Qlik in The BI Survey 18

The BI Survey 18
The world's largest survey of BI software users
This product is a specially produced

summary of the headline results for
Qlik
The BI Survey 18 Qlik Sense Highlights Dashboard
KPI results Recommended Recommendation Query performance I
6 top-rankings
and
98% 52%
of surveyed users of surveyed users
30 leading
positions
would recommend*
Qlik Sense.
chose Qlik Sense because
of its fast query
in 4 different * Based on the aggregate of performance.*
peer groups. “Definitely“, “Probably“ and “Maybe“.
* Compared to 29% for the average
BI tool.
TB
TB
TB
Data volume Query performance II
40%
of surveyed users
For the3rd year
in a row Qlik Sense ranks
chose Qlik Sense
number 1 for query
because of its
large data handling performance in the data
capacity.* discovery-focused
* Compared to 19% for the average products peer group.
BI tool.
BISURVEY18
THE
©2018 BARC - Business Application Research Center, a CXP Group Company Qlik in 2
The BI Survey 18 QlikView Highlights Dashboard
KPI results Recommended Recommendation Query performance
leading 95% 57%

18 positions of surveyed users
would recommend*
of surveyed users
chose QlikView because
QlikView. of its fast query
in 3 different
peer groups. * Based on the aggregate of performance.*
“Definitely“, “Probably“ and “Maybe“.
* Compared to 29% for the average
BI tool.
Understanding Support
80% 69%
of surveyed users of surveyed users
rate the ability of rate the implementer
Qlik to understand support from QlikView
their organization‘s needs
as good or excellent.
as good or very good.
BISURVEY18
THE
Qlik overview
Qlik, originally founded in 1993 in Lund, Sweden, QlikView is a dashboard and ’associative’ analysis Introduction
moved its headquarters to the United States in 2005 product based on in-memory technology, and was
after raising funds from several venture capital firms. the first product in the ‘data discovery’ category. It is
QlikView, the company’s virtually unknown product positioned as a solution for building guided analytic
at the time, was very aggressively marketed after the apps targeted at business users, enabling them to
VC investment. This created enormous attention and analyze data without going to an expert for a new
traction, and in 2010 Qlik went public on NASDAQ. report or dashboard.
Qlik was acquired by the private equity company Qlik Sense is a visual analysis and data discovery
Thoma Bravo and was delisted from the stock exch- product based on Qlik’s in-memory technology.
ange in 2016. The BI Survey 18 is based on findings from
It is particularly suitable for interactive, visual and
Until the general availability of Qlik Sense in 2014, set-oriented analysis, data discovery and dashboard the world‘s largest and most comprehensive
Qlik was a one-product company. Today, the vendor design. In general, it addresses a mixture of use survey of business intelligence end users,
provides a portfolio of visual analytics offerings. With cases from self-service data visualization to building conducted from March to June 2018. In
these, Qlik focuses on integrating different data sour- guided analytical apps to embedded analytics. It co- total, 3,045 people responded to the survey
ces and providing people with its platform as well as vers analysis, dashboard and reporting creation and with 2,569 answering a series of detailed
supporting analysis using its associative model. is strongly focused on business analysts and more questions about their use of a named
casual business users. product. Altogether, 36 products (or groups of
products) are analyzed in detail.
The BI Survey 18 examines user feedback
on BI product selection and usage across
30 criteria (KPIs) including business
benefits, project success, business value,
recommendation, customer satisfaction,
customer experience, innovation and
Qlik peer groups Qlik customer responses competitiveness.
This document contains just a selection of the
Qlik Sense features in the ‘Large international BI ven- This year we had 61 responses from Qlik Sense users headline findings for Qlik. It does not show
dors’, ‘Embedded analytics-focused products’, ‘Data and 200 responses from QlikView users. all the KPI results and focuses mainly on the
discovery-focused products’ and ‘Self-service repor- positive findings.
ting-focused products’ peer groups. QlikView features
in ‘Large international BI vendors’, ‘Data discovery-fo- For more information on the survey, visit The
cused products’ and ‘Dashboarding-focused products’. BI Survey website.
BISURVEY18
THE
Peer Group Classification Peer Groups Overview
Peer Groups and KPIs The BI Survey 18 features a range of different types Large enterprise BI platforms: Includes products
of BI tools so we use peer groups to help identify equipped with functionality for enterprise deploy-
competing products. The groups are essential to al- ments that focus on a broad range of BI use cases.
low fair and useful comparisons of products that are
Dashboarding-focused products: Includes pro-
The KPIs likely to compete.
ducts that focus on creating advanced and highly
The BI Survey 18 provides the reader with well-desi- The peer groups have been defined by BARC ana- sophisticated dashboards.
gned KPI dashboards packed with concise informa- lysts using their experience and judgment, with
Self-service reporting-focused products: Includes
tion, which can be absorbed at a glance. The KPIs segmentation based on two key factors:
products that focus on self-service reporting and ad
all follow these simple rules: 1. Usage scenario - functional peer hoc analysis.
• Only measures that have a clear good/ groups are mainly data-driven and ba-
OLAP analysis-focused products: Includes pro-
bad trend are used as the basis for sed on how customers say they use the
ducts that focus on analysis in dimensional and
KPIs. product.
hierarchical data models.
• KPIs may be based on one or more 2. Regional focus - is the vendor a large
international vendor with a truly global Data discovery-focused products: Includes pro-
measures from The BI Survey.
presence or does it focus on a particu- ducts that focus on visual data discovery and advan-
• Only products with samples of at least ced data visualization.
lar region? We also take into account
20 - 30 (depending on the KPI) for each
the location of BI Survey respondents. Integrated performance management products:
of the questions that feed into the KPI
Includes products that provide integrated functionali-
are included.
ty for BI and performance management.
• For quantitative data, KPIs are conver-
Large international BI vendors: Includes products
ted to a scale of 1 to 10 (worst to best).
from companies with annual revenues of $200m+
• A linear min-max transformation is ap- and a truly international reach.
plied, which preserves the order of,
and the relative distance between, pro- EMEA-focused vendors: Includes products from
ducts‘ scores. vendors that have a significant presence in - and
focus on - the EMEA region.
The terms ‘top-ranked’ and ‘leader’ are used in the
following KPI chart titles. ‘Top-ranked’ indicates first Americas-focused vendors: Includes products from
position. ‘Leader’ usually denotes a position in the vendors that have a significant presence in - and
top 25-30% of products listed in the chart. focus on - the Americas region.
Embedded analytics-focused products: Includes
reporting and analytics products that can be embed-
ded in other business applications.
BISURVEY18
THE
Qlik
Mobile
Sense
BI
This KPI combines the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’,

‘Flexibility for the user’ and ‘Recommendation‘ KPIs.
The BI Survey 18 Qlik Sense Highlights
Peer Group Peer Group Peer Group

Large international BI Data discovery-focued Embedded analytics- Summary
vendors products focused products
1. Top-ranked in 1. Top-ranked in 1. Top-ranked in Performance is the clear

