1 DAFTAR PUSTAKA

Buku:
Dewan Periklanan Indonesia. (2007). Etika Periklanan Indonesia (Tata Krama dan Tata
Cara Periklanan Indonesia). Jakarta: Dewan Periklanan Indonesia
Idrus, M. (2009). Metode Penelitian Ilmu Sosial: Pendekatan Kualitatif dan Kuantitatif.
Jakarta: Penerbit Erlangga.
Miller, K. (2004). Communication Theories: Perspective, Processes, and Contexts. United
States of America: McGraw-Hill Companies.
Solomon, M. R. (2005). Consumer Behaviour: Buying, Having and Being. New Jersey:
Pearson Education International.
Sukandarrumidi. (2004). Metodologi Penelitian Petunjuk Praktis untuk Peneliti Pemula.
Yogyakarta: Gadjah Mada University Press.
Texeira, T. S. (2009). Television and Internet Commercials Avoidance. Michigan: University
of Michigan.
Walliman, N. (2005). Your Research Project: A Step-by-Step Guide for the First-Time
Researcher. London: Sage.

Jurnal dan Artikel:

Baek, T. H., & Morimoto, M. (2012). STAY AWAY FROM ME: Examining the Determinants
of Consumer Avoidance of Personalized Advertising. Journal of Advertising, 59-76.
Chatterjee, P. (2008). ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF
BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND
ATTITUDES. Journal of Electronic Commerce Research, 51-61.
Cho, C.-h., & Cheon, H. J. (2004). Why Do People Avoid Advertising on the Internet?
Journal of Advertising, 89-97.
Speck, P. S., & Elliott, M. T. (1997). Predictors of Advertising Avoidance in Print and
Broadcast Media. Journal of Advertising, 61-76.
Stuart, G. (2008). You Can't Avoid Ad Avoidance. Adweek, 16.
Prensky, M. (2001). Digital Natives, Digital Immigrants. MCB University Press, 1-6.
Rumbo, J. D. (2002). Consumer Resistance in the World of Advertising Clutter: The Case of
Adbusters. Psychology & Marketing, 127-148.

Situs:
Barros, P., Kind, H. J., Nilssen, T., & Sorgard, L. (2002). Media Competition When the
Audience Dislikes Advertising: A Theory of Vertical Alliances on the Internet.
Diperoleh dari BORA-NHH: http://brage.bibsys.no/xmlui/handle/11250/166522
diakses pada 6 Agustus 2014.
Chou, Y.-K. (2013). Top 10 Marketing Gamifications You Won't Forget. Diperoleh dari Yu-
Kai Chou and Gamification: http://www.yukaichou.com/gamification-examples/top-
10-marketing-gamification-cases-remember/#.VERWO_mUf3Q diakses pada 6
Agustus 2014
eMarketer. (2013). Smartphone Penetration Doubles in Indonesia. Diperoleh dari eMarketer:
http://www.emarketer.com/Article/Smartphone-Penetration-Doubles-
Indonesia/1010102 diakses pada 18 Mei 2014
eMarketer. (2014). Smartphone Users Worldwide will Total 1.75 Billion in 2014. Diperoleh
dari eMarketer: http://www.emarketer.com/Article/Smartphone-Users-Worldwide-
Will-Total-175-Billion-2014/1010536 diakses pada 18 Mei 2014
Johnson, C. (2006). Cutting Through Advertising Clutter. Retrieved from CBSNews.com:
http://www.cbsnews.com/news/cutting-through-advertising-clutter/ diakses pada 18
Mei 2014
Lukman, E. (2014). Report: 30 million of Indonesia’s internet users are teenagers. Diperoleh
dari TechInAsia: https://www.techinasia.com/report-internet-users-indonesia-
teenagers/ diakses pada 18 Mei 2014
Lukman, E. (2013). Report: Indonesia now has 74.6 million internet users; this is what they
do online. Diperoleh dari TechInAsia: https://www.techinasia.com/indonesia-internet-
users-markplus-insight/ diakses pada 18 Mei 2014
Rodgers, Z. (2009). YouTube Adds 'Skip' Button to Pre-Roll Ads. Diperoleh dari ClickZ:
http://www.clickz.com/clickz/news/1706595/youtube-adds-skip-button-pre-roll-ads
diakses pada 18 Mei 2014
Taflinger, R. F. (1996). A Definition of Advertising. Retrieved from WSU:
http://public.wsu.edu/~taflinge/addefine.html
Vizu Corporation. (2008). Why Consumers Hate Advertising & What They Are Doing About
It. Diperoleh dari VizuAnswers.com: http://brandlift.vizu.com/knowledge-
resources/research/pdf/Why_Consumers_Hate_Ads.pdf diakses pada 18 Mei 2014
Wilbur, K. C. (2004, October). Modeling the Effects of Advertisement-Avoidance Technology
on Advertisement-Supported Media. Diperoleh dari Chicago Booth:
 http://www.chicagobooth.edu/research/workshops/marketing/archive/workshoppapers
/wilbur.pdf diakses pada 11 Juli 2014

Skripsi:
Putra, D. C., & Herawati, F. A. (2013). PENGARUH PERCEIVED GOAL IMPEDIMENT,
PERCEIVED AD CLUTER, PRIOR NEGATIVE EXPERIENCES TERHADAP
PERILAKU PENGGUNA INTERNET UNTUK MENGHINDARI IKLAN DI
INTERNET. Yogyakarta: UAJY.