Bi Trend Monitor 18

BI Trend Monitor 2018
The World´s Largest Survey on BI Trends
BARC Research Study

BI Trend Monitor 2018 Sponsors
©2017 BARC - Business Application Research Center, a CXP Group Company BI Trend Monitor 2018 3
Authors BI Trend Monitor 2018
Dr. Carsten Bange Nikolai Janoschek

Founder & CEO Analyst
cbange@barc.de njanoschek@barc.de
Jacqueline Bloemen Patrick Keller

Senior Analyst Senior Analyst
jbloemen@barc.de pkeller@barc.de
Dr. Sebastian Derwisch Larissa Seidler

Analyst Senior Analyst
sderwisch@barc.de lseidler@barc.de
Dr. Christian Fuchs Robert Tischler

Senior Analyst Senior Analyst
cfuchs@barc.de rtischler@barc.de
Timm Grosser Lars Iffert

Senior Analyst Analyst
tgrosser@barc.de liffert@barc.de
4 BI Trend Monitor 2018 ©2017 BARC - Business Application Research Center, a CXP Group Company
BI Trend Monitor 2018 Table of Contents
36 | Agile BI Development
6 | Foreword
38 | Big Data Analytics
8 | Management Summary 40 | Predictive Analytics/Machine Learning

42 |3 Integrated Platforms for BI and PM
11 | Survey Results 44 |3 Using External/Open Data
46 |3 Embedded BI
12 | BI Trends Overview
48 |3 Data Storytelling
14 | BI Trends Development
50 |3 Visual Design Standards
16 | The Trends in Detail 52 |3 Spatial/Location Intelligence
18 | Master Data/Data Quality Management 54 |3 Cloud BI
20 | Data Discovery/Visualization 56 |3 Data Labs/Science
22 | Self-Service BI
24 | Data Governance
58 | Top 5 Trends per Category
26 | Data Preparation for Business Users
61 | Recommendations
28 | Real-Time Analytics
30 | Data Warehouse Modernization 63 | Sample & Methodology
32 | Collaboration
65 | BARC Company Profile
34 | Mobile BI
Foreword
BI Trend Monitor 2018 Foreword
T
he IT industry and the world at large have operations and investments in a wide variety of ways: trends currently driving the BI and data management
always been subject to technology and bu- Digitalization and security & privacy seem to make market from a user perspective. In order to obtain
siness trends, sometimes undergoing major the most headlines now, but agility, cloud, mobile useful data for the BI Trend Monitor, we asked 2,770
changes, such as the development of the personal and artificial intelligence are also major technology users, consultants and vendors for their views on the
computer, client/server computing, the evolution of drivers. These meta-trends can be considered as the most important BI trends. Their responses reveal a
the internet, and now cloud computing. Over the main drivers behind a number of important trends, comprehensive picture of regional, company and in-
last few years, new trends have emerged that have either related to the use of software and technolo- dustry specific differences and deliver an up-to-date
had an enormous influence on how organizations gies for business intelligence/analytics (BI) and data perspective on the BI market.
work, interact, communicate, collaborate and protect management or to the way the use of technology is
themselves. organized in companies.
Dr. Carsten Bange
IT ‘meta-trends’ influence organizations’ strategies, The BI Trend Monitor 2018 from BARC reflects on the
Würzburg, Germany. November 2017.
Management Summary
BI Trend Monitor 2018 Management Summary
The market for BI and data management is cons- we took a unique approach in identifying trends: and delivering an up-to-date perspective on the
tantly changing. As an industry analyst, we fre- we asked close to 2,800 users, consultants and BI market. We have summarized the main findings
quently highlight and predict important topics vendors for their views on the most important BI of this study into six themes.
that have an impact on the agendas of organiz- trends, revealing a comprehensive picture of re-
ations and the people within them. For this study gional, company and industry specific differences
Result Top trending topics Result Best-in-class Result Vendors vs. users
area 1 area 2 companies area 3
Trending topics Best-in-Class companies
For the first time, BI practitioners identify data Best-in-class companies* attach greater import- Vendors, consultants and users often agree on
quality and master data management as the most ance to all BI trends than organizations that see their rating of the importance of BI trends. Howe-
important trend in their work. In second place last themselves as laggards*. The perception of some ver, a difference of opinion can be seen when it
year, the importance of data as a driver of digital trends like agile BI development, cloud BI and comes to cloud BI, data storytelling and mobile BI.
Data discovery/visualization,
transformation data quality/
seems to have propelled it into data governance is very similar between these Vendors consider these topics to be much more
master data
first place thismanagement andtrend
year. The related self-service
towards two types of companies. But there are also some important than users do, especially business
more
are data governance
currently the topics(the fourth most import-
BI practitioners iden- trends that best-in-class companies consider users. And the gap is particularly wide when it
ant trend this year) also supports this impression. much more important than laggard companies. comes to cloud BI. Increasing interest and spen-
tify as the most important trends in their work.
Data discovery/visualization and self-service BI This year, the gap was widest for collaboration, ding from users in this area indicate that they are
At the other end of the spectrum, data labs/ mobile BI and using external/open data. more concerned with the quality and what they
follow in second and third place and maintain
science, cloud
their strong BI and
positions data the
among as atop
product have
three trends Laggard companies might consider how to im- can do with data rather than how they access the
been voted
this year. At as
thethe least
other endimportant of the nine-
of the spectrum, data prove the acceptance of these topics to become software.
labs/data science and cloud
teen trends covered in this report. BI were voted as more data and analytics driven. Conversely, users attach greater importance to
the least important of the twenty trends cover- master data/data quality management than soft-
ed in this report. This shows that ‘hyped’ topics ware vendors do. Vendors of BI software rely on
* Best-in-class companies comprise the top 10 percent in
or initiatives in early-moving companies are not terms of achievement of specific BI-related business benefits
the quality of the data reported, visualized and
winning a greater mindshare as important trends (e.g. “Faster reporting, analysis or planning” and “Increased analyzed, and we are now seeing some of them
than more mainstream or fundamental topics that competitive advantage”) in this survey. Laggards represent add capabilities for their users to deal with data
are relevant to the current work of our survey the lowest 10 percent. quality concerns.
participants.
It is interesting to note that the average rating
of most trends has decreased this year. It looks
like the overall importance of BI has decreased,
although it remains at a good level with absolu-
te average scores of 6.4 to 6.9 for the top three
rated trends.
Management Summary BI Trend Monitor 2018
Result Industry comparison Result Global differences Result Europe

area 4 area 5 area 6
Generally speaking, the manufacturing in- Overall, Asia, North America and especial- The perception of importance of BI trends
dustry considers BI trends less important ly South America seem to view BI trends as varies significantly across different regions of
than other industries despite the ongoing more important than Europe. It is unclear Europe. Participants from Eastern Europe ge-
discussion around big data analytics, digita- whether there might be cultural factors favor- nerally view trends as more important. Com-
lization and the industrial internet. The same ing a more euphoric response behavior, or if pared to the rest of Europe, BI practitioners in
is true for utilities companies. they really do regard most BI trends as more Eastern Europe attach greater significance to
Telecommunications and services general- important. predictive analytics/machine learning, mobile
ly regard BI trends as more important than Looking at Europe, particularly the Ger- BI and data labs/science.
other industries. This probably reflects the man-speaking region (see Hot Spot 6), al- The German-speaking countries (“DACH”)
level of BI maturity in this highly competitive most all trends are rated as less relevant are more reserved and assign medium to
sector. than in other regions. On a global level, the medium-high importance to most trends –
The biggest differences in the perception biggest differences from region to region can with one notable exception: visual design
of importance of trends between industries be seen in predictive analytics/machine lear- standards. This trend is much more rele-
can be seen with cloud BI (important for tech- ning, mobile BI, agile BI and cloud BI. vant to companies in the DACH region than
nology companies, but much less important anywhere else. Compared to other European
for manufacturing), data governance (most countries, survey participants from the DACH
important in financial services, but less so region see less significance in a wide range
in utilities) and real-time analytics (important of topics including collaboration, data gover-
for telcos, but less important in financial ser- nance, cloud BI, data discovery, data prepa-
vices). ration for business users, and data storytel-
ling.
Survey Results
BI Trends Overview
Data quality/master data management, data discovery/visualization and
self-service BI are the top trends. BI Trends Overview
Importance of BI trends from “not important at all“ (0) to “very important“ (10)
6.9 Master Data/DQ mgmt Viewpoint

6.8 Data discovery/visualization
6.4 Self-service BI We asked users, consultants and software ven-
6.2 Data governance dors of BI and data management technology
to rate their personal view of the importance of
6.1 Data preparation for bus. users twenty trending topics that we presented to them.
5.6 Real-time analytics For the first time, data quality and master data ma-
nagement was voted as the most important trend
5.6 DW modernization this year. Our 2,770 participants send a strong
5.5 Collaboration message – highly appealing topics like data disco-
very, visualization and self-service BI are nothing
5.5 Mobile BI without a solid foundation of data. We hope this
5.5 Agile BI development perceived importance does not lead to initiatives
that are announced with a fanfare before quickly
5.4 Big data analytics moving down the list of priorities – as has often
5.3 Predictive analytics/Machine learning happened in the past. Business intelligence will
not work without comprehensive data integration
5.1 Integrated platforms BI/PM and data quality initiatives, but these have to be
5.0 Using external/open data backed up with the right level of attention, resour-
ces and funding.
4.7 Embedded BI
All four of the following top trends - data disco-
4.7 Data storytelling very / visualization, self-service BI, data governan-
ce and data integration for business users – are
4.3 Visual design standards related. Business users need more autonomy and
4.3 Spatial/Location intelligence agility when it comes to integrating, analyzing
and visualizing data. Often they achieve it (e.g. by
3.7 Cloud BI/BIaaS using self-service tools), but when too many peop-
3.3 Data labs/science le have too much freedom to manipulate and com-
municate data, a call for more data governance is
0 Not important at all Very important 10 the natural reaction to restore trust in data and ef-
ficiency in decision-making.
n = 2770
BI Trends Development
The biggest surge in interest is seen with data preparation for business
users and collaboration. BI Trends Development
Development of rankings of BI trends
2015 2017 Viewpoint

