BBA (FB) Course Curriculum

Course Curriculum (Effective from July, 2014)
[Bachelor of Business Administration - Family Business (BBA-FB)]
Course Curriculum
Bachelor of Business Administration - Family Business
(BBA - FB)
Commencing from Session 2014-15
Institute of Business Management

A
ABBO
OUUT
TTTH
HEE PPR
ROOG
GRRA
AMM
The course in BBA-Family Business is based on the various tenets of businesses and how they
are implemented on a day-to-day basis. Its relevance and applicability can be felt quite
significantly as it acts as the spring-board from which the student can jump start his sojourn as
successful businessperson. The course imbibes the ethics and values along with harnessing the
requisite skills-set which go in the making of an accomplished individual. The students are
groomed to be confident and ever-ready to take over the world in a big way. Imparting
education in the various aspects of management at undergraduate level, the course is be-all-
and-end-all for those students who are either interested in putting up their own businesses or
are going to assist in running their family ventures. This is done through Co-curricular
Activities, Management Games, Industrial Visits, Simulation Exercises, Group Discussions, Case-
studies and Caselets, Interaction with Entrepreneurs, Debates, Role Plays, etc. It is expected that
those opting for this course would find it immensely helpful in understanding the nuances of
business and gaining the maximum out of it.
COURSE STRUCTURE
First Semester
S. REVISED TEACHING SCHEME
SUBJECT CREDITS
No. CODE LECTURE TUTORIALS PRACTICALS
1. BFB1001 Economics for Managers 4 0 0 4
Quantitative Aspects of
2. BFB1002 3 2 0 4
Business
3. BBA1001 Business Organisation 4 0 0 4
4. BBA1002 Business Communication 4 0 0 4
5. BBA1003 Fundamentals of Accounting 3 2 0 4
6. BFB1081 Business Wisdom-I 0 0 4 2
Practical on Technological
7. BFB1082 0 0 4 2
Aspects of Business
8. BFB1099 General Proficiency - - - 1
Second Semester
SUBJECT CREDITS
NO. CODE LECTURE TUTORIALS PRACTICALS
Analysis & Design of Business
1. BFB2001 4 0 0 4
System
2. BFB2002 Accounting for Managers 4 0 0 4
Management Concepts &

3. BBA2001 4 0 0 4
Practices
4. BBA2002 Organizational Behaviour 4 0 0 4
5. AHS1001 Environmental Studies 4 0 0 4
6. BFB2081 Business Wisdom-II 0 0 4 2
Practical on Computer
7. BCH1082 0 0 4 2
Application in Accounting

Third Semester
SUBJECT CREDITS
Financial Management of
1. BFB3001 4 0 0 4
Business
Entrepreneurship
2. BFB3002 Development & Management 4 0 0 4
of Family Business
Laws for Business
3. BFB3003 4 0 0 4
Management
4. BBA3001 Marketing Management 4 0 0 4
Human Resource
5. BBA3002 4 0 0 4
Management
Soft Skills & Personality
AHE3081/ Development/Foreign
6. 0 0 4 2
BBA3082 Language-I
(any one to be offered/opted)
7. BFB3081 Business Wisdom-III 0 0 4 2
Fourth Semester
SUBJECT CREDITS
Management of Business
1. BFB4001 4 0 0 4
Ambiance & Etiquettes
2. BFB4002 E-Business Management 4 0 0 4
Banking & Insurance for

3. BFB4003 4 0 0 4
Business
4. BBA4001 Business Ethics & Values 4 0 0 4
5. BBA4003 Consumer Behaviour 4 0 0 4
Professional Communication
& Behavioral
AHE4081/
6. Grooming/Foreign Language- 0 0 4 2
BBA4082
II (any one to be
offered/opted)
7. BFB4081 Business Wisdom-IV 0 0 4 2

Fifth Semester
SUBJECT CREDITS
Managing Business
1. BFB5001 Inventiveness & 4 0 0 4
Advancement
Research Methodology for
2. BFB5002 4 0 0 4
Business
International Business
3. BBA5001 4 0 0 4
Management
Corporate Strategic
4. BBA6001 4 0 0 4
Management
5. BFB5081 Business Wisdom-V 0 0 4 2
Summer Training Project

6. BFB5082 0 0 8 4
Presentation
Sixth Semester
SUBJECT CREDITS
Management of Public
1. BFB6001 Relations & Cross Cultural 4 0 0 4
Issues
Business Operations
2. BFB6002 4 0 0 4
Management
Management of Foreign
3. BFB6003 4 0 0 4
Trade
4. BBA5011 Industrial Relations 4 0 0 4
5. BFB6081 Business Wisdom-VI 0 0 4 2
Practical on Development of
6. BFB6082 0 0 8 4
Business Plan

DETAILED SYLLABUS
BFB1001: ECONOMICS FOR MANAGERS
Introduction: The subject, under the heading-Economics for Managers, aims to familiarize the
students thus enabling them to grasp the details as to how things function at the economic front
for any economy as well as how decisions are taken for the betterment of the same.
Objectives:
 To enable the students to understand the micro and macroeconomic concepts relevant for
taking prudent business decisions.
 To help the students in understanding the application of economic principles in the field of
business management.
Credits: 04 Semester I L–T–P : 4–0–0

Module Content Teaching Hours
No. (Approx.)
Introduction: Concept of Micro and Macro Economics, Meaning
and Scope of Managerial Economics.
Basic Economic Principles: Opportunity cost principle,
Incremental cost principle, Principle of Time perspective,
I Discounting Principle and Euqi-marginal Principle. 15
Demand and Supply: Concept, Types of Demand, Determinants
of Demand and Supply, Law of demand and Supply, Elasticity of
demand, Types of elasticity of demand – Price, Income and Cross
elasticity, Elasticity of Supply.
Cost Theory and Analysis: The Economic Concept of Cost,
Short-Run and Long-Run Cost Function.
Production Theory and Analysis: The Production Function,
Production with One and Two Variable Input.
Types of Markets & Competition: Perfect Competition-
II 15
Features, Determination of Price and Output. Monopoly-
Features, Determination of Price and Output, Concept of Price
Discrimination. Monopolistic Competition- Features,
Determination of Price and Output. Oligopoly- Features,
Determination of Price and Output, Price Rigidity Model.
Factor Pricing: Introduction, Wages and Salary theory, Interest
theory& Rent theory.
National Income: Concept of National Income, GDP, GNP, NDP,
NNP, Methods of Measuring National Income, Circular flow of
III 15
economic activities and Income, Concept of Saving, Income and
Investment.
Business Cycle: Concept of Business Cycle, Minimizing effects of
Business Cycles by Managers.
Reference Books/ Text Books / Cases:
 Geetika, Ghosh, P., & Chodhury, P. R. Managerial economics. New Delhi: Tata McGraw Hill.
 Dwivedi, D N. Macro economics. New Delhi: Tata McGraw Hill.
 Mehta, P L. Managerial economics. New Delhi: Sultan Chand & Sons.
 Varshney, R. L. & Maheswari, K. L. Managerial economics. New Delhi: Sultan Chand & Sons
BFB1002: QUANTITATIVE ASPECTS OF BUSINESS
Introduction: Studying this subject would enhance the mathematical abilities and statistical
skills of the students and help them in understanding the business & industry problems along
with working out their solutions.
Objectives:
 To help the students understand the basic concepts of business statistics.
 To enable the students to interpret and solve real-life business problem using the concepts
of statistics.

No. (Approx.)
Matrices: Addition, Subtraction, Multiplication of matrices,
Inverse of matrices, Systems of linear equations and its
applications.
I 15
Differentiation of functions of single variable (excluding
trigonometric functions), Breakeven analysis, Simple problems of
maxima and minima
Role of Statistics in Business, Classification & presentation of
data with the help of MS-Excel.
Application of measures of central tendency -Mean, Mode,
Medium, and measures of dispersion Range, Quartile Deviation,
II 15
Standard deviation in business decision making.
Correlation - Karl Pearson’s Correlation - Rank Correlation.
Regression- Fitting regression equations, Uses of Regression in
Business Problems.
Time Series - Components of time Series - Measurement of Trend
- Semi Average method - Moving Average method - Method of
Least Squares - Measurement of Seasonal Variations - Simple
Average Method - Ratio to Moving Average Method.
III Index Numbers - Un weighted Index Numbers, weighted Index 15
Numbers: Laspeyres, Paasche, Fisher, Bowley’s and Marshall –
Edgeworth’s method, Cost of Living Index Number - Test on
index Numbers. MS-excel based application to address the issues
of Time series.
 Sharma, J. K. (2010). Business Mathematics. New Delhi: Ane Books (P) Ltd.
 Bajpai, N. (2001). Business Statistics. New Delhi: Pearson Education (P) Ltd.
 Levin, R. I. (1997). Statistics for Management. New Delhi: Pearson Education (P) Ltd.
 Beri, G. C. (2010). Business Statistics. New Delhi: Tata McGraw Hill Publishing Company Ltd.
 Gupta, S.C. (2006). Fundamentals of Statistics. New Delhi: Himalaya Publishing House
BBA1001: BUSINESS ORGANISATION

Introduction: This subject in the domain of business organization would assist the students in
getting a perspective on how business organizations function on a day-to-day basis as well as
what it takes to initiate a professional business set-up.
Objectives:
 To make the students understand the fundamental concepts of commerce, trade and
industry
 To make the students understand the modern business practices, forms, procedures and
functioning of the various business organizations.