Ease of use Query performance Visual analysis highlight for Qlik Sense
Query performance customers this year. The product
........... ........... seems to be well-known for
Performance satisfaction its good performance and
Leader in Leader in
Visual analysis appears to keep its promises
........... Performance satisfaction Query performance in this regard. Thanks to its
Customer experience Performance satisfaction mature, sophisticated in-memory
Leader in engine, Qlik Sense achieves
Visual analysis Customer experience
Business benefits top and leading ranks in the
Data Preparation Data Preparation ‘Query performance’ KPI and
Project success
Considered for purchase the aggregated ‘Performance
Business value satisfaction’ KPI.
Competitiveness
Recommendation
Qlik Sense is clearly a business
Vendor support Peer Group user friendly solution which is
Implementer support Self-service reporting- equipped with ever more user
Customer satisfaction focused products guidance functions from release
Self-service to release. A higher frequency
of customers say they use it for
Flexibility Leader in self-service tasks than users
Customer experience of products from other large
Query performance
Mobile BI international BI vendors.
Performance satisfaction
Operational BI
Visual analysis
Location intelligence
Data Preparation
Data preparation
Considered for purchase
Innovation
BISURVEY18
THE
The BI Survey 18 BI User Review Matrix - Peer group: Large international BI vendors
Number of Reviews: 42
194
69
199
171
95
200
61
92
49
116
32
Qlik Sense
SAP Analytics Cloud
Customer Experience
Information Builders Highest Competitiveness
IBM Plan. Analytics Tableau

MS Power BI
MicroStrategy Lowest Competitiveness
QlikView
MS Excel
Infor
SAP BO BI
SAS Enterprise BI Highest Customer Satisfaction
IBM Cog Analytics
Oracle BI
Lowest Customer Satisfaction
MS SSRS
©BARC The BI Survey 18
Business Value
BISURVEY18
THE
The BI Survey 18 Qlik Sense top ranks
Top-ranked Top-ranked Top-ranked Top-ranked

Top-ranked Leader
in in in in
in in
4 15 Ease of Performance Query Visual

categories categories use satisfaction performance analysis
Peer Group Peer Group Peer Group Peer Group Peer Group
Large international BI vendors Large international BI vendors Large international BI vendors Large international BI vendors Large international BI vendors
Top-ranked Top-ranked Leader

Top-ranked Leader Top-ranked Leader
in in in
in in in in
1
category
4
categories
Query
performance
1
category
6
categories
Visual
analysis
5
categories
Peer Group Peer Group Peer Group Peer Group
Peer Group
Data discovery-focused products Data discovery-focused products Embedded analytics-focused products Embedded analytics-focused products
Self-service reporting-focused products
BISURVEY18
THE
““
Qlik Sense has provided great enterprise
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value and strongly enhanced the analytical
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Customer Quotes
“
„„ “
leverage of our company. Outcomes, and
velit maximil inte nos asit
therefore, now expectations, are improved.
“
Person responsible/Project manager for
Role, industry, XYZ employees Incredible interface for business users, easy to load
departmental BI, insurance, 101-2,500 employees
data in multiple formats via diverse channels, and
„
excellent online support and community!
Probably the best all-around BI solution;
excellent performance, ease of use, and
„
Member of a cross-departmental BI team,
affordable.
banking and finance, 101-2,500 employees
Person responsible/Project manager for BI from IT

department, agriculture, 101-2,500 employees
“ Qlik Sense is loved by everyone. Easy to use

and extremely flexible for end users. Detailed
“
Modern, clean tool that is fast to set up and use both from a
and programmable by IT. We also love the
„
developer and user perspective. Helps us get BI content out to
capabilities that extensions bring to the product.
wider areas of our organisation and improve data literacy with all
users. Is very extendable with extensions and extra content to
„
cover a wide range of use cases including external publication to
the web or external users. CIO/Head of IT, process industry, >2,500
employees
Member of a cross-departmental BI team, insurance, 101-2,500

employees
Current vs. planned use Number of users using Qlik Sense
User and Use Case n=58 n=61
Dashboards/
Demographics Scorecards 93% 7 Qlik Sense
Average of all
products
Standard/Enterprise
74% 20% 50 75
reporting
Ad hoc query Median
70% 20%
Comment Basic data analysis 69% 30%
Financial
31% 30% Mean 427 886
consolidation
Dashboard creation is a particular focus of the Budgeting/Planning 30% 38%
solution with 93 percent of respondents (up
from 74 percent last year) using it to create Advanced analysis 26% 56%
Tasks carried out with Qlik Sense by
these interactive aggregated views on data.
In use Planned business users
Besides implementing BI applications and
n=61
providing them on web or mobile clients, Qlik
Sense was also designed to support embed- 5 products most often evaluated in
View 92%
ding scenarios, thus enabling these to be competition with Qlik Sense 91%
integrated in the software of the customer’s n=58 90%
Navigate
choice. 81%
Tableau 60% Explore/Analyze 84%
Around 70 percent of users use Qlik Sense 79%
for standard reporting, ad hoc query and Microsoft Power BI 50% 39%
Create reports
basic data analysis. Like last year, 26 percent 52%
Microsoft Excel 24% 31%
use the product for advanced analysis and Model/Enrich 31%
a further 56 percent plan to use it for this Microsoft SSRS 22%
purpose in the future. This is definitely a trend Qlik Sense
customers are looking to adopt. Microsoft SSAS 22% Average of all products
Qlik Sense is mostly deployed in mid-sized to

large organizations in mid-sized usage scena- Percentage of employees using Qlik Sense Company size (employees)
rios, serving a slightly above average percen-
n=61 n=61
tage of employees in customer companies.
Less than 100 18%

Qlik Sense 19%
100 - 2500 43%
Average of all
17%
products More than 2500 39%
BISURVEY18
THE
Business benefits &
Project success
The ‘Business benefits’ KPI is based on the achievement level of a variety of business
benefits.
The ‘Project success’ KPI is based on the implementation satisfaction level and the
frequency of projects completed on time and on budget.
Business benefits – Leader
Peer group: Large international BI vendors
Viewpoint Business benefits
MS Power BI 7.6
Qlik Sense 7.4
The ‘Business benefits’ KPI assesses a software’s ability to serve the customer with additional value-
SAP Analytics Cloud 7.4 adds. We measure it using a number of sub-criteria focused not only on typical improvements a BI solu-
QlikView 6.7 tion can bring, such as improved reporting or analysis, but also benefits customers gain from implemen-
Information Builders 5.5 tations such as customer or employee satisfaction. Qlik Sense customers claim to make better business
Tableau 5.2 decisions and experience improved employee satisfaction when using the product. Compared to other
MicroStrategy 4.9 vendors in The BI Survey, Qlik is also able to help increase its customers’ competitive advantage and
Infor BI 4.9 revenues. This positive user feedback leads to a second position in the ‘Large international BI vendors’
Peer Group Average 4.8 peer group.
IBM Plan Analytics 4.8
MS SSRS 4.3
SAS Enterprise BI 4.1
IBM Cog Analytics 3.7
MS Excel 2.9
SAP BO BI 2.0 © BARC
Oracle BI 1.0 www.bi-survey.com
Project success – Leader
Project success Viewpoint SAP Analytics Cloud 8.3