1. 1. Master Data/DQ management
2. 2. Data discovery
3. 3.
Trends that ranked higher compared to pre-
Self-service BI
vious years include real-time analytics, colla-
4. 4. Data governance boration and using external/open data. While
5. 5. Data prep. for business users collaboration is a more organizational topic,
6. 6. which supports the increased use of BI across
Real-time analytics
different user types within the organization, re-
7. 7. DWH modernization al-time analytics and using external/open data
8. 8. Collaboration are more commonly linked to typical digitaliza-
9. 9. tion initiatives. Analyzing IoT/sensor or log data
Mobile BI
in real time and expanding the available data
10. 10. Agile BI development space beyond internally available data (e.g.
11. 11. Big data analytics for building predictive models) are new ap-
12. 12. plication areas that companies are exploring.
Pred. analytics/Machine learning
While concrete big data use cases are thriving,
13. 13. Integr. platforms for BI/PM participants rank the more (maybe too) gene-
14. 14. Using external/open data ral topics “big data analytics” and “predictive
15. 15. analytics” as considerably less important than
Embedded BI
in previous years. The same is true for mobile
16. 16. Data storytelling BI, agile BI development and integrated plat-
17. 17. Visual design standards forms for BI and performance management.
18. 18. Location intelligence This perceived decrease in importance might
result from the maturity of the trends and the
19. Cloud BI/BIaaS fact that many companies have already adop-
20. Data science/labs ted them, making room for other topics to gain
in importance.
n = 2794/2770
The Trends in Detail
Contents The Trends in Detail
18 | Master Data/Data Quality Management 40 | Predictive Analytics/Machine Learning
20 | Data Discovery/Visualization 42 | Integrated Platforms for BI and PM
22 | Self-Service BI 44 | Using External/Open Data
24 | Data Governance 46 | Embedded BI
26 | Data Preparation for Business Users 48 | Data Storytelling
28 | Real-Time Analytics 50 | Visual Design Standards
30 | Data Warehouse Modernization 52 | Spatial/Location Intelligence
32 | Collaboration 54 | Cloud BI
34 | Mobile BI 56 | Data Labs/Science
36 | Agile BI Development
38 | Big Data Analytics
Master Data/Data Quality
Management
Best-in-class, Northern Europe and manufacturing regard master data & Master Data/Data
data quality management as very important. Vendors see it as less relevant. Quality Management
Importance of master data/data quality management from “not important at all“ (0)
to “very important“ (10)
Average Viewpoint
6.9 Consultant
Company/ 6.9 Business User
User type 6.9 IT User The importance of data quality and master data
6.2 Vendor management can be explained very simply:
More than 2500 e.
people can only make the right decisions based
7.1
Company on accurate data. Through their aggregation
7.0 100 - 2500 empl.
size mechanisms, BI reports and analyses can help
6.1 Less than 100 empl.
reveal data quality issues. Operational and de-
7.3 Manufacturing cision-making processes also profit from high
7.2 Transport data quality.
7.2 Telcos The goal of master data management is to
7.2 Retail/Wholesale bring together and exchange master data such
Industry 6.9 Services as customer, supplier or product master data
6.8 Financial Services across multiple systems. Aside from a “master”
6.5 Public sector/Education ERP system, many companies also work with
6.5 IT other CRM or SCM systems, use web services,
6.3 Utilities or need to merge systems following corporate
Best-in-Class mergers, or to co-operate as partners effectively.
Best-in 7.2
Class 6.4 Laggards There are proven concepts for increasing data
Europe quality and implementing master data manage-
6.9
ment. One example is the Data Quality Cycle,
Global 6.8 South America
which many software vendors have implemen-
regions 6.8 Asia and Pacific
ted in their tools.
6.6 North America
In today’s digital age, in which data is increa-
7.3 Northern Europe
singly emerging as a factor of production, there
7.1 DACH
is a growing need to use or produce high qua-
7.0 BeNeLux lity data in new services and products. Defining
European 6.9 France
regions roles and responsibilities as well as monitoring
6.7 UK & Ireland and optimizing quality assurance processes wi-
6.6 Eastern Europe thin a well-devised software solution for data
6.2 Southern Europe quality and master data management are critical
success factors.
n = 2654 0 Not important at all Very important 10
Data Discovery/Visualization
Best-in-class companies value data discovery/visualization very highly, Data Discovery/
the German-speaking region and Southern Europe less so. Visualization
Importance of data discovery/visualization from “not important at all“ (0)

Average Viewpoint
7.2 Vendor
Company/ 7.0 Consultant
User type 6.8 IT User Data discovery is the business user driven and
6.5 Business User iterative process of discovering patterns and out-
7.0 More than 2500 e. liers in data. To efficiently and effectively identify
Company Less than 100 empl.
and evaluate patterns and outliers, modern data
6.9
size discovery has to cover three functional areas in
6.7 100 - 2500 empl.
a tightly integrated manner to support iterative
7.2 Telcos
analytics. In order to enable users to execute
7.1 Services
their self-reliant discovery endeavors, cleansing
7.0 IT data, enrichment and connection to diverse data
6.9 Public sector/Educ. sources must be supported to create data sets
Industry 6.6 Financial Services for analytics (data preparation). These data sets
6.6 Transport can be analyzed in an interactive and explora-
6.5 Manufacturing tive fashion based on rich visualizations (visual
6.5 Utilities analysis) or by applying advanced analytics in a
6.4 Retail/Wholesale user-friendly manner to find patterns not visible
7.7 Best-in-Class to the human eye (guided advanced analytics).
Best-in
Class 6.6 Laggards Within the area of data discovery, two major de-
8.0 South Amer. velopments towards increasing efficiency and
7.2 North America quality are happening right now. Improving user
Global
regions Asia and Pacific
guidance is at the top of the agenda for most
7.2
vendors. Machine learning is increasingly being
6.5 Europe
added to data discovery tools to guide busi-
7.5 Northern Europe
ness analysts through all steps of discovery. To
7.3 France
connect diverse and distributed data preparati-
7.2 Eastern Europe on and discovery efforts, we are also observing
European 7.0 UK & Ireland
regions a tendency to integrate data discovery with BI
6.7 BeNeLux suites that are typically strong on data gover-
6.1 DACH nance.
6.1 Southern Europe
Self-Service BI
Best-in-class companies & South America lead the way. An important
Self-Service BI
trend in large companies, which decreases with company size.
Importance of self-service BI from “not important at all“ (0) to “very important“ (10)
Average Viewpoint
6.7 Consultant
Company/ 6.7 Vendor
User type 6.4 IT User Self-service BI has been on organizations’
6.3 Business User wish lists for a long time and data from our
survey confirms that it is still a high priority.
6.8 More than 2500 empl.
Company 100 - 2500 empl.
The continuously high demand from busi-
6.4
size ness users and equally high rates of imple-
mentation underpin its importance.
6.8 Financial Services
Retail/Wholesale Departmental users require data to be acces-
6.7
sible anytime, anywhere and on any device,
6.5 Telecommunications
and new analyses and reports have to be
6.4 Services
provided at short notice. This is increasing
Industry 6.4 Utilities
the pressure on IT and BI organizations by
6.3 IT
showing that traditional development me-
6.3 Public sector/Education
thods are simply not suitable for many use
6.3 Transport cases. As a result we are continuing to see
6.2 Manufacturing an increasing number of implementations
Best-in 7.3 Best-in-Class that enable business users to build or design
Class 5.9 Laggards their own queries, reports, dashboards or ex-
7.8 South America plorative analytics (data discovery).
Global 6.6 North America With largely decentralized content creation,
regions 6.5 Asia and Pacific connecting and governing the efforts of busi-
6.3 Europe ness users is becoming increasingly challen-
6.6 BeNeLux ging. Self-service provides the required agili-
6.5 Eastern Europe ty and increases the time-to-market. But this
6.4 DACH must not take place at the expense of quality
European 6.3 UK & Ireland for critical use cases or efficiency. So it is im-
regions
6.2 France portant to support content reuse and to find
5.9 Southern Europe the right level of self-service for all types of
5.3 Northern Europe use cases and users.
n=2654 0 Not important at all Very important 10
Data Governance
Most relevant in large enterprises and in South America. Less popular
Data Governance
with business users, utilities and mid-sized/smaller companies.
Importance of data governance from “not important at all“ (0)

