SAP Hybris Webinar

Agility with SAP Hybris Marketing Cloud APIs and SAP Cloud
Platform (SCP)
October 11, 2017
Agenda

1. Introduction

2. Possible use cases

3. Marketing APIs

4. Demo
a. Exploring APIs via API Hub
b. Try out APIs within API Hub
c. Consume an API from SAP Web IDE
d. Showcase A2A integration - From Standard functionality

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2

The open APIs of SAP Hybris Marketing Cloud are the Enabler to connect the
Eco System

Integrating 3rd Party

solutions and providing SAP Hybris Marketing Cloud Platform
additional services.
Apps, Data, UI
Build your own apps, integrate existing apps/solutions
SAP Cloud Plattform

Integrate your systems

SAP Cloud Integration
Designing apps to
Open Interfaces (APIs)

Integration
support the extension of
a business process.
In-App Extensibility
Add your own fields, objects,
analytic views, scores, and more

Extending the SAP Hybris

Marketing Cloud as needed SAP Hybris Marketing Cloud
to support solutions.

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3

Technical environment to help to understand the Real-Time Intent of Each
Consumer
Machine Learning, Artifical
Intelligence, Customer
Real-Time Predictive UX, Fiori
Journey Insight …
Analytics Mobile, Social

Understand in real-time the interest and intent of each customer and

dynamically deliver a contextually relevant experiences across channels.

End-to-End Integration & API‘s

Experience Services Internet of Things
(IoT), Commerce

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4

Technical environment to help to understand the Real-Time Intent of Each
Consumer
Machine Learning, Artifical
Intelligence, Customer
Real-Time Predictive UX, Fiori
Journey Insight …
Analytics Mobile, Social

Understand in real-time the interest and intent of each customer and

dynamically deliver a contextually relevant experiences across channels.

End-to-End Integration & API‘s

Experience Services Internet of Things
(IoT), Commerce

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5

Use Cases to integrate with SAP Hybris Marketing Cloud via APIs

SAP Solution SAP Cloud Platform

Digital Channel Customer
ERP, CRM, C4C, Apps, Data, UI
Mobile App, Twitter Software Solution
SAC…

SCII SCI SCI SCI

Open Interfaces (APIs)

In App Extensibility
Add your own fields, objects,
analytic views, scores, and more

SAP Hybris Marketing Cloud

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6
 Customer Solutions - Process Integration with APIs

Open interfaces and services (APIs), which expose Hybris Marketing Business Objects to
external systems, enable process integration between external systems and Hybris Marketing Cloud

External System 2
Step4

Step1 Step2 SAP Cloud Platform

Step3 SAP Hybris Marketing Cloud

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7

 Apps, Data, UI - Side-by-Side Extensibility
• New Custom UI on SCP
SAP Hybris Marketing Cloud SAP Cloud Platform (SCP)
• UI Extension on SCP

• New OData Service

User Interface Custom User Interface
(Fiori) (Fiori) • New Logic & Data
Frontend Frontend: SCP
• SCP Application consumes
Backend: Backend: SCP new In-App Extensions
ABAP Server
OData OData Service
API (OData)
Service

Application Application

Database Table Database Table

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8
Available APIs in 1708
Two ways of authentication
▪ Basic authentication with communication (technical) user based on Communication Scenario
▪ Authentication on-behalf of business user via oauth2.0
– Authorizations steered by assigned business catalog roles

Business Object OData API Communication Business Catalog Role

scenario
Campaign API_MKT_CAMPAIGN_SRV SAP_COM_0204 SAP_BCR_CEC_MKT_API_CPG_PC

Target Group API_MKT_TARGET_GROUP_SRV SAP_COM_0205 SAP_BCR_CEC_MKT_API_TGP_PC

Interaction API_MKT_INTERACTION_SRV SAP_COM_0206 SAP_CEC_BC_MKT_API_IA_PC

Interaction Contact API_MKT_CONTACT_SRV SAP_COM_0207 SAP_CEC_BC_MKT_API_IC_PC

API_MKT_CORPORATE_ACCOUNT_SRV
API_MKT_INTERACTION_CONTACT_SRV
Campaign Message API_MKT_CAMPAIGN_MESSAGE_SRV SAP_COM_0208 SAP_CEC_BC_MKT_API_CMC_PC

General: Via the API Hub and SAP Help Portal for Hybris Marketing Cloud you will be able to access more
information on the APIs available in this overview.
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9
Roadmap: APIs in 1711
Two ways of authentication
▪ Basic authentication with communication (technical) user based on Communication Scenario
▪ Authentication on-behalf of business user via oauth2.0
– Authorizations steered by assigned business catalog roles
Business Object OData API Communication Business Catalog Role
scenario
Offer API_MKT_OFFER_SRV SAP_COM_0306 SAP_CEC_BC_MKT_API_OFR_PC

Marketing Location API_MKT_LOCATION_SRV SAP_COM_0305 SAP_CEC_BC_MKT_API_LOC_PC

Score API_MKT_SCORE_SRV SAP_COM_0307 SAP_CEC_BC_MKT_API_SCO_PC

Campaign Success API_MKT_CMPGN_SUCCESS_IMPORT_SRV SAP_COM_0304 NA

Import
Export Definition API_MKT_EXPORT_DEFINITION_SRV SAP_COM_0311 NA

Product API_MKT_PRODUCT_SRV SAP_COM_0171 SAP_CEC_BC_MKT_API_PRD_PC

Product Category API_MKT_PRODCAT_HIERARCHY_SRV SAP_COM_0172 SAP_CEC_BC_MKT_API_PCATEG_PC

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10