Final Communication Plan

Ahtziri Esquivel, Alex Siegel, Annalise Wilfert, Brianna

Selbo, Reyna Benson, & Snorre Strand Asbjoernsen
 Agenda

1. Accessibility vs Narrative
2. Background & Analysis
3. Our Stakeholders
4. Recommendations, How Can We Improve?
 The Problem
Universal
Accessibility

Vs.

Project
Dragonfly
“immediately end development of the Dragonfly app that will
strengthen the Communist Party’s censorship and
compromise the privacy of Chinese customers”

-Mike Pence, October 2018

 Background
Chinese Advertisers Employees
Officials
● Internal Stakeholder
● External Stakeholder
● External Stakeholder
● Backlash over censored
● Advertising Law in
● High interest in limiting search engine
China
access to information
● Resign in protest over
● Specific limitations on
● High control over Project Dragonfly
Ad’s
situation
● Employees quitting
Analysis - Employees
“We urgently need more
transparency, a seat at the table,
and a commitment to clear and
open processes: Google employees
need to know what we’re building,
we, the undersigned, are calling for
a Code Yellow addressing Ethics
and Transparency”

- Signed by 1,400 Googlers

Analysis - Employees
Analysis - Advertisers
● Investing
● Aid in innovation
Analysis - Chinese Government

“If we were to do our mission

well, we are to think seriously
about how to do more in China,” -
Sundar Pichai
Analysis - Chinese Government

● Information flow

● “Power stalemate”

● Next superpower?
 Recommendations
1. Policy of risk-aversion

2. Meetings with advertisers

3. Employee meetings

4. Advertising campaign
Response

ROI = 41%
Summary
Questions?
 References
Photos:
1. https://www.google.com/search?biw=1600&bih=876&tbm=isch&sa=1&ei=r469W8XzHoH4tAXz5IrABQ&q=google+and+chi
na&oq=google+and+china&gs_l=img.3..0j0i24l9.39920.41476..41612...0.0..0.145.2021.0j16......1....1..gws-wiz-img.......35i39j0i67j0i8i3
0.BwCNqAPyf6U#imgrc=X2MJiSXVtLTGiM:
2. https://www.ndtv.com/world-news/google-dragonfly-google-developing-censor-friendly-dragonfly-search-engine-for-china-s
ource-1893856
3. https://www.vpncompare.co.uk/google-project-dragonfly-chinese-surveillance-censorship/