Average Viewpoint
6.4 IT User
User type 6.0 Vendor Unlike BI governance, which centers on ana-
5.8 Business User lytics, data governance focuses on the data
6.7 More than 2500 empl. in analytics and operational systems. Data
Company 6.0 100 - 2500 empl. governance is essential for data-driven com-
size
5.5 Less than 100 empl. panies that are extending existing BI invest-
6.8 Financial Services ments with exploratory and operational ana-
6.7 Public sector/Educ. lytics. Governance must go beyond classic
6.7 Telecommunications BI systems and, from a data perspective, in-
6.3 Transport corporate operational systems. This ensures
Industry 6.3 Services that companies can utilize new findings and
6.1 IT modify processes directly, but also requires
Manufacturing broader thinking in terms of knowledge, or-
5.9
Retail/Wholesale
ganization and technology.
5.8
5.3 Utilities A proper data strategy orchestrates how busi-
6.5 Best-in-Class ness strategy is translated into data and ana-
Best-in
Class Laggards lytics. Data strategy manages the exploitati-
6.0
on of data across all business processes to
7.2 South America
promote business efficiency and innovation.
Global 6.8 Asia and Pacific
Data governance is the steering mechanism
regions 6.5 North America
needed to implement data strategy, including
5.9 Europe
policies and frameworks to manage, monitor
6.9 UK & Ireland
and protect data capital while taking peop-
6.8 Northern Europe le, processes and technologies into account.
6.5 BeNeLux Establishing data governance is a long-term
European 6.3 France
regions endeavor. Most of all, it requires a clear, cons-
6.0 Eastern Europe cious management decision on how to work
5.9 Southern Europe with and use data.
5.6 DACH
Data Preparation for
Business Users
Best-in-class, North America and Eastern Europe place the most value on Data Preparation for
data preparation for business users. The DACH region is a long way behind. Business Users
Importance of data preparation for business users from “not important at all“ (0)
Average Viewpoint
6.2 Consultant
User type 6.1 IT User In today’s economy, achieving efficient and agile
6.1 Vendor data preparation is of utmost importance. Many
More than 2500 empl.
companies today view data preparation as the
6.2
Company key to increasing their ability to efficiently use
size data in a distributed manner to optimize busi-
6.1 100 - 2500 empl.
ness processes, or to enabling new, innovative
6.3 Services
business models in the first place. Data prepa-
6.3 Financial Services ration is the iterative process of cleaning, struc-
6.2 Public sector/Education turing and enriching raw data or diverse data
6.1 IT sources for use in explorative analytics. The
Industry 6.1 Transport goal of self-service data preparation is to sup-
5.9 Manufacturing port business users to access and refine data for
5.9 Telecommunications their analytical requirements without having to
5.9 Utilities resort to IT.
5.9 Retail/Wholesale Traditional IT tasks in data management like
7.0 Best-in-Class data preparation are increasingly being taken
Best-in
Class 5.9 Laggards over by business departments, as the growing
6.7 North America importance of this trend proves. To ensure high
Asia and Pacific
efficiency and quality without sacrificing the ne-
Global 6.5
wly gained agility, it is important to find the right
regions 6.4 South America
method of collaboration between development
5.8 Europe
resources in IT and business users. Good usa-
6.8 Eastern Europe
bility and intuitive tools with user guidance and
6.5 France immediate results are vital to democratize data
6.5 Northern Europe preparation. Clear guard rails have to be defined
European Southern Europe
regions
6.1 to allow the reuse of data preparation efforts of
5.8 UK & Ireland other users and their analytical data sets.
5.6 BeNeLux
5.5 DACH
Real-Time Analytics
Real-time analytics is very popular in telcos and Asia & Pacific compa-
Real-Time Analytics
nies. Its relevance is much lower in Europe, especially the DACH region.
Importance of real-time analytics from “not important at all“ (0) to “very

important“ (10)
Average Viewpoint
5.7 Business User
Company/ 5.7 IT User
User type 5.5 Vendor Faster reporting and analysis of data, not only
Consultant
in terms of query performance (which is still one
5.1
of the biggest problems users experience with
their BI tools), is a challenge in many companies.
Company 5.6 100 - 2500 empl. There is an increasing need to make data from
size
5.5 More than 2500 empl. transactional systems available immediately to
6.4 Telecommunications support faster and fact-based operational deci-
IT sion-making.
6.1
5.8 Services BI with real-time data refers to the near-imme-
diate processing and provision of information
about business operations in transactional sys-
Industry 5.8 Transport tems (i.e. streaming). Real-time analytics is about
5.7 Utilities catching events or other new data immediately
5.5 Manufacturing after their occurrence and processing them for
5.5 Retail/Wholesale display (e.g. in an operational dashboard) or
analysis. Constantly increasing amounts of data,
5.1 Financial Services
high-performance computing time and pattern
Best-in 6.4 Best-in-Class recognition of events (complex event proces-
Class 5.4 Laggards sing) are just some of the challenges companies
6.5 Asia and Pacific now face when focusing on BI with real-time
6.4 South America data.
Global
regions 6.2 North America Like visual BI or predictive analytics, BI with re-
Europe
al-time data can complement an organization’s
5.1
existing BI strategy to gain new insights into data
5.8 BeNeLux with additional, valuable findings. An organizati-
5.7 Eastern Europe on’s decision-making culture, available skills and
5.4 Southern Europe the identification and promotion of appropriate
European 5.4 France use cases are key aspects to consider when ex-
regions ploring a real-time analytics project. Real time
5.3 UK & Ireland
analytics receives above average importance
5.2 Northern Europe
scores with small and medium sized companies.
5.0 DACH The telecommunications sector assigns the hig-
hest importance to the topic.
Data Warehouse Modernization
Important in South American and best-in-class companies, but not so Data Warehouse
much in the BeNeLux region. Modernization
Importance of data warehouse modernization from “not important at all“ (0)

Average Viewpoint
5.8 IT User
User type Business User New analytical challenges, increasing data varie-
5.2
ty, rising data volumes, faster decision processes,
5.2 Vendor
process automation and decreasing hardware
Company costs are all having major effects on how compa-
5.5 100 - 2500 empl.
size nies store their data. Firstly, older data warehouse
5.1 Less than 100 empl. landscapes have become too complex to support
6.2 Telecommunications agile development, or too expensive to have their
5.9 Financial Services functionality extended to accommodate modern
5.8 Retail/Wholesale analytics requirements. Furthermore, the type of
5.7 Services implementation for which many data warehouse
Industry 5.6 Transport landscapes were originally designed and optimi-
5.6 IT zed does not cover the way analytics is currently
5.5 Public sector/Education moving forward in the direction of exploration and
5.4 Manufacturing operational processing alongside classical BI re-
Utilities
quirements.
5.3
6.5 Best-in-Class Now organizations are beginning to understand
Best-in
Class Laggards the new challenges and the potential of alterna-
5.5
tive methodologies, architectural approaches or
6.9 South America
utilizing more hardware/technology options like
Global 5.8 North America
in-memory or popular (and cheap) off-the-shelf
storage systems like Hadoop. IT departments
5.4 Europe have to prepare for faster, changing analytical re-
5.9 Eastern Europe quirements, and they must also compete against
5.6 Southern Europe new and cheaper implementation options from
5.5 France external service providers or have to find col-
European 5.4 Northern Europe laborative approaches to cover the increasing
regions
5.4 DACH expectations of the business to monetize data.
5.2 UK & Ireland It is now time to assess historically grown data
4.5 BeNeLux warehouses against present requirements and
evaluate how updated hardware and technology
n = 2627 0 Not important at all Very important 10 could make life easier.
Collaboration
Very important in best-in-class companies. Less important in the DACH
region & the retail sector. Collaboration
Importance of collaboration from “not important at all“ (0) to “very important“ (10)
Average Viewpoint
5.8 Business User
Company/ 5.5 Vendor
User type 5.4 Consultant Collaboration is an important, but not a new
5.2 IT User trend in business intelligence. Different col-
5.7 Less than 100 empl. laboration features are available for a variety
Company 100 - 2500 empl.
of BI use cases. First of all, almost everyone
5.5
size sees functionality such as commenting, chats
and threads as classic collaboration charac-
5.8 Services
teristics. In the area of planning and budge-
5.7 Transport
ting, workflows are an important collabora-
5.6 Utilities
tion component and are especially needed
in large and distributed planning scenarios.
Industry 5.6 Telecommunications Workflows are also sometimes required by
5.5 IT customers for standardized reporting to
5.4 Financial Services make sure enterprise reports get approval
5.4 Manufacturing prior to their distribution. In the last two years,
5.2 Retail/Wholesale data storytelling has also emerged as a new,
Best-in 6.5 Best-in-Class more collaborative publication format for BI
Class 5.0 Laggards content, instead of using PowerPoint for in-
6.3 South America stance. The more customers develop BI in
6.1 North America agile mode, the more important collaboration
Global
regions 5.8 Asia and Pacific features to support BI development will be-
5.2 Europe come (e.g. between IT and line of business).
BeNeLux Despite its importance, we do not see many
6.0
customers using collaborative BI intensively.
5.9 Eastern Europe
This may be partly due to shortcomings in the
5.7 UK & Ireland
European BI products in use today. Ideally, collaborati-
5.3 Southern Europe
regions on tools should enable a closed-loop colla-
5.3 France
borative approach which ensures that all col-
5.3 Northern Europe
laboration items have a direct impact on new
4.9 DACH content and improve working tasks, rather
than creating additional items to consider.
Mobile BI
Vendors see mobile BI as much more important than users do. France
Mobile BI
and utilities companies are less sold on the idea.
Importance of mobile BI from “not important at all“ (0) to “very important“ (10)
Average Viewpoint
6.3 Vendor
User type 5.4 Business User Mobile BI – driven by the success of mobile de-
5.4 IT User vices – was considered by many as a big wave
5.6 Less than 100 empl. in BI and analytics a few years ago. Today there
Company 5.5 100 - 2500 empl. is a level of disillusion in the market and users
size
5.5 More than 2500 empl. attach much less importance to mobile BI. Our
5.9 Retail/Wholesale survey data shows that market penetration is
5.6 Telecommunications growing relatively slowly: in 2017, 28 percent of
5.6 Transport BI users say that mobile BI is in use in their orga-
5.6 Services nization (up from 23 percent in 2016, 21 percent
Industry 5.5 IT in 2015, 18 percent in 2014, and 16 percent in
5.2 Manufacturing 2013 and 2012).
5.2 Public sector/Education In our experience, the most successful mobile
5.1 Financial Services deployments are those in which a mobile stra-
4.9 Utilities tegy has already been devised and the needs
6.6 Best-in-Class of mobile workers are carefully addressed with
Best-in the BI tool. So, for example, simply copying an
Class 5.1 Laggards
existing (web) dashboard to a mobile environ-
7.1 South America
ment is not always a successful approach. The-
re is great potential for mobile BI to support
operational processes while simultaneously
5.3 Europe
increasing the penetration of BI within organiz-
6.4 Eastern Europe
ations. However, there are not many mobile BI
5.7 Southern Europe apps out there that are truly mobile-friendly and
5.6 UK & Ireland easy to use for business users. Therefore, user
European 5.4 BeNeLux
regions acceptance of mobile solutions is often rather
5.3 Northern Europe low.
5.2 DACH
4.9 France
Agile BI Development
A major trend in South America, but less relevant for business users Agile BI Development
Importance of agile BI development from “not important at all“ (0)

