Professional Documents
Culture Documents
TITLE:
COMPARATIVE ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY:
G ERMANY , F RANCE AND I NDIA
PROJECT
SUBMITTED BY:
AMALA HALDER
(2018 /LLM / 001)
SAYAN MUKHERJEE
(2018 / LLM / 029)
FACULTY:
DR. ARUNA SRI LAKSHMI
Associate Professor, National Law University Odisha.
“COMPARATIVE ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY: G E R M A N Y , F R A N C E AND INDIA”
DECLARATION
Date: 30.10.2018
“We hereby declare that the work reported in this project, entitled
“Comparative Analysis of Corporate Social Responsibility: Germany, France and
India” submitted at National Law University, Odisha is an outcome of our bonafide
work, carried out under the supervision of Dr. Aruna Sri Lakshmi. We have duly
acknowledged all the sources from which the ideas and extracts have been taken. To
the best of our understanding, the project is free from any plagiarism issue.”
----------------------------------------
AMALA HALDER
National Law University Odisha
(2018 / LLM / 001)
-----------------------------------------
SAYAN MUKHERJEE
National Law University Odisha
(2018 / LLM / 029)
TABLE OF ABBREVIATIONS
TABLE OF CONTENTS
DECLARATION ............................................................................................................... 1
1. Introduction ................................................................................................................ 4
6. Environment ............................................................................................................. 19
1. INTRODUCTION
1.1. Background
As a business corporation grows, the impact of its activities affects not only
the company’s shareholders, but also, to the various other stakeholders. A company
must work towards its objectives in an economically and environmentally feasible and
sustainable society for its long-term operation. CSR refers to the social responsibility
of business entities which may extend to charity, promoting greener environment,
uplifting infrastructure of priority sectors, etc. The ideology behind this concept is that
of “give and take”. On performance of CSR activities, the company is giving
something to the society in consideration of the profit-making opportunity as provided
by the society to the company.
regime with regards to the perception of social responsibility of business entities. For
this, both primary and secondary sources of information have been utilized to
understand the CSR policies of the given jurisdictions. A doctrinal method has been
adopted to review the legal frameworks regulating CSR in the given countries. This
has been done by studying various case laws, documents available at public forum,
various scholarly articles, books, newspaper reporting available in both offline and
internet databases. Further, the paper undertakes to make a qualitative analysis and
upholds the perspective of different countries towards CSR and its significance.
The paper deals with a comparison of the CSR regime in Germany, France and
India. However, analyzing case study of CSR in the given jurisdictions could not be
conducted for want of time and space in the present paper. Moreover, for budgetary
issues, the paper also could not delve into statistical data analysis of different
variables affecting CSR and its effectual execution in the said jurisdictions.
FRANCE:
• Economic productivity
• Societal equality
• Control of resources
The above dimensions are not covered within the ambit of the word social in
French language. The linguistic problem leads to the confusion as to the connotation
of “Social Responsibility”.3 Some thinkers even rationalize that the word for a three-
fold restriction to the meaning of CSR:
- First, the Trade Unions negate the idea of one-sided private sector standards
ought to govern social aspect of a corporation.
- Secondly, companies fear to have new obligations in areas that they believe to
be restricted.
- Thirdly, The Government fails to accept principles historically laid down to
regulate CSR.
3
'France's Commitment To Corporate Social Responsibility (CSR)' (France Diplomatie :: Ministry for
Europe and Foreign Affairs) <https://www.diplomatie.gouv.fr/en/french-foreign-policy/economic-
diplomacy-foreign-trade/corporate-social-responsibility/> accessed 27 October 2018.
The French concepts of these three factors are based upon two basic
principles:-
The hierarchical concept of hard law and soft law in French Jurisprudence has
fundamental potential to regulate CSR in the French democratic model.4 France, in
one hand has a strong political structure and on the other a significant legal
framework in the various facets to regulate CSR.
GERMANY:
Since a long time, Germany was the ideal county which delivered not only the
best quality of product but also ensure healthy working environment and employee
satisfaction. The involvement of employees in social services and the conservation of
environment was an integral part of German work culture. The main moto of
Germany has been “doing well by doing good” and the companies tried to inculcate
the same vision in their own day to day business.5 However, the terminology “CSR”
had no mention in the vocabulary in German language, still the practices of social
responsibility were wide spread and it was done as a duty and not an obligation.