No. (Approx.)
Business & Business System: Concepts & Characteristics,
Objectives, Classification of Activities, Factors affecting,
Launching of Business, Pre Establishment Considerations,
Functional Aspects of Business – Marketing, HR, Finance and
Operations
I 15
Forms of Ownership - Sole Proprietorship, Joint Hindu Family,
Partnership, Limited Liability Partnership, Joint Stock Company,
Co-operative Society, Choice of Ownership
Micro, Small & Medium Enterprises: Meaning & Definition,

Characteristics of Small Business, Areas of activity for Small
Business, Need & Significance, Roll of Small Business in Indian
Economy, Problems of Small Business, District Industry Center
II Public Enterprise: Concept, Rationale, Objectives, Forms of 15
Public Enterprises, Role of Public Sector in India, Problems of
Public Enterprises
Business Risk: Meaning, Nature, Causes, Types, Risk

Management, Methods of Handling Risk
Business Combinations & Associations – Concept and causes
of business combinations, Types & Forms of Combination,
III Chambers of Commerce and Industry in India: FICCI, CII, 15
ASSOCHAM, AIMO, etc
Emerging Trends in Business: Outsourcing, Service Sector, e-
Business, Corporate Social Responsibility
 Basu, C. R. Business organization and management. New Delhi: Tata McGraw Hill.
 Bhatia, R. C. Business organization and management. New Delhi: Ane Books.
 Bhushan, Y. K... Fundamental of Business Organisation and Management. New Delhi: Sultan
Chand & Sons.
 Gupta, C. B. Business organization and management. New Delhi: Sultan Chand & Sons.
 Relevant Case Studies
BBA1002: BUSINESS COMMUNICATION

Introduction: The subject of managerial communication intends to acquaint the students with
the basics of communication which are an integral part of any manager’s job. It has been
designed keeping in mind the contemporary requirements of students and industry,
communication wise.
Objectives:
 To make the students understand the concept, process and significance of communication.
 To hone the skills of the professional undergraduate students for proper self-expression,
social communication, spoken English, correct pronunciation, voice modulation and written
business communication as well.

No. (Approx.)
Communication: Meaning, Nature, Objective, Need &
Importance, 7 Cs of Effective Communication, Process, Flow of
Communication, Types, Grapevine, Barriers & Overcoming
Barriers
Writing and Speaking Skills: Purpose, Sub-Processes and
I Effective of Writing Skills. Importance of Speaking Skill, Skills in 15
Telephonic Conversation.
E-Communication: E-Mail and its popularity, Guidelines for
Writing E-mail, Effective E-Mail, Limitations of E-Mail
Business Letters: Characteristics of a Good Business Letter,

Structure of a Business Letter, Layout of the Business Letter
Types of Business Letters: Orders, Adjustment, Complaint,
Sales, Business Circulars, Request, Congratulating, Thank you
II Official Communication: Memorandum. Minutes of Meeting - 15
objectives, types, Contents and Guidelines for writing Minutes.
Official Notes, Writing Resume
Business Reports: Concept, Importance, Types of Reports, Steps

in Writing Reports, Layout/Style of Business Report,
III Characteristics of a Good Report 15
Interview: Nature, Types and Procedure of interview and Facing
of Interview.
 Chhabra, T. N. Effective business communication. New Delhi: Sultan Chand & Sons.
 Lesikar, R. V. Business communication. New Delhi: Tata McGraw Hill.
 Pal, R., & Korlahalli, J. S. Essentials of business communication. New Delhi: Sultan Chand &
Sons.
 Sharma, R. C. & Mohan, K. Business correspondence & report writing. New Delhi: Tata
McGraw Hill.
BBA1003: FUNDAMENTALS OF ACCOUNTING
Introduction: This subject of financial accounting has been designed in such a way that the
students get a first-hand exposure to the fundamentals of accounting principles and what role it
plays in the overall set-up of a business
Objectives:
 The primary objective of this subject is to familiarize the students with the basic accounting
principles
 To enable the students to learn the techniques of preparing and presenting the accounts.

No. (Approx.)
Accounting: Meaning, Nature, Accounting Process, Book
Keeping, Users of Accounting Information, Objectives, Scope,
Importance, Advantages, Limitations of Accounting, Accounting
Principles & Conventions
Recording: Books of Original Entry, Journalising, Classification of
Accounts, Golden Rules of Recording, Numericals of Journal
I Entries along with Opening Entries 15
Subsidiary Books: Cash Book – Simple, Double Column, Three
Column, Numerical Problems on Cash Book, Purchase Book,
Purchase Return Book, Sales Book, Sales Return Book, Journal
Proper
Concept of Depreciation: Rational, Calculating Depreciation –
Straight Line & Written-Down Value Methods
Ledger: Meaning, Need & Importance, Advantages, Posting
Transaction to Ledger, Closing different types of Ledgers,
Numerical Problem on Ledger Posting
Trial Balance: Meaning, Characteristics, Preparation of Trial
Balance, Errors Revealed (Merits) and Errors Not Revealed
II 15
(Demerits) by Trial Balance, Numerical Problems on preparation
and correction of Trial Balance
Final Accounts: Meaning, Types, Objectives, Trading Account,
Profit & Loss Account, Balance Sheet, Adjustments, Numerical on
Final Accounts with Adjustments
Shares and Share Capital: Introduction to Joint Stock Company,
Shares, Share Capital, Accounting Entries, Under Subscription,
Oversubscription, Calls in Advance, Calls in Arrears, Issue of
III Share at Premium, Issue of Share at Discount, Forfeiture of 15
Shares, Re-issue of Shares.
Debentures: Classification of Debentures, Issue of Debentures,
Accounting Entries
 Gupta, P. C. Financial Accounting. Agra: Jawahar Publications

 Tulisian, P. C. Financial accountancy. New Delhi: Pearson Education.
 Maheswari, S. N. Financial accounting for management. Mumbai: Vikas Publishing House
 Naseem, A. Fundamentals of financial accounting. New Delhi: Ane Publication
BFB1081: BUSINESS WISDOM-I

Introduction: This subject would complement the theoretical inputs as learnt by the budding
managers by providing practical exposure to the various tenets of business and how wisely they
could be applied to different business scenarios. The students would be given exposure to the
stock markets, business conglomerates as well as opportunity to interact with entrepreneurs.
To top it all, they would be taken on field visits to various industries to sharpen their skills.
Objectives:
 To help the students in understanding what it takes to be a successful businessman by
helping them grasp the astuteness and pre-requisites which are required for the same
 To make the students aware of the day-to-day challenges which businesses face and how to
overcome the same thereby bringing them closer to the realities of doing business

No. (Approx.)
Analysis of Business News from Newspapers/Magazines-
Using the information as found in written sources for
understanding how businesses are run and prosper
Study of Business Conglomerates- Analyzing the driving
I principles and mechanisms of business conglomerates, both 15
success and failures and what could be learnt from them
Understanding the Functioning of Stock Markets- Putting the
knowledge of stock markets to good use by analyzing how they
function and the role they play in running a business
Group Presentations- Putting the theoretical learning into use
by making presentations on the concurrent topics and issues
which help in making a business operations smooth
Business Role Plays- Creating class room situations where the
participants are supposed to behave as if in a real-life business
II scenario and how they tackled it 15
Debate on Current Business Issues- Analyzing the various
trends and issues which mark the current business scene and the
learning from it
Discussion on Business Caselets- Miniature business-related
cases which help in understanding the fundamentals of business
Field Visits- Taking the participants on field visits to various
organizations thus bolstering their understanding on how to run
a firm
Interaction with Entrepreneurs- Learning from real-life tales
III 15
of renowned business personas who will motivate the
participants to have their say in business dealings
Inspirational Business Movies/ Stories- Drawing inspiration
from such movies/stories which are centered around business
 Arora, R. and Sood, S.K. Fundamentals of Entrepreneurship and Small Business Management.
Ludhiana: Kalyani Publishers.
 Desai, V. Small-Scale Industries and Entrepreneurship. Mumbai: Himalayan Publishing House
 Jain, R. Governance of Family Firms. New Delhi: Macmillan India Ltd.
 Ramachandaran, K. Managing a New Business Successfully, New Delhi: Global Business Press
BFB1082: PRACTICAL ON TECHNOLOGICAL ASPECTS OF BUSINESS

Introduction: This subject titled, ‘Practical on Technological Aspects of Business’ would ensure
that the students get real-time insights into the practical usages of computers as business tools
and get acquainted with handling of the same. Also, it would enhance their data-related abilities.
Objectives:
 To familiarize management students with computers and their applications in day-to-day
business and managerial activities, with more emphasis on the practical aspects.
 To make the students understand the practical use of computers in preparing reports,
database and presentations.