to “very important“ (10) Average Viewpoint
5.7 Consultant
User type 5.5 Vendor The term “agile” has increasingly been adopted
Business User in the context of business intelligence in recent
5.2
years. Originally referring to a software develop-
Company ment methodology, the “agile” moniker is now
size often used as a requirement for the develop-
5.2 100 - 2500 empl.
ment of new data models, reports, dashboards
6.1 Financial Services or visualizations. Arguably, most users reques-
5.8 Transport ting “agile BI” have very little understanding of
5.6 Telecommunications the agile development methodology and use
5.5 Services the term as a synonym for “flexible”, indicating
Industry 5.5 Manufacturing a pressing need for faster development cycles.
5.4 Retail/Wholesale Agile BI requires organizations to adopt an itera-
5.3 IT tive development approach. Instead of the tradi-
5.0 Public sector/Education tional waterfall method, by which requirements
5.0 Utilities are gathered before the development process
Best-in-Class
starts, close collaboration between business
Best-in 6.1
and IT, using rapid prototyping, enables orga-
Class 5.5 Laggards
nizations to increase development speed whi-
6.9 South America
le better responding to business needs. Many
Global 5.7 Asia and Pacific companies are not set up organizationally for
regions 5.6 North America this approach, however, and some changes in
5.3 Europe organizational structures may be required. Ide-
6.2 France ally, the agile BI development approach is also
5.8 Northern Europe supported by agile project management, by
5.5 UK & Ireland which planning, requirements collection, de-
European 5.2 Eastern Europe velopment, but also functional, regression and
regions usability testing are managed in an iterative
5.2 Southern Europe
manner. An important aspect, and one that is
5.1 DACH
often considered a bottleneck, is the availability
5.1 BeNeLux
of business users to collaborate in the develop-
0 10 ment process.
n = 2651 Not important at all Very important
Big Data Analytics
TB
TB
TB
LOG
Big data is prominent in best-in-class companies but less important to
organizations in the UK, Ireland and BeNeLux Big Data Analytics
Importance of big data analytics from “not important at all“ (0)

Average Viewpoint
5.6 Vendor
User type 5.3 IT User Big data analytics is a strategic initiative and
5.0 Consultant seeks to use various internal, and increa-
5.7 More than 2500 empl. singly external, data sources and data types
Company 5.2 100 - 2500 empl. for competitive advantage. There is wides-
size
5.2 Less than 100 empl. pread interest in capturing and drawing in-
6.0 Telecommunications sights from data streaming from the Internet
5.9 IT of Things, as well as social media, mobile de-
5.6 Retail/Wholesale vices and enterprise applications.
5.6 Financial Services Deriving actionable insights from an expan-
Industry 5.5 Utilities ding data universe supports not only opera-
5.4 Services tional decisions but also strategic manage-
5.3 Transport ment decisions. There are plenty of good
5.2 Public sector/Education examples of organizations that could derive
5.1 Manufacturing significant value from data by combining
6.0 Best-in-Class existing business intelligence and analytics
Best-in environments with sensor, geolocation, be-
Class 5.2 Laggards
havior or social media data.
6.1 South America
5.7 Asia and Pacific Using big data is a core competency for com-
Global
regions 5.5 North America panies wishing to develop into data-driven
Europe
organizations. Data is viewed as an asset in
5.3
data-driven organizations, and is even con-
5.6 Eastern Europe
sidered the most important asset for an in-
5.6 France
creasing number of companies. Business
5.6 Northern Europe
European processes and business models will become
5.6 Southern Europe
regions increasingly data-driven, meaning that data
5.2 DACH
will drive decisions and increase the efficien-
4.9 BeNeLux cy and effectiveness of processes.
4.9 UK & Ireland
Predictive Analytics/
Machine Learning
South America leads the way. This trend is much less important in ma- Predictive Analytics/
nufacturing companies and the German-speaking region. Machine Learning
Importance of predictive analytics/machine learning from “not important at all“ (0)

Average Viewpoint
5.6 Vendor
User type Predictive analytics and data mining are important
5.3 IT User
trends among BI decision-makers for 2018. Advan-
5.1 Business User ced analytics goes beyond mathematical calcula-
5.7 More than 2500 empl. tions such as sums and averages. It uses mathemati-
Company 5.3 Less than 100 empl. cal and statistical formulas and algorithms in order
size to generate new information, identify patterns and
5.1 100 - 2500 empl.
dependencies, and calculate forecasts.
The number of possible use cases in this area is im-
5.6 IT mense, and ranges from conducting forecasts on in-
5.5 Financial Services come, prices, sales, requirements or customer value
Services to preventing contract cancellations, forecasting ma-
5.5
chine downtime, monitoring and evaluating social
Industry 5.4 Utilities media, and predictive policing.
5.2 Transport The expansion of predictive analytics and machine
5.2 Public sector/Education learning also means changes for IT decision-makers
5.1 Retail/Wholesale and managers. They need to assess which use cases
to tackle with advanced analytics, the level of priority
4.9 Manufacturing
advanced analytics should have in the company as a
Best-in 6.0 Best-in-Class whole, which roles are required (and with which ca-
Class 5.4 Laggards pabilities), and which technology fits best taking ac-
7.2 South America count of the IT landscape and intended users.
5.7 Asia and Pacific With the increasing use and maturity of advanced
Global analytics, many companies have now moved past
the experimentation phase into more practical, day-
5.1 Europe to-day use cases. Especially larger companies are
6.0 Eastern Europe investing in resources to conduct predictive analytics
Southern Europe and machine learning. The deployment of analytics
5.5
solutions and operationalization of new findings
5.3 France and insights by creating new products and services
European 5.3 Northern Europe brings fresh challenges that need to be addressed
regions in both organizational and technological terms. The
5.1 UK & Ireland
operationalization of use cases is one of the major
5.1 BeNeLux
challenges in this context. Vendors that assign the
4.9 DACH highest importance to the topic are profiting from the
increasing knowledge of business users and growing
n = 2662 0 Not important at all Very important 10 investment in this field.
Integrated Platforms for BI and
Performance Management (PM)
Best-in-class companies attach much more importance to an Integrated Platforms
integrated platform for BI and PM than other companies. for BI and PM
Importance of integrated platforms for BI and PM from “not important at all“ (0) to
“very important“ (10)
Average Viewpoint
5.4 Business User
Company/ 5.2 Vendor
User type Consultant
Integrated functionality for BI and performan-
5.1
ce management (particularly planning) in one
4.7 IT User
common platform has been one of the most sta-
ble and relevant trends in the market for years.
Company 5.1 100 - 2500 empl.
size Many companies and users know that there can
4.9 Less than 100 empl. be no planning without supporting functionality
5.5 Services for reporting (e.g. results reports), analysis (e.g.
5.2 Utilities analyses of planned and actual values) and das-
5.1 IT hboarding (monitoring). The seamless integration
5.0 Manufacturing of planning and BI functionality is essential to sup-
Industry 5.0 Telecommunications port planning processes optimally.
5.0 Financial Services Integrated platforms for BI and performance ma-
4.8 Public sector/Education nagement are equally relevant for all user types,
Retail/Wholesale company sizes and industries. Best-in-class com-
4.7
panies in particular have invested heavily in inte-
4.7 Transport
grating BI and performance management proces-
Best-in 6.0 Best-in-Class
ses and the benefits from this effort have been
Class 4.6 Laggards
empirically proven. Supporting BI and performan-
5.7 South America ce management on an integrated data platform
Global 5.6 Asia and Pacific with an integrated tool is a goal worth investing in.
regions 5.4 North America A decisive factor for sustained success when in-
4.8 Europe tegrating BI and planning is the support of speci-
5.5 Eastern Europe alist software solutions. To avoid time-consuming
5.1 Southern Europe and error-prone data transfer processes between
5.0 BeNeLux software systems, an integrated database for ac-
European 4.8 DACH tuals and plan data represented in a consistent
regions data model forms the solid basis for integrated
4.8 Northern Europe
UK & Ireland
software solutions. The centrally harmonized
4.7
master data provides a single, common data ba-
4.2 France
sis for BI and planning as well as other additional
n = 2637 0 Not important at all Very important 10 performance management processes.
Using External/Open Data
LOG
LOG
Best-in-class companies are much more aware of the value of data. This Using External/ LOG
trend hasn‘t reached the BeNeLux region yet. Open Data
LOG
Importance of using external/open data from “not important at all“ (0)
Average Viewpoint
5.4 Vendor
User type 4.9 Business User It is no secret that data is growing in import-
4.9 IT User ance to companies. Expectations around
5.2 Less than 100 empl. data and analysis are also growing and, with
Company 5.1 100 - 2500 empl. that, awareness of the value of data is heigh-
size
4.8 More than 2500 empl. tened. Whether it is used for optimizing exis-
5.2 Public sector/Education ting processes or as a basis for innovative,
5.2 Services new business ideas, data is available in a
5.2 Transport variety of formats from internal and external
5.1 IT sources that go far beyond the purchase of
Industry 5.0 Retail/Wholesale address data.
4.7 Telecommunications Data has established itself as a product and
4.7 Financial Services extends analyses with targeted insights from
4.6 Utilities social media, customer, market, weather, geo-
4.6 Manufacturing graphical and demographical data, and even
5.9 Best-in-Class analytical findings. Companies can purchase
Best-in
Class Laggards these and many other types of data for their
4.4
own analysis from BI generalists, specialist
6.2 South America
service providers or data trade platforms. A
Global 5.2 North America
new development is emerging for consumers
as well: targeted sales of their own data.
4.8 Europe
5.7 Eastern Europe
5.2 France
5.2 Northern Europe
European 5.1 Southern Europe
regions
4.9 UK & Ireland
4.7 DACH
4.4 BeNeLux
Embedded BI
Important for best-in-class and North American companies, but not so
Embedded BI
much in the UK, Ireland and the DACH region.
Importance of embedded BI data from “not important at all“ (0)

