BRAND Brand

D ev e l o pm e n t
DEVELOPMENT G u i d e l in e
Planned Change

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 OBJECTIVES
 Brand development aim to improve brand equity and image use extensive Branding strategy
and Integrated Marketing Communication plans
 Competitive edge against current competitors
 Improve brand equity and image
 Expand market share

Busy Customer
Brand Value Perception Concept competition
Market behavior

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 R e s ult s .
1 . BRAND DEVELOPMENT Q u ic k l y.
2. MARKET DEVELOPMENT At less cost.

“If you want to survive heavy market competition, you will have to
make sure that you have very strong brand image. One of the
reasons why top brands spend millions in branding is because they
know that is the only way to retain their customers.”
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 Organization
1 . BRAND DEVELOPMENT Development

“The Brand Is Everything.” 4

 BRAND DEVELOPMENT
 O Projects Brand Development is a leading branding consultant that has worked closely with
d e v e l o p e d a n d d e v e l o p i n g c o m p a n i e s t o i m p r o v e b r a n d I m a g e a n d I d e n t i t y.

 O P B D b l e n d s b r a n d s t r a t e g y, s t r a t e g i c b r a n d d e s i g n , a n d b r a n d i m p l e m e n t a t i o n t o c r e a t e t h e
consistent, cohesive, and relevant experiences that drive awareness.

Marketing
Company Strategy Branding Strategy
Communications

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 THE BRAND IS EVERY THING
 Many companies are utilizing fractured or unbalanced marketing plans that don't focus on
strengthening their corporate brand. We help you how to develop successful branding
strategies.

 T h e b r a n d i s t h e l i n k b e t w e e n c o m p a n y s t r a t e g y a n d m a r k e t i n g s t r a t e g y. T h a t w i l l h e l p
organization expansions and reach our full potential.

 Branded company will be easily expanded and go globally to external market with competitive
image and corporate communications.

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 SCOPE OF WORK
W h e n i t c o m e s t o b r a n d a n d m a r k e t i n g d e v e l o p m e n t , w e c a n d e l i v e r.
Our diverse experience and range of talents provides us with innovative solutions, from product
branding to global distribution - no detail is overlooked.

Our business scope includes:

 Market analysis and reporting
 Market Plan and Integrated Market Communication plan
 Product design and test marketing
 Introduction and establishment of specific distribution channels
 Brand identity, product packaging and promotion design
 Graphic design in the areas of print, digital and exhibition media

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 WHO NEED BRANDING ?
 Every things need branding. Organizations, companies, product, activities even people. But we
work only in this fields:
 New company or product
 Organization development
 Company need expansions
 Brand going overseas
 Product re-launch
 Pharmaceutical product Science Identity
 Market solution for special brand situation either company or product

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BRAND DEVELOPMENT PROCESS

Brand Analysis Planning Brand Building Brand

Strategy

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 BRAND DEVELOPMENT ELEMENTS

Branding Strategy
It’s a mar ke ting/br a nd ing plan for how to utilize you br and. The mar ke ting plan would highlight the ne ce ssar y actions
r e quir e d, to achie ve one or mor e br and obje ctive s, Br anding Str ate gy would be de ve lope d, to e ffe ctive ly and
e fficie ntly achie ve its goals.

Brand Identity Elements

Brand Identity Company profile Web Development Product Portfolio

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 BRAND IDENTIT Y ELEMENTS
 Brand Identity
 Identity: logo, color palette, typography.
 Stationary: letterhead, business card and envelops…etc.
 Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, newspapers, magazine
and billboards.
 Promotion: Advertising banners & promotional items.
 Company profile
 Web Development
 Our web site development capabilities reflect ahead of the curve practices and a progressive understanding of
how people and search engines behave online.
 Product Portfolio
 Product portfolio is the front line to the market. Product branding helps in it is marketing and sales process.
 For pharmaceutical Product, we need special treatment. Science Identity development* should be used.

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 Organization
3. MARKET DEVELOPMENT Development

Technique aimed at increasing a company's market in order to

widen the customer base for the purpose of selling more products. 12
 WHAT'S IS MARKET DEVELOPMENT
 Market develop is a marketing technique aimed at increasing a company's market in order to
widen the customer base for the purpose of selling more products. There are several
a p p r o a c h e s t h a t c a n b e u s e d t o m a k e a m a r k e t l a r g e r, r a n g i n g f r o m c a p t u r i n g c u s t o m e r s o f
rival companies to expanding to a previously un-ser ved segment of the market.

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 MARKET DEVELOPMENT OBJECTIVE

 W i l l d ev e l o p m a r ket d ev e l o p me n t p l a n t h a t w i l l e f f e c t i ve d ev e l o p a l l t y p e s o f
b u s i n e s s , a n d d e l i ve r s b u s i n e s s g r o w t h v i a :
 New products or services to existing customers
 Existing products or services to new customers
 New products or services to new customers

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 MARKET DEVELOPMENT PROCESS

Develop existing Utilize a suitable

Establish targets Develop USP's
sales prospect data

monitoring,
measurement Follow-up the
IMC Plan Sales processes
and reporting activity
systems.

Upgrade

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 Organization
ACTION PLAN Development

“Who fail to Plan… Plan to Fail” 16

 ACTION PLAN

It’s a planned change exercises. It involves

Diagnosis of an
Development of plan Prepare resources Implementation
organization

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 BRANDING STEPS
Step One S t e p Tw o
• Learn marketing objectives and strategy • Develop concepts/taglines/site
architecture
• Prioritize projects
• Start visual research
• Audit existing and competitive materials
and strategies • Present initial creative approaches
• Inter views/focus group
• Write creative brief and define messages
• Create timelines and budgets
 BRANDING STEPS (CONTINUED)

Step Three Step Four

• Develop outline and copy points per
selected concept
• Explore layout options
• Begin creating visual materials
(photos/illustrations)
• Write full copy draft
• Revise and write final copy as per client
comments
• Start layouts
 BRANDING STEPS (CONTINUED)

Step Five Step Six

• Create and present full layout and/or e-
design
• Develop final electronic files for print, or
coding for web
• Final execution and management of products
(website launch, launch media campaign,
exhibit built, print pieces to printer, ads
placed, press releases sent, etc.)
 HOW MUCH DOES IT COST?

 It depends on what you want

 Bundling projects will save you money
 Itemizing each project will cost you more
 The cost range for branding is broad and will be determined based on scope of work
 D o n ’ t b u y l o w b i d ! Yo u g e t w h a t y o u p a y f o r a s i n a n y o t h e r i n d u s t r y o r s e r v i c e

*Ask about brand Development Rate Care

 THANKS

If you have an enquiry regarding an exciting new project, or would like to discuss any future
projects you may have in mind, feel free to drop a mail, or call us on our contact:
E-mail: ax.tantawy@gmail.com - mustafa.hamalawi@gmail.com - mahmud.hamam@gmail.com
Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 – (+2) 0105823666
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