15MBA3103

STRATEGIC MANAGEMENT
Micro Level Syllabus

UNIT –I: INTRODUCTION

 STRATEGY DEFINITIONS
 NEED FOR STRATEGY
 FORMS AND KINDS OF STRATEGIES
 KEY AREAS IN DEVELOPING STRATEGY
 STRATEGY MANAGEMENT DEFINITIONS
 HISTORICAL DEVELOPMENT OF STRATEGIC MANAGEMENT
 STRATEGIC MANAGEMENT PROCESS
 BENEFITS OF STRATEGIC MANAGEMENT
 ROLE OF STRATEGISTS- BOARD OF DIRECTORS , CEO and TOP MANAGEMENT
 APPROACHES TO STRATEGIC DECISION MAKING
 IN TUTIVE- EMOTIONAL
 RATIONAL–ANALYTICAL.
 POLITICAL – BEHAVIOURAL
 STRATEGIC FIT VS STRATEGIC INTENT
 VISION – FEATURES – FORMULATION- FUNCTIONS
 MISSION- FEATURES- FORMULATION-FUNCTIONS-CONTENTS
 OBJECTIVES-AREAS-FEATURES-FORMULATION-FUNCTIONS
 STRATEGIC MANAGEMENT STYLES –
 ENTREPRENEURIAL
 ADOPTIVE
 PLANNING

UNIT-II: ENVIRONMENTAL ANALYSIS AND DIAGNOSIS

 NEED FOR ENVIRONMENTAL ANALYSIS AND DIAGNOSIS

 ORGANISATIONS NVIRONMENT- EXTERNAL & INTERNAL
 COMPONENTS OF EXTERNAL ENVIROMENT.
 SCANING THE EXTERNAL ENVIROMENT
 TECHNIQUES OF SCANNING
 INDUSTRY ANALYSIS( MICHEAL PORTER)
 PREPARTAION OF ETOP
 COMPONENTS OF INTERNAL ENVIROMENT.
 RESOURCE BASED VIEW
 TANGIBLE & INTANGIBLE RESOURCES
 CAPABILITIES
 CORE COMPETENCIES
 COMPETITIVE ADVANTAGE
 METHODS OF ORGANISATIONAL APPRAISAL
 RESOURCE AUDIT – BALANCED SCORE CARD
 VALUE CHAIN ANALYSIS
 CORE COMPETENCE IDENTIFICATION
 PREPARATION OF SAP

SWOT ANALYSIS

UNITIII: STRATEGY FORMULATION

 TYPES OF CORPORATE LEVEL STRATEGIES

 STABILITY- DIFFERENT TYPES
 GROWTH- DIFFERENT TYPES
 RETRENCHMENT - DIFFERENT TYPES

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  STRATEGIC ALLIANCES
 COMBINATION
 PORTFOLIO RESTRUCTURING
 BUSINESS LEVEL STRATEGIES
 COST LEADERSHIP
 DIFFERENTIATION
 FOCUS
 OFFENSIVE AND DEFFENSIVE STRATEGIES
 FUNCTION LEVEL STRATEGIES
 PRODUCTION
 MARKETING
 HUMAN RESOURCES
 FINANCIAL
 RESEARCH&DEVELOPMENT

Unit –IV: STRATEGIC ANALYSIS AND CHOICE

 CRITERIA FOR EVALUATING STRATEGIC ALTERNATIVES

 SUITABILITY
 FEASIBILITY
 ACCEPTABILITY
 PROCESS OF STRATEGIC CHOICE
 CORPORATE LEVEL STRATEGIC ANALYSIS
 CORPORATE PORTFOLIO ANALYSIS
 BCG MATRIX
 GENINE CELL MATREIX
 DIRECTIONAL POLICY MATRIX
 BUSINESS LEVEL STRATEGIC ANALYSIS
 EXPERIENCE CURVE ANALYSIS
 LIFE CYCLE ANALYSIS
 INDUSTRY ANALYSIS
 STRATEGIC GROUP ANALYSIS
 COMPETITOR ANALYSIS
 SUBJECTIVE FACTORS AND STRATEGIC CHOICE
 CONTIGENCY STRATEGIES
 STRATEGIC PLANS

UNIT V: STRATEGY IMPLEMENTATION AND EVALUATION AND CONTROL

 STRATEGY AND STRUCTURE

 DIFFERENT TYPES OF ORGANISATIONAL STRUCTURES
 MATCHING STRUCTURE AND STRATEGY
 CANNON’S MODEL
 THAIN’S MODEL
 GRIENER’S MODEL
 STRATEGY AND LEADERSHIP
 LEADERSHIP STYLES
 EXERTING STRATEGIC LEADERSHIP
 STRATEGY AND CULTURE
 ORGANISATIONAL VALUES AND STRATEGY
 PLANNING IMPLEMENTATION OF STRATEGY
 PURPOSE AND PROCESS OF STRATEGIC CONTROL
 QUANTITATIVE AND QUALITATIVE TECHNIQUES OF EVALUATION AND CONTROL
 PROBLEMS IN MEASURING PERFORMANCE
 STRATEGIC SURVILLANCE
 STRATEGIC AUDIT

Unit –VI: Relevant cases are to be discussed

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