Average Viewpoint
4.8 IT User
User type 4.7 Vendor Embedding intelligence in operational appli-
4.5 Consultant cations is growing steadily in popularity. From
4.9 Less than 100 empl. dashboards to prediction and optimization
Company 4.7 100 - 2500 empl. models, users can access complementary
size
4.5 More than 2500 empl. functions directly in their specific operational
5.1 Services processes and act on the findings – closing
5.1 IT the classic management loop from informati-
4.7 Manufacturing on to action. Embedding BI into operational
4.7 Retail/Wholesale applications moves BI to the process execu-
Industry 4.6 Telecommunications tion and reduces the need to exclusively use
4.5 Transport a BI tool to get access to data and reporting
Utilities and analysis capabilities. In effect, many more
4.5
Financial Services
people gain access to information and BI ca-
4.4
pabilities, making BI more pervasive or “de-
mocratic”. However, this operationalization of
BI and analytics presents various challenges.
Class 4.5 Laggards
For example, separating the responsibilities
5.2 North America
of the BI and the application teams, delimi-
Global 5.2 Asia and Pacific ting operational BI from classic BI and data
regions 5.2 South America warehouses, or deciding whether to “make
4.4 Europe or buy” embedded functions. Also, the broad
4.9 Eastern Europe approach of automating decisions through
4.9 France embedded models and rules brings about
4.6 Southern Europe completely new possibilities and challenges.
European 4.6 Northern Europe For example, the change in role of the human
regions
4.3 BeNeLux being from decision-maker to creator and su-
4.2 DACH pervisor of decision-making models.
4.1 UK & Ireland
Data Storytelling
Data storytelling is especially popular in North America and Eastern Eu-
Data Storytelling
rope, but less popular in France and for IT users.
Importance of data storytelling from “not important at all“ (0)

Average Viewpoint
5.1 Vendor
User type 4.5 Consultant
Data relies on you to give it a voice. Data sto-
4.3 IT User rytelling has emerged as a sophisticated me-
5.0 Less than 100 empl. thod to explain the meaning of data and insights
Company 4.7 100 - 2500 empl. gained from analytics to foster action in the right
size
4.5 More than 2500 empl. direction. Data stories supplement and usually
5.3 Services build on components of standardized reports
5.1 IT and dashboards (e.g. graphs and tables). They
4.9 Telecommunications are modified, annotated and compiled in a nar-
rative to form the supporting evidence for a call
to action. Neuroscience shows that stories have
Industry 4.3 Financial Services
a much greater impact on us than bare numbers.
4.3 Transport
The communication of insights and messages
4.2 Manufacturing can no longer solely rely on reports. It takes en-
4.2 Retail/Wholesale gaging and inspiring stories to drive action.
4.2 Utilities Today BI and analytics tools are the dominant
Best-in 5.7 Best-in-Class source of information in corporations. Meaning
Class 4.3 Laggards is applied to data through BI tools and presen-
5.6 North America ting information in a tightly integrated manner
5.5 Asia and Pacific allows for high efficiency and helps to ensure
Global
regions 5.0 South America data quality and a high level of trust. Preparing
Europe
and presenting stories within an integrated tool
4.1
enables interaction with data. This interactive
5.5 Eastern Europe
analytical storytelling enhances the credibility
5.3 UK & Ireland
of stories and allows executives to gain further
5.0 BeNeLux insights that might have been more difficult to
European 4.6 Northern Europe
regions glean from static, predefined analyses.
4.3 Southern Europe
3.8 DACH
3.8 France
Visual Design Standards
A major trend in the German-speaking region, but of much less import- Visual Design
ance to French and Northern European companies. Standards
Importance of visual design standards from “not important at all“ (0) to

Average Viewpoint
4.5 Business User
User type 4.0 IT User “Visual design standards” describes the
3.9 Vendor practice of presenting relevant information in
4.6 More than 2500 empl. a way that it can be understood in an effec-
Company 4.3 100 - 2500 empl. tive and efficient manner. This involves the
size
4.0 Less than 100 empl. deployment of a common ‘visual language’
4.9 Telecommunications (usually called notation guideline) for reports,
4.6 Services dashboards and presentations throughout a
4.6 Utilities department or organization with established
4.5 Transport formatting rules and design standards.
Industry 4.5 IT Authorities such as Stephen Few and Edward
4.4 Public sector/Education Tufte in North America, and Prof. Dr. Rolf Hi-
4.4 Manufacturing chert in Germany, are among the most influ-
4.1 Financial Services ential thought leaders in this area and the ru-
4.1 Retail/Wholesale les they have defined often form the basis of
5.0 Best-in-Class corporate visual design standards and ven-
Best-in
Class Laggards dor development strategies alike.
4.2
5.2 South America Due to the growing need to analyze huge
4.5 Asia and Pacific amounts of data in order to stay competitive
Global
regions 4.3 North America and to provide the results in the most direct
Europe fashion, the trend for visual design standards
4.3
has come to establish itself in the last three
4.6 Eastern Europe
years and is gaining in importance, especially
4.6 DACH
in the German-speaking region. In our expe-
4.1 BeNeLux
European rience, support for visual design standards is
3.9 UK & Ireland
regions increasingly seen as a KO criterion for BI ven-
3.7 Southern Europe
dors in software selection processes.
3.5 Northern Europe
3.4 France
Spatial/Location Intelligence
Spatial/Location intelligence is especially relevant in South America, Spatial/Location
Eastern Europe and across best-in-class companies. Intelligence
Importance of spatial/location intelligence from “not important at all“ (0) to

Average Viewpoint
4.8 Vendor
User type 4.3 IT User Spatial/location intelligence has been around
4.1 Business User for a long time, albeit as something of a niche
4.4 More than 2500 empl. area, often performed using specialist tools
Company 4.3 Less than 100 empl. that have little or no integration with repor-
size
4.3 100 - 2500 empl. ting, dashboarding and analysis solutions. Gi-
4.9 Telecommunications ven that almost every data set includes some
4.6 Transport kind of geographical information (e.g. city,
4.5 Services zip code, longitude, latitude), this approach
4.5 Utilities seems rather shortsighted. However, with the
Industry 4.5 Public sector/Education recent trend for visualization and data disco-
4.3 Retail/Wholesale very, there is a renewed demand for geo-vi-
IT sualization and analysis, whereby solutions
4.2
Financial Services
that represent data in a visual manner are
4.0
able to plot data on maps or other objects to
3.9 Manufacturing
provide additional insights.
Class Laggards Software providers have taken various
3.9
approaches to providing location intelligen-
5.3 South America
ce, ranging from simple pins of longitude and
latitude points on a map to specialized geo
data warehouses and calculation of shapes,
4.1 Europe
distances and so on. The latter is often pro-
5.0 Eastern Europe
vided via specialized solutions whereas most
4.5 France BI vendors offer the former. However, more
4.1 Southern Europe and more BI vendors are introducing at least
European 4.1 BeNeLux
regions basic support for different map layers, which
4.1 Northern Europe brings additional capabilities for displaying
4.0 DACH more information on maps. Others choose to
4.0 UK & Ireland partner with, or even acquire, geo specialists
to provide better support for spatial analysis.
Cloud BI
Big gap between vendor and user perception of cloud BI as a trend.
German-speaking region & manufacturing remain the most skeptical. Cloud BI
Importance of cloud BI from “not important at all“ (0) to “very important“ (10)
Average Viewpoint
4.6 Vendor
User type 3.6 Business User The global trend of running applications in a
3.4 IT User cloud environment started to branch out into
4.3 Less than 100 empl. the business intelligence and analytics domain
Company More than 2500 empl.
about ten years ago. Start-ups were founded
3.6
size to disrupt the established BI vendors with the
3.5 100 - 2500 empl.
software-as-a-service business model, by which
4.7 IT
organizations source their reports and dash-
boards from a hosted infrastructure. The incum-
3.8 Services
bent vendors – who typically generated their
3.6 Utilities
revenues from on-premise implementations –
Industry 3.5 Financial Services eventually followed suit and now virtually every
3.5 Transport BI vendor offers a cloud-based BI solution.
Although cloud BI has very similar functional
3.3 Retail/Wholesale capabilities to corresponding on-premise pro-
3.3 Manufacturing ducts, it is often competitively priced and re-
Best-in 4.0 Best-in-Class duces the burden on local IT departments. The
Class 3.8 Laggards adoption rate for cloud BI deployments is rising,
4.9 Asia and Pacific albeit very slowly. It is not the attractiveness of
Global 4.1 South America the platform that deters organizations from mo-
regions 4.1 North America ving their BI landscapes into the cloud, but legal,
3.4 Europe security and privacy concerns, a lack of trust in
4.1 BeNeLux the vendors or their viability, and the desire to
4.0 UK & Ireland keep company data under their own control. Ho-
3.8 Northern Europe wever, the overarching issue is that BI leaders
European 3.8 Southern Europe prefer to bring the analytics to the data, and not
regions the other way around. As such, organizations
3.6 Eastern Europe
with much of their data already in the cloud
3.5 France
show a much higher cloud BI affinity than those
3.1 DACH
with all their data on premise.
Data Labs/Science
Important in South America and Eastern Europe, but not so much in
Data Labs/Science
manufacturing as well as in the UK and Ireland.
Importance of data labs/science from “not important at all“ (0)