1. Termination from jobs due to the wake of the breakdown in the economy of
East Germany.
4
Anna-Lena Kühn, Markus Stiglbauer and Janina Heel, 'DOES MANDATORY CSR REPORTING
LEAD TO HIGHER CSR TRANSPARENCY? THE CASE OF FRANCE' (2014) 11 Corporate
Ownership and Control.
5
Stefan Müller, 'STAKEHOLDER EXPECTATIONS ON CSR MANAGEMENT AND CURRENT
REGULATORY DEVELOPMENTS IN EUROPE AND GERMANY' (2015) 12 Corporate Ownership
and Control.
Germany suffers from many problems as does every economy, but their
desperation to meet the global competition leads to a situation where they think ethics
to be lower in the priority list. The need of CSR remains quite evident in Germany as
the state machinery fails to provide every such facility, economic or social that the
community wants from it. The term CSR thus emerged as a savior building
relationship between corporation’s liability and community’s needs. The European
Union in 2001 played a very important role in bringing the attention of the nation
towards the necessity of CSR.
INDIA:
In India the trend in CSR has a deeply embedded philanthropic root. The
emergence and development of CSR in India can be categorized into 4 preliminary
stages. The stages are mentioned below
6
Paul Davies and Klaus Hopt, 'Corporate Boards In Europe—Accountability And Convergence' (2013)
61 American Journal of Comparative Law.
- 1914 to 1960: One of the most unique stages of CSR when the
emotions of freedom struggle drove businesses into supporting the swadeshi
movement through their contribution. In this period, the businessmen were
motivated to give a helping hand to various igniting social and political causes
that was in line with the freedom struggle and which directly helped the
movement against the British in India.
- 1960-1980s: The emergence of India as a socialist nation was on the
rise and thus the participation of companies in CSR was on the decline. This
can very well be termed as the period of “license raj” where the corporations
had to procure several kinds of licenses from the State for any kind of
expansion in their business activity. As it was the time of socialism it can very
well be understood that the main driving force of development was the State.
- 1990-2013: During this phase and until recently we find that CSR
has become a strategic investment for companies to interact with the society as
well as spread the name of their business among the public. MNCs grabbed on
the opportunity of undertaking CSR so that they can reach the population even
more and expand their market.7 However, among all these the Companies Act
2013 marks the emergence of a whole new era of CSR in India.
- 2013 – Present: The current scenario of the Indian Corporate regime
showcases a whole new statutory mandate on the social responsibility of
businesses having required turnover. The Companies Act 2013 and the rules
thereunder make CSR a unique feature in corporate jurisprudence of India.
Presently, CSR with all its charm and glory makes headlines and in turn plays
a vital part in valuation of corporate goodwill
7
Clayton Fonceca, 'Critical Appraisal Of CSR Activities In India' (2012) 4 IOSR Journal of
Humanities and Social Science.
To locate the policies and relevant laws governing CSR in the given
jurisdictions a thorough understanding of the corporate sector is necessary. The
corporate responsibility towards the society and the need for regulation of such social
actions is different in different jurisdictions. The same can be further explained as
under.
FRANCE:
The policy and regulations of France regarding CSR is more of a modernised
approach in ensuring an economy which is contemporary, and it was passed in 2001.
The current legislative framework mandates companies which are listed to report the
social as well as environmental effects of their decisions and actions by means of
Article 116 of “Nouvelles Regulations Economiques” (NRE). An empirical research
conducted by OREE and EpE upon the implementation reflected that even though
NRE had many shortcomings, it had triggered reporting of non-financial information.
The main driving force behind the reporting of such information lies in the fact that
there is threat of legal steps and also a chance of losing brand value by questions
posed by various stake holders.8
After the “Grenelle De I’environment1”, a recommendation for improved
fusion of environmental, societal, as well as governance measures in management of
assets, it was also proposed that NRE law must extend to both public companies as
well as those companies which are not listed but have 500 plus employees, even
though they require data reporting with relation to perimeters which are international.
