ASSINGMENT OF

PRINCIPLES OF
MARKETING

Submitted By,

Muhammad Omer Ali MC09001

Hafiz Umer MC09039
Sikandar Ahmed MC09053
Muhammad Azeem MC09030
Shahid Mehmood MC09050
Sharjeel Anwar MC09063

SIR. HAFIZ EHSAN-UR-REHMAN

UNIVERSITY OF THE PUNJAB

GUJRANWALA CAMPUS
 CORE BENEFIT
Ease of traveling:

Actual Product
Striking Features of Mercedes Benz S-Class

• Very luxurious saloon.

• Has lowest drag ratings of any luxury car i.e. 0.27 Cd.
• 400 Horsepower
• Exceptionally streamlined.
• At higher speeds, the body of the car is lowered automatically to reduce air resistance.

Model Variants of Mercedes Benz S-Class

• S 350 L
• S 500 L

Mercedes Benz S 350 L Mercedes Benz S 500 L

Dimensions And Weights

Kerb Weight (kg) 1925 1985

Gross Vehicle
2505 2565
Weight (kg)
Height (mm) 143 1473
Length (mm) 5206 5206
Width (mm) 1871 1871
Wheel Base (mm) 3165 3165
Front / Rear
1600 / 1606 1600 / 1606
Track (mm)
Ground Clearance
146 146
(mm)
Trunk Volume
560 560
(litres)
Fuel Tank
Capacity / Reserve 90/11 90/11
(litres)
Engine

No of Cylinders /
6/V 8/V
arrangement
Engine
Displacement 3496 5461
(cm3)
Bore and Stroke
92.90 x 86.00 98.0 x 90.0
(mm)
Maximum Power
200 / 272 @ 6000 rpm 285 / 388 @ 6000 rpm
(kW / bhp @ rpm)
Maximum Torque
350 @ 2400 - 5000 rpm 530 @ 2800 - 4800 rpm
(Nm @ rpm)
Compression
10.7 10.7
Ratio
No. of Valves per
4 4
Cylinder
Electronically controlled direct Electronically -controlled
Fuel Preparation
petrol injection. petrol injection
Suspension

4-link Suspension, torsion bar 4-link Suspension, torsion bar

Front stabilizer. Full Air Suspension stabilizer. Full Air Suspension
with level control, ADS with level control, ADS
Multi-link Suspension, torsion Multi-link Suspension, torsion
bar stabilizer. Full Air bar stabilizer. Full Air
Rear
Suspension with level control, Suspension with level control,
ADS ADS
Running Gear

ADAPTIVE BRAKE system, ADAPTIVE BRAKE system,

Brakes discs all round, ABS with discs all round, ABS with
Brake Assist (BAS). Brake Assist (BAS).
Speed Sensitive Power
Steering Speed Sensitive Power Steering
Steering
Wheels 8.0 J x 17 H2 8 J x 17 H2
Tyres 235 / 55 R 17 235 / 55 R 17
 Augmented product

Included in your package price: transparency. Our

sophisticated logistics guarantee that every necessary
Mercedes-Benz original part is made available to you as
quickly as possible at your dealer – if desired also
including installation at a package price. That means the
costs are clear from the very start.

Make every journey an experience. Mercedes-Benz's the

9th generation of S-Class is the ultimate luxury saloon.
The S-Class has two variants, S 350 L and S 500 L. Both
the variants come as standard with the '7G-TRONIC' 7-
speed automatic transmission that is unique worldwide.
Driving Mercedes Benz S-Class feels like flying first
class.

Referred as the "best car in the world" by motoring

magazines, the vehicle is elegant and offers visionary
technology innovations. The interior of the car allows
you to reach everywhere effortlessly. It has electrically
adjustable seats. The steering wheel glides up when the
key from the ignition is removed in order to allow easy
exit and entry.