Average Viewpoint
3.7 Consultant
User type 3.1 Business User Data science is the generic term for proces-
3.1 Vendor ses that generate knowledge out of data using
methods from statistics, machine learning and
Company operations research. Data labs are separate
3.2 100 - 2500 empl.
size business units, specifically targeted to start
3.2 Less than 100 empl. data science in an organization. They offer a
3.7 Financial Services space for design thinking and experimentation,
3.7 IT aside from established processes in an orga-
3.6 Services nization. Data labs require investments in per-
3.5 Telecommunications sonnel as well as new technologies to store,
process and analyze data.
Industry 3.4 Transport
Utilities Against that backdrop, it is not surprising that
3.4
data science and data labs are of increasing
importance for larger companies. The IT and
3.2 Retail/Wholesale the financial industries are the most likely sec-
3.0 Manufacturing tors to adopt data science and data labs. The
Best-in 3.9 Best-in-Class financial industry, in particular, has a long track
Class 3.2 Laggards record of using data analytics methods. But ge-
4.6 South America nerally the importance assigned to data labs is
Asia and Pacific much lower compared to the importance assi-
Global 3.7
gned to predictive analytics and machine lear-
ning. Labs require considerable investment in
3.2 Europe terms of staff and infrastructure and not many
4.4 Eastern Europe companies choose to set up data labs to start
3.7 France doing data science. As analytics gains in ma-
3.6 Northern Europe turity, the deployment and productivity of such
European 3.4 Southern Europe solutions become more important – tasks that
regions are not typically related to data labs. This po-
3.1 BeNeLux
ses new challenges for software solutions
3.0 DACH
providers and requires revised organizational
2.8 UK & Ireland approaches to link data labs, IT departments
and business units.
Top 5 Trends per Category
Top
5
Top
The top trends are similar across different regions and company types Top 5 Trends per Category 5
European regions
# Eastern Europe DACH France Southern Europe UK & Ireland
1 Data discovery/visualization Master Data/DQ management Data discovery/visualization Master Data/DQ management Data discovery/visualization
2 Data preparation for bus. users Self-service BI Master Data/DQ management Data discovery/visualization Data governance
3 Master Data/DQ management Data discovery/visualization Data preparation for bus. users Data preparation for bus. users Master Data/DQ management
4 Self-service BI Data preparation for bus. users Data governance Data governance Self-service BI
5 Mobile BI Data governance Self-service BI Self-service BI Data preparation for bus. users
European regions Company size

BeNeLux Northern Europe # Less than 100 employees 100 - 2500 employees More than 2500 employees
Master Data/DQ management Data discovery/visualization 1 Data discovery/visualization Master Data/DQ management Master Data/DQ management
Data discovery/visualization Master Data/DQ management 2 Self-service BI Data discovery/visualization Data discovery/visualization
Self-service BI Data governance 3 Data preparation for bus. users Self-service BI Self-service BI
Data governance Data preparation for bus. users 4 Master Data/DQ management Data preparation for bus. users Data governance
Collaboration Agile BI development 5 Real-time analytics Data governance Data preparation for bus. users
Global regions
# Europe North America South America Asia Pacific
1 Master Data/DQ management Data discovery/visualization Data discovery/visualization Data discovery/visualization
2 Data discovery/visualization Data preparation for bus. users Self-service BI Data governance
3 Self-service BI Master Data/DQ management Data governance Master Data/DQ management
4 Data governance Self-service BI Predictive analy./Mach. learn. Data preparation for bus. users
5 Data preparation for bus. users Data governance Mobile BI Real-time analytics
Company/User type
# Business User IT User Vendor Consultant
1 Master Data/DQ management Master Data/DQ management Data discovery/visualization Data discovery/visualization
2 Data discovery/visualization Data discovery/visualization Self-service BI Master Data/DQ management
3 Self-service BI Self-service BI Mobile BI Self-service BI
4 Data preparation for bus. users Data governance Master Data/DQ management Data governance
5 Collaboration Data preparation for bus. users Data preparation for bus. users Data preparation for bus. users
Top
5 Top 5 Trends per Category The top trends are similar in different industries
Industries
# Financial services Manufacturing Public sector/Education Retail/Wholesale Services
1 Master Data/DQ management Master Data/DQ management Data discovery/visualization Master Data/DQ management Data discovery/visualization
2 Self-service BI Data discovery/visualization Data governance Self-service BI Master Data/DQ management
3 Data governance Self-service BI Master Data/DQ management Data discovery/visualization Self-service BI
4 Data discovery/visualization Data preparation for bus. users Self-service BI Mobile BI Data preparation for bus. users
5 Data preparation for bus. users Data governance Data preparation for bus. users Data preparation for bus. users Data governance
Industries
# Telecommunications Transport Utilities IT
1 Data discovery/visualization Master Data/DQ management Data discovery/visualization Data discovery/visualization
2 Master Data/DQ management Data discovery/visualization Self-service BI Master Data/DQ management
3 Data governance Data governance Master Data/DQ management Self-service BI
4 Self-service BI Self-service BI Data preparation for bus. users Data governance
5 Real-time analytics Data preparation for bus. users Real-time analytics Data preparation for bus. users
Best-in-Class
# Best-in-Class Laggards
1 Data discovery/visualization Data discovery/visualization
2 Self-service BI Master Data/DQ management
3 Master Data/DQ management Data governance
4 Data preparation for bus. users Self-service BI
5 Mobile BI Data preparation for bus. users
Recommendations
Recommended
Recommendations
Recommended
Recommendations BI Trend Monitor 2018
BI and data management have been among the most vation. And with digitalization as a primary strategic in- cesses and business models. Based on our survey fin-
important IT-related topics in the business world for a itiative for many companies, analyzing and managing dings, we have six recommendations on how best to
long time. The high importance rating of many of the data has become even more vital. After all, data and embrace the trends described in this study:
trends covered in this report also supports this obser- analytics are at the core of the digitalization of pro-
#1 Venture into trending topics #2 Train your staff #3 Pay attention to data quality
The best-in-class companies in this study Start training your existing staff while scouring Organizations seem to be aware that the
show that there are substantial benefits to be the labor market for technical and analytical best looking dashboard is worth nothing if
attained from adopting BI trends. Start with expertise. New technologies and applications the data shown is flawed. Business intelligen-
pilot projects that can show the value of new require specific resources and know-how and ce does not make a lot of sense without com-
approaches to BI and data. If possible, try the success of digitalization also depends on prehensive data integration and data quality
piloting use cases that incorporate different an openness and culture to embrace new use initiatives, but these have to be backed up
departments and processes. Also, addres- cases for data and analytics. However, peo- with the right level of attention, resources
sing several trends at the same time in com- ple with the necessary skills and mindsets and funding. Organizational backing of data
bined initiatives can be useful, for example, are hard to find in many organizations. Given quality by implementing data ownership and
making data discovery and self-service BI all the exciting developments in the various stewardship processes is also vital.
and data integration capabilities available fields of IT, organizations need to invest in the
while putting high importance on data quality skills required to leverage all the interesting
and master data management in an accom- new products and services.
panying data governance effort. #6 Understand data analysis requirements
#5 Review your information architecture BI leaders need to understand the different

#4 Be aware of the challenges of SSBI
data analysis requirements in their organiz-
IT organizations should review their existing ations and the possibilities and approaches
Enabling your business user community th- information architecture to ensure it can sup- modern tools encompass. Set-based, visual,
rough ‘self-service BI’ and possibilities for report the level of agility required, handle large real-time and predictive analytics are not se-
porting, analysis, data discovery and visualizati- volumes of poly-structured data (also in real parate, but rather complementary capabilities
on is a good idea, as long as there is an agreed time) and support rapidly growing demand for that are becoming increasingly important.
data and tool governance framework. Ideally, IT big data and advanced analytics. It can also The decision-making culture of your organiz-
departments or BI units should align very clo- be a good idea to create a data lab adjacent ation, the available skills, and the identificati-
sely with key and power users across the orga- to the BI factory to better support explorative on and promotion of use cases for more data
nization to support the creation of a governed approaches to BI with data discovery or pre- analysis are all key aspects to consider.
BI system. dictive analytics.
Sample & Methodology
Sample & 2,770 participants in total
Methodology Wide coverage of different industries, company sizes and regions
Number of employees Department