Qlik Sense 7.3
MS Power BI 7.2
Successful projects lay an important base for a solution’s future adoption within a company as well as Tableau 6.5
influencing the wider spread of a product via word of mouth. We measure ‘Project success’ by revie- QlikView 6.4
wing outcomes such as implementation satisfaction level as well as looking at the frequency of pro- Information Builders 6.3
jects completed on time and on budget. The average Qlik Sense implementation takes 3.88 months,
Peer Group Average 5.2
which fits well with the mostly dashboarding use cases it serves. Customers seem satisfied with their
Infor BI 5.1
projects in terms of quality, time and budget. As a result, Qlik Sense receives very good feedback for 4.8
MS SSRS
‘Project success’ compared to other large international BI vendors. MicroStrategy 4.6
MS Excel 4.2
BISURVEY18
THE
Business
Business
value &benefits &
Recommendation
Project success
Recommended
TheThe ‘Business
‘Business value’KPI
benefits’ KPIiscombines
based onthe
the‘Business benefits’,
achievement level ‘Project success’
of a variety and
of business
benefits. ‘Project length’ KPIs.
The
The ‘Recommendation’
‘Project success’ KPI KPI is based
is based on the
on the proportion ofsatisfaction
implementation users that say
levelthey
andwould
the
recommend the product to
frequency of projects completed on time and on budget. others.
Business value – Leader
Viewpoint Business value
SAP Analytics Cloud 7.6

We measure the overall value of a product by aggregating the results of the ‘Business benefits’, ‘Project
MS Power BI 7.4
Qlik Sense 7.0 success’ and ‘Project length’ KPIs. Qlik Sense customers can create ad hoc visualizations, dashboards
QlikView 6.5 and perform analyses, as well as having functionality to create standard/enterprise reports with Qlik
Tableau 5.8 NPrinting. This breadth of use, especially the product’s dashboard capabilities, is popular with custo-
Information Builders 5.5 mers. Typically, the implementation of sophisticated dashboard applications and reports take time. Qlik
IBM Plan Analytics 4.9 Sense balances implementation time, budget and business benefits well enough to rank among the
Peer Group Average 4.8 leading large international BI vendors in the aggregated ‘Business value’ KPI.
Infor BI 4.5
MS SSRS 4.4
MicroStrategy 4.3
MS Excel 4.1
Recommendation – Leader
Recommended Recommendation Viewpoint MS Power BI 8.1

Qlik Sense 7.7
‘Recommendation’, which measures the proportion of customers who say they would recommend the Information Builders 6.9
product to others, is among the most important KPIs in The BI Survey. A recommendation can help tip QlikView 6.8
the balance in a tight head-to-head software evaluation project. Qlik Sense is a business user oriented MicroStrategy 5.7
Tableau 5.5
product that provides good self-service, flexibility and benefits to its customers. Survey respondents
report successful projects, which are well supported by the vendor and implementers. As a result, most
customers are willing to recommend the solution to others. Qlik Sense takes second spot in the ‘Large
MS Excel 4.9
international BI vendors’ peer group for the ‘Recommendation’ KPI. SAS Enterprise BI 4.8
MS SSRS 4.5
SAP BO BI 3.3
Infor BI 2.0 © BARC
BISURVEY18
THE
Business benefits
Implementer
& support &
Project success
Vendor support
The The ‘Implementer

‘Business benefits’support’ KPI measures
KPI is based user satisfaction
on the achievement with
level of the level
a variety of of the
business
benefits. implementer’s support for the product.
The‘Project
The ‘Vendorsuccess’
support’KPI
KPIismeasures
based onuser satisfaction withsatisfaction
the implementation the level oflevel
vendor
andsupport
the
provided for the product.
Implementer support – Leader
Viewpoint Implementer support
Information Builders 7.8

Qlik has a strong network of implementers and solution and technology partners all over the world. For
IBM Plan Analytics 5.9 a large international BI vendor, it can be a challenge to keep all partners trained and up-to-date and to
Qlik Sense 5.8 ensure they complete their projects to a high standard. For younger products with short release cycles,
MS Power BI 5.5 this undertaking becomes even harder to achieve. Qlik now ships quarterly releases of Qlik Sense,
QlikView 5.1 which partners and customers have to keep track with. Customers indicate that this balancing act
Tableau 4.9 seems to work well compared to other large international BI vendors.
Infor BI 4.8
MicroStrategy 3.9
SAP BO BI 3.2
Oracle BI 2.4
MS SSRS 2.4 © BARC
MS Excel 2.4 www.bi-survey.com
Vendor support – Leader
Vendor support Viewpoint SAP Analytics Cloud 8.8

Qlik Sense 6.5
Qlik has grown from a specialized one-product vendor into a large international vendor with a BI Tableau 6.4
platform consisting of several different products. Supporting all customers with equal quality can be SAS Enterprise BI 6.0
challenging for a growing company, and is complicated further when an increasing number of pro- MS Power BI 6.0
ducts, projects and services have to be delivered. Qlik seems to do a good job in supporting its Qlik QlikView 6.0
MicroStrategy 5.7
Sense customers. Compared to other large international BI vendors, Qlik achieves a leading position in
the ‘Vendor support’ KPI.
Infor BI 5.0
MS SSRS 4.9
MS Excel 4.6
BISURVEY18
THE
Query performance
This KPI is based on how quickly queries respond

(adjusted by data volume).
Query performance – Top-ranked 1. Query performance – Leader
Peer group: Large international BI vendors Peer group: Self-service reporting-focused products
Query performance
Qlik Sense 7.5 Dimensional Insight 10.0

IBM Plan Analytics 7.0 Pyramid Analytics 9.7
SAP Analytics Cloud 6.7 Qlik Sense 7.5
QlikView 6.7 SAP Analytics Cloud 6.7 Viewpoint
Information Builders 5.5 cubus 6.0
MS Power BI 4.8 Domo 5.9
Infor BI 4.7 Bissantz 5.7
Peer Group Average 4.1 Peer Group Average 5.6 In the software selection projects we have
Tableau 4.0 Phocas 5.5 worked on, business users regularly name
MS Excel 3.4 TARGIT 5.2 performance as one of the most important cri-
Oracle BI 2.2 MS Power BI 4.8 teria when choosing a product. Consequently,
MS SSRS 2.2 Yellowfin 4.8 it is one of the most important drivers for pro-
SAP BO BI 2.1 Cyberscience 3.3 ject success and user acceptance. Qlik Sense
SAS Enterprise BI 1.8 Looker 1.7 © BARC seems to be well known for good performan-
MicroStrategy 1.7 © BARC SAP BO WebI 1.0 www.bi-survey.com
ce as it is the most frequently cited reason for
IBM Cog Analytics 1.4 www.bi-survey.com
purchasing the software. It uses a mature and
proven in-memory engine to process data,
1. giving the product the ability to speed up
Query performance – Top-ranked Query performance – Leader
queries. Qlik Sense ranks number one in two
Peer group: Data discovery-focused products Peer group: Embedded analytics-focused products of its peer groups and is among the leaders in
two more in this KPI.
Qlik Sense 7.5 Pyramid Analytics 9.7

SAP Analytics Cloud 6.7 Qlik Sense 7.5
QlikView 6.7 Domo 5.9
Dundas 5.6 Dundas 5.6
Phocas 5.5 Information Builders 5.5
Peer Group Average 5.5 Peer Group Average 5.1
Carriots Analytics 4.9 Carriots Analytics 4.9
MS Power BI 4.8 MS Power BI 4.8
Yellowfin 4.8 Yellowfin 4.8
Sisense 4.1 © BARC sales-i 4.6
Tableau 4.0 www.bi-survey.com Sisense 4.1
Looker 1.7 © BARC
MicroStrategy 1.7 www.bi-survey.com
BISURVEY18
THE
Consistently outstanding in Consistently top-ranked in
query performance query performance
Query performance
Peer group: Large international BI vendors Peer group: Data discovery-focused products
1. Qlik Sense 1. Qlik Sense
2. IBM Plan Analytics 2. SAP Analytics Cloud

