SWOT Analysis: beximco

A company’s internal (Strength, Weakness) and external (Opportunity,

Threat) analysis is combinedly call swot analysis. Beximco Pharmas swot analysis is given below:

Strength:

Beximco Pharma is the only Bangladeshi company who exports their own medicine and medical
accessories to foreign country. Beximco Pharma earns 55% money by exporting their medicines.
Beximco Pharma exports their medicines and medical accessories approximately 45 countries. As a
Bangladeshi company Beximco Pharma earns a lot of foreign money.

Beximco Pharma has a higher market share in Bangladesh because they earn a lot of money by
exporting their medicine to the foreign country. Beximco Pharma has unique distinction of being the
only Bangladeshi company to get listed on AIM of London Stock Exchange.

From the eye of Corporate Social Responsibility (CSR), Beximco Pharma always works for social
improvement. Beximco Pharma was the sponsor of Bangladesh national cricket team and was the
sponsor during the match between Argentina versus Nigeria in domestic national football stadium in
September 2011. Beximco Pharma is associated with a lot of social welfare organization.

Beximco Pharma has their own health point to communicate directly with the people of Bangladesh.
They have pharmacies in almost every division of Bangladesh. They have big medicine pharmacy in
Chittagong, Khulna, Mymensingh etc.
Beximco Pharma strongly depends on technology. They run their whole industry with the support of
technology. Every professional have to enter with electronic card and have to leave punching that card.

Currently Beximco Pharma has 2,700 plus employees. Medicine makers like pharmacists, chemists,
doctors, microbiologists, MBAs and engineers are highly educated. These employees are cheered,
dedicated, energetic and well educated. Beximco Pharma trains them for perfection and cares them as
their family or asset.

Beximco Pharma is the only Bangladeshi Pharmaceutical Industry that certified and approved by global
regulatory bodies of Australia, European Union, Gulf nations, Brazil, France, and Chile. Beximco Pharma
is qualified by UNICEF. Nationally Square Pharmaceuticals Limited and Incepta Pharmaceuticals Limited
is upper ranked than

SWOT ANALYSIS

Strength:

Diversification:

The strength of Beximco Pharmaceuticals Ltd. lies in its diversified products and dosage forms. BPL has
been producing solid products like tablets and capsules and liquid products like syrup, suspension and
solution, as well as semisolid products like cream and ointment. It is the pioneer company to
manufacture and market nasal sprays, inhalation aerosols and suppositories in Bangladesh. In
2001,Beximco Pharmaceuticals Ltd. stepped into a new path--bringing Small Volume Parenteral (SVP) or
inject able dosage form. Arixon is its first small volume inject able product It is a preparation of
Ceftriaxone, which is considered as a breakthrough antibiotic in the history of medicine, . In 2002,Arixon
is predicted to be one of our leading brands interms of sales revenue.

The company has lot of diversified products like, Napa: Neoceptin R: Neofloxin:

Tycil : Aristovit M etc.

Achievement of national export trophy:

First export market operation with finished pharmaceutical products1994-95 : Achievement of National
Export

Trophy (Gold) as the first pharmaceutical company of the country.

R & D:

B P L is a company that is continuously searching for the next treatment advancements. BPL¶s portfolio
features a range of high-quality, effective products.

This product portfolio, combined with the steady stream of promising new products in development, is
one of the many reasons BPL is among the nation'sI leading pharmaceutical companies. We have
introduced 26 new products in 2001.Around 70 new products are in our development pipeline.

They will obviously enrich our portfolio toeloypment of the employees so that they can cope with the
rapidly changing business environment. Innovation is a major priority that we want to promote.
Accordingly, training programs are regularly undertaken for the staff to seek opportunities for skills
improvement