No. (Approx.)
Getting started with MS-Word: Starting Word, Opening a saved
Word document, Entering text, Previewing, Editing, Saving,
Navigate, Scroll through text, Insert and delete text in a
document, Select text, Undo and redo commands, Formatting,
Format and align text, Line and paragraph spacing, Add bulleted
and numbered lists, Using Editing and Proofing Tools, Document
views, Spell and grammar check, Shortcut Menus, Page Border,
headers and footers, Insert and delete a page break, Insert page
numbers, Insert the date and time, Insert special characters.
I 15
MS-PowerPoint: Difference between presentation and
Document, Using Power Point, Using Wizard for creating a
presentation, Creation of Presentation, Title, Text Creation, Fonts
and Sizes, Importing text from word documents, Moving to next
Slide, The Slide manager, Animation effects, Slide Designs,
Background and Text colors, Making your own slide format,
Footnotes and slide numbering, Presentation of the Slides, Using
the Slide Show, Printing the Slides and Handouts.
Microsoft Excel: Concepts of Workbook & Worksheets; Various

Data Types; using different features with data, Cell and Texts;
Inserting, Removing & Resizing of Columns & Rows; Working
with Data and Ranges; entering data into worksheet, saving &
quitting worksheet, Opening and moving around in an existing
worksheet, Toolbars and menu, keyboard shortcuts, Working
with single and multiple workbook-copying, renaming, moving,
adding and deleting, copying entries and moving between
II 15
workbooks, Different Views of Worksheets; Column Freezing,
Labels, Hiding, Splitting etc., Using different features with Data
and Text; Use of Formulas, Calculations and Functions; Cell
Formatting including Borders & Shading; Working with Different
Chart Types; Printing of Working & Worksheets with various
options.
MS-Windows and Internet: Operating System & basics of
windows, Managing Files, Folders, Renaming Files and Folders,
Creating New Folders, Searching Files and Folders, Renaming,
deleting files and folders Copying and Moving Files and Folders
from one drive to another, Window Accessories: Calculator-
Standard and Scientific, Notepad, Paint and its various tools,
III WordPad, Character Map. 15
Basics of Networking & Communication: Concept &

applications of Internet, services on internet, www & Web
browsers, surfing, chatting, E-mail & Document handling,
Creating E-mail address, Sending and Receiving E-mail, Attaching
files along with mail, zipping of files.
 Jain, P., & Arora, S. Window based computer courses. Jalandhar: S. Vikas & Co.
 Nortan, P. Introduction to computers. New Delhi: Tata McGraw Hill.
 Sinha, P. K., & Sinha, P. Computer fundamentals. New Delhi: BPB Publications.
 Singh, V. Simplified MS-Office 2007. New Delhi: Computech Publications Ltd.
BFB2001: ANALYSIS & DESIGN OF BUSINESS SYSTEM

Introduction: This subject explores business in its environment; thus explaining how the
environment influences business-related decisions. It also provides the foundations for
developing knowledge, legal and managerial, about the regulatory environment in India that
governs the administration and operation of business.
Objectives:
 To understand the basic concepts and functions of Business Environment.
 To develop awareness about the various Acts and their applications on Business
Environment.
Credits: 04 Semester II L–T–P : 4–0–0

No. (Approx.)
Business Environment: Concept, Significance, Components of
Business environment, Factor affecting Business Environment,
Social Responsibilities of Business.
Economic Systems: Capitalism, Socialism, Communism, Mixed
I 15
Economy-Public Sector & Private Sector
Role of Government: Globalization and Liberalization and their
effect on the Indian business environment, SEZs, EPZs,
Privatization: Implications and effects.
Regulatory and control mechanism : Overview of Monetary
and Fiscal Policy, Competition Act, Consumer Protection Act,
FEMA, SEBI, SIDBI and its changing dimensions, Price control
II mechanism, functioning of bureaucratic decision making and its 15
effect on business environment.
Overview Indian Patent Rights Act (IPR) and its benefit in
business
International Environment: International trading
environment; Trends in world trade and the problems of
developing countries; Foreign trade and economic growth.
Introduction to International economic institutions – WTO,
III 15
UNCTAD, World Bank, IMF, GSP, GSTP.
Standards & Norms
A brief introduction of ISO, BIS, UNFCCC, Euro Norms (Bharat
Stage), Taj Trapezium and its impact on Business.

 Francis Cherunilam, Business Environment, New Delhi: Himalaya Publications.
 Aswathapa, K., Essentials of Business Environment, New Delhi: Himalaya Publications.
 Sundaram & Black: The International Business Environment; New Delhi: Prentice Hall.
 Chidambaram, P., Business Environment; New Delhi: Vikas Publishing
BFB2002: ACCOUNTING FOR MANAGERS

Introduction: This subject has been designed to enable the students to understand the
calculation of ratios and their analyses and preparation of budget with a view to prepare
management reports thus facilitating better decision making.
Objectives:
 To provide the students knowledge about usage of costing data for planning, control and
decision making.
 To help students understand the various tools of management accounting.

No. (Approx.)
Introduction: Meaning, Objectives, Nature and Scope of
Management Accounting. Relationship between financial
accounting, cost accounting and management accounting. users
of management accounting, Roles and responsibilities of
I management accountant, 15
Financial Statement Analysis: Meaning and concept of financial
analysis, types of financial analysis, methods of financial analysis,
simple numerical problems on comparative statements, common
size statements and trend analysis.
Ratio Analysis: Meaning, utility of ratios, classification of ratios,
calculation and interpretation of profitability {Du-Pont analysis},
Activity and leverage ratio.
II 15
Analysis of working capital: Meaning, concept, type and
determinants of working capital. Estimation of working capital
requirement {operating cycle method}.
Budgetary control: Concept of budget, budgeting and budgetary
control objectives, preparation of Functional budgets
{production, sales and cash}, and flexible budgets.
III Decision Making: cost for decision making, variable costing and 15
differential analysis as aids in making decision {acceptance of an
offer at a lower selling price, exploring new markets, make or
buy decisions and operate or shut-down decisions}
 Jhamb, H. V. Management Accounting, ANE Books Pvt. Ltd. New Delhi.

 Khan, M.Y. and P.K. Jain. Management Accounting. Tata McGraw Hill, New Delhi.
 Lal, J. Advanced Management Accounting Text and Cases. S. Chand & Co., New Delhi.
 Maheshwari, S. N. and Mittal, S. N. Cost Accounting, Theory and Problems. Shri Mahabir
Book Depot, New Delhi.
BBA2001: MANAGEMENT CONCEPTS & PRACTICES

Introduction: This subject would give insights into the basics of management which any
student needs to grasp while studying a course in management. The inputs of this subject would
assist the students in understanding the nuances of management.
Objectives:
 On completion of the syllabus, students will understand the basic concepts of management.
They will acquaint themselves with the management processes, functions and principles.
 Student will also get an idea about new developments in the field of management.

No. (Approx.)
Nature of Management: Concept, Nature & Importance
Development of Management Thought: Contribution of Taylor
and Fayol and their principles, Japanese vs. American
Management, Modern Thoughts of Management
Management Process and Skills: Management Functions,
I Various Levels of Management, SWOT Analysis 15
Planning: Concept, Nature, Importance, Steps in Planning, Types
of Plan, MBO
Decision Making: Concept, Process of Decision Making,
Techniques of Decision Making
Fundamentals of Organising: Concept, Departmentation,

Matrix Organisation Structure
Authority: Delegation of Authority, Centralization and
II Decentralisation 15
Staffing: Concept, Importance, Factors affecting Staffing
Fundamentals of Directing: Concept, Importance, Principles

Leadership: Concept, Importance and its theories
Fundamentals of Controlling: Concept, Importance, Stages of
III 15
Control, Essentials of Effective Control System, Causes of
Resistance to Control
 Gupta, C. B. Management concept & practices. New Delhi: Sultan Chand & Sons.
 Koontz, H. & Weibrich, I. Essential of management. Singapore: McGraw-Hills International.
 Prasad, L. M. Principles and practice of management. New Delhi: Chand & Sons.
 Tripathi, P. C. & Reddy P. N. Principles of management. New Delhi: Tata McGraw Hill
BBA2002: ORGANISATIONAL BEHAVIOUR

Introduction: This subject introduces the students to the various concepts related to how
employees tend to behave in an organization. The subject gives them insights into the concepts
that go into the making of a successful organization.
Objectives:
 To make the students understand the fundamentals of organizational behavior.
 To enable them to gain an understanding about how to manage various issues related to
managing employee emotions inside the organization.