3. SAP Analytics Cloud 3. QlikView
4. QlikView
4. Dundas
5. Information Builders
5. Phocas
6. MS Power BI
6. Carriots Analytics
7. Infor BI
7. MS Power BI
8. Tableau
9. MS Excel 8. Yellowfin
10. Oracle BI 9. Sisense
11. MS SSRS 10. Tableau
12. SAP BO BI 11 12 13 14 15 16 17 18
13. SAS Enterprise BI
14. MicroStrategy
15. IBM Cog Analytics
11 12 13 14 15 16 17 18
BISURVEY18
THE
Customer satisfaction &
Self-service
The ‘Customer satisfaction’ KPI combines the ‘Price-to-value’, ‘Recommendation’,

‘Product satisfaction’, ‘Vendor support’ and ‘Implementer support’ KPIs.
The ‘Self-service’ KPI is based on how many sites currently use self-service features
with their BI tool.
Customer satisfaction – Leader
Viewpoint Customer satisfaction

Measuring customer satisfaction, a very difficult and often subjective impression, is quite challenging.
MS Power BI 6.9
To calculate this KPI we combine the ‘Price-to-value’, ‘Recommendation’, ‘Product satisfaction’, ‘Vendor
Qlik Sense 6.1 support’ and ‘Implementer support’ KPIs. The goal is to reflect product-related satisfaction together with
QlikView 5.4 vendor/implementer-related customer opinion. Qlik Sense receives high recommendation rates and
IBM Plan Analytics 5.2 good vendor and implementer support feedback compared to its peers in the ‘Large international BI
Tableau 4.7 vendors’ peer group, which propel it into a leading position.
MS Excel 4.4
MicroStrategy 4.4
Infor BI 4.0
MS SSRS 3.8
Self-service – Leader
Self-service Viewpoint MicroStrategy 9.7

Tableau 8.3
Qlik Sense was designed as an ad hoc visualization product to accompany QlikView for additional Qlik Sense 7.9
self-service tasks. Over the years, Qlik Sense has evolved into a platform with a broader scope without SAP BO BI 7.9
losing its business user focus. The product supports data preparation tasks using wizards. In recent Information Builders 7.5
releases, Qlik has invested in a stronger “ad hoc nature” by suggesting visualizations based on users’
previous choices. These improvements give customers a greater deal of self-service. Compared to
MS Excel 6.6
customers of other large international BI vendors, Qlik Sense users are among the most likely to per-
form self-service BI tasks. MS Power BI 5.8
Infor BI 5.3
QlikView 5.1
Oracle BI 4.8 © BARC
MS SSRS 2.9 www.bi-survey.com
BISURVEY18
THE
Flexibility &
Ease of use
The ‘Flexibility’ KPI is based on how often the product was chosen for its flexibility, and
on the frequency of complaints about user flexibility post-implementation.
The ‘Ease of use’ KPI is based on how often the product was chosen for its ease of
use, and on the level of complaints about ease of use post-implementation.
Flexibility – Leader
Viewpoint Flexibility

Qlik Sense is among the leading products from large international BI vendors for flexibility. To calculate
Information Builders 7.4 this KPI we take into account buying reasons as well as problems encountered post implementation.
Tableau 7.3 Customers choose Qlik Sense for its flexibility as often as the average of other products. And a slightly
Qlik Sense 6.5 below average 8 percent of users claim to have issues with flexibility once Qlik Sense has been deplo-
QlikView 6.4 yed. This suggests that Qlik does not make a great play of Qlik Sense’s flexibility in pitches, and custo-
MS Excel 6.1 mers are reasonably happy with the flexibility the product delivers. In fact, Qlik Sense was designed
MS Power BI 5.5 as a flexible and extensible solution. The vendor exposes a vast number of APIs, which can be used to
Peer Group Average 5.1 extend or embed the product.
MicroStrategy 4.8
Infor BI 4.8
Oracle BI 2.7
MS SSRS 1.0 www.bi-survey.com
Ease of use – Top-ranked 1.
Ease of use Viewpoint Qlik Sense 7.0

Tableau 6.9
MS Power BI 6.7
Qlik Sense’s rating for ‘Ease of use’ is above average in all its peer groups and is the highest in the MS Excel 5.4
‘Large international BI vendors’ peer group. ‘Ease of use for recipients’ and ‘ease of use for designers’ QlikView 5.2
are vital to wide deployments of BI and analytics software, and to actively engage users. Both are re-
ported as among the top reasons for choosing Qlik Sense. ‘Ease of use’ saw significant improvements
SAP BO BI 3.3
this year and rose from below to above average as a result of the overall improvement of the product.
Infor BI 3.1
The addition of more data preparation and analysis guidance is reflected in better customer feedback. MS SSRS 2.7
MicroStrategy 2.5
Oracle BI 1.7
IBM Cog Analytics 1.5 © BARC
SAS Enterprise BI 1.0 www.bi-survey.com
BISURVEY18
THE
This KPI measures the frequency of complaints about the system’s performance.
Performance satisfaction – Top-ranked 1. Performance satisfaction – Leader
Qlik Sense 9.0 Pyramid Analytics 9.0

MS Power BI 7.0 Qlik Sense 9.0 Performance satisfaction – Leader
IBM Plan Analytics 6.6 Cyberscience 8.9 Peer group: Data discovery-focused products
SAS Enterprise BI 6.0 Dimensional Insight 8.3
QlikView 5.7 Domo 8.0
Information Builders 5.5 cubus 7.3
SAP Analytics Cloud 5.4 MS Power BI 7.0 Carriots Analytics 10.0
MS Excel 5.2 Bissantz 6.9 Qlik Sense 9.0
MicroStrategy 5.0 TARGIT 6.5 MS Power BI 7.0
Infor BI 4.7 Peer Group Average 6.5 Dundas 6.8
Peer Group Average 4.7 Phocas 6.0 Phocas 6.0
Tableau 3.2 SAP Analytics Cloud 5.4 Peer Group Average 5.9
MS SSRS 2.6 Yellowfin 3.6 QlikView 5.7
SAP BO BI 2.5 Looker 3.4 © BARC
Oracle BI 1.0 © BARC SAP BO WebI 1.2 www.bi-survey.com Yellowfin 3.6
IBM Cog Analytics 1.0 www.bi-survey.com Tableau 3.2 © BARC
Sisense 2.3 www.bi-survey.com
Viewpoint
Qlik Sense is ranked highly for ‘Query performance’, which is the most frequently reported reason why
customers chose to buy the product. Survey respondents also have very few complaints about the sys-
tem’s overall performance, as shown by very good results for ‘Performance satisfaction’. Besides boosting
up queries towards data, a number of factors are involved in delivering good general performance. In par-
ticular, we often see products struggling to load visualizations or tables with lots of data when a user tries
to navigate them. Also, clients often take too long to open, which can cause dissatisfaction. Qlik seems to
have turned the right screws to deliver performance satisfaction with its product.
BISURVEY18
THE
Consistently outstanding in
Performance satisfaction – Leader performance satisfaction
Peer group: Embedded analytics-focused products Peer group: Large international BI vendors
Carriots Analytics 10.0

