Professional Documents
Culture Documents
The airline was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In
December 2001, with the airline heavily in debt, AirAsia was purchased by Tony Fernandes of Tune Air
Sdn. Bhd. for the price of RM1.
Tony also took up the RM40million debt. Under the leadership of Tony Fernandes, the airline was flying
high in 2002 and launched its new route that year. In 2003, a second hub was opened in Senai
International Airport, Johor Bahru, as well as the airline‟s maiden international flight to Bangkok.
AirAsia now flies to all ASEAN countries,a great portion of Asian countries that include India, Iran, Sri
Lanka and Bangladesh; as well as to the United Kingdom, France, Japan, Korea and Australia via
AirAsiaX. In 2011, we are setting up another AirAsia hub in the Philippines and are well on the way in
setting up other similar operations elsewhere in the region soon after
What Is Important To Us
These are “The Ties that Bind” the critical things that hold us together and make us what we are. As a
AirAsia Allstars, you are a walking, talking advertisement of our Brand! Each and every one of you is
living proof that dreams can become reality. You are AirAsia‟s greatest asset.
AirAsia is about revolutionising the business of air travel. We truly believe in our promise to the people
and that is “Now Everyone Can Fly”. That is our brand vision, which we have made into reality for
millions of people over the years, and will do so for countless more.
Our brand is an asset that takes time and effort to build. We must continually nurture and protect it.
Because the brand itself that has been brought forth by many, is the quality that sets us apart from
everyone else.
.
Strengths
Weaknesses
Their company was way back to 1975, where their company’s founder started their careers in the early
days of the freight-forwarding and shipping industry in the east Malaysian state of Sarawak. Realizing the
industry’s potential, they set out to build a business providing transportation and forwarding services to
Sarawak Shell Bhd. and related oil & gas companies, with a handful of dedicated employees and limited
facilities.
When the discovery of large reserves of natural gas was made off the coast of Bintulu in the late 1970s, it
brought with it an economic boom to what was then not much more than a sleepy fishing village. Riding
on the waves of development and economic growth brought on by the birth of the oil and gas industry. In
the 1980s & 90s, when major petrochemical projects such as Malaysia Liquefied Natural Gas (MLNG),
ASEAN Bintulu Fertiliser (ABF), and Shell MDS (Middle Distillate Synthesis) began to establish their
plants here as well as the mushrooming of timber related industries within the region, Harbour-Link
Group was established to provide logistics services for these projects.
What Is Important To Us
Incorporated in 2002, Harbour-Link Group Berhad consolidated all related business activities and was
officially listed on the Main Market of Bursa Malaysia Securities Berhad on 6 January 2004. With its
roots firmly planted in the shipping and total logistics services, engineering & construction industry for
the past 40 Years, Harbour-Link Group has grown steadily and built multi-disciplinary industry expertise
covering a comprehensive range of services to fulfill its client’s needs. Today, Harbour –Link Group’s
business footprint extends across the Intra-Asian region and it has successfully established itself as a
reputable brand-name within the industries that it operates.
(i) Business activities
Integrated logistics services
Shipping and marine services
Engineering & constructions
Heavy lifting & haulage
Property development
(ii) Strengthens
Long experience in the transport sector lead to an advance and strong business model
of market leaders arise
Established marketing channels allow sales network for worldwide distribution.
(iii) Weakness
The lack of funding to purchase
KONSORTIUM TRANSNASIONAL BERHAD (KTB) made its debut on Bursa Malaysia on June 15,
2007 engages primarily in the bus transportation system comprising stage and express bus operations
within Peninsular Malaysia.
The stage and express bus operations provide the most extensive coverage throughout Peninsular
Malaysia, covering almost all major cities and towns as well as Singapore. The nationwide network is
serviced by a fleet of more than 1,500 buses that covers more than 250 routes, generating more than 1,000
trips daily and this translates to around 60 million passengers a year.
To date, KTB commands the largest market share, with ‘Transnasional’ being the leader in the express
bus industry in Peninsular Malaysia. Besides ‘Transnasional’, KTB also operates ‘Cityliner’ stage buses,
‘Plusliner’ economy express buses and luxury bus services under the ‘Nice’ brand.
(iv) Business activities
Stage bus
Express bus
Bus charter services
Bus advertisement
(v) Strengthens
(vi) Weakness
LIQUIDITY RATIO
Meaning : Liquidity ratios refer to the ability of a company to pay its short-term obligations using current
asset.