< 100
Information on the survey > 2,500 IT Finance Other
18% 42% & Con- 19%
33%
trolling
27%
7% 6% Manage-
The data used in the BI Trend Monitor 2018
49% ment
was sourced from an online user survey con-
100-2,500 Separate BI
ducted worldwide in the summer of 2017.
BARC promoted this survey on websites, at Organization
events and in email newsletters. After data
cleansing, a total of 2,770 survey responses
Company type
remained. Respondents came from a wide 78% 13% 9%
range of industries, countries, professional
User Consultant Vendor
backgrounds, company types and sizes.
Participants were asked to rate each trend
on a scale from “very important” (10) to “not Industry Region
important at all” (0). We use a weighted sco- Manufacturing Global Europe
ring system (from 10 to 0), to derive a com- 21% South America 3% 4% E Europe
posite score for each of the trends based on Services Asia/Pacific 8% 4% N Europe
17% 4% BeNeLux
their level of importance. It is a dimensionless 8% UK & Ireland
Retail/Wholesale
number with an arbitrary value, but as long as 13% North America 27% 8% S Europe
the weighting system remains constant it can Financial Services
be used for comparisons between segments 12% 11% France
of the sample, such as the sample for indust- Public sector/Education
11%
ries or regions, to name just two.
IT
Best-in-class companies comprise the top 10 8%
percent in terms of achievement of specific Other
BI-related business benefits (e.g. “Faster re- 7%
Europe 62% 61% DACH
Utilities
porting, analysis or planning” and “Increased 4%
competitive advantage”) in this survey. Lag- Transport
gards represent the lowest 10 percent. 4%
Telecommunications
2%
BARC Company Profile
BARC — Business Application Research Center
A CXP Group Company
BARC is a leading enterprise software industry BARC consulting can help you find the most re-
analyst and consulting firm delivering information liable and cost effective products to meet your
Other Surveys
to more than 1,000 customers each year. Major specific requirements, guaranteeing a fast return
companies, government agencies and financial on your investment. Neutrality and competency
institutions rely on BARC’s expertise in software are the two cornerstones of BARC’s approach to The BI Survey 17 is the world’s
selection, consulting and IT strategy projects. consulting. BARC also offers technical architec- largest annual survey of BI users.
ture reviews and coaching and advice on develo- Based on a sample of over 3,000
For over twenty years, BARC has specialized in
survey responses, The BI Survey
core research areas including Data Management ping a software strategy for your organization, as
17 offers an unsurpassed level of
(DM), Business Intelligence (BI), Customer Relati- well as helping software vendors with their pro- user feedback on 42 leading BI
onship Management (CRM) and Enterprise Cont- duct and market strategy. solutions. To see the results go to
https://bi-survey.com
ent Management (ECM). BARC organizes regular conferences and semi-
BARC’s expertise is underpinned by a continuous nars on Business Intelligence, Enterprise Con-
program of market research, analysis and a se- tent Management and Customer Relationship
ries of product comparison studies to maintain Management software. Vendors and IT decisi- ‘BI and Data Management in the
on-makers meet to discuss the latest product up- Cloud‘: A BARC and Eckerson
a detailed and up-to-date understanding of the
Group study on current attitudes,
most important software vendors and products, dates and market trends, and take advantage of
issues and trends relating to the
as well as the latest market trends and develop- valuable networking opportunities. use of BI and DM technologies in
ments. Along with CXP and Pierre Audoin Consultants the cloud. Download here.
BARC research focuses on helping companies (PAC), BARC forms part of the CXP Group – the
find the right software solutions to align with leading European IT research and consulting firm
their business goals. It includes evaluations of with 140 staff in eight countries including the UK,
The Planning Survey 17 is BARC’s
the leading vendors and products using metho- US, France, Germany, Austria and Switzerland.
major annual survey of planning
dologies that enable our clients to easily draw CXP and PAC complement BARC’s expertise in software users. With feedback
comparisons and reach a software selection de- software markets with their extensive knowled- from over 1,600 respondents,
ge of technology for IT Service Management, HR eighteen market-leading planning
cision with confidence. BARC also publishes in-
products are evaluated and com-
sights into market trends and developments, and and ERP.
pared in detail. Find out more at
dispenses proven best practice advice. For further information see: www.cxpgroup.com https://bi-survey.com
Cubeware GmbH
www.cubeware.com
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Domo
www.domo.com
Domo helps all employees – from the CEO to or Mac platforms, iPad tablets, and on mobile de-
the front-line worker – optimize business perfor- vices.
mance by connecting them to the right data and
people they need to improve business results. Domo provides both micro- and macro-level data
Domo’s Business Cloud is the world’s first custo- visibility and analysis; from cash balances and
mizable platform that enables decision makers top-selling product lines to forecasted revenue
to identify and act on strategic opportunities in by region, marketing return on investment (ROI)
real time. The company works with the world’s by channel, and more. It offers real-time, up-to-
leading and most progressive brands across mul- date dashboards with data pertaining to multiple
tiple industries including retail, media and enter- business areas and performance metrics (e.g.,
tainment, manufacturing, finance and more. key performance indicators, ROI, etc.). Domo of-
fers interactive visualization tools and instant ac-
Josh James, CEO & Chairman of the Board, foun- cess to company-wide data via customized das- Contact Details
ded Domo in 2010 to help CEOs and other lea- hboards.
ders change the way they do business and obtain
value from the tens of billions of dollars spent on For more information, visit www.domo.com. Domo, Inc
traditional business intelligence systems. Before
772 East Utah Valley Drive
founding Domo, Josh was the CEO of Omniture,
which he co-founded in 1996 and took public in American Fork, UT 84003
2006; and from 2006-2009, he was the youn-
gest CEO of a publicly traded company.
info@domo.com
Domo is a cloud-based business management www.domo.com
platform that integrates with thousands of data
sources, including spreadsheets, databases,
social media and any existing cloud-based or
on-premises software solutions. It is suitable for
company sizes ranging from small businesses to
large enterprises, and is compatible on Windows
Information Builders
www.informationbuilders.com
In our new connected world, data is pervasive. Founded in 1975, Information Builders is
But raw data is only as good as the trusted in- headquartered in New York, NY, with offices
sights you can derive and action. As such, data around the globe. Learn more by visiting informa-
and analytics are the cornerstone of the digital tionbuilders.com, following them on Twitter at @
evolution. infobldrs, liking them on Facebook, and visiting
their LinkedIn page.
Information Builders provides solutions for busi-
ness intelligence (BI), analytics, data integration,
and data quality that help organizations convert
raw data into actionable insights. The company
believes that better data is trusted information,
not data discrepancies. Better analytics are ac-
tionable insights, not lots of dashboards. Better Contact Details
data and analytics means differentiating your
business by empowering more people to make
Two Penn Plaza
better decisions.
New York, NY 10121-2898
Information Builders powerful, scalable solutions Phone: (212) 736-4433
not only help to accelerate business value, but
also enable organizations to connect the most Fax: (212) 967-6406
people to the most data – from partners to custo-
mers and citizens. The company’s dedication to
askinfo@ibi.com
customer success is unmatched with thousands
of organizations from nearly every sector relying www.informationbuilders.com
on Information Builders as their trusted partner.
MicroStrategy, Inc.
www.microstrategy.com
Company profile Enterprise IOT:

