Professional Documents
Culture Documents
Contact:
www.heartofborneo.org
THE HEART OF BORNEO PROJECT IS SUPPORTED BY EXPLORE 21: A PIONEERING CONCEPT TO COMBINE
EXPLORATION, RESEARCH, PROFESSIONAL DEVELOPMENT AND EDUCATION THROUGH AN OVERSEAS
EXPEDITION INTO THE UNKNOWN.
Current Sponsors, Partners & Patrons
The list of institutions, businesses, and individuals getting behind the Heart of Borneo Project and the Murung
Raya Expedition is already impressive, and is growing weekly. Their support is not only helping to make this
ambitious project a great success, but demonstrates their confidence in the team to achieve the goals of the
expedition safely and professionally.
Sponsors
Partners
Vision
• A coordinated approach to research inside the Heart of Borneo rainforest
• A collaborative network of multilateral partners supporting each other to protect the Heart of Borneo
rainforest from destruction
• For the Heart of Borneo rainforest to be lodged in the international public psyche as a place of enormous
environmental, social, and economic value
The lack of research inside the Heart of Borneo rainforest makes it difficult to encourage protection and put
efficient conservation practices in place. Through expeditions investigating the biodiversity in unexplored areas of
the Heart of Borneo, we will promote conservation in areas where it is most needed and further the
understanding of biodiversity distribution patterns which is the first step to put effective conservation practices in
place. We believe that a multidisciplinary approach, combining research into remote and previously unexplored
areas with education and the use of the media is the best approach to ensure maximum impact.
The Murung Raya Expedition
In the winter months of 2010/11 an international team of explorers, scientists and filmmakers will
venture deep into the hidden Heart of Borneo rainforest, to discover, to educate, and to inspire.
Discover:
The Murung Raya Expedition leaves in November 2010 and will spend 12
weeks attempting to access and explore one of the final frontiers of the
natural world – the Joloi River Headwaters, deep in the mountainous interior
of the Bornean rainforest.
The Joloi River headwaters have never before been studied, so the team
stands a chance of discovering species that are as yet unknown to science.
Cambridge professor Dr David Chivers is an expert in the region, and says
that “nobody knows who or what is up there!”
Educate:
We are creating links with schools and youth groups around the UK and
beyond to encourage conservation by helping young people appreciate the
beauty and importance of the rainforests.
Inspire:
We will be one of the first truly interactive jungle expeditions, using the
latest satellite technology to upload multimedia from the jungle as we go. In
this way we can engage in ‘real time’ with a huge audience, and a section of
our website will be dedicated to helping people make positive changes at
home, school, or work, and to giving budding explorers the skills to
undertake their own expeditions!
The footage and photography will be used to produce a film and a book
about the expedition, and the team will deliver lectures across Indonesia and
the UK.
We will create a base camp as far upriver as we can reach, and from here we will begin our study of the plants
and animals that live out their private lives here. This will be our home for the next 8 or 9 weeks, making short
forays into the jungle for 2 or 3 days to extend our surveys.
View of the Schwarner mountain range, taken during an aerial recce of the Joloi headwaters in spring 2010.
Why: Conserving the Forests
Borneo is said to be the most bio-diverse place on earth. Rainforests once covered the entire island but less than
half of it remains standing today, and the destruction continues at an ever-increasing pace.
It is predicted that by the time the expedition team lands in Kalimantan (Indonesian Borneo) there will be no
lowland rainforests left outside of protected areas. Logging for wood, paper, and increasingly for palm oil
plantations is responsible for this habitat destruction. No non-protected upland rainforests will exist past 2020.
Despite this destruction, the Bornean rainforest still provides habitat for 15,000 species of flowering plants, 3,000
species of tree, 221 mammal species, and 420 bird species. It is the only natural habitat for the endangered
Bornean orang-utan, as well as sheltering threatened endemic species such as the Bornean clouded leopard,
Asian pygmy elephant, Sumatran rhinoceros, and the Dayak fruit bat. In addition, over half a million indigenous
people still rely on the rainforest for their survival.
Who: The Expedition Team
Our team is young, dynamic, and passionate about exploring the world and protecting it for future generations.
We are from a wide range of backgrounds, disciplines and countries. At least 4 members of the team will be from
the University of Palangkaraya in Kalimantan – these will be chosen during the recce trip in Feb/March.
Indonesian Counterparts
We will rely heavily on our Indonesiancounterparts to make this a successful
and worthwhile expedition. We will therefore be supporting scientists from
our sponsor, the Indonesian Institute of Sciences, and students from our
partner university, the University of Planagkaraya in Central Kalimantan. Of
course, we will also be hiring a small army of local guides and boatmen to
support us and teach us about their rainforest home.