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑨𝒔𝒔𝒆𝒕
CURRENT RATIO = 𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒚
For year 2012, Air Asia has the highest current ratio compared to the other two company which is 1.42
times. This shows that in 2012 Air Asia is better because they are efficient in paying their liabilities.
As for the year 2013,2014,2015 and 2016, Harbour-Link has the highest ratio therefore they are more
liquid and better in paying their liabilities during those years.
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑨𝒔𝒔𝒆𝒕−𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚
QUICK RATIO = 𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒚
Based on the above table, Harbour-Link has the highest quick ratio for all the five years from
2012 to 2016 compared to the other two companies.
This means that Harbour-Link is better and has the ability to pay short term loan without relying
on its inventory since it has the highest Quick Ratio.
ACTIVITY RATIOS
Based on the year 2012,2013 and 2014 KTB has the higher ARTO, therefore KTB is more effective in
collecting debts from customers.
On the year 2015 and 2016, Air Asia is more effective in collecting debts from customer since it has
higher ARTO.
𝐴𝑐𝑐 𝑟𝑒𝑐𝑒𝑖𝑣𝑎𝑏𝑙𝑒
AVERAGE COLLECTION PERIOD = 𝑆𝑎𝑙𝑒𝑠
×360
Based on the year 2012, 2015 and 2016, Air Asia has the shortest time to measure the efficiency in
collecting debt in a short period.
Next, in the year 2013 and 2014 KTB has shorter ACP which is 38 days and 39 days respectively and it is
better because the company can collect the debts within shorter period.
Acc Payable
AVERAGE PAYMENT PERIOD = Purchases
x360
Based on the year 2012, 2013, 2014 and 2016 KTB’s APP is longer. Therefore, KTB can reflects
the availability of cash in the company.
On the year 2015, Harbour-Link can effectively pay credit purchases to their supplier since they
have the longest APP.
COGS
INVENTORY TURNOVER =
Inventory
Based on the year 2012 to 2014 KTB has the highest ITO and it is more effective in using inventory to
generate sales. In fact, the company can strengthen the collection policy.
In the year 2015 and 2016, Air Asia has the highest ITO it shows that Air Asia is better because it can
maintain less inventory in a year. Not only that, it has more ability to pay interest payment.
sales
FIXED ASSET TURNOVER = fixed asset
Based on this activity ratios, Harbour-link has the highest FATO because of the company’s
ability to generate sales using fixed assets. In fact, Harbour-link efficiency in using only fixed
assets to produce goods or products for sales.
sales
TOTAL ASSET TURNOVER = total asset
For the year 2012 to 2016, Harbour-Link has the highest TATO since the company efficiently in using all
resources and assets to generate sales.
For Air Asia and KTB, it has lower TATO, therefore, the company should reduce inventory amount so
that in can speed up the cash. Not only that, the company should reduce cost so it can increase the sale.
𝑇𝑂𝑇𝐴𝐿 𝐿𝐼𝐴𝐵𝐼𝐿𝐼𝑇𝑌
DEBT RATIO = 𝑇𝑂𝑇𝐴𝐿 𝐴𝑆𝑆𝐸𝑇
× 100
Comment:
Based on the year 2012, 2013, 2014 and 2015, Air Asia has the higher Debt Ratio than Konsortium and
Harbour-Link. It indicates the higher amount of debt in the Air Asia financial structure. The higher the
debt ratio, the greater the potential level of financial risk the company could face, including bankruptcy.
Thus, Air Asia have a high risk and has a little asset and lead to high risk of bankruptcy.
Meanwhile, Harbour-Link has a lower debt ratio from 2012 until 2016 compared to Air Asia and
Konsortium. It indicates that Harbour-Link has more assets than debt. The lower the debt ratio is the
better. In a sense, it shows Harbour-Link is capable to pay off its liabilities with its assets. This helps
investors and creditors analysis the overall debt burden on the company as well as the firm’s ability to pay
off the debt in future, uncertain economic times.
