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CONTENTS
The magazine, in addition to pages devoted to passenger
related information of Air India, contains features on tourism-related
subjects - including destinations in India and abroad, articles on Indian
cuisine, fashion & lifestyle, industry, economic development, etc. which
can help boost tourism and project India globally. It may be noted that
NAMASKAAR magazine will be the inflight publication for international
flights operated by Air India whereas SWAGAT will be the inflight
magazine for domestic flights. The editorial policy will be as laid down by
the Air India Management.
1. Frequency : Monthly
2. Size : 8 ¼ x 11 ¼ inches or 9 x 10 ¾
inches
3. Number of pages : a) A minimum of 144 pages
(excluding cover) inclusive of
In-flight Entertainment.
b) A minimum of 128 pages
(excluding cover) without In-
flight Entertainment pages.
c) A separate Inflight
Entertainment booklet of 32
pages (excluding cover).
4. Paper : Art paper throughout (90 GSM or
more)
5. Colour : All pages
6. Language : Bilingual (English and Hindi)
7. No. of copies required : 50,000 copies per issue for first
year; upto 10% increase in the
quantity for each successive year of
the contract.
8. Editorial: Advertising : 65 : 35
Ratio
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