1. Qlik Sense
Pyramid Analytics 9.0
Qlik Sense 9.0 2. MS Power BI
sales-i 8.1
Domo 8.0 3. IBM Plan Analytics
MS Power BI 7.0
Dundas 6.8
Peer Group Average 6.5 5. QlikView
MicroStrategy 5.0 6. Information Builders
Yellowfin 3.6
7. SAP Analytics Cloud
Looker 3.4 © BARC
8. MS Excel
9. MicroStrategy
10. Infor BI
11. Tableau
12. MS SSRS
13. SAP BO BI
14. Oracle BI
15. IBM Cog Analytics
12 13 14 15 16 17 18
BISURVEY18
THE
Customer experience
The ‘Customer experience’ KPI combines the ‘Ease of use’, ‘Self-service’, ‘Perfor-
mance satisfaction’, ‘Flexibility’, ‘Data volume’, ‘Query performance’ and ‘Sales
experience’ KPIs.
Customer experience – Leader Customer experience – Leader
Peer group: Large international BI vendors Peer group: Embedded analytics-focused products
Customer experience
SAP Analytics Cloud 7.0 Pyramid Analytics 8.0

Qlik Sense 7.0 Domo 7.4 Customer experience – Leader
Information Builders 6.2 Looker 7.1 Peer group: Data discovery-focused products
Tableau 6.0 Qlik Sense 7.0
IBM Plan Analytics 5.8 Carriots Analytics 6.8
MS Power BI 5.6 Peer Group Average 6.2
MicroStrategy 5.6 Information Builders 6.2 Phocas 7.7
QlikView 5.6 Yellowfin 5.7 SAP Analytics Cloud 7.0
MS Excel 5.1 MS Power BI 5.6 Qlik Sense 7.0
Peer Group Average 5.0 MicroStrategy 5.6 Carriots Analytics 6.8
Infor BI 4.3 sales-i 5.5 Peer Group Average 6.1
SAS Enterprise BI 4.3 Dundas 5.4 Tableau 6.0
SAP BO BI 4.0 Sisense 4.6 © BARC Yellowfin 5.7
MS Power BI 5.6
Oracle BI 3.0 © BARC QlikView 5.6
MS SSRS 2.5 www.bi-survey.com Dundas 5.4
Sisense 4.6 © BARC
www.bi-survey.com
Viewpoint
Like ‘Customer satisfaction’, where we measure various product and vendor-related aspects of satisfaction,
we have identified a group of KPIs to calculate the overall ‘Customer experience’ with a product and a ven-
dor. Here we combine the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’, ‘Flexibility’, ‘Data volume’,
‘Query performance’ and ‘Sales experience’ KPIs. Qlik Sense scores well in a number of these KPIs, which
is reflected in leading ranks for ‘Customer experience’ in three of its peer groups: ‘Large international BI
vendors’, ‘Embedded analytics-focused products’ and ‘Data discovery-focused products’. Strong results for
‘Ease of use’ and ‘Performance satisfaction’ were the main contributors to this result.
BISURVEY18
THE
Visual analysis
This KPI is based on how many sites currently perform visual analysis with their
BI tool.
Visual analysis – Top-ranked 1. Visual analysis – Leader
Visual analysis
Qlik Sense 9.8 Phocas 10.0

Tableau 9.4 Qlik Sense 9.8
MS Power BI 9.1 Domo 9.7
QlikView 7.8 Pyramid Analytics 9.2 Viewpoint
MicroStrategy 7.5 MS Power BI 9.1
SAP Analytics Cloud 7.4 TARGIT 8.7
Peer Group Average 5.5 Yellowfin 7.4
MS Excel 5.3 SAP Analytics Cloud 7.4 With two number one ranks and two number
MS SSRS 4.9 Peer Group Average 7.4 two ranks in its peer groups, Qlik Sense is one
IBM Cog Analytics 4.5 Dimensional Insight 6.7 of the best rated tools in this year’s BI Survey
Information Builders 4.4 Bissantz 6.7 for ‘Visual analysis’. From the very beginning,
SAS Enterprise BI 4.2 cubus 4.5 Qlik has placed a great emphasis on crea-
SAP BO BI 3.1 Cyberscience 4.4 © BARC ting a modern and interactive product in Qlik
Oracle BI 2.4 SAP BO WebI 2.2 www.bi-survey.com
Sense. Its navigation in charts is well suited to
IBM Plan Analytics 2.3 © BARC business users. Dashboard applications built
Infor BI 1.0 www.bi-survey.com
with the product typically give end users a
good set of capabilities to navigate and analy-
ze predefined dashboards and reports without
Visual analysis – Top-ranked 1. Visual analysis – Leader actually building new content. Recently Qlik
has improved its flexibility and guidance for vi-
Peer group: Embedded analytics-focused products Peer group: Data discovery-focused products
sual analysis and data discovery, both of which
have helped to boost the vendor’s position in
Qlik Sense 9.8 Phocas 10.0 this KPI in 2018.
Domo 9.7 Qlik Sense 9.8
Sisense 9.5 Sisense 9.5
Pyramid Analytics 9.2 Tableau 9.4
Peer Group Average 8.3 Peer Group Average 8.7
sales-i 8.0 QlikView 7.8
Carriots Analytics 7.8 Carriots Analytics 7.8
MicroStrategy 7.5 Yellowfin 7.4
Yellowfin 7.4 SAP Analytics Cloud 7.4
4.4 © BARC
Information Builders © BARC
www.bi-survey.com www.bi-survey.com
BISURVEY18
THE
Improved in visual analysis Improved in visual analysis
Peer group: Large international BI vendors Peer group: Embedded analytics-focused products
Visual analysis
1. Qlik Sense 1. Qlik Sense
2. Tableau 2. Domo
3. MS Power BI
3. Sisense
4. QlikView
4. Pyramid Analytics
5. MicroStrategy
5. MS Power BI
6. SAP Analytics Cloud
6. Dundas
7. MS Excel
8. MS SSRS 7. sales-i
9. IBM Cog Analytics 8. Carriots Analytics
10. Information Builders 9. MicroStrategy

10. Yellowfin
12. SAP BO BI
11. Information Builders
13. Oracle BI
17 18
14. IBM Plan Analytics
15. Infor BI
17 18
BISURVEY18
THE
Data preparation
This KPI is based on how many sites currently use the product for data preparation.
Data preparation – Leader Data preparation – Leader
Data Preparation
SAS Enterprise BI 7.4 Dimensional Insight 8.3

MS Excel 5.7 Qlik Sense 5.2
Qlik Sense 5.2 Peer Group Average 4.9 Viewpoint
Peer Group Average 3.8 Yellowfin 4.6
QlikView 3.3 TARGIT 4.0
Information Builders 3.2 Pyramid Analytics 3.7 © BARC
www.bi-survey.com
Customers frequently use Qlik Sense for
Tableau 3.1 SAP Analytics Cloud 2.7
data preparation, as evidenced by leading
MicroStrategy 2.6 ranks in all of its peer groups in this KPI. An
average of 31 percent (close to The BI Survey
Oracle BI 1.0 www.bi-survey.com overall average) use the product to model/
enrich data. This is in line with the 39 percent
of respondents who say they create reports
with Qlik Sense. The high level of dashboard
creation and slightly above average percenta-
Data preparation – Leader Data preparation – Leader ge of employees using Qlik Sense show that
few analysts shape data and create content to
Peer group: Embedded analytics-focused products Peer group: Data discovery-focused products be published to a number of viewers. Qlik has
always provided broad and flexible data pre-
paration capabilities, especially via script. With
Sisense 6.2 Sisense 6.2 its latest releases, scripting is only needed for
complex tasks. Wizards are used instead.
Qlik Sense 5.2 Qlik Sense 5.2
Peer Group Average 4.5 Carriots Analytics 4.4
Carriots Analytics 4.4 Peer Group Average 4.4
Pyramid Analytics 3.7 QlikView 3.3
Information Builders 3.2 © BARC Tableau 3.1 © BARC
MicroStrategy 2.6 www.bi-survey.com SAP Analytics Cloud 2.7 www.bi-survey.com
BISURVEY18
THE
This KPI is based on whether respondents considered purchasing the product.