𝑇𝑂𝑇𝐴𝐿 𝐿𝐼𝐴𝐵𝐼𝐿𝐼𝑇𝑌
DEBT EQUITY RATIO = 𝑇𝑂𝑇𝐴𝐿 𝐸𝑄𝑈𝐼𝑇𝑌
× 100
Comment:
Based on the year 2012 until 2015, Air Asia has the higher debt equity ratio compared to Harbour-Link
and Konsortium. The higher the debt to equity ratio, the higher the risk. It indicates that more creditor
financing (bank loans) is used than investor financing (shareholders). It shows that Air Asia may not be
able to generate enough cash to satisfy its debt obligations. In other words, investors don’t want to fund
the business operations because the company isn’t performing well. Air Asia should issue more securities
and shares to gain more capital from shareholders.
However, in 2012 until 2016, Harbour-Link has a lower debt to equity. The lower the debt to equity is the
better whereby it usually implies a more financially stable business.
𝐸𝐵𝐼𝑇
TIME INTEREST EARNED = 𝐼𝑁𝑇𝐸𝑅𝐸𝑆𝑇 𝐸𝑋𝑃𝐸𝑁𝑆𝐸𝑆
Comment:
Based on the year 2012, Air Asia has a higher time interest earned. But in 2013, Konsortium has the
higher time interest earned. However, on 2014 until 2016, Harbour-Link has the highest time interest
earned. The higher the time interest earned, the better as it indicates higher company’s ability to pay the
interest. It shows Harbour-Link can afford to pay its interest payments when they come due.
Meanwhile, Air Asia and Konsortium has a low time interest earned whereby companies with low ratio
may have to face difficulties in raising funds for their operations. Besides, it shows that the company has
not sufficient earnings to pay off interest expense and hence its debt obligations.
PROFITABILITY RATIO
Gross Profit
GROSS PROFIT MARGIN = × 100
Sales
Based on year 2012 and 2016, Air Asia have higher gross profit margin due to efficient in generate their
company sales. On 2013, 2014 and 2015, Harbour-Link have a higher gross profit margin indicates the
company can make reasonable profit on sales.
On 2012 to 2016, KTB generate lower sales compares to the other two companies. Therefore, KTB’s
gross profit margin is the lowest because the company failed to improve their marketing skills.
Net Profit
NET PROFIT MARGIN = Sales
× 100
Based on year 2012, 2013 and 2016, Air Asia have a higher net profit margin. It shows that the
company generate more sales. The company successfully to minimum their cost of expenses.
Harbour-Link also achieved a higher net profit margin on 2014 and 2015 due to good in managing
their resources.
On 2012 and 2015, KTB generate lower in sales and it shows that the company have the lowest net
profit margin. Harbour-Link have the lowest net profit margin on 2013 and 2016 same goes to Air
Asia on 2014. It shows that all company has low in net profit margin because they cannot manage
their expenses properly.
EBIT
OPERATING PROFIT MARGIN = × 100
Sales
\
Net Profit
RETURN ON ASSETS = Total Assets × 100
Based on year 2012, 2014, 2015 and 2016, Harbour-Link have higher in return on assets. The company is
more favourable to investors because it shows that they manage their assets effectively. On 2014, KTB
have a good performance in collect their account receivables to cover their assets management.
On 2012, 2015 and 2016, KTB return on assets is the lowest among the others company. Harbour-Link
have the lowest return on assets on 2013 same goes to Air Asia on 2014. It shows the company is bad in
managing their assets. The company also is lack in their collection of debt and the company have to
depend on their cash.
Net Profit
RETURN ON EQUITY = Total equity × 100
Based on 2012 and 2016, Air Asia return on equity is the highest among the others. On 2013, KTB have
the highest return on equity same goes to Harbour-Link on 2014 and 2015.
KTB have the lowest return on equity on 2012 and 2015. On 2013 and 2016 Harbour-Link is lowest on
return on equity same goes to Air Asia on 2014.
MARKET RATIO
EARNING PER SHARE- Measures the amount of earnings available for each of the common
shareholders’ shares. EPS also measures the profit generated from each share.
𝑁𝐸𝑇 𝐼𝑁𝐶𝑂𝑀𝐸−𝐷𝐼𝑉𝐼𝐷𝐸𝑁𝐷
EARNING PER SHARE = 𝑊𝐸𝐼𝐺𝐻𝑇𝐸𝐷 𝐴𝑉𝐸𝑅𝐴𝐺𝐸 𝑁𝑈𝑀𝐵𝐸𝑅 𝑂𝐹 𝑂𝑅𝐷𝐼𝑁𝐴𝑅𝑌 𝑆𝐻𝐴𝑅𝐸𝑆 𝐼𝑁 𝐼𝑆𝑆𝑈𝐸