
I said I didn't have the money when I was

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prospected, but I found it. I am 10 times over glad I
did!

30) Download the app on your smartphone (if you

have one) called offer up to sell items like you
would on craigslist and eBay

This is just 30.. I can guarantee that if you do want

it bad enough you can think of 30 more. I
CHALLENGE you to come up 30 more ideas yourself.

EVERYONE that has completed this exercise has

found some resources. The power of the mind is
truly unbelievable. The power of being resourceful
is unbelievable. The power of asking of
unbelievable.

You get what you have the courage to ask for.

Always remember that.


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Chapter 12: Building Your
Digital Database
In this final chapter, I’m going to talk to you about
how to build your digital database.

“What’s that, Dave?” It’s your list of email leads that

are the long term source of income for you in this
business.

Let me ask you…. Would you like to be able to pay

once, and after that, get free traffic for life?

Well that’s exactly what having a list of email

addresses can mean for you. Now, these aren’t just
email addresses you bought or rented from some
random list broker, although those type of lists are
available.

These are real people who have responded to an

advertisement and have asked for more information
about what you have to offer.

To explain how this works in detail, I’m going to

start by showing you an image which really
explains how driving traffic and generating leads
really works.

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When you think about it, most people don’t really
understand where the value of something like
Facebook or Google actually comes from. Let’s take
Facebook as an example.

When you think about Facebook, they’re a company

that doesn’t have a physical product. They don’t
have anything to ship to your door. Their value isn’t
in a physical product or even a physical building.

Their real asset is in their database; in their list of

customers.

Their money comes from the fact they know all of

us are on Facebook all the time.

We are part of their database, and as a result, they

know things about us. Which means that
advertisers can come on Facebook and say “Hey, I’d
like to target males between 30 and 50, who live in
Florida, and who are interested in fishing.”

And Facebook says, “Well, here’s Joe Blow, and

50,000 other guys who we can tell you definitely fit
this description. And we know that through their
profiles, as well as what they post about and who
they interact with on Facebook.”

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That gives advertisers the ability to build a very
targeted audience that they can then advertise
their products and services to.

So that’s where the real value of Facebook is – it’s

in their database and their ability to communicate
with you instantly about something they know
you’re likely to be interested in.

Just imagine if Facebook sent an email out to all 4

billion of their users, which is approximately how
many people are on Facebook right now.

Out of the 7 billion people in the world, 4 billion

of them are on Facebook. That’s the power that
they have, and it’s because of their database.

Now let’s talk about how you’re going to build your

digital database and then follow up with those
people for many months and years to come.

Because as we talked about in one of the previous

chapters, sometimes a person will buy right away,
but most people are going to buy somewhere
between the 5th and the 12th contact.
I’ve had people who are in my digital database and
have been receiving my emails for months, even

202
years, and finally after a year or two they finally
decide to buy something after receiving my emails
for that long.

So let’s break down this image of the Internet

Marketing Formula and how it relates to your
digital database:

As you can see on the left, you’re driving traffic

from all kinds of different places online, whether
it’s Facebook, YouTube or Solo ads. Or even done-
for-you traffic that we or some of our strategic
partners provide for you (if you’re involved in our
license program). Regardless of where that traffic
comes from, it usually goes to a squeeze page.

Now, that squeeze page may just have text on it, or

it may also have a video, but either way, what

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you’re doing is collecting someone’s email address
and then offering them the chance to buy
something right away once they opt-in.

Where the real magic happens is when they enter

their email on that squeeze page, that email is
added to something called a digital database or
autoresponder list.

You may be familiar with some of the service

providers that offer this kind of thing, like iContact,
Constant Contact, Aweber, GetResponse, SendLane,
or even some of the heavier CRM platforms like
Infusionsoft or Salesforce.

But the point is, that email gets added into your
digital database.

So now, not only can you follow up with them

immediately, but they’re going to automatically
receive your email communications until they
unsubscribe.

Many of them will unsubscribe eventually. But

many of them are going to buy.

Some of them are going to buy right away, and

some of them are going to buy as you continue to

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email them and stay in front of them over the
weeks, months, and years to come.

That’s the magic of the digital database.

Now, in some cases you can get even more qualified

leads if you collect additional information like their
name, phone number or address, but at the bare
minimum you’re collecting their email address.

Our goal here at Legendary is to help you build

your email list so you can develop a huge digital
database.

In doing so, you’re going to be able to create a

steady and predictable stream of income over the
years.

On average, if you’re following up regularly and

staying in touch with your leads, they’re typically
going to be worth between $1 and $2 per month
(again, depending on your relationship with them;
how often you communicate with them; how much
value you provide them and how much influence
you have with them).

So if you have a list of 5,000 subscribers, and you’re

nurturing them and communicating with them on a

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regular basis, you can expect to generate roughly
$5,000 to $10,000 from that 5,000 person email
list each and every month!

You can start to see how your income can grow

somewhat predictably as you continue to build your
email list.

One really cool thing we do for our license partners

at Legendary Marketer is we allow different
integrations with different autoresponder services
like Aweber, GetResponse, Sendlane, but we also do
the email followup for you in the beginning, or for as
long as you’d like us to.

The bottom line is that we’re here to help build

your biggest asset – which is your email list – so
that you can start making money today and for
many years to come.

Trust me, my friend, it’s the single most important

thing you should be focusing on.

Because traffic and clicks to your squeeze page is

going to result in a percentage of them opting in,
and a percentage of them buying and a percentage
of them buying more as long as you continue to
follow up with them via email on a regular basis.

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 It all boils down to generating leads on the front-
end and building your email list. That’s how you’re
going to grow your business today, and that’s how
you’re going to grow your business over the years
to come.

Without an audience you don’t have a business.

That’s how you’re going to make a real career for
yourself from this Internet Marketing thing.

My email list has allowed me to generate millions

of dollars over the years – and I had less than
10,000 subscribers my first 3 years!

I just emailed them regularly. I provided value. I

kept in touch. I even updated them on my personal
life, although that’s not a requirement.

You never have to show your face if you don't want

to. I even know people who use pen names.

The bottom line is to get in this game you have to

have a system, products and you have to start
driving traffic and building your list.

You can read as many books as you can stand,

attend hundreds of webinars but anyone who

207
knows anything about online marketing is going to
tell you….

The money is in the list.

Once you have a list you’ve built up and nurtured

it’s like having a personal ATM machine you can
withdraw money from at any time. It’s really that
powerful.

I want to show you much more. I want to teach you

everything I know, and I do for the customers and
license affiliate partners of Legendary Marketer.

So go ahead and make sure you’ve watched your

no-cost 15 Core Step bonus video training series
that came with this book.

We’ll even get on the phone with you and coach

you through the setup phase of your business for
free. If you’ve made it this far it means you’ve got
“it”.

You’ve got the “it” factor that separates the people

who start things ...from the people who finish
things.

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The people who focus on problems and the people
who focus on solutions.

The people who watch things happen and the

people who make things happen.

Online marketing is the greatest opportunity we’ve

ever seen and I’m honored to have been your guide
this far.

Thank you reading my story and learning from

successes and my challenges.

I can’t wait to read your success story soon!

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