Considered for purchase – Leader Considered for purchase – Leader
Peer group: Embedded analytics-focused products Peer group: Self-service reporting-focused products

Qlik Sense 8.1 Qlik Sense 8.1
MicroStrategy 5.0 SAP BO WebI 5.1
Peer Group Average 3.2 SAP Analytics Cloud 3.2
Sisense 2.3 Peer Group Average 3.0
Domo 2.2 Bissantz 2.8
Information Builders 1.9 Domo 2.2
Pyramid Analytics 1.9 Pyramid Analytics 1.9
Looker 1.8 Looker 1.8
Dundas 1.6 cubus 1.5
Carriots Analytics 1.2 © BARC TARGIT 1.5
sales-i 1.0 www.bi-survey.com Dimensional Insight 1.2
Phocas 1.1 © BARC
Cyberscience 1.0 www.bi-survey.com
Viewpoint
Qlik Sense takes second spot in the ‘Considered for purchase’ KPI in the ‘Embedded analytics-focused
products’ and ‘Self-service reporting-focused products’ peer groups. Qlik Sense is evaluated with regulari-
ty, and many customers of other vendors take a good look at it in their product evaluation processes. Qlik
is no longer a new vendor in the BI and analytics space. Its brand and products are well known. In addition,
a huge number of partners contribute to its diffusion in various worldwide markets. Qlik has always worked
hard to keep its portfolio on track with rising customer requirements. These efforts explain the product’s
regular consideration for purchase for BI projects.
BISURVEY18
THE
Mobile BI &
Operational BI
The ‘Mobile BI’ KPI is based on how many survey respondents currently use their BI
tool on a mobile device.
The ‘Operational BI’ KPI is based on how many sites currently use real-time data from
transactional systems with their BI tool.
Mobile BI – Leader
Viewpoint Mobile BI
MS Power BI 8.5
SAP Analytics Cloud 8.4 Qlik Sense was designed with a modern architecture consisting of only one client and server. The client
Information Builders 8.1 can be run in desktop and web environments. HTML5, the de facto current market standard for visuali-
Qlik Sense 7.2 zation, was chosen as the web technology. Dashboards built with Qlik Sense can therefore be used on
MicroStrategy 6.1 mobile devices. However, the vendor wanted to support mobile devices with native features so shipped
Tableau 5.4 a dedicated mobile app too. A few releases ago, Qlik began to provide offline analysis capabilities in
QlikView 4.7 this app. This seems to have inspired customers to run Qlik Sense on their phones and tablets as the
Peer Group Average 4.7 vendor ranks among the leaders in the ‘Large international BI vendors’ peer group.
Infor BI 4.1
MS SSRS 2.9
SAP BO BI 2.9
MS Excel 2.5
SAS Enterprise BI 1.8 © BARC
Operational BI – Leader
Operational BI Viewpoint Peer group: Large international BI vendors

Compared to products from other large international BI vendors, Qlik Sense is used quite frequently
Oracle BI 6.5
by customers for operational BI. Operationalization is one of the strongest trends on the BI market. MicroStrategy 5.3
In the past few years, we have received more and more customer inquiries discussing how they can Qlik Sense 5.2
analyze and visualize data directly within transactional systems or analyze near-time information to do Peer Group Average 4.8
day-to-day reporting. Many of Qlik’s partners have built applications to provide their customers with the SAP BO BI 4.7
information they need. In addition, Qlik has invested heavily in delivering an embeddable solution with MS SSRS 4.4
a number of APIs which can be used by customers and partners to integrate it into different applica- IBM Cog Analytics 4.4
tions and solutions. QlikView 4.0
MS Power BI 3.7
Tableau 3.6 © BARC
MS Excel 2.9 www.bi-survey.com
BISURVEY18
THE
Innovation &
Location intelligence
The ‘Innovation’ KPI combines the ‘Embedded BI’, ‘Cloud BI’, ‘Visual analysis’, ‘Mobile
BI’, ‘Operational BI’, ‘Location intelligence’, ‘Data preparation’ and ‘Visual design
standards’ KPIs to measure the product’s level of innovation.
The ‘Location intelligence’ KPI is based on how many sites currently perform spatial/
location analysis with their BI tool.
Innovation – Leader
Viewpoint Innovation

A product’s level of innovation and the likelihood of its customers to adopt trending usage scenarios
MS Power BI 6.6
Qlik Sense 6.1 is measured by combining the ‘Embedded BI’, ‘Cloud BI’, ‘Visual analysis’, ‘Mobile BI’, ‘Operational BI’,
Tableau 6.0 ‘Location intelligence’, ‘Data preparation’ and ‘Visual design standards’ KPIs. Qlik Sense customers
MicroStrategy 5.6 often use the product for innovative topics as leading ranks in KPIs such as ‘Visual analysis’, ‘Mobile
Information Builders 5.6 BI’, ‘Location intelligence’ and ‘Data preparation’ show. Qlik continues to innovate and listen to market
QlikView 5.1 trends and needs. It recently acquired Podium Data, a specialist in data management and cataloging.
SAP BO BI 4.0
MS Excel 4.0
MS SSRS 4.0
Infor BI 3.0
IBM Plan Analytics 2.9 © BARC
Location intelligence – Leader

Location intelligence Viewpoint MS Power BI 8.0
MicroStrategy 7.9
Tableau 7.8
Qlik Sense is one of the leading products from large international BI vendors to be used for location Qlik Sense 7.8
intelligence. Mapping capabilities come as out-of-the box functionality. In 2017 Qlik acquired its partner
QlikView 6.3
Idevio to provide stronger support for location intelligence scenarios. Idevio’s product IdevioMaps was
rebranded as Qlik GeoAnalytics and its integration into Qlik Sense was strengthened. These capabili- Peer Group Average 5.6
ties seem to convince BI Survey respondents to use the solution for geo analysis purposes. SAP BO BI 4.7
MS SSRS 4.7
MS Excel 4.1
Oracle BI 3.1
BISURVEY18
THE
Competitiveness
The ‘Competitiveness’ KPI combines the ‘Considered for purchase’ and ‘Competitive
win rate’ KPIs.
Competitiveness – Leader
Competitiveness Viewpoint Peer group: Embedded analytics-focused products
Qlik offers a competitive product set. Its first product, QlikView, has always had a flexible dashboard MS Power BI 6.8
and application creation environment, which has achieved good market traction over the years. By Carriots Analytics 5.6
adding self-developed and acquired technologies, Qlik has continually worked to keep its portfolio in Qlik Sense 5.0
line with market trends and customer needs. Its stack is now marketed as a platform offering features Dundas 4.8
for formatted reporting, ad hoc visualization, data discovery, associative analysis, location intelligence MicroStrategy 4.5
and embedded BI. With such a range of functionality, Qlik is often considered for purchase. Qlik Sense Peer Group Average 3.7
Pyramid Analytics 2.6
is ranked among the leaders for ‘Competitiveness’ in the ‘Embedded analytics-focused products’ peer
Looker 2.6
group.
Yellowfin 2.4
Domo 2.0 © BARC
BISURVEY18
THE
Mobile
QlikView
BI
This KPI combines the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’,

