Innovation+Creative-Thinking Hamadeh

Innovation & Creative Thinking
Trainer: Fadi K. Hamadeh

Innovation and Creative Thinking
To p i c s
1. Creativity and Innovation Concepts

2. The Human Brain and Thinking Types
3. The Creativity Process & Characteristics of the Creative Work
4. Creative Thinking Techniques
5. Creativity Barriers and Strategies to Overcome them
6. Creative Thinking Skills Enhancement Strategies
7. Organization Role in Enhancing Creativity and Innovation
Competencies Needed at the Workplace
K Knowledge
‫معرفة‬
What you know…
S Skills
‫مهارة‬
What you do…
How you do it…

Attitudes&
A Abilities
‫قدرة‬/‫اتجاه‬
What you can do…
Skills Needed for Management
Top Management ‫اإلدارة العليا‬
Conceptual
‫مهارات فكرية‬
Interpersonal
Skills
‫مهارات إنسانية‬
Technical
‫مهارات فنية‬
Supervisors ‫المشرفين‬
Introduction:
The topic of creativity has been receiving an increasing
level of interest from individuals and organizations due to
its relationship to renewal and change and the ability to
achieve excellence. From a religious point view, the
concept of creativity has been related to inception and
creation from nothing. From a traditional perspective,
creativity has been associated with specific domains like
poetry, literature, and other arts, in addition to industrial
inventions and scientific discoveries. The development of
managerial thinking has led to a growing interest in
creative thinking and innovation is to achieve excellence
in the performance of individuals, groups and
organizations and to find creative solutions to problems.
To p i c s

• The concept of creativity
• Relationship with innovation
• Creativity and intelligence
• Creativity and heredity
• Theoretical approaches
• Creativity engines

3. The Creativity Process & Characteristics of the Creative Work
Creativity is the
mental ability appearing
at the level of the
individual, group or
organization. It is a
process (reflected in
thinking capacity), and it
is a product (reflected in
certain behaviors like
those seen in solve
problems) ..
Although many people use the terms creativity and
innovation to refer to the same meaning, the majority of
researchers distinguish between the two concepts. Some use
the concept of creativity to refer to the mental process that
will help us to generate ideas, while the concept of innovation
is used to refer to the practical application of these ideas.
From here shows that the relationship between the two
concepts is a causal relationship as there is no innovation
without creativity and the creative ideas remain mere ideas
unless they were moved to the implementation phase through
innovation.
Creativity & Intelligence
Are all intelligent people creative?
Are all creative people intelligent?
It may seem that a sharp intellect and

creativity go hand in hand! Indeed, the link
between them is not as we imagine.
The relationship between creativity and intelligence needs to
be clarified. If we consider intelligence as a general intellectual
ability, then it differs from creativity, albeit the fact that they are
related, because the creativity process is more specific and
defined. Creativity is not a part of intelligence although it might be
related to it. Scientific research has shown that very smart people
are nor always creative, and that creative people are not always
very smart. It is observed that that whoever gets very high marks
on IQ tests is not always creative. Moreover, creative people do
not get the highest scores in IQ tests.
But with all of the above said, a number of studies points to a

relationship between intelligence and innovation at the very high
levels, i.e. when a person can characterized as a genius. This
case is exemplified when we consider a large number of leaders
and pioneers such as Al-Razi, Al-Shafi'i, and Ibn Khaldun; and
from the west: Thomas Edison and Leonardo de Vinci among
others.
IQ is a requirement for creativity;
there must be a minimum acceptable
level for creativity to exist; if this
condition is satisfied, creativity then
depends on other factors such as
mental, psychological and
environmental.
With the development of the concept
of intelligence and the emergence of the
theory of multiple intelligence, it is now
possible to explain the IQ differences
between humans according to the
various fields of creativity. It is not
necessarily to have a high level of
human intelligence in all areas in order
to innovate in a specific area.
What is common among the following people?
Al-Razi Thomas Edison Louis Pasteur

