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EXTERNAL ENVIRONMENT
Summary written by: Zubair Ahmed Memon
Strategic analysis is a process consisting of investigation made on the current situation of the
general and industrial environmental elements and re-evaluation of business elements in the
internal environment. It comprises the activities such as definition of objectives, choosing
strategies compatible with objectives, and some applications on analysis of external and internal
environment. The main purpose of strategic analysis is to learn any change occurring in the
environment of organization by collecting information on these changes and to develop cultural or
structural competency which enables adaptation.