Professional Documents
Culture Documents
PROPOSITION 8
AUDIENCE.
Physical comprehension of your audience i.e. what comes into your sight the first time you
approach your audience and how it is sent to your mind. This is what you see right away about
your audience.
This is how best you understand your audience basing on their attitude and interest on viewing
out concepts. It can also be stated as the true nature of the audience.
According to “The Peace Child”, chapter 7, Through the Iron Wood Curtain, on page 93, Don
Richardson doesn’t know the underlying attitudes of the majority of people in that society. He
doesn’t know the image of people in that community but he knows who really this people are, if
we may say.
The image of audience will determine how you will prepare and shape the message but not the
reality.
Communicators image of the approximate the reality of the audience and it is the major factor in
At cultural level
When cultures are sharply different, the images will not be very close to the reality of the
audience. At this point message delivery and comprehension will be inappropriate. Therefore one
has to carefully study the audience and i.e. by committing yourself to the audience and cross any
cultural barriers to become involved with them despite emotional cost. This can be done by:
For one to recognize the audience image, the following should be considered:
-Whether they are to be helped or they help in looking for God’s kingdom.
Felt needs of the audience are what the audience feel are needs but not what others think they are
NB: Wrong idea about the audience’s felt needs, will certainly lead to communication failure.
A communicator should regard the intended audience with compassion and readiness to put our
When a communicator gains compassion he or she longs to know how people are. This is simply
achieved by laying aside our personal and cultural self-confidence to be open to learn about the
To identify how your audience image differs with your audience reality: