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  • LED TV Questionnaire Results for Market Research

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    Tanishq
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    The document is a questionnaire for market research regarding LED TVs. It contains questions to understand how customers select LED TVs, whether they provide value for money, and customers' needs for LED TVs. The questions gather demographic details, ownership of TVs, preferences regarding size and brands of LED TVs, factors considered for selection, and ratings of brands and important factors.

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    led tv questionnare

    Original Title

    Final Questionairre LED TV

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    The document is a questionnaire for market research regarding LED TVs. It contains questions to understand how customers select LED TVs, whether they provide value for money, and customers' needs for LED TVs. The questions gather demographic details, ownership of TVs, preferences regarding size and brands of LED TVs, factors considered for selection, and ratings of brands and important factors.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    271 views3 pages

    LED TV Questionnaire Results for Market Research

    Uploaded by

    Tanishq
    The document is a questionnaire for market research regarding LED TVs. It contains questions to understand how customers select LED TVs, whether they provide value for money, and customers' needs for LED TVs. The questions gather demographic details, ownership of TVs, preferences regarding size and brands of LED TVs, factors considered for selection, and ratings of brands and important factors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    QUESTIONNAIRE FOR MARKETING RESEARCH REGARDING LED TV

    OBJECTIVES
    (i) How do Customers select LED TVs?
    (ii) Does the product offer customers value for money?
    (iii) What are needs of Customers in LED TVs ?

    Demographic Details
    Q.1 Name:-__________________________________
    Q.2 E-mail:- __________________________________
    Q.3 Gender:- M | F
    Q.4 Age:- 20 & Below 20-30 30-40 40 & above
    Q5. Location __________________________
    Q7. Occupation _______________________
    € Salaried
    € Business
    € Housewife
    € Student
    € Unemployed

    Q8. How many TVs do you have in your house ?


    € One
    € Two
    € Three
    € More than three

    Q9. What is your preferred size of LED TV ?


    € 24 inch
    € 32 inch
    € 40 inch
    € Greater than 40 inch

    Q. 10 Since how long have you been using LED Tv


    € Less than 1 yr
    € 2-3 yrs
    € More than 3 yrs

    Q. 11 LED Tv enhances visual experience and is a must have product.


    € Strongly Agree
    € Agree
    € Neutral
    € Disagree
    € Strongly Disagree

    Q. 12 Are you aware of the advantages of LED tv over LCD ?.


    € Yes
    € No
    € Not exactly

    Q. 13 What is more important while selecting a LED Tv for yourself ?


    € Budget
    € Cost is immaterial
    € Comfort
    € Style & Brand Name

    Q.14 The ideal cost of LED Tv as per your budget should range between
    € Below Rs 10000
    € Rs 10001- 25000
    € Rs 25001- 40000
    € Cost immaterial

    Q.15 Which factor is the most important when you buy a LED Tv ?
    € Price
    € Services
    € Brand Image
    € Others

    Q.16 How will you select the brand of LED Tv you want to buy ?
    € Internet research
    € Visit showrooms
    € Ask friends
    € All of the above

    Q. 17 Rate the brands of LED Tvs as per your preference based on visual experience, design,
    durability & value for money (Assign value as under 1= Most preferred, 2= Preferred, 3=Average, 4=
    Least Preferred, 5= Not Preferred)

    Brands 1 2 3 4 5
    Sony
    Philips
    Videocon
    Samsung
    Panasonic
    LG
    Sansui

    Q. 18 Rate the factor depending on it’s importance to you for purchase of various brands of LED Tv

    Brands Very Important 50-50 Less Not


    Important Important Important
    Price
    After Sales
    Service
    On line
    presence
    Warranty Period
    Power
    Consumption
    Visual Effects &
    Clarity

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