ASSIGNMENT 2 (5%)

Individual Assignment
FACULTY OF INFORMATION MANAGEMENT
Social Media Tools (Chapter 8)
Topic UNIVERSITI TEKNOLOGI MARA, MALAYSIA

Introduction:
Description You have developed an understanding of the professional use of social media
platforms and the importance of positive digital footprints. This assignment
challenges you to use your critical thinking skills to analyse and evaluate the
social media presence and digital footprint of a company of your choice. You
will examine and evaluate all of their social media accounts, their social media
presence a whole, and their digital footprint.

Objectives:

 Critically analyse the social media presence of a company.

 Apply reason and analysis to the content of the social media accounts
of the company.

 Evaluate the company’s use of social media and their digital footprint.
Language: English

Contents Step 1: Identify a company

 Make sure to pick a company with a wide social media presence

Step 2: Research the company’s social media presence

 For each social media platform, note:
- Name of social media platform
- Number of Followers/Fans
- Types of activity (do they post photos, text, video?)
- Frequency of social media activity (how often do they post?)
- Interaction with customers/fans (What kind of interactions?
How often?)

Step 3: Research the company’s digital footprint

 What do you find when you run a basic Google search on the
company? (News articles, blog posts, images, videos, etc.)

Step 4: Analyse and evaluate your findings

 Analyse and evaluate the use of each social media platform
individually
- Are the activities appropriate for the company’s branding?

- Interaction with customers (Is it appropriate for

the company’s branding?)

 Analyse and evaluate the social media use as a whole

- What image does the overall social media presence of the

company present to its audience?

- Is the company making the most of their social media

presence?

- What could they improve upon?

 Expand your analysis and evaluation to include the company’s digital

footprint

- What does their digital footprint say about the company?