No. (Approx.)
Introduction: Meaning & Nature of Organizational Behaviour,
Contributing Disciplines, Organizational Models, Challenges &
Opportunities of OB.
Personality: Meaning & Importance, Determinants of
I Personality. 15
Perception: Meaning, Perceptual Process, Factors influencing
Perception, Perceptual Distortion. Attitude: Meaning,
Components, Factors in Attitude Formation
Learning: Meaning, Factors affecting Learning, Theories of

Learning
Motivation: Meaning & Concept, Primary & Secondary Motive,
Theories, Concept of Morale.
II Group Dynamics- Formal & Informal Groups, Stages of Group 15
Development, Group v/s Team, Types of Team, Creating Effective
Teams, Group Decision Making
Conflicts: Concept & Meaning, Different Levels of conflict,

Conflict Resolution.
Stress: Potential Sources, Consequences & Coping Strategies.
Organizational Change: Concept, Resistance to Change,
III 15
Overcoming Resistance to Change.
Organizational Development: Concept & Characteristics of OD,
Benefits & Limitations of OD
 Luthans, F. Organizational behavior. New Delhi: Tata McGraw Hill

 Pareek, U. Understanding organizational behavior. New Delhi: Oxford University Press.
 Prasad, L. M. Understanding organizational behavior. New Delhi: Sultan Chand & Sons.
 Robbins, S. P. Organizational behavior. New Delhi: Pearson Education
AHS1001: ENVIRONMENTAL STUDIES

Introduction: This subject of environmental management would develop the fundamental
understanding of the environment such as ecosystem, pollution-related aspects, population and
social issues. It is hoped that the students would gain meaningful insights about the various
aspects of the environment.
Objectives:
 To make the students understand the basic concepts pertaining to the environment
 To develop awareness about the various societal concerns and the remedies thereof.

No. (Approx.)
Introduction & Concept of Ecosystem: Environment-
Definition, Scope, Importance, Natural Resources, Forest
Resources- Use & over-exploitation, deforestation, timber
extraction, mining, dams & their effects on forest & tribal people
I Water Resources, Mineral Resources, Food Resources, Energy, 15
Land Resources, Ecosystem- Concept, Structure & function,
Producers, Consumers & decomposers. Energy flow in the
ecosystem, Ecological succession, Food chains, food webs &
ecological pyramids
Types of Ecosystem & Environmental Pollution: Introduction,
types, characteristics, features, structure & functions of - Forest
ecosystem, Grassland ecosystem, Desert ecosystem & aquatic
ecosystems- ponds, streams, lakes, rivers, oceans, estuaries,
Definition, Causes, effects & control measures of – Air pollution,
II 15
water pollution, land/ Soil pollution, Marine pollution, Noise
pollution, thermal pollution, Nuclear Hazards, Solid Waste
Management- Causes, effects & control Measures of urban &
industrial wastes, Disaster Management- floods, earthquake,
cyclone & landslides
Human Population & The Environment, Social Issues & The
Environment: Population Growth, Variation among nations,
Population explosion- Family Welfare programme, Environment
& Human Health, Human rights. Value education, HIV/AIDS,
Women & Child Welfare, Role Of Information Technology in
Environment & Human Health, From unsustainable to
III sustainable development, Urban problems related to energy , 15
Climate Change- Global Warming, Acid Rain, Ozone layer
depletion, nuclear accidents & holocaust, Water Conservation,
Rain Water harvesting, Watershed Management Environmental
Protection Act, Air ( prevention & control of pollution) Act, Water
( prevention & control of pollution) Act, Wildlife Protection Act,
Forest Conservation Act
 Bhargava, D. S. Foundation of environmental studies. New Delhi: Galgotia Publications Pvt.

Ltd.
 Deshwal, S. & Deshwal A. Environmental ecology. New Delhi: Dhanpat Rai & co.
 Gupta, K. M. Environmental Studies. New Delhi: Umesh Publications.
 Reddy, A. M. Text book of environmental science & technology. New Delhi: BS Publications
BFB2081: BUSINESS WISDOM-II

Introduction: This subject would aim at making the students aware of what it takes to be a
successful business manager as well as the issues faced by businesses as well as issues in
starting them. Union budget and related concepts would be discussed at large along with
carrying out such exercises which would help the students in becoming an able businessperson.
Objectives:
 To give an idea to the students related to how a business house goes about managing its
affairs and in doing so what best practices can be implemented by it
 To make the students aware of the role as played by the various stakeholders in running a
business as well as

No. (Approx.)
Development of a Business Manager- The concepts related to
how a business manager approaches his work
Issues Related to Starting a New Business Venture-
Challenges faced while one goes for putting business ideas to
I 15
fruition
Analyzing Business Problems of MSMEs- Understanding the
issues which plague micro, small and medium enterprises on a
day-to-day basis
Best Practices as Adopted by Successful Business Houses-
Highlighting the best practices of the most success business
entities, both at international and domestic levels and how they
could benefit businesspersons
Comprehensive Understanding and Analysis of Union
II Budget- Analyzing the nuances of the union budget and its 15
impact on the overall functioning of the economy thereby making
sense of it for carrying out business
Scanning Business Opportunities- What all elements are to be
taken into consideration when one talks about starting a
business or running an existing business
Understanding of Working of Various Business
Stakeholders- Analyzing the role that various players like banks,
loan agents, governments, and similar stakeholders play in
running a business
Business Simulation Exercises- Providing opportunities to
recreate various business situations thereby making the learning
III 15
process all the more appealing and relevant
Business Case Studies- Analyzing and discussing various
business-related cases
Group Discussions on Current Business Issues- Putting on
table the issues which are being faced by businesses in the form
of discussions and how they can be solved
 Batra, P. Brainstorming Forcreativity & Innovation, New Delhi: Batra Booka.

 Ceserani, J. & Greatwood, P. Innovation and Creativity. New Delhi: Kogan Page India Pvt. Ltd
 Dyer, J., Gregersen, H. & Christensen, C. M. The Innovator’s DNA. Harvard Business School
Press.
 Safawi, A. D. & Dehlvi, A. W. Revolution and Creativity. New Delhi: Rupa & Company
BCH1082: PRACTICAL ON COMPUTER APPLICATION IN ACCOUNTING

Introduction: This practical course will bridge the gaps which exist between traditional
manual accounting and modern computerized accounting thus enabling the students to
take decisions as per the current business scenario and contemporary requirements.
Objectives:
 To make students aware about automation of accounting activities
 To provide practical and hands-on inputs of MS-Excel for doing various accounting activities
 To help students understand the use of the software Tally in computerization of accounting
system.

No. (Approx.)
MS-Excel in Accounting: Introduction to MS Excel, MS Excel in
day-to-day office activities, Accounting in MS-Office, Financial
I Formulas in MS-Office – Various Calculation Sheets, Calculation 15
of Interest, Principle and Compounding
Setting-up Books of Accounts in Tally: Introduction, Creation

of Company, Introduction to Gateway of Tally, Menu, Company
Info menu, Features & Configuration options for company
II 15
maintaining accounts, Group and Ledgers, Working with Account
Masters, viz, Group, Ledger, Cost Centre and Category, Currency
Voucher Entry and Reporting: Entry of Accounts Vouchers,

Printing of Vouchers, Creation and Alteration of Vouchers types
III and Vouchers Classes, Viewing and Printing various reports, 15
Printing & Viewing Balance Sheet, P& L Account, Trial Balance

 Koget Solutions Inc. Tally 9 in Simple Steps. New Delhi: Wiley India.
 Maidasani, D. Accounting with Tally 9.0. New Delhi: Lakshmi Publications.
 Nadhani, A. K. Tally 9 – Training Guide. New Delhi: BPB Publications.
BFB3001: FINANCIAL MANAGEMENT OF BUSINESS

Introduction: The subject aims to acquaint the students in grasping the details as to how things
function at the financial part and how decisions are taken for the betterment of the same. This
course in financial management has been designed keeping in mind the factor that the students
should develop a basic understanding about financial management and the role it plays in the
overall performance of a Business.
Objectives:
 To familiarize the students with the principles and practices of financial management
 To give insights into financial decision making and composition of different securities in the
total capital structure.
 To make them understand the concepts such as cost of capital and investment decisions and
dividend decisions.
Credits: 04 Semester III L–T–P : 4–0–0

No. (Approx.)
Financial Management: Finance Function, Aims of Finance
Function, Goals Of Financial Management,
Financial Planning: Objectives and Principles of Sound Financial
Planning, Long Term and Short Term Financial Plan, Factors
15
I Affecting Financial Plan.
Financing Decisions: Capital Structure, Factors Influencing
Capital Structure, EBIT-EBT- EPS Analysis of Leverage. Simple
Problems.
Cost of Capital: Concept, Relevance of Cost of Capital, Specific
Costs and Weighted Average Cost, Rationale of After Tax
Weighted Average Cost of Capital, Marginal Cost of Capital
Investment Decisions: Meaning and Definition of Capital
Budgeting, Nature of Investment Decisions, Types of Investment 15
II
Decisions, Investment Evaluation Criteria, Pay-Back Period
Method, Accounting Rate of Return Method, Net Present Value
Method, Profitability Index Method, Internal Rate of Return
Method.
Dividend Policy: Meaning, Nature and Types Of Dividend,
Factors Affecting Dividend Policy Decision, Dividend Decision
Models: Walter Model, Gordon Model and MM Approach. 15
III
Financial Intermediaries: Venture Capital, Merchant Banking
and Factoring.
 Arnold, Glen. Corporate Financial Management. Pearson Education.