‘Flexibility for the user’ and ‘Recommendation‘ KPIs.
The BI Survey 18 QlikView Highlights
Peer Group Peer Group Peer Group

Large international BI Data discovery-focused Dashboarding-focused Summary
vendors products products
Leader in Leader in Leader in QlikView is an established

product which is especially
Business benefits Query performance Query performance strong for creating tailor-
made guided dashboard/
Project success Visual design standards Considered for purchase web applications. These
Project length Considered for purchase applications are interactive
and offer good ease of use
Business value
and visual navigation in data,
Recommendation especially when compared
to other large international BI
Customer satisfaction Leader
in
vendors. Customers also use
Ease of use partner products to create
Sales experience 3
categories
sophisticated visual design
standards. Similar to Qlik Sense,
Query performance Peer Group
Data discovery-focused products QlikView’s best results reflect the
Performance satisfaction Leader level of performance it gives its
in users. With all these value-adds,
Visual design standards QlikView provides its customers
Visual analysis 2
categories
with benefits and value that
outshine most products from
Considered for purchase Peer Group
Dashboarding-focused products
other large international BI
Leader
vendors.
in
13
categories
Peer Group
Large international BI vendors
BISURVEY18
THE
This is an excellent tool that can yield massive
Um resenderrum ipsam alis ullorem oluptate
business benefits. The tool provides great
sunt ad eos dent quae perum hiciis dolore,
““ Customer Quotes
“
„„ “
flexibility to respond to business needs in a
velit maximil inte nos asit
speedy manner.
“
Solutions Architect, media/publishing, 101-
Role, industry, XYZ employees We get a lot of value from Qlikview. The users
2,500 employees
„
like the simple interface and IT likes the ease of
deployment, development and maintenance.
An outstanding product with an excellent
„
user community, enthusiastic support
organisation, and generally very good value. Person responsible/Project manager for BI from IT
“
department, manufacturing, 101-2,500 employees
Member of a cross-departmental BI team,

transportation and logistics, 101-2,500 employees
“
QlikView is an excellent tool for visualization and for
slicing and dicing data through filtering and other
on-screen tools. The vendor, Qlik, is excellent in
„
regards to support the existing platform and new
It is a flexible, high quality product, which allows us to create implementations.
and distribute a wide range of data-driven products of varying
complexity. We‘ve been able to modify everything about
„
how we design and build these products, and QlikView has Person responsible/Project manager for BI from IT
supported us throughout this journey. department banking and finance, >2,500 employees
Head of department, telecommunications, >2,500 employees

Current vs. planned use Number of users using QlikView
User and Use Case n=194 n=198
Dashboards/
Demographics Scorecards 88% 9 QlikView
Average of all
products
Standard/Enterprise
83% 12 100 75
reporting
Ad hoc query Median
74% 16%
Comment Basic data analysis 64% 21%
Financial
36% 21% Mean 803 886
consolidation
QlikView is mostly used for dashboards/ Budgeting/Planning 25% 34%
scorecards and for enterprise/formatted
reporting. 74 percent of respondents use it Advanced analysis 19% 56%
Tasks carried out with QlikView by
to query data, and 64 percent use it for basic
In use Planned business users
data analysis. These results show the breadth
n=199
of scenarios that can be implemented. The
solution supports the creation of interactive 5 products most often evaluated in
View 88%
web applications, which can be deployed competition with QlikView 91%
to a number of end users. With NPrinting, n=188 86%
Navigate
customers can reuse visualizations built in 81%
QlikView to create print-oriented and (if nee- Tableau 41% Explore/Analyze 82%
79%
ded) pixel-perfect reports and distribute them
Microsoft Power BI 33% 33%
regularly (scheduled) to recipients in formats Create reports 52%
such as PDF or Excel. Microsoft Excel 24% 21%
Model/Enrich 31%
Customers are evenly split between mid-sized Microsoft SSRS 20%
and large companies. The scenario sizes are QlikView
also mid-sized to large, with a median of 100 IBM Cog Analytics 16% Average of all products
users and a mean number of about 800 users.
The percentage of employees using QlikView
is at a level fairly typical of BI product usage. Percentage of employees using QlikView Company size (employees)
n=196 n=199
Less than 100 11%

QlikView 15%
100 - 2500 43%
Average of all
17%
products More than 2500 46%
BISURVEY18
THE
Business benefits &
Project success
The ‘Business benefits’ KPI is based on the achievement level of a variety of business
benefits.
The ‘Project success’ KPI is based on the implementation satisfaction level and the
Business benefits – Leader
Viewpoint Business benefits
MS Power BI 7.6
‘Business benefits’ is one of the most important KPIs in The BI Survey. It shows whether a product is
Qlik Sense 7.4
able to lead to improvements for customers. These can be optimized reporting and analysis processes
QlikView 6.7 but also indirect benefits such as improved customer satisfaction or better business decision-making.
Information Builders 5.5 QlikView is highly rated in the ‘Large international BI vendors’ peer group for ‘Business benefits’. In par-
Tableau 5.2 ticular, customers report improved employee satisfaction and increased revenues from using QlikView.
MicroStrategy 4.9 With Qlik Sense also scoring well in this KPI, Qlik seems to know how to build beneficial solutions for its
Infor BI 4.9 customers.
MS SSRS 4.3
MS Excel 2.9
Project success – Leader

Project success Viewpoint Qlik Sense 7.3
MS Power BI 7.2
Tableau 6.5
First and foremost, a successful project is one that meets the requirements of the customer. Time and QlikView 6.4
budget are also commonly used measures to qualify successful projects. Even a project that delivers Information Builders 6.3
benefits cannot be considered wholly successful if it is completed late and over budget. QlikView IBM Plan Analytics 6.3
implementations seem to be achieved on time and budget as well as satisfying customers, resulting in
Infor BI 5.1
a leading position for ‘Project success’ in the ‘Large international BI vendors’ peer group. This lays a
MS SSRS 4.8
good base for the future adoption of Qlik’s solutions as successful projects strongly contribute to the MicroStrategy 4.6
public perception of a software provider and its products. SAS Enterprise BI 4.3
MS Excel 4.2
BISURVEY18
THE
Business
Business
value &benefits &
Project length
Project success
TheThe
‘Business benefits’
‘Business value’KPI
KPIiscombines
based onthe
the‘Business
achievement level ‘Project
benefits’, of a variety of business
success’ and
benefits. ‘Project length’ KPIs.
The ‘Project success’
The ‘Project KPIKPI
length’ is based on on
is based thehow
implementation satisfaction
quickly the product level and the
is implemented.
Business value – Leader
Viewpoint Business value
MS Power BI 7.4 We measure the overall business value a product provides by combining the ‘Business benefits’,
Qlik Sense 7.0 ‘Project success’ and ‘Project length’ KPIs. QlikView does well in all these KPIs compared to its large
QlikView 6.5 international competitors. This result demonstrates Qlik’s ability to deliver projects on time and budget
Tableau 5.8 and to a high standard. A good rating in the ‘Business value’ KPIs also shows that the solution brings
business benefits for customers.
Infor BI 4.5
MS SSRS 4.4
MicroStrategy 4.3
MS Excel 4.1
Project length – Leader

