Professional Documents
Culture Documents
Introduction
The issues of gender and sexuality are very important in social studies. Without the
contemporary society. Three articles, “Pop culture gone wild” by Jessica Valenti,
“Pornography and Freedom” by John Stoltenberg and “Six Ways the Male Corporate Elite
Keeps Women Out” describe some aspects of female sexuality in the contemporary world.
Speaking about gender and sexuality it is necessary to start from the distinction between these
terms. The main difference is the following: gender is the biological term, and sexuality is a
social one. Initially the term “sexuality” appeared as a medical term describing the abnormal
thirst for sex at the beginning if the 20th century. Within the last century the meaning of
sexuality changed along with the transformation of the society. Nowadays sexuality isn’t
abnormal, just the opposite: it means thirst for sex and at the same time the individual
Criteria of sexuality in the contemporary society and the origin of these criteria are
considered as the problem by all the three authors. Despite the American society declares
equal rights and opportunities for people of every gender (ethnicity, skin color, etc), the
reality is different. Sexual relations and standards in the society depict the domination of
men. Jessica Valenti describes “how” the male supremacy shapes the sexual culture in the
society, in which women have to be sexually attractive and virgin, available but unattainable
at the same time. Valenti notices that the development of technologies allowed the
popularization of ideal woman image – skinny, white (or Caucasian-looking), with big leaps,
boobs and long legs. The problem is that the social pressure makes women following these
standards despite the price. All the beauty industry makes women achieve the imposed beauty
standards. The equivalence to beauty standards means the social success and better
perspective for women, and vice versa. Britney Spears was mentioned by Valenti as the
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product of imposed standards: she propagandized the absence of premarital sex (Valenti,
551), but at the same time it was her who implanted silicon in the boobs at the age of fourteen
to be sexually attractive.
mentions that sex sells; however, every marketing technology is pointed on the proper target
group. The target group of modern female beauty standard is something that Marra Burks
calls “Men Corporate Elite”. Burks explains “why” the male supremacy obtained the
possibility to shape the sexual culture in the society. The corporate elite – the most influential
and powerful people in the country – consists mostly from the Caucasian men. According to
Burke, for many years the continuity of generations among the top management existed.
“Power re-creates itself in its own image.” It means that white man most likely will hire
another white man. It is important that gender plays more significant role in this issue.
“Statistics shows that when it comes to income, black men gain more from being male that
they loose from being black (Burke, 484)”. There are a few women in the corporate top-
management, and Burke mentions that women on high positions have to shift their behavior
to male standards; at least they don’t hire other women too. This powerful target group
defines the beauty standards in the society, and young thin blond women are the part of status
badges, together with high-priced cars, expensive clothes and fat cigars. Thus, women are
considered as an object with the definite quality standards. It should be inappropriate for
It is obvious that from the female sexual attractiveness the marketing technologies
moved the sex itself. Despite the legal restrictions and bans, the pornographic industry
prospers in the country. The TV-channels and the Internet provide the easy access to different
kinds of pornography, and the pornographic industry imposes the standards of good sex.
Unfortunately, according these new standards women are often victimized. There is no
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sexual freedom there is sexual repression, writes John Stoltenberg. Stoltenberg thinks the
sexual freedom can exist only at the same time with sexual justice, and there is no sexual
justice in America. Women are still objects in the contemporary sexual culture. The
humiliation and aggression against women is considered as a norm. Every three minutes one
woman in the country is raped (Stoltenberg, 603). The aim of sexual injustice is to maintain
the male supremacy in the society. By the way, Stoltenberg also provides he interesting idea
about the roots of homophobia: it is just the defense mechanism to protect men form other
men. Some advocates of rude modern pornography think that the pornography lovers spill put
their aggression viewing porno. However, Stoltenberg thinks that pornography provokes the
development of aggressive thoughts and feelings, because men watching porno identify
themselves as those men in the movie: rude and cruel. Men believe that the sex in porno is
the only way to be sexual, popular and to get sexual satisfaction. On the other hand, women
watching porn believe they are obliged to satisfy men, and the best way for this is the
pornography-like sex. As the result pornography supports the attitude to women as to the
sexual objects.
Conclusion
All three articles are related to the problem of sexual injustice in the contemporary
society. Despite the formal equal rights for men and women the sexual discrimination exists
in the modern culture. Its main danger is the attitude to women as an object. The beauty
industry and the industry of pornography support this attitude and the concept of male
supremacy.