Professional Documents
Culture Documents
DEPARTMENT OF EDUCATION
Region IV – A (CALABARZON)
Division of Rizal
Philippine Best Training System Colleges, INC.
530 Manila East Road, Macamot, Binangonan, Rizal
Business Name :
PAISEAN
(Music Instrument Shop)
Presented By:
Tajan, Ricadely M.
Presented To:
means “Paisean”, and ultimately the 5 sunrays symbolizing the 2 owners of the
business, Integrity, Courage, and Loyalty who serve as the light and guidance for
people who will buy the product. The logo is a pure black color because the owners
want it to be a gothic style for the costumers to remember and to look splendid even in
the next generation. The logo is very simple, but provides as business mission in a
unique way.
Vision Statement: Our Vision is to serve as a partner to the musicians, give answers to
the problems they encounters in trying to produce their excellent art, and to spread it to
another.
Mission Statement: Our Mission is to provide products which is facile for the musicians
to create a great harmony and better music with less effort, and to bring excellent music
to the audience
Organizational Chart:
Ricadely Tajan
Pres. / Off. Man.
Joshua Espino
Investor
J.T. Acevida
Store Manager
Tajan and Acevida. Ricadely Tajan will do the position of President/Office Manager,
law.
The purpose of the product is to provide beautiful sound to the people who love
music and to give artistic power to the musicians who will use the product at the time of
The unique feature in the product compared to ordinary products is easier to use
and we have different shapes of different product compared to ordinary ones. Themore
unique and exciting to the product is the product made of glass that even fall is will not
be broken.
Raw materials vary, depending on the instrument type and quality. Wind
instruments are usually made of wood and brass. High-end pianos and string
instruments contain metals, hardwoods, while lower quality versions contain cheaper
Production Process
Distribution Logistics
To begin, Paisean will operate one store in National Road of Barangay Tagpos,
Binangonan, Rizal. It will open every day except Sundays. Any costumer will have the
Trade and Industry provincial office. A barangay clearance will also be secured before it
apply for a mayor’s permit to operate as a commercial business small enterprise. The
BIR Registration will also be one after all necessary registration documents and permits
from DTI, Barangay and Mayor’s Office. The cashier staff and sales staff will be
Marketing Strategy
Paisean will target our desired costumer base using Radio, Direct Mail, and Word
of Mouth. Radio is the greatest vehicle to the musicians for the simple reason that the
love of music is what drives us to become musicians. Direct mail will target customers
who are budget or coupon minded. Word of Mouth is the one area we really hope to see
Sales Strategy
Paisean will always operate under the assumption that any customer who enters
our store is potentially a customer of our competitors. We will always strive to give each
customer our utmost attention and we will try to accommodate whatever need brought
him or her to us. We will make every effort to win them over in a low pressure relaxed
atmosphere, while stimulating their senses with modern eye catching displays designed
to maximize impulse buying. Paisean will always bend to the type of customers we are
largest market share we can get and must to do anything in our power to achieve this
goal. In short, No body walks out unless they are satisfied. We did everything possible
Paisean will adopt the differing price based on the type and features of the music
String Instruments
Acoustic Guitars
Bass Guitar
Electric Guitar
Wind Instruments
Flute
Saxophone
Drums
Keyboard
Sales Projection
String Instruments
Demand
Jul. 10 2 8 3 4
Aug. 15 5 12 5 5
Sep. 21 5 16 7 7
Oct. 27 7 20 8 9
Target Quota
Wind Instruments
Demand
Flute Saxophone
Supply
Flute Saxophone
Jul. 3 2
Aug. 5 3
Sep. 8 7
Oct. 10 9
Target Quota
Flute Saxophone
Demand
Supply
Jul. 1 3 2
Aug. 2 4 3
Sep. 2 6 4
Oct. 3 7 6
Target Quota
In the musical industry consumers are looking for wide selection, prompt, and
enjoyment of the products. They prefer to find stores offering these benefits through
word of mouth.
The musical instrument market has recently been driven by a manner of low-
cost, high-selection internet and mail order companies, which has caused prices to level
large chains have tried to offer similarity wide selections in their physical retail spaces,
at the expenses of staff training and customer service. However, the high-profile
advertising generated by these chains has rippled down even to small stores, as more
and more musicians at all level starts to seek out the missing elements of theses model.
Paisean has the gut, prices, and focus on customer service to fill of these gaps. Paisean
offers price differential based on the type and the featured of the music instrument with
Production
We verify all pots, switches, and special features are fully functional before
the instrument leaves the shop. All components must operate smoothly and quietly.
Packaging
instruments where possible. Hang tags and warranty card are collected
Every instruments gets a final once-over, play test, and polish to ensure
Preparation Of Business
Plan
Implementation of Business
Plan
Testing of Products
Selling of Products
Improving of Products
Machinery/Equipment Requirement
Office Equipment