The details of implementing this new legislation are presently discussed with the
representatives of the Government. The other regulatory steps involve the update on
regulation relating to corporate pension schemes through NRE, the signing of a
charter on responsible investing by various French organisations in the month of July
2009, as well as guidelines of transparency and labelling initiatives.
Another major subject of French legislative framework is the subject of
diversity as various laws recommend companies to enter into contracts with trade
unions based on equality of gender. In the recent times a statute proposed to bring
down the salary difference between male workers and female workers. Similarly, a
8
Supra, 4.
6% reservation was mandated for disabled persons in companies which had more than
20 workers.
GERMANY:
There has been no specific legislation relating to CSR in Germany. The
responsibility to regulate CSR has been delegated to the Ministry of Employment and
Social Affairs. The 2009 government of Germany constituted a multi-stakeholder
forum which recommended a national action plan for CSR.9 Mostly operating as a
voluntary organ of a company, CSR in Germany involves sustainable reporting and
the annual reports are published by the corporations. However, there have been a few
regulatory measures in form of policies and tax deduction.
The taxation system of Germany encourages the involvement of society
constituting private citizens and companies by giving them concession in tax. This
gives them an incentive as the money spent on CSR activity can be readjusted from
the tax duties reduced by the Government. However, it was just an announcement
which was debated and criticized all throughout Germany and thus it is yet to become
legislation. The debate brought to light the phenomenon that CSR activities were
undertaken by companies to reduce their risk and to obtain a license for operation in a
society. So, reduction of tax burden was not a priority for them.
CSR in Germany has its origin the significant ecological debates and issues. Even
today the importance of Ecological sector cannot be denied. The recent trend suggests
that CSR has gained prominence as a social issue in German economy. The reason for
the escalating prominence of CSR in Germany can be attributed to the initiatives
taken by the Federal Government to encourage CSR. They can be listed as follows:
1. A Commission for “Future of Civil Engagement” was formed in the year
1999. The main focus of this committee was to involve the active participation
of civil actors in development of society.
2. “The National Network for Civil Society” which is funded by the Federal
Ministry of Family Affairs, Senior Citizen, Women and Youth (BBE) is a web
linking organizations which are non-profit with the stakeholders i.e., the
society, companies and the community institutions. The organization aims at
increase civil involvement and providing organizational framework for it.
9
'CSR - CSR Policies In Germany' (www.bmas.de, 2018) <https://www.csr-in-
deutschland.de/EN/Policies/CSR-national/CSR-Policies-in-Germany/csr-policies-in-germany.html>
accessed 27 October 2018.
3. The German Parliament also founded the “German Council for Sustainable
Development”. This council promoted the objective of sustainability.
INDIA:
Companies Act 2013 has come in the place of Companies Act 1956. It has
come into force from April 2014. Section 135 of the Companies Act 2013 mandates
companies based on their profit or net worth to spend at least 2% of the average of
their net profit before deduction of tax in undertaking CSR activities. But this
mandatory provision will apply onto those corporation which have at least net worth
of five hundred crore or a one thousand crore turn over or a five-crore net profit.
Whether it is a holding company or a subsidiary it is immaterial for its applicability of
the legislation. Schedule VII of Companies Act 2013 specifically provides the
demarcation about what type of expenditure are to be termed as CSR expenditure. The
Categorisation of CSR expenditure and activities undertaken do put obligations under
the companies for describing their CSR plan. As per the provisions of the legislation,
each and every expenditure for CSR must have an approval made by the Board who
are forming the CSR committee. It must be noted that any one-time positive event like
organising marathons, festivals and undertaking sponsorship programmes do not
constitute a CSR expenditure. The Act mandates that all the CSR activities should be
conducted within the country and not outside. Every company fulfilling the criteria
for net profit as mentioned in the statute is required to form a committee for CSR
which should have independent directors. The work of the committee would be to
formulate a CSR activity programme. The body would be a watchdog to analyse
whether all the requirements of the statute are being followed by the company policy
or not. Coming to the statute again the Schedule VII of the Act specifies those
activities that can be termed as CSR. “The Activities are enlisted below:
i. eradicating extreme hunger and poverty;
10
Schedule VII of the Companies Act 2013.
The main implications of this chapter are those driving forces that impose
upon the corporations an implied duty to undertake social actions.
FRANCE:
In France the causes of emergence of CSR is multifarious. Though it is very
difficult in categorizing them into watertight compartments still globalization,
exposure to foreign companies, scrutiny of various stake holders (media, society,
journalist, NGOs, etc.) and financial crisis are few of the driving forces of CSR in
France. Another major cause of the rise of CSR is the launch of new ISO 26000,
along with the development of French “Socially Responsible Investment” (SRI)
system of market.
GERMANY:
The driving forces of CSR in Germany are plenty; however, there are some
which are more persuasive than the others. They can be categorized into public actors
and semi-public actors. The public actors are already discussed in the segment of
Legislation and Policy. The semi-public actors include bodies like “German Business
Ethics Network”, falling within “European Business Ethics Network” and institutes
like “Centre for Business Ethics” created under it. These bodies encourage the
maintenance of CSR and ensure that corporations perform their duty towards the
sustainable development of the society as well as the environment. Several other
networks like “Business in Partnership with Youth” perform a very vital function of
encouraging Germany’s CSR scenario. Initiatives like “Initiative for me, for us, for all
of us” are peculiar to Germany and they encourage the active participation of citizens
and enterprises towards the development of the society. The application of the
guidelines given by the NGOs like Confederation of German Employer’s
Associations, play major role in pushing the wheel of CSR activities in Germany.
INDIA:
The rise in the CSR activities in India owes its development to the following
factors:
1. The change in expectations of the society: The social outlook towards
companies has gone through a major paradigm shift. Earlier companies were
perceived as profit making entities driven by market forces. But with the
5. PUBLIC AWARENESS
FRANCE:
GERMANY:
INDIA:
The growing integration of CSR with the aspects of social development and
the aspects of upliftment of human rights is a result of growth in mass media, activism
of Non-Governmental Organisations, government initiatives and public opinion. This
created tremendous pressure on the MNCs and forced them to evaluate their business
dealings as well as internal management techniques. It made them reflect a behaviour
which is morally sound and socially responsible. This not only added on to their brand
value but also pushed them forward in the part of sustainable development.11 Several
economic activities through the years have made India an ideal destination for foreign
investment. With the emergence of globalisation, the standards of accountability of
corporations have also undergone a sea of change and the awareness regarding CSR
has in turn been on the rise.
11
CSR in international law written by Ilias Bantekas.
6. ENVIRONMENT
It is in fashion that corporations often delve into CSR activities which seeks to
promote sustainability of the Environment. However, the same has multifarious facets
which need to be calmly comprehended with respect of Germany, France and India.
FRANCE:
GERMANY:
INDIA:
12
United Nation Commission of Environment and development, our common future: towards
sustainable development, report of the world commission on environment and development, UN Doc.
A/RES/42/187 (1987) (THE COMMISSION WAS HEADED BY Gro Haelen Brundtland, the then PM
of Norway)
13
Stockholm declaration
Thus, sustainable development should be made a part of the “Public Policy”, the
implementation of these policies would include scrutiny by the government agencies,
and this will force companies and corporations to reflect upon not only their profits
but also the implications of their actions on the general environment. The policies of
the environmental standards should be made a part of the statutes so that they have an
authoritative value of their own. However due to corruption and the unwillingness of
the private entities more often it is observed that the rules and regulations are violated,
and they cannot deliver upto their original intent.
The news and TV along with social media are often filled with instances of big
MNCs indulging into CSR activities which are environmentally inclined. From
planting trees to providing solar panels it includes every measure one can think off,
but the activities are only the superficial covering to cover up the grave and serious
violations that a corporation carries out. Be it the case of the Chernobyl Disaster or
the Bhopal Gas Leak, companies remain unaffected of the threat they pose to the
society unless they are brought into scrutiny and there is loss of business caused to
their corporation. It is difficult to find any manufacturing unit which is non-polluting
and any business activity which does not harm the balance of the environment. So, it
is fair and wise enough to place the burden of conserving the environment and taking
steps towards a greener planet on the corporations.
14
David Chandler and William B Werther, Strategic Corporate Social Responsibility (2006).