Adventure: Exploring the Unknown
Because the region is so remote and inaccessible it is one of the few areas of Borneo that are still undisturbed by
man, meaning that it is incredibly rich in wildlife. Rare and endangered species such as the clouded leopard,
proboscis monkey, and the sun bear inhabit the region.
52 new species have been discovered in Borneo in the past 5 years alone. The Joloi River headwaters have never
before been studied, so the team stands a chance of discovering species that are as yet unknown to science.
Cambridge professor Dr David Chivers is an expert in the region, and says that “nobody knows who or what is up
there!”
Lead Researcher, Tim van Berkel, during the recce (Copyright Martin Holland 2010)
Stuart Chapman, former head of the WWF Heart of Borneo initiative said in relation to the discovery of so many
new species that “the more we look, the more we find”. Meanwhile, MR expedition patron and BBC expedition
presenter George McGavin has said that we will “almost certainly find new species.”
The challenges the team will have to face in order to get anywhere to achieving their goals are immense. The
reality of moving up a dangerous and unchartered river in a 20 strong team (including guides) with all of the
research and camera gear, plus enough supplies to last over a thousand man-days, with a weight of around 4-5
tonnes, is serious to say the least. Once this obstacle has been overcome, the team will have to compete with
100% humidity and soaring temperatures as they attempt to conduct their research and capture these elusive
creatures on camera.
In the jungle, everything breaks down. If you still stand still for too long your body will literally start to rot from
the feet up. Just keeping everything working and everybody healthy will be a continuous test of discipline.
Keeping the team happy and functional will be an even greater trial.
Research: Protecting the Heart
If we can prove the conservation value of this area through our research and highlight it through our media
profile, we will have a good chance of ensuring that the as yet unspoiled Joloi headwaters remain intact.
Since wild cat species capture the imagination of the public so well,
they have become important species for conservation. Proof that they
roam the region would dramatically improve its conservation status.
Only a handful of observations and camera recordings of two of those cat species exist. The
Endangered flat-headed cat and the Endangered and endemic Bornean bay cat, which are
two of the least studied cat species in the world. We hope to have 50 camera traps set
up to try to record these elusive creatures as they stalk the forest.
The Small Cat Conservation Alliance is very interested in this research in the hope that
we will find an area of high conservation value to allow a severely overdue in-depth
study on these species and threats to their existence.
We are working closely with the WWF who will use our research to better promote
and manage the Heart of Borneo national park. The WWF has also listed the area as
having high potential for orang-utan release, so our research could also aid the survival
of one of the best loved animals on the planet.
Interactive Multimedia: Sharing the Journey
The Murung Raya Expedition will be a truly unique jungle
expedition in the way that the team will use satellite technology
and the internet to take people from all over the world with
them on the journey.
These videos will be hosted on our site and a number of others. In this way, anyone will be able to watch the daily
trials of the expedition team, share our discoveries, and ask questions or make suggestions. We will even host
some live conferences with the Natural History Museum and a few lucky schools and groups!
When we come back we will turn our footage into a three part documentary for television broadcast. We also
have a dedicated wildlife photographer on the team, and his photographs along with those of the rest of the
team will be used in exhibitions, lectures, and to illustrate the resulting book.
Education Project: Inspiring a Generation
“Imagine the experience of having a face to face conversation with an explorer in one of the most
remote places on earth. What would your children ask?”
Knowledge is power, which makes education the most important tool conservationists have at their disposal. Our
expedition will make subjects like deforestation, climate change, biology, and citizenship come to life through
interactive and multimedia experiences.
Schools
We hope to make teachers lives easier by providing resources and lesson plans for a
range of subjects and key stages. Using the expedition as a real life case study that is
happening at the time, and allowing the children to interact in real-time with the team,
will help to teach these subjects in an exciting and memorable way.
We are working with the Prince’s Rainforest Project, RGS, WWF, ARKive, and the British
Council to develop and promote these resources. We aim to partner with at least 100 schools in the UK and
abroad, and hopefully many more. We will deliver talks to as many of these schools as we can before and after
the expedition either in person or via web link.
Interactive Events
The Murung Raya Expedition is set to become the first expedition to host
question and answer sessions via sat-link with families visiting the Natural
History Museum in London, as part of the museum’s Nature Live program.
We are in talks with a number of other institutions hoping to run similar
sessions with us, including museums, zoos, venues, and festivals.
Linking Communities
By collaborating with the British Council and the WWF in Indonesia, we hope
to provide schools and youth groups in our host country the same
educational experiences, resources, lesson plans, and interaction with the
team – all in Indonesian. This will also allow us to create links between UK
and Indonesian children and communities.