 Khan, M. Y., & Jain, P. K. Financial Management. New Delhi: Tata McGraw-Hill.
 Kishore, R. M. Financial Management. New Delhi: Tata McGraw-Hill.
 McMillan, Edward J. Not-for-Profit:Budgeting & Financial Management. John Wiley & Sons.
 Pandey, I. M. Financial Management. New Delhi: Vikas Publishing House.
BFB3002: ENTREPRENEURSHIP DEVELOPMENT & MANAGEMENT OF

FAMILY BUSINESS
Introduction: This subject exposes students to the objectives, challenges, and requirements for
effectively managing the small to mid-sized business. Key topics include the key decisions
required of the entrepreneur/manager, the driving forces of the small/family business,
opportunity identification, using the opportunity to build value, planning, marketing and team
building..
Objectives:
 Develop a business strategy that leverages the unique aspects of the business, the
opportunity it is pursuing and the businesses position in the market.
 Develop a business plan and model that supports the strategy as envisaged by the
entrepreneur
 Identify the issues associated with succession planning, and develop plans to address them.

No. (Approx.)
Entrepreneur and Entrepreneurship: Evolution of the concept
of entrepreneur, Meaning and definition, Nature and
characteristics of an entrepreneur, role and importance of
entrepreneur in economic growth, classification and types of
entrepreneurs.
I Entrepreneurship: Meaning and definition, elementary theories 15
of entrepreneurship, risks involved with entrepreneurship,
barriers to entrepreneurship, women entrepreneurship: concept,
functions, growth problems and remedial measures, factors
affecting the entrepreneurial growth: psychological, Cultural,
Social, Economic and personality factors.
Management of Small and Family Business: Small business:
Meaning, importance and role of small business in developing a
nation’s economy, different forms of organization for small
business. Family business: The nature, importance, and
uniqueness of family business, challenges before family business,
II The family’s relationship with the business: developing a 15
strategic vision & building teamwork, Professional Management
of the Family business firm, the 3-circle model, Managing
succession: the leadership challenge, Model of Succession in
Family Business and Wealth management in family business
firms.
Business Opportunity Identification: Business idea generation
Techniques: Identification of Business Opportunities, Internal
and external analysis to identify a business opportunity,
III 15
Feasibility Study: Marketing Feasibility, Financial Feasibility,
Technical, Legal, Managerial and Locational Feasibility,
Preparation of Business Plan: Content of a Business Plan, Project
Report preparation, Starting up an enterprise: Franchising and
Acquisition, Strategies for venture promotion: Product
Strategies, Pricing Strategies, Distribution Strategies,
Promotional Strategies.
 Chandra, P. Project Preparation-Appraisal and Implementation. New Delhi: Tata McGraw

Hill.
 Gupta, C.B. & Srinivas, Entrepreneurial Development. New Delhi: Sultan Chand & Sons.
 Arora, R. and Sood, S.K.Fundamentals of Entrepreneurship and Small Business Management.
Ludhiana: Kalyani Publishers.
 Desai, Vasant. Small-Scale Industries and Entrepreneurship. Mumbai: Himalayan Publishing
House.
 Ramachandaran, K.Managing a New Business Successfully, New Delhi: Global Business
Press.
BFB3003: LAWS FOR BUSINESS MANAGEMENT

Introduction: This subject intends to acquaint the students with the basics of business laws &
practices which are an integral part of any business and manager’s job. It has been designed
keeping in mind aims to familiarize the students thus enabling them to grasp the details as to
how things function at the business level front for any laws as well as how decisions are taken
for the betterment of the same.
Objectives:
 To make the students understand the concept and significance of business laws. To hone the
skills of the professional undergraduate students for proper self-expression,
 On the completion of this subject, the students will be able to understand the role played by
laws acts which have evolved over a period of time.
 The students will get an idea about how such acts as Indian Contact Act works.

No. (Approx.)
Indian contract Act-1872: Introduction, Essential elements of
contracts, Classification of contracts, Offer, Acceptance, Capacity
to Contract, Consent, Quasi Contracts, Contingent Contracts
I 15
Introduction of Special Contracts - Contract of Indemnity &
Guarantee, Bailment and Pledge
Breach of Contract, and Remedies for Breach of Contract.
The sales of Goods Act-1930: Goods and their Classification,
Formation of Contract of Sale, condition and warranties, transfer
II of Property, Transfer of Title by Non- owners, Performance of 15
Contract of Sale, Remedial Measure: Right of Unpaid seller
against goods and Buyer, Doctrine of Caveat emptor.
Negotiable Instrument Act-1881: Nature and Characteristics of
Negotiable Instruments, Types of Negotiable Instruments, Holder
and Holder in Due Course, Discharge and Dishonor of Negotiable
III Instruments. 15
Indian Partnership Act: Definition and essential Characteristics
of Partnership, Registration and Effects of Non Registration,
Modes of Dissolution, Limited Liability Partnership.
 Bulchandani, K.R., Business Law for Management. Mumbai: Himalaya Publishing House.
 Gulshan, S. S., & Kapoor, G. K. Business Law. New Delhi: New Age International Pvt. Ltd.
 Kuchhal, M. C. Business Law. Noida: Vikas Publishing House Pvt. Ltd.
 Tulsian, P. C. Business Law. New Delhi: Tata McGraw Hill Pvt. Ltd
 Gogna, P. P. A Textbook of Company Law. New Delhi: S. Chand Publisher.
BBA3001: MARKETING MANAGEMENT

Introduction: This subject of marketing management has been designed to give insights into
the subject so as to prepare the students about the various concepts related to it. The course has
inputs about how marketing is integral to the overall business strategy of any firm. After
learning the basics of marketing, the students would be in a better position to understand them.
Objectives:
 To acquaint the students with the nuances of marketing as a subject and its various
elements
 To create awareness regarding the marketing mix elements and how they influence an
organization
 To understand the behavior of customers and other related terms which play a crucial role
in a firm

No. (Approx.)
Basics of Marketing: Marketing and its core concepts,
marketing management definition, functions of marketing,
I marketing environment- micro and macro, Market Segmentation, 15
Targeting and Positioning, 4 Ps-Marketing Mix
Managing the 4 Ps: Product: Basic Concepts, Differentiation,

Mix, Product Life Cycle, Packaging, Labeling & Branding. Pricing:
Objectives, Factors, Methods, Strategies. Distribution: Defining
II 15
Channels, Levels, Functions, Physical Distribution. Promotion:
Elements of Promotion Mix, 5 Ms of Advertising
The Evolving Concepts in Marketing: Introduction to Services

Marketing, Basics of International Marketing, Marketing
III Information and Research, Introduction to Strategic Marketing, 15
Rural Marketing, e-Marketing, Retail Marketing
 Etzel, M. J., Walker, B. J. & Stanton, W. J. Fundamentals of Marketing. New Delhi: Tata McGraw
Hill.
 Gopal, V. Marketing Management. New Delhi; Sage Publication.
 Kotler, P. Marketing Management. New Delhi: Prentice Hall Of India.
 Ramaswamy, V.S., Namakumari, S. Marketing Management: Global Perspective Indian
Context, Macmillan Publishers India.
 Saxena, R. Marketing Management. New Delhi: Tata McGraw Hill.
BBA3002: HUMAN RESOURCE MANAGEMENT
Introduction: This subject of human resource management will give insights to the students so
as to make them understand the concept underlying this subject. It will be helpful for them to
develop a broad view of the subject. The modules have been designed in a such way that they
would bring out the basics of human resource management and its implications in today’s world
Objectives:
 To acquaint the students with the basic concepts which characterize the field of human
resource management.
 The subject will help them in understanding how a company arrives at the best possible fit
for its employees vis-à-vis the tasks given to them.
 To enable the students with regard to comprehending the role human resource
management plays in an organization

