BM061-3.

5-2-BEG Individual Assignment Page 1 of 5

LEARNING OUTCOMES
This assignment requires you to examine and analyse several areas of study within the
Module. You are expected to demonstrate and will be evaluated on the following
outcomes.

1. Analyse the relationship between business ethics, law, morality, cultural norms
and personal conscience.
2. Apply the different theories and frameworks learned in this module to solve
ethical dilemmas and support ethical arguments.
3. Evaluate the effects of different ethical issues across the business spectrum on
the operation and decision-making of business corporations.
4. Evaluate the arguments for and against the incorporation of corporate social
responsibility (CSR) into the business operation, models and strategies.
5. Engage in critical discussions with other people, consider their different views
and make presentation of their arguments.

You should begin thinking about the assignment early in the course.

A QUESTION
With reference to ANY TWO (2) airline companies, answer the questions given below;

1. Analyse and compare the selected companies’ practice of green management

system / CSR projects in their organization and the benefit gained from such a
practice.
2. Critically discuss some ethical challenges faced in their implementation of the
green management system / CSR projects chosen.
3. Suggest some solutions for the challenges faced in Question 2.

B THE REQUIREMENTS
A written essay of approximately 2,500 words addressing the issues as stated above.

APU Level 2 Asia Pacific University of Technology and Innovation 201606

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The assignment must adhere to standard academic documentation standards:

 Please use appropriate citations and references according to the Harvard
Referencing System in order to avoid plagiarism.
 Font type should be Times New Roman.
 Font size should be 12 pts.
 Vertical/line spacing should be 1.5 line spacing.
 You must use enough of your own words to convince that you understand what
you are writing and are not just “cut and paste”. Overall your own words should
be no less than 80% of the total word count.
 You should on no account make reference to www.wikipedia.com,
www.about.com, www.alibaba.com or the likes as sources for your work.
These websites can be useful to provide you with the definitions and the general
ideas about the concepts within the module but it is not acceptable to be inserted
into your academic writing.
 You may include diagrams, figures, tables etc without word penalty.
 You are required to use at least 10 references with 50% of them from relevant
textbooks, magazines and academic journals.
 A sliding scale of penalties for excess length will be imposed according to the
amount by which the limit has been exceeded. Your word count must be
indicated on your cover page.

For limit excess:

11 – 20% 10% reduction in the mark
21 – 30% 25% reduction in the mark
31% + The work will be capped at a pass i.e. 50%

Point to note: maximum penalty for exceeding the word limit will be a
reduction to a PASS grade.

APU Level 2 Asia Pacific University of Technology and Innovation 201606

BM061-3.5-2-BEG Individual Assignment Page 3 of 5

C. ASSIGNMENT STRUCTURE
Your document should incorporate the following items:
i. A cover page
ii. Table of contents
iii. Introduction
iv. Company Background
v. Answers to all THREE(3) questions
vi. Conclusion
vii. References
viii. Appendix

D. DOCUMENTATION REQUIREMENTS
Cover Page
The assignment cover page should contain information as stated below:
 A.P.U Logo
 Module Name and Code
 Assignment Title
 Assignment Description (Individual Assignment)
 Intake Number
 Hand out and Hand in dates
 Lecturer’s Name
 Work Count

Table of contents
The table of contents should follow the title page. It must list the Roman numeral
sections and the page on which each section starts. The table of contents may be one or
more pages long. The table of contents page(s) need not be numbered.

Body of the Write Up

The body of the write up begins with Introduction and continues in the sequence
outlined above. The first page of the body is numbered 1 and all following pages are
numbered in sequence. The numbered pages continue through references.

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References
All the references cited in the assignment should be listed in this section and must be in
Harvard Referencing format.

Appendix
An Appendix is optional. Include in the appendix any exhibit appropriate to the write
up but not important enough to include in the body; these might include sample
questionnaires used, newspaper articles, general background data, etc.

E. Marks Distribution for the Assignment

The mark allocation for the assignment (documentation) will be as follows:

Criteria Item Marks allocated
No.
1 Introduction and Companies Background 10
2 Knowledge and understanding –
familiarity with the subject matters and 10 / question
evidence of original thinking supported by = 30
evidence of extensive research for
Question 1,2 & 3.
3 Analysis and evaluation – quality of
argument or reasoning; depth of analysis;
expansion of ideas/arguments; recognition 10 / question
of wider context/complexity of topic(s ); = 30
consistency of focus and organisation of
ideas; coherency of the flow of ideas and
information for Question 1, 2 & 3.
4 Spelling, Grammar, Language and Format 5
Style
5 Citation and References 5

(TOTAL 80 MARKS)
The marks allocation for the presentation will be as follows:
Criteria Item Marks allocated
No.
1 Attire /Appearance 10
2 Confidence Level 10
3 Fluency of Speech 10
4 Slides’ Contents 10
5 Audience Attention 10
Q & A (Bonus) +2, +1, 0
(TOTAL 50 MARKS)
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**The report writing will contribute 80% and the individual presentation will
contribute 20% to the assessment of this Module.

ASSESSMENT CRITERIA

75 and above This would be equivalent to a Distinction and would represent

outstanding performance. The work should show a thorough
understanding of the issue together with a high degree of analysis and
critical evaluation.

65% – 74% This will be equivalent to a Credit. This would represent extremely
good work demonstrating an in depth understanding of material and
sound analysis and conclusions.

50 – 64% This would be equivalent to a Pass. Work in this category should

demonstrate good application of the main principles to the question set
and provide a well-balanced view.

0% – 49% This would represent a failure to pass demonstrating a poor command

of the knowledge of subject area combined with an inability to interpret
the question.

APU Level 2 Asia Pacific University of Technology and Innovation 201606