MicroStrategy is a comprehensive analytics plat- With Usher, MicroStrategy differentiates from
form that empowers everyone from IT professi- others in the EIoT space by delivering a digital
onals to business users in organizations of any identity to your enterprise‘s constituents that faci-
size. MicroStrategy combines an easy and empo- litates and logs their daily interactions with other
wering user experience for data discovery and logical and physical assets. Usher can also agg-
self-service with enterprise-grade performance, regate and analyze telemetry data to gain visibi-
management, and security allowing organiza- lity into how the components of a business effec-
tions to quickly deploy analytics and mobility ap- tively interact.
plications with a reusable, governed, and scalab-
le architecture. Enterprise Cloud:
MicroStrategy on AWS combines the most com-
Enterprise Analytics:
prehensive enterprise analytics platform in the Contact Details
From enterprise reporting and data discovery to market with the industry’s leading cloud provider.
pixel-perfect dashboards, OLAP reporting and Organizations can deploy new enterprise ana-
personalized delivery, organizations and teams lytics and mobility environments in minutes whi- MicroStrategy, Inc.
of all sizes have the full breadth of capabilities le delivering administrators complete control to
needed to transform data into actionable insights. their environments, delivering the lowest possib- 1850 Towers Crescent Plaza
Dossiers, available only with MicroStrategy helps le total cost of ownership (TCO). Tysons Corner, VA 22182 USA
organizations drive adoption with collaboration
tools and proactive notifications. Embedded Analytics: Phone: 703-848-8600
MicroStrategy provides a modern and service-ori- Fax: 703-848-8610
Enterprise Mobility:
ented architecture designed to adapt to the de-
MicroStrategy delivers instant, native, mobile mands of enterprise applications. With its open
access to existing reports and dashboards, and architecture, external applications can take full info@microstrategy.com
allows organizations to deploy productivity apps advantage of its functionality, performance, fai-
that mobilize existing enterprise investments. www.microstrategy.com
lover, load balancing, and end-user interfaces by
By being fully integrated into the platform, orga- plugging directly into the platform, thus enabling
nizations can instantly deploy BI on mobile de- extensive user experience customizations and
vices with responsive design, offline access and product innovations.
transaction capabilities.
Prevero
www.prevero.com
prevero provides Corporate Performance Ma- Headquartered in Munich with offices in Europe,
nagement (CPM) and Business Intelligence (BI) Asia and the USA, our extensive network of inter-
solutions for planning, budgeting, forecasting, national partners serves over 4,500 customers
data analysis, dashboarding and reporting. At or- worldwide. Customers include Ricola, Liebherr,
ganisations large, small, and in-between, we help Carglass, ABB, Endemol, Fresenius Medical Care,
finance teams improve decision-making and con- Konica-Minolta, Swiss Life and Swisscom. In 2016
trol. we became part of Unit4, a global leader in enter-
prise applications for service organizations.
prevero solutions cover financial and operational
planning, project planning, HR planning, strategy For more than 20 years we’ve been driven by one
planning, risk planning and financial consolida- aim: to deliver solutions that provide key insights Contact Details
tion. We also support the sector-specific requi- and help take the finance teams to the next level.
rements of the energy, manufacturing, finance, Shorter cycles, lower TCO, better decision-ma-
airport, telecommunications, and automotive in- king – prevero helps finance work smarter, with prevero AG
dustries. more confidence and less risk. You spend more
Landsberger Str. 154
time executing business strategies that improve
prevero provides everything you need to trans- financial results, less time toiling on routine, ma- 80339 München
form disparate sources of financial data into acti- nual tasks. www.prevero.com
onable business intelligence. An extensive library
of template-driven content makes it easy for po-
wer-users and end-users to create bespoke ana- Tel +49 89 455 77-0
lyses, reports, charts, and simulation models for
Fax +49 89 455 77-200
particular sectors or specialist fields with speed
and agility. Surface risks and opportunities with E-Mail: info@prevero.com
predictive analytics. Enhance budgeting with vi-
sualisations. Track relevant KPIs quickly on dash-
boards using live data.
Tableau
www.tableau.com
Tableau (NYSE: DATA) helps people transform and ad hoc analyses. Ensure the security of
data into actionable insights that make an im- your data with fine-grained control of user and
pact. Easily connect to data stored anywhere, content-level permissions. Choose how to de-
in any format. Quickly perform ad hoc analyses ploy—on-premises or in the cloud—and scale up
that reveal hidden opportunities. Drag and drop as your business grows. Tableau Server is true
to create interactive dashboards with advanced enterprise-scale analytics your business will love,
visual analytics. Then share across your organi- made easy to deploy, manage, and scale.
zation and empower teammates to explore their
perspective on data. From global enterprises to Tableau Online: Share insights across your or-
early-stage startups and small businesses, peop- ganization with a fully-hosted analytics solution.
le everywhere use Tableau’s analytics platform to Start publishing data sources and dashboards
see and understand their data. in seconds, empowering everyone in your busi-
ness with access to interactive visual analytics. Contact Details
Tableau Desktop: Get results fast with intuitive With Tableau Online, your analytics are hosted
visual analytics from Tableau Desktop. Connect in the cloud. Anyone—from coworkers to clients
to any data in just a few clicks. Leave chart buil- and partners—can collaborate with data from a An der Welle 4
ders behind—make discoveries with live visualiz- browser or mobile device. Say goodbye to VPNs,
60322 Frankfurt am Main
ations and interactive dashboards. Apply power- software upgrades, and capacity limits.
ful analytics, from forecasting to regressions, that Germany
answer deeper questions. Quickly spot trends Tableau Public: Tableau Public is a free platform +49 (0)69 58997 6700
and outliers to reveal everyday opportunities and that lets anyone create, publish, and share in-
eureka moments alike. Tableau Desktop gives teractive visualizations online. Drag and drop to
you results that matter with analytics that work explore your data and create richly interactive www.tableau.com
the way you think. data stories. Easily design custom dashboards
for desktops, phones, or tablets. Share your work
Tableau Server: Give your business the freedom on social media in just a few clicks or embed das-
to explore data and discover opportunities in a hboards on your site or blog, no programming
trusted environment. Share insights and collabo- required. Data in. Brilliance out.
rate with data sources, interactive dashboards,
TARGIT
www.targit.com
TARGIT is the software company behind TARGIT groups in The BARC BI Survey 17, TARGIT was a
Decision Suite, the business intelligence and ana- leading vendor in 22 categories and the top ran-
lytics solution for companies looking for a sing- ked vendor in two peer groups for product sa-
le platform to accommodate the need for com- tisfaction against all vendors. This year, TARGIT
prehensive business intelligence and analytics received increased marks in a number of cate-
across the company. From its humble beginnings gories including Project Success, Business Value,
more than 20 years ago in Denmark, today TAR- Product Satisfaction, Customer Satisfaction, Ease
GIT is one of the world’s premier business intelli- of Use, and Customer Experience.
gence and analytics software companies. TARGIT
blossomed globally thanks to Decision Suite’s se- TARGIT customers are consistently the hap- Contact Details
amless integration with Microsoft technologies. piest in the BI industry, with TARGIT positioned
They have since expanded their footprint with as a leader for customer satisfaction KPIs in all Till December 11:
inventive new business intelligence and analytics of its peer groups. The increase in satisfaction is HJØRRING
capabilities for all technological platforms, a glo- owed to TARGIT’s recent investment in architec-
Aalborgvej 94
bal community of partners and resellers, and one ture, improved business-user-oriented UIs, and
of the industry‘s most loyal customer bases. recent advancements in in-memory data proces- 9800 Hjørring, Denmark
sing and data mashup features. TARGIT recei-
TARGIT Decision Suite analyzes, visualizes, and ved high marks in ease-of-use, leading in areas From December 11:
delivers valuable insights from business data. such as visual analysis, mobile BI, and embed-
Gasværksvej 24, 2
TARGIT pulls data from any source, size, or com- ded BI. Customers also see TARGIT as an inno-
plexity, making it possible for any employee, in vator, ranking the software highly in KPIs such as 9000 Aalborg, Denmark
every role, in every industry to analyze it simply location intelligence, cloud BI, and visual design
and seamlessly. standards. This is owed to TARGIT’s recent inves-
tments in the modernization of its software and +45 96 23 19 00
TARGIT is one of the industry’s leading visual dis- trending areas such as collaboration, mobile BI, info@targit.com
covery-focused products that organizations are and data discovery. www.targit.com
opting to use as their standard BI solution across
the organization. Of the market’s leading 42 pro-
ducts that were analyzed in detail across its peer
Yellowfin
www.yellowfinbi.com
Yellowfin is a Business Intelligence (BI) and discover why something happened without
analytics platform aimed at solving real enterprise adding to data analysts’ workload. Assisted data
analytics challenges, and helping business people discovery shows data analysts the most relevant
understand not only what happened, but why. and meaningful results from their queries, so
Founded in 2003 in response to the complexity that analysts don’t have to spend hours looking
and costs associated with implementing and for pertinent data. Data transformation enables
using traditional BI tools, Yellowfin is an intuitive, data stewards to transform their data to meet
100-percent Web-based reporting and analytics enterprise requirements and deliver more
platform. Yellowfin has been included in two trustworthy data faster. And data-science tools
BARC Scores and consistently scored as a leader allow data-science models to be utilised within Contact Details
in key categories of the BI Survey from BARC. the corporate reporting platform faster.
Yellowfin - EMEA 
More than 25,000 organisations, and more
than three million end-users across 75 different Unit 10 
countries use Yellowfin every day. Many of these
Whittle Court
people use Yellowfin as an embedded analytics
layer, as Yellowfin integrates seamlessly into Davy Avenue 
applications by adopting their look and feel. Knowlhill  
Butler Analytics declared, “Yellowfin is something
Milton Keynes, MK5 8FT  
of a breath of fresh air in the over-hyped BI
market. This is a platform that will address many United Kingdom  
needs in both large and small organisations,
+44 (0) 1908 887 225
without the pretence that everyone with a display
should spend all day playing with charts and
dashboards”. sales@yellowfin.bi
www.yellowfinbi.com
The 7.4 version, available in October 2017, makes
Yellowfin a feature-rich analytics platform. Instant
insights allow business users to automatically
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BI Trend Monitor 2018

The World´s Largest Survey on BI Trends

BARC Research Study

Dr. Carsten Bange Nikolai Janoschek

Jacqueline Bloemen Patrick Keller

Dr. Sebastian Derwisch Larissa Seidler

Dr. Christian Fuchs Robert Tischler

Timm Grosser Lars Iffert

8 | Management Summary 40 | Predictive Analytics/Machine Learning

16 | The Trends in Detail 52 |3 Spatial/Location Intelligence

18 | Master Data/Data Quality Management 54 |3 Cloud BI

20 | Data Discovery/Visualization 56 |3 Data Labs/Science

Result Industry comparison Result Global differences Result Europe

6.9 Master Data/DQ mgmt Viewpoint

Development of rankings of BI trends

2015 2017 Viewpoint

18 | Master Data/Data Quality Management 40 | Predictive Analytics/Machine Learning

20 | Data Discovery/Visualization 42 | Integrated Platforms for BI and PM

22 | Self-Service BI 44 | Using External/Open Data

24 | Data Governance 46 | Embedded BI

26 | Data Preparation for Business Users 48 | Data Storytelling

28 | Real-Time Analytics 50 | Visual Design Standards

30 | Data Warehouse Modernization 52 | Spatial/Location Intelligence

34 | Mobile BI 56 | Data Labs/Science

38 | Big Data Analytics

Importance of data discovery/visualization from “not important at all“ (0)

n = 2666 0 Not important at all Very important 10

n=2654 0 Not important at all Very important 10

Importance of data governance from “not important at all“ (0)

n = 2661 0 Not important at all Very important 10

n = 2669 0 Not important at all Very important 10

Importance of real-time analytics from “not important at all“ (0) to “very

Importance of data warehouse modernization from “not important at all“ (0)

n = 2660 0 Not important at all Very important 10

Importance of agile BI development from “not important at all“ (0)

Importance of big data analytics from “not important at all“ (0)

n = 2668 0 Not important at all Very important 10

Importance of predictive analytics/machine learning from “not important at all“ (0)

trend hasn‘t reached the BeNeLux region yet. Open Data

n = 2639 0 Not important at all Very important 10

Importance of embedded BI data from “not important at all“ (0)

n = 2629 0 Not important at all Very important 10

Importance of data storytelling from “not important at all“ (0)

n = 2637 0 Not important at all Very important 10

Importance of visual design standards from “not important at all“ (0) to

n = 2625 0 Not important at all Very important 10

Importance of spatial/location intelligence from “not important at all“ (0) to

Importance of data labs/science from “not important at all“ (0)

European regions Company size

#5 Review your information architecture BI leaders need to understand the different

Number of employees Department

Company profile Enterprise IOT:

Looking for comprehensive product reviews

What benefits will you gain?

Germany Austria Switzerland Rest of the World

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