15
Marianne M. Jennings and Stephen Happel, 'The Post-Enron Era For Stakeholder Theory: A New
Look At Corporate Governance And The Coase Theorem Lessons From Enron: A Symposium On
Corporate Governance 54 Mercer Law Review 2002-2003' (Heinonline.org, 2003)
any kind of CSR activity. There is also a rising concern regarding environment never
being considered to be a stakeholder but if we closely look into the “stakeholder
theory” then we can easily see that the definition of stakeholders has been broadened
to include any such bearers of risk arising out of the activities of the firm. 16 The
theories hold a view that the companies should and must perform their duties towards
the environment. However, these theories have been taken seriously and thus
environment still remains a majorly overlooked phenomenon when it comes to
performing the CSR activities.
The concern remains that the understanding of the two theories – ‘Corporate
Social Responsibilities’ and ‘Corporate Environment Responsibilities’ the concept
of environmental duties is often mixed with those of economic and social duties.
Thus, the focus upon environment is often not so much and it remains an area where
corporations do not pay a heed.17 The most widely granted meaning of environment in
CSR remains the human environment not close to the natural environment. This has
led to a lot of ambiguity.18
The thought conveyed by the issues and concerns raised remains that
environment cannot be treated as a unique entity and we cannot shy away from the
fact that everyone is accountable to the environment. The damage has already been
done and the task of shifting the blame has been on for several decades. Thankfully,
many companies now have welcomed the CSR policies aimed at environmental
development. However, inspite of all the constructive actions the main concern is the
willingness of corporations to go beyond economic gains and serve the largest
stakeholder, i.e., Nature.
<https://heinonline.org/HOL/LandingPage?handle=hein.journals/mercer54&div=38&page=> accessed
11 October 2018.
16
Subrata Bobby Banerjee, Corporate Social Responsibility : The Good, The Bad, And The
Ugly(Edward Elgar 2007).
17
Subrata Bobby Banerjee, Corporate Social Responsibility : The Good, The Bad, And The
Ugly(Edward Elgar 2007). 186-7
18
ID
7. HUMAN RIGHTS
One of the primordial objectives of CSR is to ensure that Human Rights are
not violated in the process of business of any corporation for any reason whatsoever.
The corporations should also ensure that human rights are not only safeguarded but
also get enhanced through their activities. The role of human rights as an integral part
of CSR is explained hereinafter.
The reason for placing France and Germany together is solely because both of
them fall under the European Union [EU] and for discussion of human rights, the
EU’s framework for the Corporate Social Responsibility is indispensable. Thus, both
the countries are brought under the vicinity of European Union in the light of CSR
policies of Human Rights. The issue of Human Rights has been dealt by the European
Commission’s Green Paper on CSR of 2001. And it states that, “binding rules ensure
minimum standards applicable to all, while codes of conduct and other voluntary
initiatives can only compliment these and promote higher standards for those who
subscribe to them.”19However, CSR is perceived as something which is voluntary in
nature, the Commission brings under its purview the role played by public authorities.
The main contribution of German and French approach is to enhance the pre-existing
activities through the provision of a systematic framework which aims at promoting
the quality and integrity of Corporate Social Responsibility and related practices, by
way of developing broad principles, tools and initiating best practice and promoting
innovative ideas which are not only helpful, but also cost effective. The European
Commission knows and believes that CSR in the field of human rights “can result in
better performance and can generate more profits and growth.”20
In the vision of the EU, is that CSR is widely promoted by ensuring that
customers and investors are taking the company’s human rights’ records into account.
The Green Paper was successful in its objective to launch a debate and was at the
receiving end of a huge number of positive reactions from different stake holders as
well as public authorities. However, NGOs still stress upon the fact that a purely
19
Commission Green Paper ON Promoting a European Framework for Corporate Social Responsibiltiy,
COM(2001) 366 final (July 18, 2001).
20
Id. at 8
voluntary perspective to CSR is not adequate and that voluntary promises should not
be perceived as a substitute to the Law or Regulation. Instead, NGOs proposed a
fusion of both voluntary as well as legal instruments. It is often seen in Europe that
the corporations and the employer’s organization agree in consensus with the
commission’s explanation that CSR involves activity that go beyond the legal
periphery of legal compliance. They very clearly favour a voluntary perspective to the
CSR policy which according to them is a more efficient way to uplift better corporate
practices than those ensured by stringent governmental rules and regulations. The
unique factor about Germany and France remains that it projects a fusion between
voluntary CSR activities promoted by the commission as well as CSR enabling
legislation. However, the following paragraphs mentions in brief about the CSR
scenario in human rights in Germany and France.