‫الرازي‬ ‫توماس اديسون‬ ‫لويس باستور‬
Albert Einstein Ibn Khaldun

‫ألبرت أينشتاين‬ ‫أبن خلدون‬
Creativity and Schooling
How do we explain that a number of famous creative and
innovative people did not do well while in school?
The true story of a creative child:

A child joined the town school, which was not teaching students at that time
more than reading, writing and arithmetic. The school was using the stick to
urge ”slow” boys -or idiots as they called them- to learn. The teachers
were completely unable to read what is going on in the mind of their new
student. He sat around drawing pictures, and listening to what others said.
Often, he posed to them "impossible“ questions, but he refused to
answer any of them, even when threatened of punishment by teacher. The
children called him “idiot“, and he generally sat in the back of the classroom.
One day, while a school inspector visited the classroom, the teacher
complained about the behavior of the new pupil, saying: “this boy is
deranged and slow and it is not worthwhile to keep him in school.” But with
time, the boy became a renowned scientist, and the world has known him as
"Thomas Edison." Edison, the American Inventor, is credited to have
facilitated life to mankind by his many inventions, including: the phonograph,
machine cinema, electric motor, electric battery, and the light bulb and more
than 1,000 other invention.
Creativity and Schooling
Schooling necessarily depends on following of specific

curricula. And no matter how flexible this is, it usually
evaluates students according to academic achievement
and how much they absorb the curriculum. As a result,
traditional schooling reveals intelligence, praises it, but
shows negligence to creativity and innovation, and
perhaps even suppresses them! Geniuses have often
been accused of being “not too bright” and even
“retarded” when they were in school.
Creativity and Heredity
Is creativity connected more with . . .
inherited talent, or acquired skills?

Theoretical Approaches to the Interpretation of Creativity
Biological Theory:
• This theory relates creativity to the nature of the
anatomy and composition of the human brain
• Each side of the brain responsible for different
processes
• Individuals are classified as creative on the basis
of the part of their brain that is dominated by
activity
• Creative person uses the right half of the brain
Psychoanalytic theory:
• Freud is the owner of this world theory
• Creativity is seen as an escape from reality to a
fantasy life, to reduce frustration present in real
life.
• The creativity of the creative person is the result
of subconscious mind and repressed desires,
which caused him to be frustrated
Theory of Human Needs:

• The human behavior is linked to the extent of
satisfaction of particular needs, and according to
a particular sequence (Maslow Five-Needs
Hierarchy)
• The motive to satisfy the self-realization need is
the one most linked to creativity
Theory of Situational Effects:

• Social and organizational factors, not
biological or psychological characteristics of
the individual, affect the creative abilities
Creativity Engines
Problem Self-
Need Excellence
Solving Actualization
Decision Pleasing Leaving an

Competition
making Others impression
To p i c s
• Information about the Human Brain
• The Two-hemisphere Theory
• Balancing the Brain Utilization
• The Whole Brain Challenge
3. The Creativity Process and Characteristics of the Creative Work
Information about the Human Brain
The brain is divided into three main sections:

A - Cerebrum
B - The Cerebellum
C - The Medulla (Brain Stem)
Information about the Human Brain
The brain is divided into three main sections:
A - Cerebrum
B - The Cerebellum
C - The Medulla (Brain Stem)
A – Cerebrum
•It forms the bulk of the human brain

and is spherical in shape
•Consists of two identical parts in
the form of a hemisphere separated
by a furrow.
•It is covered with valleys and ridges
which are called sulci or fissures for
small and bigger valleys and gyri
for ridges. Because of all the
valleys and ridges the cortex is the
biggest part of the brain
The Functions of the Cerebrum
1 – Awareness and recognition of all the sensations and
knowledge
2 – It coordinates all the voluntary muscle movements of the
body, such as walking, jogging and writing
3 - The Cerebrum performs all the mental functions unique
to humans, such as perception, thinking and
understanding
Characteristics of the Cerebrum