No. (Approx.)
Introduction: Meaning, Definition, Nature & Scope of Human
Resource Management, HR Functions, Qualities of HR Manager,
I External & Internal Forces of HR Environment, Concept & 15
Importance of HR Planning, Concept of Human Resource
Development and Difference between HRM & HRD.
Acquiring & Training Human Resource: Meaning, Process &
Sources of Recruitment, Meaning, Definition & Process of
Selection, Barriers to Effective Selection, Concept of Placement &
II Induction, Meaning, Nature, Need, Importance and Types of 15
Training, Methods & Techniques of Training, Principles of
Effective Training, Meaning, Nature and Objectives of
Compensation Management, Components of Remuneration
Developing & Maintaining Human Resource: Meaning,
Concept, Objectives & Process of Executive Development,
Methods & Techniques of Effective Executive Development,
III 15
Meaning, Objectives & Methods of Performance Appraisal,
Barriers to Performance Appraisal, Fundamental Concept of
Potential Appraisal, Career Planning & Counseling.
 Aswathappa, K. Human Resource & Personnel Management - Text & Cases. New Delhi: Tata
McGraw-Hill.
 DeCenzo, D. A., & Robbins, S. P. Personnel / Human Resource Management. New Delhi:
Prentic-Hall of India .
 Dessler, G. Human Resource Management. New Delhi: Person Education.
 Pareek, U., & Rao, T. V. Designing & Managing Human Resource Systems. New Delhi: Oxford
& IBH Publishing Co. Pvt. Ltd.
 Pattanayak, B. Human Resource Management. New Delhi: Prentic-Hall of India
AHE3081: SOFT SKILLS & PERSONALITY DEVELOPMENT
The subject has been designed to help students know their inherent strengths & weaknesses, to
build confidence and belief in what they are doing and to prepare them to face the world at
large successfully. This practical subject would provide the much-needed inputs for the
betterment of the personality of the students and make them understand the significance of the
same
Objectives:
 To introduce students to the concept of soft skills and hard skills and how they should
communicate effectively
 To acquaint the students with such topics as time management, conflict handling, problem
solving, etc.
 To make the students aware of the basics of presentation skills and how they could use
them
Credits: 02 Semester III L–T–P: 0–0–4

No. (Approx.)
Introduction: What are Soft Skills? What are hard skills? What is
preferred over the other? Important Soft Skills: Leadership, Team
Spirit, Group Organization, Motivation, Attitude, Self
Development, Self-Esteem, Interpersonal & Behavioral Skills.,
Critical Thinking, Analytical Abilities, Positive work ethics,
Cooperation & coordination, Awareness.
I 20
Effective Communication: Important factors in Communication,
Overcoming the tentative Barriers, Purpose of Communication:
Breaking the ice, Face-to-face conversation, Telephonic
Conversation, role plays (situational), Describing common people,
objects, daily incidents, interpreting pictures, documentaries &
cartoons, News Discussion. British & American Vocabulary.
Time Management: What is time management? Importance of
Time in the professional world, challenges, Identifying priorities,
prioritizing priorities, multitasking ,Time management and
Pressure handling,
II Conflict Handling: What is conflict? Characteristics, advantages 20
and drawbacks, perception and prejudices. Understanding people,
facilitating effective conflictive resolution, Functional Strategies.
Problem Solving: Defining & analyzing a problem, generating
solutions, choosing the best solution & developing action plan
The Art of Presentation: Meaning and importance of
presentation, Analyzing Different types of Presentation, How to
make an effective presentation, Body Language, Understanding
Kinesics, Proxemics, Gestures, Eye contact in a presentation.
Extemporaneous Presentation. Analyzing the importance of
III presentation strategies in our life through the study of various 20
case studies.
Group Discussions, Concepts of a G.D.: Confidence, Structured &
Unstructured G.D, Preparing for GD, Effective G.D Participation,
How to give a Good Impact in a G.D., useful phrases, range of
topics
References:
 Poyatos, F. Non Verbal Communication Across Disciplines, University of New Brunswick.
 Rao, M.S. & Ramana, P.S.V., Soft Skills for Better Employability. ICFAI University Press.
 Cook, S. The Effective Manager( e-book). IT Governance Publishing
 Bhatnagar, Nitin & Mamta Bhatnagar, Effective Communication and Soft Skills: Strategies for
Success. New Delhi, Pearson (Dorling Kindersley, India Ltd.)
 Mohan, Krishan & NP Singh, Speaking English Effectively, New Delhi: Macmillan Publishers
India Ltd.
BFB3081: BUSINESS WISDOM-III

Introduction: This subject would enable the students with regard to the knowledge and
information which they ought to possess for starting/continuing a family business/new
business as well as to groom their overall personality, a pre-requisite for success. They would
get an idea about a successful group discussion, how they could raise capital as well as what role
banks have to play in the business scenario.
Objectives:
 To make the students aware of the issues which are characteristic of today’s business
scenario in the country
 To help the students in chiseling their persona with regard to being more convincing and
knowledgeable for that upper hand
 To make the students understand the significance of the various topics and the role they
play in the making of a successful businessperson

No. (Approx.)
Group Discussion – Introduction to what is Group Discussion.
Suggestions for improving group discussion skills: Observe,
Practice and Participate
Raising Funds/Capital – Types, Opportunities and challenges
associated with it.
I 15
The Banking Scenario as Found in India and its linkage with
Entrepreneurs (loans, other features)
Case Studies related to various situations for an entrepreneur as
well as personality-enhancement exercises such as debate,
individual presentation
Business Pre-Requisites for Entrepreneurs – Goal Setting,
First and Lasting Impressions, Networking – Developing Your
Support System, Communication and Negotiation, Being
Memorable With Class – The Differentiator, Written
Communication, Online Profiling and Social Networking
Brain-storming Sessions-Dealing with situations of conflict and
II 15
working out solutions of the same
Governmental Policies Towards Industries, specifically, SMEs
and MSMEs
Public Speaking – Extensive sessions on speaking in public on
various issues, preferably related to business from newspapers,
magazines, etc.
Presentation Skills for Entrepreneurs – Students are expected
to present business models which suit them and how they could
be benefitted from the same. This should be on an individual
basis
III Basics of Various Taxes related to starting a business as well as 15
sustaining it. This would talk about how well students can gain
from understanding the taxation policies found in the country
Documentation Necessary for Starting a Business – The
basics of it
 Deo, K. Group Discussion. Ramesh Publishing House.

 Desai, R. Breaking Out and Making Big: A No-nonsense Book on Start-Ups and
Entrepreneurship. Harper Collins Publishers, India.
 Pathak, A., & Godiawala, S. Business Taxation. McGraw Hill Education (India) Private Ltd.
 Schofield, J. Presentation Skills in 7 Simple Steps. Harper Collins.
 Shahi, U. Banking in India: Past, Present and Future. New Century Publications.
BFB4001: MANAGEMENT OF BUSINESS AMBIENCE & ETIQUETTES

Introduction: This subject in modern office management will give insights to the students so as
to make them understand the concept underlying this subject. It would help them in
comprehending the numerous concepts of business etiquette. Also, the subject would enable
them to grasp the nuances with regard to the environment of an office and how to deal with it
Objectives:
 To make the students understand the nature and role of modern office management in an
organization
 To enable the students to develop an understanding about the modern office environment.
 To make the students aware the significance of etiquettes at work place and the role it plays
in once growth
Credits: 04 Semester IV L–T–P : 4–0–0

No. (Approx.)
Modern Office Ambiance and Office Accommodation
Meaning & Definitions of office and office management; Elements
I and Importance of office management; Meaning & Factors of 15
office Accommodation; Location of Office; Meaning, Objectives,
Principles of office Layout.
Office Environment and Understanding Etiquette
Meaning & Importance of office environment, Different physical
conditions-Office Lighting, Reduction of Noise, Ventilation,
II Cleanliness, Interior Decoration and Safety Precautions. 15
Meaning of Etiquette, Importance of Business Etiquette;
Digiquette- Email Etiquette, Cell Phone Manners, Virtual
Meetings, Voice Mail Messages, Telephone Etiquette
Business Attire and Civility at the Workplace
Dress Sense-Meaning, Manage Visual Image, Impeccable
Grooming, Business Formal, Tips for Business Meetings,
III Conducting Small Talk, Art of Remembering Names, Business 15
Entertaining-Host Etiquette, Guest Etiquette, Global Social Skills-
Culture Defined, Meeting and Greeting. Social Skills for the
Business Savvy.
 Arora, S. P. Office Organization and Management, New Delhi: Vikas Publishing House
 Mehra. S.K. Business Etiquette- A Guide for the Indian Professional, Noida: HarperCollins
Publishers.
 Whitmore J.,Business Class: Etiquette Essentials for Success at Work, St. Martin's Press.
 Chopra, R K., Chopra, A. OfficenManagement, New Delhi: Himalaya Publishing House.
 Nair, R.K, Banerjee, A.K., Office Management, Meerut: Pragati Prakashan
BFB4002: E-BUSINESS MANAGEMENT

