Professional Documents
Culture Documents
By:
FREDERICK S. VALDEVIESO
JULY 2017
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INTRODUCTION
Chapter 1 discusses the background, general and specific problems according to the
the study. Furthermore, it shows the significance of the study regarding the economy,
community, government, researchers and future researches. It discusses the scope and
limitations of the study and the research method used to complete the study.
Someone once commented that the Philippines is not a country of readers; the
listening in on others' conversations, not through the written word. Yet it doesn't mean that
the reading public of the Philippines is low. There are also few groups of people that have a
passion for reading. And their count is getting higher as time pass by. Not to mention the
increase in the reading book percentage. With this idea, the researcher was able to come up
with a venture that will target primarily the reading public and alike. This is venture will be
called "Page One Book Cafe", an avenue for book lovers and alike that want to read until
book selection, mostly "pre-loved" books, with different genres, especially those readers that
Prices and space are the primary problems of the book readers and book buyers nowadays
which the researcher also experienced that kind of dilemma. The researcher was forced to
sell his books online because he doesn't have enough space at home. The researcher also
found out that his friends also experiencing the same problem that is why his friends start to
do book trading.
Another reason why the researcher proposed this venture is because of the abundant
availability of pre loved books. Many people are now selling their pre loved books. If the
researcher can able to create a effective strategy, he can capture the pre-loved sellers. Instead
By having this proposed venture, the researcher believes that this can help the society to
influence people to read than spent their free time in doing bad vices that is not good in the
community.
The researcher also wants to include on this venture the online buyer outside the vicinity of
the proposed location that will tackle in research locale. Since online selling is able to get
more market. That is why the proposed venture will have a book truck that will reach its
target market that’s living away from the area. The book truck is in charge of the deliveries to
the client, book trading, and other matter that the book cafe can't do for the outside client.
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This section talks about the general and specific problems regarding the feasibility of
General Problem:
Specific Problem:
Marketing Aspects
• Who are the people that will benefit in using the product and services?
• Who will produce and supply the demand of the product and services?
• How does the target market profile of the proposed venture look like?
• Where does the proposed venture position itself in the minds of its target
market?
• What kind of marketing strategies that will be used in operating the proposed
venture?
Technical Aspect
venture?
• What kind of materials and equipment are needed in the operation of the
proposed venture?
• How does the schedule of the operation and production in days of the business
look like?
• What kind of benefits and rewards or incentives that the employees will have?
• What are the financial projections of the business for the first 5 years of its
operation?
• How long is the payback period for the investment of the owners?
Socio-economic Aspect
• What are the impacts that the proposed business will have in the society and
Environmental Aspect
This section of the study shows the importance of this study by showing the benefits
that it will provide regarding on the primary target market, community, government,
The proposed venture primarily beneficial to all reading public in the area. This will
allow book readers and alike to read in a wide range of pre-loved and new books. Readers
can read comfortably and able to buy healthy snacks at the snack bar. Readers will be at ease
because they don't need to buy the books just for them to read it. A monthly membership will
do and they can access every book that they want. Reader away from the area can also buy
books in the proposed venture's website and will avail free delivery.
Community
Aside from creating jobs, the proposed venture will be able to help the community to
promote the importance of reading and create an influence to the youth. With the help of this
venture, youth can be exposed to the wonders of reading and prevent them from doing bad
vices.
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The proposed venture can help the government not only for the additional revenue but
can also compliment the government to provide the services to the community such us
Researchers
This research can help researcher educate its thoughts with regards with the flow of
the market. This will able to make the researcher to understand reality and can able to apply
what he learned. And after graduation, this study can be a key instrument that can be used
Future Researchers
This study can serve as a reference for future studies especially those students who
have a similar topic. This can provide them guidelines in understanding the process of doing
a feasibility study.
This proposed venture will focus on the reading public and alike. Primarily from
upper C, lower and upper B class with age range from 16 to 45 years old who lives and work
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research will be Juana 1, Juana 3, Juana 6, Southwoods Subdivision, Rosario Complex, Villa
Olympia, Stone Crest and Chrysanthemum Village. The researcher also wants to include the
Colegio San Agustin, St. Francis of Assisi, and St. Francis National High School since these
Southwoods Mall is a new establishment that will open in the 3rd or 4th quarter of
reading public outside the proposed location since the proposed venture will also cater online
services
This section discusses the methods and research design that was being used to
conduct the study, how the data was collected and how the data was analyzed.
Research Locale
To understand the target market, the researcher will conduct a survey around the
target area which is the Southwoods Mall. The survey area will include Juana 1, Juana 3,
Juana 6, Southwoods Subdivision, Rosario Complex, Villa Olympia, Stone Crest and
Chrysanthemum Village. The researcher will also include the neighboring schools such us
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Since the total population of selected area to be conducted by the survey is not
determined, choosing a probability sampling technique is hard to use. With that, the
researcher decided to use a quota sampling with respondent of 300. This respondent will be
breaking down in 3 groups. 100 respondents from the subdivisions and villages, 150
respondents will be coming from the school, and last is 50 respondents from the online.
Research Instrument
The research instrument used to gather information is primary and secondary data.
The facts that gather under primary data come from survey and interview. Observation is also
used in order to have detailed information. The researcher prepared two pages of survey
forms that contain questions that are necessary for this study especially the 7 Ps of marketing.
The secondary data that the researcher used comes from articles that available on the internet.
The researcher also includes some scholarly books and previous students’ feasibility studies
300 chosen respondents that can be a possible market. Listed below is the procedure in
gathering data.
1. A questionnaire was made by the researcher regarding the 7 P’s (Product, Price,
Place, Promotion, People, Process and Physical Environment) of the proposed venture.
3. After approval, the researcher will go to selected area and hand out the survey
4. Then the result will be gathered, organized, analyzed, tabulated and interpreted
• Microsoft Excel
This is a kind of computer program that helps to analyze the gathered data especially
if the data is quantitative. With this program, the researcher can easily tally and analyze
gather results. The said program will able to give a numerical value, percentage and even