1 - The right half organizes voluntary movements of the left
side of body and vice versa
2 – There are specific regions dedicated to interpret each
aspect of sense
3 – The 2 hemispheres are almost identically shaped.
B - The cerebellum
The cerebellum is located under the

cerebrum, and many fine gyri
spread its surface
The functions of the cerebellum

1 - To maintain the body's
balance while performing
movements in collaboration
with the middle ear, such as
walking, jogging and sitting
2 – To Organize of voluntary
movements that we do
automatically as in a habit
like beating on typewriters
and riding a bicycle
C - The Medulla (or Brain Stem)
This is the part that joins the cerebrum

and cerebellum with the spinal cord
The functions of the medulla
1 – Transfers nerve pulses (orders or
information from the senses) from
the cerebrum or cerebellum to the
members of the body through the
spinal cord.
2 - Controls a large number of non-
voluntary activities, such as
increasing or reducing the speed
of breathing, and the reduction of
heart
Thinking Styles: The Whole Brain Model
Logical Big Picture

Rational Creative
Organized Interpersonal
Planned Feelings
Logical
• Argue Rationally • Make things work
• Generalize from specifics • Rational, unemotional
• Problem-solve logically • Consider financial aspects
• Know the bottom line • Goals & outcomes
• Critical Analysis • Realistic & present-oriented
• Solve tough problems • Efficient
• Gather facts
• Measure precisely
Organized
• A rule and a place for • Stable leadership &
everything supervision
• If it ain’t broke, don’t fix it • Detailed plans & procedures
• On time • One thing at a time
• Action-oriented • Keep financial records
• Approach problems straight
practically • Neatness & protocol count
• Stand firm on issues • Disciplined & reliable
• Maintain standard of • Order & control
consistency
Interpersonal
• Attuned to people & group • Participation & collaboration
dynamics • Expressive, talkative,
• Empathetic & nurturing friendly
• Experience is reality • Spirituality
• Intuitive, understanding • Personal growth
• Care about values • Build relationships & teams
• Recognize interpersonal
difficulties
• Helping, coaching,
partnering
Creative
• See the “big picture” • Use metaphor
• Risk-taker • Originality & imagination
• Recognize new possibilities • Curious & adventurous
• Integrate ideas & concepts • Design/Artistic
• Bend or challenge • Like variety & multi-tasking
established policies • Envision the future
• Problem-solve in intuitive • Impulsive & playful
ways
• Being Challenged • Dealing with the Future
• Analyzing & Diagnosing • Seeing the Big Picture
• Logical Processing • Inventing Solutions
• Finance & Numbers • Developing New Things
• Making Things Work • Providing Vision
• Solving Tough Problems • Taking Risks
• Clarifying Issues • Integrating Ideas
• Explaining Things • Bringing About Change
How I Like to Put My WHOLE BRAIN to Work
• Administering • Coaching
• Attending to Detail • Working with People
• Being in Control • Communicating
• Building Things • Building Relationships
• Establishing Order • Expressing Ideas
• Timely Implementation • Teaching/Training
• Planning Things Out • Persuading People
• Providing Support • Being part of a Team
To p i c s

Characteristics of Creative Work
Characterized by the creative work

three basic characteristics:
• Fluency
• Flexibility
• Originality
The three basic characteristics of the creative work :
Fluency: the ability to produce the largest possible number of ideas

on a given topic. There is no doubt that the abundance of ideas is
associated with fast thinking and with the ability to analyze and
classify ideas, and to find links between them.
Flexibility: the ability to change the state of mind

in proportion with the situation or problem which
enables the individual to deal with and respond to.
Flexibility of thinking enables the individual to deal
with different life situations spontaneously and to
be ready to modify or change behavior in line with
the requirements of the situation or problem.
Originality: the ability to give a rare and uncommon response relative

to others. This uniqueness in response distinguishes the creative
process and work or creative product from the counterfeit and
replicated items.
Qualities of the Creative/ Innovative Person
Following is a list of qualities that describe creative innovators:
• Challenges status quo • Makes new connections