Introduction: This subject will provide an analytical & technical framework to understand the
emerging world of e-Business and how it has influenced and reshaped the existing business
principles and altered the pattern of consumption. The students would get insights into the
virtual world and how it is playing its part in driving the business engine of today and
channelizing the resources of the firm.
Objectives:
 To make the students understand the basic concepts and functions of e-business and related
aspects
 To develop understanding about the current state of e-business & the possible advantages &
disadvantages of e-business strategy.
 To develop awareness in the students about the various methods and applications of e-
business

No. (Approx.)
Introduction to Electronic Business: Concept & Need of E-
business, Major requirements in E-business. Functions of E-
Commerce, E-Commerce v/s Traditional Commerce, E-Commerce
in India, Benefits & Limitations of E-Commerce, and Applications
I 15
of E-Commerce in Business.
Internet and E-Commerce Framework: Introduction to
Internet & its application, Intranet & Extranets, World Wide Web.
Generic framework for Electronic Commerce.
Models and Emerging trends in E-business: B2B, B2C, B2G and
other models. Overview of E-Governance, Mobile Commerce, E-
CRM and E-SCM.
II Security Issues to E-Business- Security Overview, Electronic 15
Commerce Threats, Security Protocols over Internet: https, SSL.
Concept of Firewall, Cryptography-Public Key & Private Key
Cryptography, Digital Signature.
Marketing & Advertising on Internet: Concept of Internet
Marketing, Internet Marketing Mix, Online Marketing Strategies.
Methods of online Advertisement. Benefits of online Marketing &
Advertising.
III 15
Electronic Payment Systems: Concept of Electronic Payment
Systems, Types of Payment Systems: Electronic Fund Transfer,
Digital Token an notational based Electronic Payment System,
Smart Card, Credit Card & Emerging Financial Instruments.
 Kalakota, Ravi, & Whinston.B.Andrew, Electronic Commerce: A Manager’s Guide. Pearson

Education: New Delhi.
 Feinman.M.Todd, & Greenstein. Marilyn, Electronic Commerce: Security, Risk Management
& Control. Tata McGraw-Hill Publishing Company Limited: New Delhi.
 Mann.Walia.Puja, & Nidhi, E-Commerce. MJP Publishers: Chennai.
 Bhasker.Bharat, Electronic Commerce: Framework, Technologies & Applications. Tata
McGraw-Hill Publishing Company Limited: New Delhi.
BFB4003: BANKING & INSURANCE FOR BUSINESS

Introduction: This subject in Banking and Insurance prepares the students vis-à-vis their
understanding about the various concepts which one comes across in the fields of banking and
Insurance, a part of the BFSI (Banking, Financial Services and Insurance) domain. The students
would be able to grasp the fundamentals as applicable on the various concepts related to this
field and how they function.
Objectives:
 To acquaint the students with the basic ideas underlying the sectors of banking and
insurance as prevalent
 To make the students aware of the various types of customer accounts and how they
function
 To give them a preliminary understanding about the insurance sector and the various
issues related to it

No. (Approx.)
Introduction: Concept of Banking, Services Rendered by Banks,
Rights and Obligations of Banker, Types & Features of Deposit
Accounts.
I Concept of E-Banking: Meaning of E-Banking ,Type of E-Banking 15
– Internet Banking, Mobile Banking, Advantages and Limitations
of E-Banking, Concept of Electronic Payment-EFT, RTGS and
NEFT
Credit Styles & Secured Advances: Styles of Credit -Overdraft,
Cash Credit & Term Lending, Modes of Creating Charge on
Secured Advances - Lien, Pledge, Hypothecation, Mortgage, Sub-
Mortgage and Assignment.
II 15
Customer Accounts: Definition of Customer & Various types of
Bank Customers- Minor, Joint Account, Clubs, Societies &
Charitable Institutions, Partnership Firm ,Joint Stock Companies
& HUF
Introduction of Insurance: Concept of insurance, Functional
and Legal Definitions of insurance.Functions, Role &
characteristics of
Insurance, Principles of Insurance, Essentials of insurance
III Contract. 15
Classification of Insurance: Life Insurance: Concept & Salient
Features. General Insurance: Concept & Salient Features, Concept
& Features of Fire Insurance, Marine Insurance & Accidental
insurance.
 Ganguly, A. Insurance Management. New Delhi: New Age International.

 Gopinath, M. N. Banking Principles & Operations. Mumbai: Snow White Publications Pvt. Ltd.
 Gulati, N. C. Principles of Insurance Management. New Delhi: Excel Books.
 Patukale, Kshitij, Banking Finance & Economics. Macmillian Publishers India
 Shekhar, K. C., & Shekhar, L. Banking - Theory & Practice. Nolication, New Delhi
BBA4001: BUSINESS ETHICS & VALUES

Introduction: This subject in Business Ethics and Values brings to the fore the significance of
having these two as principles of business for any firm which intends to survive in the long run.
The course deals with such concepts as needed in today's times to infuse a sense of trust in the
minds of consumers and also provides for such measures which organizations need to adopt.
Objectives:
 To acquaint the students with the fundamental idea behind ethics and values in a business.
 To introduce the concept of CSR (Corporate Social Responsibility) and how it impacts
businesses today.
 To develop an understanding in the students about the contemporary issues related to the
fields of ethics and values.

No. (Approx.)
Introduction: Meaning and Characteristics of Ethics, Concepts &
Relevance of Business Ethics, Ethical & Unethical Behaviour in
Management, Factors influencing Business Ethics Concept,
I 15
Characteristics, and Classification of Values, Factors affecting
Values, Developing Value System in an Organisation, Values in
Business Management, Values for Indian Managers.
Corporate Governance & Social Responsibility: Meaning,
Objectives, Need, and Principles of Corporate Governance, OECD
Principles of Corporate Governance. Meaning and Concept of
II Social Responsibility of Business, Levels & Approaches to Social 15
Responsibility, Principles & Dimensions of Corporate Social
Responsibility towards various Stakeholders, Voluntary
Guidelines.
Contemporary Ethical Issues and Benchmarking: Meaning &
Features of Indian Ethos, Principles of Indian Ethos in
Management, Spiritual Managerial Values, 5 C's & holistic View to
III 15
Management. Relevance of Mahabharata and Ramayana in
Management. Meaning & Features of Benchmarking, Process and
Types of Benchmarking.

 Ghosh, B. Ethics in Management and Indian Ethos, Noida: Vikas Publishing I louse Pvt. Ltd.
 Gogate, S. B. Human Values & Professional Ethics. Noida: Vikas Publishing House Pvt. Ltd.
 Vasishth, N., & Rajput, N. Corporate Governance Values & Ethics. New Delhi: Taxmann
Publications Pvt. Ltd.
 Chakraborty, S.K., Values and Ethics for Organizations: Theory and Practices, OXFORD
University Press, India
 Khandelwal, N.M., Indian Ethos and Values for Managers, Himalaya Publishing House Pvt.
Ltd., New Delhi
BBA4003: CONSUMER BEHAVIOUR

Introduction: This subject in consumer behaviour has been designed keeping in mind the
significance of it in management studies. This course will help the students to understand how
consumer behaves in different situation and how organizations can develop strategies
accordingly. Also, the students would get exposure to how a consumer thinks and behaves.
Objectives:
 To acquaint the students with consumer behavior and how it develops an understanding
about consumer response to the offerings of a marketer.
 To provide them an overview of consumer psychology and how to handle it in a better way
from the perspective of a marketer
 To create awareness regarding the factors affecting buying behavior of consumer

No. (Approx.)
Understanding Consumer Behavior: Consumer Behaviour:
Nature, scope and significance of consumer behaviour;
I Characteristics of Indian Consumer; Consumer analysis & 15
business strategy; Research methods of studying consumer
behavior
Individual Factors influencing Consumer Behavior:

Individual Factors: Personality- its Role in understanding
Consumer Diversity; Role of Motivation in consumer behavior;
II Attitude-Formation and Change; Perception- Factors affecting 15
consumer perception; Learning-Behavioral and Cognitive
theory& its relevance to consumer behavior.
Societal Factors influencing Consumer Behavior & Other

Concepts: Societal Factors: Reference Groups, Opinion leader &
family influences; Social class, Cultural and Cross-cultural
III influence on consumer behavior; Consumer Buying Decision- 15
Problem Recognition, Search and Evaluation, Pre and Post-
Purchase Behavior; Consumerism– Buyers and Sellers’ Rights,
Effects of consumerism
 Shiffman, L., & Kanuk, L. L. Consumer Behavior New Delhi: Pearson Publications
 Gupta, S L & Pal, S. Consumer Behavior: An Indian Perspective. New Delhi: Sultan Chand &
Sons.
 Loudon, D. L. & Bitta, A. J. D. Consumer Behavior. New Delhi: Tata McGraw Hill.
 Woodruff, R. B. & Gardial, S. F. Know Your Customer: New Approaches to Understanding
Customer Value and Satisfaction. Massachusetts: Blackwell Publishers Inc.
AHE4081: PROFESSIONAL COMMUNICATION & BEHAVIORAL