Several NGOs show active participation in matters of Human Rights. The aim
of initiatives like Enterprises pour les Droits de l’Homme (EDH) is to enhance works
led by the entrepreneurs on human rights and to inculcate them into the French
culture. France has a stakeholder-oriented system.21
INDIA:
It goes without saying that CSR has gained popularity recently, but many
writers openly disagree to the part paid by the corporations in the development of the
society both economically as well as qualitatively. But, however, several efforts made
by the United Nations, World Bank and the guidelines of OECD have contributed to
the growing popularity of CSR.22
The contribution of the International Labour Organization has led to the rising
focus on human and labour rights. There is not a hint of doubt in the fact by now that
CSR is a very broad field, but human rights do constitute a major part of CSR in
21
Anna Triponel, business & human rights law: diverging trends in the us and France, 23 Am. U. INT’
L L. Rev.855, 875-877 (2008).
22
Peter Madsen, 'Professionals, Business Practitioners And Prudential Justice' (2008)
<https://www.researchgate.net/publication/265143321_Professionals_Business_Practitioners_and_Pru
dential_Justice> accessed 11 October 2018.
India. CSR in Human rights include providing for decent wage and giving them
humane and just working conditions. Ensuring provisions of education for all also
involves a part of human rights. Thus, it is uncalled for if any company aims at
making profits at the cost of humans. In India though the history of CSR is tainted by
violations of Human rights the two major cases in this respect are:-
23
Adrienne Margolis, Prioritizing profit over people, 64 (1) INTER’N BAR NEWS 23 (2010).
24
'Union Carbide, Chronology, Bhopal Information Centre' (Bhopal.com) <http://www.bhopal.com/>
accessed 11 October 2018
25
'Clouds Of Injustice: Bhopal Disaster 20 Years On 4' (Amnesty.org, 2002)
<https://www.amnesty.org/en/documents/ASA20/015/2004/en/> accessed 11 October 2018.
26
Jeswald W. Salacuse, 'Renegotiating International Project Agreements' (2001) 1319 FORDHAM
INT'L L. J., 1343-47.
27
Amy Chua, 'World On Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred And
Global Instability' (2003) 41 Choice Reviews Online.
28
'Human Rights Watch, Enron: History of Human Rights Abuse in India' (2002)
<https://www.hrw.org/news/2002/01/23/enron-history-human-rights-abuse-india> accessed 11 October
2018.
8. COMMUNITY ENGAGEMENT
FRANCE:
Until recently the private companies and non-profit sectors were regarded as
opposites of each other. However, with the emergence of CSR, private firms and
NPOs have built a relationship of faith and trust where both contribute constructively
towards the welfare of the community. The support provided by the companies maybe
financial support or support through human resource. NPOs can become partners and
active players in companies emerging CSR responsibilities by becoming partners and
contributing innovatively.
GERMANY:
INDIA:
With the advent of liberalization in the Indian economy a paradigm shift from
philanthropy model to multi-stakeholder pattern made the companies to concentrate
upon community engagement and development within the ambit of CSR. Large multi-
National Companies like the IBM, Microsoft and others operating within Indian
Territory uplifted and developed the regime of community-based CSR in India. In the
long run the future prospect in society can be aimed to be realised for satisfaction of
stakeholders both private and public. The responsibility of every business towards its
workers, stakeholders, customers and most importantly the community at large was
declared to be the social responsibility of every corporation by the Indian Prime
Minister Lal Bahadur Shastri in 1965.
29
Oonagh E. Fitzgerald,'12.Case- Titan Industries | Corporate Social Responsibility | Stakeholder
(Corporate)' (Scribd,) <https://www.scribd.com/document/44448544/12-Case-Titan-Industries>
accessed 11 October 2018.
9. MAIN CHALLENGES
FRANCE:
Every economy has its own set of challenges when it comes to delivering to its
CSR responsibilities. The Challenges faced by France are as follows:
• Small and Medium Enterprises are still unsure of their role and
strategies they are to adopt in the entire CSR scenario.
• It is difficult to involve everyone at every hierarchy of management.
• To bring a sea of change in the approach in the CSR both in a company
as well as in the global perspective.
GERMANY:
Germany, much like any other jurisdiction faces a few challenges in terms of
CSR. However, this paper mentions only a few of them integral to the German
corporations. There is a shortage of responsible chain of suppliers contributing
towards CSR activities. The company’s perspective towards CSR has to improve from
a profit-oriented to a society-oriented approach. The involvement of stakeholders in
creating a shared value is lacking in the German system. German companies are still a
long way to go when it comes to making CSR an integral part of the core business
system. The innovation in the field of corporate services towards CSR is absent. The
INDIA:
The CSR regime in India even though being largely successful is not devoid of
inherent challenges. The problems involved in CSR strategies can broadly be
classified into difficulties faced by international companies and national companies.
Firstly, the international MNCs include policy regarding working condition, code of
conduct, and internal structure as prime avenues for compliance.30 Conflicts were
earlier considered to be domestic and restricted to supply regime for international
transactions. This originated from western corporate communities.31 The attitude of
international corporations changes for complying with CSR and ethic codes as
marked by Indian regulators. This new phase in control demands balancing price
competitiveness which is a major threat to corporations.32
To sum up the basic challenges faced by CSR in India are listed as follows: -
1. CSR in India has become a mere social compliance which successful corporations
having stipulated turnover or net value as the case maybe has to abide by. The fear
of penalty due to non-compliance has in one hand ensured mandatory CSR
activity but on the other takes away the “Social Responsibility” and “concerned
action” which corporations use to undertake before the statutory mandate. The
30
Linna Palmqvist, 'Corporate Social Responsibility And Development -A Case Study Of The CSR
Strategies Of International Companies In India' (Lup.lub.lu.se, 2007) <https://lup.lub.lu.se/student-
papers/search/publication/1334660> accessed 11 October 2018.
31
ibid.
32
ibid.
actions of a socially responsible company are longer lasting than mere action
undertaken to avoid punishment.
2. Another aspect in the Indian corporate regime is lack of consent in
implementation of the policies. Consent implies the objects of CSR might not
agree to the benefits of the activity or the method of its administration. They
might need other alternative benefits based upon the priorities. Example- X ltd
may undertake to build up higher education unit in a village but the need of the
villagers is that of a health care facility.
3. In India dearth of infrastructure of corporations do no support their over ambitious
policies of CSR. This is a common difficulty faced by the companies even if they
have the intention of undertaking CSR activities which are helpful to the society.
4. The lack of active participation of media in ensuring the corporation’s promises
towards CSR are met is a major cause of failure in CSR compliance.
5. Another major Indian issue in CSR regime is the multi-cultural arrangement of the
society. The various states have their own diversification in needs and prioritise
them in a unique manner. It is very difficult for corporations to divert their R&D
from market economy to facilitate necessary benefits to the various cultural strata
of Indian society.
6. The Indian CSR policy needs to build a contributory structure related to the aim of
civil society strengthening. The corporate process does not feel the necessity to
undertake participant observation as the method of research to bring in the
deprived with the required benefits.
Therefore, the system in India suffers for inherent infrastructural reasons. The
policy makers must be active for that purpose.
Thus, the reputation of a corporation is at stake if the social duties are not
looked into. The main beneficiary apart from the society is the corporation itself.
However, the socio-legal environment of a nation influences the CSR activities in a
Company to a large extent. There are several parameters which are to be taken into
account in the analysis of CSR and the extent of its success. A few of such influences
and parameters of CSR are enumerated in the comparative analysis undertaken. The
research has exhaustively discussed the policy and legislation prevalent in the
concerned countries, the factors which encourage, public awareness regarding the
phenomenon of CSR. Apart from this the fields widely discussed in CSR like
environment, Human rights and community engagement are discussed to evaluate the
extent of the success or failure of CSR. Lastly, the challenges faced in CSR in all the
countries are also highlighted.
11. BIBLIOGRAPHY