• Curious • Reflective
• Self-motivated • Recognizes (and re-
• Visionary cognizes) patterns
• Entertains the fantastic • Tolerates ambiguity
• Takes risks • Committed to learning
• Peripatetic • Balances intuition and
• Playful/humorous analysis
• Self-accepting • Situationally collaborative
• Flexible/adaptive • Formally articulate
• Resilient
• Persevering
The Creativity Process- Linear Model
Preparation Incubation Verification
Illumination
Problem Solving & Decision Making
The Rational Model
Steps
1 Problem Definition
2 Problem Analysis
3 Generation of Alternative Solutions Creative
Thinking
4 Evaluation of Alternatives
5 Choosing the Optimal Alternative
6 Action Planning
7 Implementation Analytical
Thinking
8 Monitoring and Follow-Up
To p i c s

Creative Thinking Techniques
 Brainstorming
 Mind Mapping
 Challenge Accepted Concepts
 OV (other’s view)
 Reverse It
 SCAMPER
Creative Thinking Techniques: Brainstorming
1- Every idea is considered acceptable
2- No initial evaluation of ideas is permitted
3- The quantity of ideas is the main goal ...
4- Bldg on the contribution of others is encouraged
5- Expressing of opposing ideas is encouraged
6- A definite time limit is set

Brain Storming ‫العصف الذهني‬
• How can we reduce pollution?

Creative Thinking Techniques: Mind Mapping
Creative Thinking Techniques: Mind Mapping
needle
Other
teeth
Mind Map for Using a Paperclip

Creative Thinking Techniques: Challenge Accepted Concepts
 What is the logic in sequencing

the following letters:
QWERTYUIOP
 What letter comes next:

O, T, T, F, F, S, S, E, ___
Creative Thinking Techniques: Other's View (OV)
Creative Thinking Techniques: Other's View (OV)
Examples:
 If I were the customer, how would I like to
be served?
 Have I been a cell phone, how should I be
designed to be valued?
 If you were an elderly man how would you
like to be treated?
Creative Thinking Techniques: Reverse It
Creative Thinking Techniques: Reverse It
Examples:
 What can we do to
decrease customer
satisfaction?
 How can we increase

our consumption of
water?
Creative Thinking Techniques: SCAMPER
Substitute
Combine
Adapt
Modify
Put to other uses
Eliminate
Rearrange
To p i c s

3. The Creativity Process &Characteristics of the Creative Work
Creativity Barriers
1. Making erroneous
assumptions
2. Trying to reach a
solution prematurely
3. Fear of Failure
Creativity Barriers
4. The absence of motivation

to solve problems
5. Fear of change
6. Stress overload
Creativity Barriers
7. The belief that you are

not creative
8. Negative attitudes
9. The absence of back-

up and support
Creativity Barriers
10. Lack of superiors trust
11. Lack of the conducive

environment
12. Social or cultural

influence
Creativity Barriers
Hindering Attitudes
1 - This is impossible.
2 - We have tried this idea before.
3 - This idea will cost a lot of money.
4 - This is not my job.
5 - This is not your job.
6 - Why do not you write this idea and will move them to us
7 - Will take this idea a long time.
8 - Can we apply the idea in the coming years.
9 - This is a stupid idea.
10 - May be right, but .... (true, however).
Creativity Barriers
Hindering Attitudes
11 - You can not do that here.
12 - Our clients do not wish to do so.
13 - I do not think that's important.
14 - I do not want any additional information.
15 - If there is no defect, why to change.
16 - Our small, and the larger idea.
17 - Our large, and the smaller idea.
18 - We do not have time now or during this period.
19 - This idea seems to me as a crazy idea.
20 - Good situation does not need to change.
Positive Attitudes for Creativity
• Curiosity.
• Challenge.
• Constructive discontent.
• A belief that most problems can be solved.
• The ability to suspend judgment and criticism.
• Seeing the good in the bad.
• Problems lead to improvements.
• A problem can also be a solution.
• Problems are interesting and emotionally
acceptable.
To p i c s