GROOMING
It is essential that professionals should interact effectively in English because research and
international commerce require a good level of oral and written command on the language.
Keeping this in view, the subject of ‘Professional Communication & Behavioral Grooming’ has
been designed to engage students in language activities enabling them to acquire interactive
proficiency for the contemporary as well as global standards.
Objectives:
 To acquaint the students with the basic grammatical abilities so that they could understand
how they could make their English error free
 To sharpen their vocabulary base thus ensuring that they are comfortable with words
which are used in day-to-day professional communication
 To provide them with exposure related to group discussions and personal interviews along
with case study situations
Credits: 02 Semester IV L–T–P: 0–0–4

No. (Approx.)
Applied Grammar- Tenses: their role and correct usage, Subject-
Verb agreement, Voices: Active & Passive, Clauses, Conjunctions,
I Prepositional Phrases, Transformation, Synthesis, Syntax, 24
Conditional sentences. Analyzing and correcting errors in
sentences.
Reading & Writing Skills- a) Reading comprehension, letter
writing: Inquiries and their replies, placing and cancelling orders,
adjustment letters, accepting and rejecting offers, resume & CV
writing, business report writing, application, Précis writing, E-mail
II 18
writing
Vocabulary- Extension methods, synonyms, antonyms, one word

substitution, words often confused idioms & phrases.
Group Strategies & Group Discussion: GD vs Debate, Practice of
Abstract topics.
Interviews: What is an interview? Types of Interviews, Preparing

III 18
for Interviews, Drills required for Interviews, potential interview
questions, Mock Interview activities.
Case Study: Requirement & Significance in professional and
personal spheres of life, Important tips for preparing a case study.
References:
 Martin, H. & Waren, P. C. English Grammar & Composition. S. Chand & Co. New Delhi,2006
 Sharma, S.D., Text of professional Communication Skills and ESP for Engineers and
Professionals, Sarup & Sons, Delhi
 Hornby,A.S.,. Advanced Learners’ Dictionary of Current English, OUP
 Murphy. Raymond, Intermediate English Grammar. Cambridge University Press.
 Rizvi, Ashraf, M. Effective Technical Communication. New Delhi: Tata McGraw Hill
BFB4081: BUSINESS WISDOM-IV
Introduction: Through this subject, they would be able to connect the dots as to how one goes
about starting business in India keeping the business environment into consideration. Not only
this, they would also learn about how to take an existing business international. How to make a
pitch for a business idea is another integral part of this subject, so are EXIM understanding and
the role of marketing in a successful business venture.
Objectives:
 To make the students understand the nuances of the businessperson within and know how
to pitch themselves in front of various stakeholders
 To help the students understand the various factors essential for doing business in India/
internationally so that think realistically
 Also, make the students realize how they could harness the potential of various tools of
marketing as well as online force for the benefit of their businesses

No. (Approx.)
Elevator/Business Idea Pitch – Who are you? What do you do?
Where do you want to go?
Elements of A Successful Business Idea Pitch – Problem,
Solution, Target Market, Competition, Team, Financial summary,
Milestones
I Creating A Business Idea Pitch – Four pillars of a great pitch 15
delivery: Clarity, Simplicity, Practice and Passion
Mock Interviews – Conducting sessions where students are able
to express themselves and explore the entrepreneur /
businessperson within
Idea About Exports and Imports as found in a business
Business Startup Environment in India – Ease of doing
business index (Ranking), Cost of business startup procedures,
New business density, New Businesses registered, Procedure to
register a startup business, Time required to start a business
Taking Business International – The various aspects (social,
II 15
cultural, economic, currency, etc.) related to taking one’s
business international.
Basic Marketing Fundamentals (4 Ps) as necessary for
entrepreneurs (should vary from student to student) as per the
requirements
Digital Marketing for Entrepreneurs – Introduction to social
media, Twitter, Facebook, LinkedIn and YouTube; Search Engine
Optimization (SEO) and Search Engine Marketing (SEM)
Digital Marketing Guidelines for Startups – Frequency and
III consistency, Customer centricity, Engagement, Multi-platform 15
communication/engagement, Content is King
e-Commerce-The opportunities which have been created with
the advent of e-commerce and how entrepreneurs could explore
the online platform to harness its potential
 Crane, F. G. Marketing for Entrepreneurs: Concepts and Applications for New Ventures. Sage
Publications.
 Khanka, S. S. Entrepreneurship in India: Perspective and Practice. Akansha Publishing
House.
 Klaff, O. Pitch Anything: An Innovative method for presenting, persuading, and winning the
deal. McGraw Hill Education (India) Private Limited.
 Paul, J., & Aserkar, R. Export Import Management. Oxford.
 Payton, S. Internet marketing for Entrepreneurs: Using Web 2.0 Strategies for Success
(Small Business Management Collection). Business Expert Press.

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BBA (FB) Course Curriculum

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Course Curriculum (Effective from July, 2014)

[Bachelor of Business Administration - Family Business (BBA-FB)]

Commencing from Session 2014-15

Institute of Business Management

1. BFB1001 Economics for Managers 4 0 0 4

3. BBA1001 Business Organisation 4 0 0 4

4. BBA1002 Business Communication 4 0 0 4

5. BBA1003 Fundamentals of Accounting 3 2 0 4

6. BFB1081 Business Wisdom-I 0 0 4 2

8. BFB1099 General Proficiency - - - 1

2. BFB2002 Accounting for Managers 4 0 0 4

Management Concepts &

4. BBA2002 Organizational Behaviour 4 0 0 4

5. AHS1001 Environmental Studies 4 0 0 4

6. BFB2081 Business Wisdom-II 0 0 4 2

8. BFB2099 General Proficiency - - - 1

4. BBA3001 Marketing Management 4 0 0 4

7. BFB3081 Business Wisdom-III 0 0 4 2

8. BFB3099 General Proficiency - - - 1

2. BFB4002 E-Business Management 4 0 0 4

Banking & Insurance for

4. BBA4001 Business Ethics & Values 4 0 0 4

5. BBA4003 Consumer Behaviour 4 0 0 4

7. BFB4081 Business Wisdom-IV 0 0 4 2

8. BFB4099 General Proficiency - - - 1

5. BFB5081 Business Wisdom-V 0 0 4 2

Summer Training Project

7. BFB5099 General Proficiency - - - 1

4. BBA5011 Industrial Relations 4 0 0 4

5. BFB6081 Business Wisdom-VI 0 0 4 2

7. BFB6099 General Proficiency - - - 1

BFB1001: ECONOMICS FOR MANAGERS

Credits: 04 Semester I L–T–P : 4–0–0

Reference Books/ Text Books / Cases:

BFB1002: QUANTITATIVE ASPECTS OF BUSINESS

Credits: 04 Semester I L–T–P : 3–2–0

Reference Books/ Text Books / Cases:

BBA1001: BUSINESS ORGANISATION

Credits: 04 Semester I L–T–P : 4–0–0

Micro, Small & Medium Enterprises: Meaning & Definition,

Business Risk: Meaning, Nature, Causes, Types, Risk

Reference Books/ Text Books / Cases:

BBA1002: BUSINESS COMMUNICATION

Credits: 04 Semester I L–T–P : 4–0–0

Business Letters: Characteristics of a Good Business Letter,

Business Reports: Concept, Importance, Types of Reports, Steps

Reference Books/ Text Books / Cases:

BBA1003: FUNDAMENTALS OF ACCOUNTING

Credits: 04 Semester I L–T–P : 3–2–0

 Gupta, P. C. Financial Accounting. Agra: Jawahar Publications

BFB1081: BUSINESS WISDOM-I

Credits: 02 Semester I L–T–P : 0–0–4

BFB1082: PRACTICAL ON TECHNOLOGICAL ASPECTS OF BUSINESS

Credits: 02 Semester I L–T–P : 0–0–4

Microsoft Excel: Concepts of Workbook & Worksheets; Various

Basics of Networking & Communication: Concept &

Reference Books/ Text Books / Cases:

BFB2001: ANALYSIS & DESIGN OF BUSINESS SYSTEM

Credits: 04 Semester II L–T–P : 4–0–0

Reference Books/ Text Books / Cases:

BFB2002: ACCOUNTING FOR MANAGERS

Credits: 04 Semester II L–T–P : 4–0–0

Reference Books/ Text Books / Cases:

 Jhamb, H. V. Management Accounting, ANE Books Pvt. Ltd. New Delhi.