Information for Sponsors
Every member of the team is making a personal contribution of up to £3000 to the cost of the expedition, and is
trying to raise a further donations by doing sponsored events, but we still have a lot of funds to raise and
equipment to source. There are a number of ways that businesses, groups and individuals can help make the
Murung Raya Expedition a success, and there are many benefits to be gained from doing so. We have so far
raised some £60,000 of our £70,000 target.
As the global economic situation continues to improve, we are finding that many companies are beginning to
return to business as usual in PR and advertising, which is why we have gone to such great lengths to ensure that
we can deliver the sort of exposure our sponsors would expect in return for their support.
PR Strategy
We have a dedicated PR team working with us. Our PR strategy involves a mix of coverage in traditional print
media through press releases and authored articles; exposure in specialist magazines and supplements;
interviews on radio and television; and viral marketing online.
National Coverage
The Guardian will be serialising our expedition on their website, with weekly updates following the progress of
the team using the multimedia we send back. A number of UK magazines, including Walk, Outdoor Adventure
Guide and Real Travel/Trek and Mountain will be covering us in one of their summer editions, with many more
stating their interest. We are in talks with some leading TV channels in both the UK and Indonesia about weekly
coverage using exclusive reports from the jungle, and are offering the same opportunity to regional news
channels.
We are also in talks with some well known celebrities about the possibility of
visiting the base camp. Ideas so far are to broadcast a gig or comedy session
from the base camp onto the web, live, generating unprecedented coverage for an expedition.
Skinners Brewery support many local charities, but went one step further for Heart of Borneo project by creating
Borneo Brew: delicious ale which is on sale around Cornwall and beyond, with a percentage of the profits going
toward the expedition. We even managed to get the Royal Geographical Society to sell Borneo Brew at Explore
’09 and donate the profits to the expedition.
The idea, the artwork, and the ability of our team to get our expedition, message and brand in front of large
numbers of people on a regular basis is an example of the sort of publicity generation our sponsors can expect by
getting involved.
Sponsorship Opportunities
Major Sponsors
We still have opportunities for a small number of companies,
institutions, or individuals to become our major sponsors. In
return for significant support the major sponsors will be
guaranteed maximum exposure of their logos and products.
Funding
Donations in kind are gratefully received – cash is the only real form of currency where we’re headed. It’s always
nice to know where your money’s going however: for example, the University of Exeter has sponsored the
bandwidth we require to send media back from the field every few days. This is a crucial part of the project which
is secured thanks to their kind support.
We invite businesses, groups and individuals to ‘sponsor’ an item of kit or a service. You may like to sponsor a
team member’s first aid training, or to purchase a camera trap in the hope that yours will be the one to capture
the elusive clouded leopard or Sumatran rhino!
Equipment
A cheap way to sponsor Heart of Borneo Project is to donate or
loan an item of necessary kit that your company produces or
owns. Livewire, Paramo, DD Hammocks, Craghoppers, and
Aquapac have already taken up this opportunity..
Services
From training to insurance, flights and excess baggage to Indonesian lessons, there are a number of ways to
sponsor Heart of Borneo Project at minimal to zero cost if you are a service provider. Our budget includes some
large areas of cost which could be reduced by the generous support of such service providers, and in return the
same exposure would be guaranteed as for those companies who have donated equipment.
Sponsorship Packages
Through the expedition’s exposure, our sponsors and partners are supporting and associating themselves with an
innovative, youthful, and technologically sophisticated research expedition aimed at dealing with one of the
most important and popular causes of the day – destruction and deforestation of the world’s rainforests. Our
community project is helping to empower some of the half a million indigenous people living in Borneo’s forests,
while our educational project brings all of these aspects together in a way that no expedition has attempted
before. Our offers to potential sponsors in return for their support are outlined below.
• Brand recognition in the expedition title (eg: Heart of Borneo Project – sponsored by [Your Company])
• Brand recognition in the expedition logo
• Brand recognition in the title of our Nature Live series with the Natural History Museum
• Major brand recognition in all published materials (eg: multimedia released to press) as far as reasonably
possible (eg: logos on team members clothing, equipment, and around base camp)
• Wherever multiple brand recognition occurs, Gold Package Sponsor will appear first and largest
• Major branding of intro and outro sequences of all movies used on our website and in our Nature Live
series with the Natural History Museum, and NatGeo Adventure Channel.
• Specific statement of gratitude in all interviews, press releases, and external communications
• Video dedicated to thanking and endorsing sponsor on our website, with direct link from homepage
• Opportunity for live video link-up between company employees and expedition team during expedition
• Opportunity for company representative to visit Base Camp during expedition
We invite companies and individuals to sponsor various parts of the expedition in return for the opportunity to
name that element after themselves, a loved one, or their business. The top prize is the opportunity to name a
species if we happen to discover something new!