Suggestion To Improve Thinking (Intuitive)
Right-side (Intuitive)
 Spend 15 minutes Day Dreaming when you wake-up
 Develop Mind Map for your future
 Draw & color for the fun of it
 When faced with a challenge, take a walk or a ride
 Trust your intuition, even if you don’t why
 Imagine something
 Invent something
Suggestion To Improve Thinking (Logical-Analytical)
Left-side (Logical)
 Develop a personal budget
 Learn new computer software
 Send a letter to the editor of Newspaper/Newsletter
presenting pros and cons of an issue
 Analyze a decision to buy a valuable item
 Develop a Computer program to fit your needs
 Play the devil’s advocate part in a position
Suggestion To Improve Thinking (Interpersonal)
Right-side (Interpersonal)
 Tell someone frankly how you feel about him
 Watch an emotionally moving movie
 Crawl in your living room and see the world from a
perspective of an infant
 Ask a child to take you for a walk
 Record your feelings in a diary
 Do something for a friend without expecting anything in
return
Suggestion To Improve Thinking (Organizational)
Left-side (Organizational)
 Use a spread-sheet to organize your expenses
 Save keep your important receipts and documents
 Search and evaluate info before making a major
purchase decision
 Develop a list of important dates for you and your family
members
 Organize your desk and drawers
 Organize your finances
 Improve your will power
To p i c s

The 3 Components of Business Creativity
Knowledge- Expertise Creative-

technical,
procedural, Thinking Degree of
flexibility,
& intellectual Creativity Skills imagination
Motivation
Source: T.M. Amibile,

Harvard Business Review Oct, 98
Steps to Create the Innovation Environment
1- Reward creativity in
those who display it.
2- Take sensible risks

3- Overcome obstacles,
don’t let them
overcome you.
4- Think for the long-

term.
5- Keep growing
6- Beware of knowing
too little and too
much.
7- Tolerate ambiguity.
8- Re-conceptualize
insoluble
problems.
9- Find what you love

to do.
Thank you
Hamadeh_mgmt@yahoo.com
Hamadeh@consultant.com

Innovation+Creative-Thinking Hamadeh

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Innovation & Creative Thinking

Trainer: Fadi K. Hamadeh

1. Creativity and Innovation Concepts

How you do it…

1. Creativity and Innovation Concepts

2. The Human Brain and Thinking Types

Are all intelligent people creative?

Are all creative people intelligent?

It may seem that a sharp intellect and

But with all of the above said, a number of studies points to a

Al-Razi Thomas Edison Louis Pasteur

Albert Einstein Ibn Khaldun

The true story of a creative child:

Schooling necessarily depends on following of specific

Is creativity connected more with . . .

inherited talent, or acquired skills?

Theory of Human Needs:

Theory of Situational Effects:

Decision Pleasing Leaving an

The brain is divided into three main sections:

•It forms the bulk of the human brain

Characteristics of the Cerebrum

The cerebellum is located under the

The functions of the cerebellum

This is the part that joins the cerebrum

Logical Big Picture

How I Like to Put My WHOLE BRAIN to Work

1. Creativity and Innovation Concepts

2. The Human Brain and Thinking Types

3. The Creativity Process and Characteristics of the Creative Work

4. Creative Thinking Techniques

5. Creativity Barriers and Strategies to Overcome them

6. Creative Thinking Skills Enhancement Strategies

7. Organization Role in Enhancing Creativity and Innovation

Characterized by the creative work

Fluency: the ability to produce the largest possible number of ideas

Flexibility: the ability to change the state of mind

Originality: the ability to give a rare and uncommon response relative

• Challenges status quo • Makes new connections

Preparation Incubation Verification

1. Creativity and Innovation Concepts

2. The Human Brain and Thinking Types

3. The Creativity Process and Characteristics of the Creative Work

4. Creative Thinking Techniques

5. Creativity Barriers and Strategies to Overcome them

6. Creative Thinking Skills Enhancement Strategies

7. Organization Role in Enhancing Creativity and Innovation

1- Every idea is considered acceptable

2- No initial evaluation of ideas is permitted

3- The quantity of ideas is the main goal ...

4- Bldg on the contribution of others is encouraged

5- Expressing of opposing ideas is encouraged

6- A definite time limit is set

• How can we reduce pollution?

Mind Map for Using a Paperclip

 What is the logic in sequencing

 What letter comes next:

 How can we increase

1. Creativity and Innovation Concepts

4. The absence of motivation

7. The belief that you are

9. The absence of back-