MS Excel 7.2
Project length Viewpoint MS Power BI 7.1
Tableau 6.3
QlikView projects are implemented in an average of 3.75 months. For a product mainly used to create QlikView 6.3
Qlik Sense 5.2
sophisticated web/dashboard applications and standard reports, this is a good time frame. Gathering
MS SSRS 4.1
the detailed requirements and expectations of customers is the first step of an implementation, and is
often the most time consuming and difficult task. However it is also the most important undertaking as
it lays the base for the entire project. Requirements analysis demands knowledgeable people who are SAP BO BI 3.3
able to understand customer needs and transfer them into proper solution concepts. The BI Survey IBM Plan Analytics 2.3
results indicate that QlikView implementers have these abilities. SAS Enterprise BI 2.0
Infor BI 2.0
MicroStrategy 1.7 © BARC
BISURVEY18
THE
Business benefits
Recommendation
& &
Project success
Customer satisfaction
Recommended
The
The ‘Recommendation’
‘Business KPI
benefits’ KPI is is based
based onon the
the proportion of
achievement users
level of athat say they
variety would
of business
benefits. recommend the product to others.
TheThe ‘Customer
‘Project satisfaction’
success’ KPI combines
KPI is based the ‘Price-to-value
on the implementation ’, ‘Recommendation
satisfaction level and the ’,
‘Product
frequency satisfaction’,
of projects completed ‘Vendor support’
on time and
and on ‘Implementer support’ KPIs.
budget.
Recommendation – Leader
Viewpoint Recommendation Recommended
MS Power BI 8.1
About 95 percent of users say they would recommend QlikView to their peers. This very positive custo-
Qlik Sense 7.7
SAP Analytics Cloud 7.6 mer feedback is reflected in the product’s leading position in the ‘Recommendation’ KPI in the ‘Large
Information Builders 6.9 international BI vendors’ peer group. This again shows Qlik’s ability to provide solid, beneficial software.
QlikView 6.8 Recommendation is a vital means of reaching out to new prospects because most people and compa-
MicroStrategy 5.7 nies will listen to the experiences of their peers. With this good result, Qlik is well placed to win new
Tableau 5.5 customers based on word of mouth.
MS Excel 4.9
MS SSRS 4.5
SAP BO BI 3.3
Infor BI 2.0 © BARC
Customer satisfaction – Leader

Customer satisfaction Viewpoint MS Power BI 6.9
Qlik Sense 6.1
We measure the overall satisfaction of customers by aggregating the ‘Price-to-value’, ‘Recommenda- QlikView 5.4
tion’, ‘Project satisfaction’, ‘Vendor support’ and ‘Implementer support’ KPIs. QlikView does well by its IBM Plan Analytics 5.2
Tableau 4.7
customers here, occupying a high position in the ‘Large international BI vendors’ peer group. A good
score in this KPI is an important measure of a vendor and a sound base from which to win new projects
MS Excel 4.4
and customers. MicroStrategy 4.4
Infor BI 4.0
MS SSRS 3.8
BISURVEY18
THE
Sales experience &
Ease of use
The ‘Sales experience’ KPI is based on how respondents rate the sales/purchasing
experience with the vendor.
The ‘Ease of use’ KPI is based on how often the product was chosen for its ease of
use, and on the level of complaints about ease of use post-implementation.
Sales experience – Leader
Viewpoint Sales experience

Information Builders 6.8 Qlik provides QlikView customers with a positive sales experience. Sales situations are often the first
Tableau 6.7 face-to-face meetings between customers and vendors, and they lay the foundation for the future relati-
MS Power BI 6.7 onship. A customer who has had a good experience in the sales process will enter vendor projects with
QlikView 6.5 a positive attitude, which then influences both parties’ behavior and satisfaction. A satisfied customer
Qlik Sense 6.4 will always be more open to additional projects and using the vendor’s other products, which increases
MicroStrategy 6.0 cross-selling potential.
MS SSRS 5.0
MS Excel 4.5
Infor BI 4.1
SAP BO BI 2.6 www.bi-survey.com
Ease of use – Leader

Qlik Sense 7.0

Ease of use Viewpoint Tableau 6.9
MS Power BI 6.7
MS Excel 5.4
QlikView 5.2
QlikView is among the best products for ease of use in the ‘Large international BI vendors’ peer group.
It was designed to provide flexible data ingestion and preparation capabilities to serve various scena-
rios. Once a data model is prepared, customers typically create dashboard or web applications based SAP BO BI 3.3
on the ingested data. Application creators have a broad set of predefined objects and additional fea- Infor BI 3.1
tures to create sophisticated applications tailored to users needs. Together with good interactivity, the MS SSRS 2.7
product offers users a good ease of use experience, as confirmed by QlikView’s above-average result MicroStrategy 2.5
in this KPI. Information Builders 2.5
Oracle BI 1.7
SAS Enterprise BI 1.0 www.bi-survey.com
BISURVEY18
THE
Query performance
This KPI is based on how quickly queries respond

(adjusted by data volume).
Query performance – Leader Query performance – Leader
Peer group: Large international BI vendors Peer group: Dashboarding-focused products
Query performance
Qlik Sense 7.5 Dimensional Insight 10.0

IBM Plan Analytics 7.0 Pyramid Analytics 9.7 Query performance – Leader
SAP Analytics Cloud 6.7 Longview Analytics 8.6 Peer group: Data discovery-focused products
QlikView 6.7 SAP Analytics Cloud 6.7
Information Builders 5.5 QlikView 6.7
MS Power BI 4.8 Domo 5.9 Qlik Sense 7.5
Infor BI 4.7 Peer Group Average 5.9 SAP Analytics Cloud 6.7
Peer Group Average 4.1 Dundas 5.6 QlikView 6.7
Tableau 4.0 BOARD 5.6 Dundas 5.6
MS Excel 3.4 TARGIT 5.2 Phocas 5.5
Oracle BI 2.2 Cubeware 5.0 Peer Group Average 5.5
MS SSRS 2.2 MS Power BI 4.8 Carriots Analytics 4.9
SAP BO BI 2.1 sales-i 4.6 MS Power BI 4.8
SAS Enterprise BI 1.8 Sisense 4.1 Yellowfin 4.8
MicroStrategy 1.7 © BARC Tableau 4.0 © BARC Sisense 4.1 © BARC
IBM Cog Analytics 1.4 www.bi-survey.com Looker 1.7 www.bi-survey.com
Tableau 4.0 www.bi-survey.com
Viewpoint
Query performance seems to be a particular strength of Qlik. Qlik Sense and QlikView customers report
good query response times in this year’s survey, with QlikView earning leading ranks in all of its peer
groups. A couple of releases ago, QlikView was set on the same in-memory engine as Qlik Sense. At
customer sites, we often see QlikView and Qlik Sense being used as data marts which prepare and speed
up data for analysis and visualization. As with Qlik Sense, QlikView customers cite fast query performance
as the most common reason for choosing the solution.
BISURVEY18
THE
Visual design standards
This KPI is based on how many sites currently use visual design standards with
their BI tool.
Visual design standards – Leader Visual design standards – Leader
Peer group: Large international BI vendors Peer group: Data discovery-focused products
Visual design standards
SAP Analytics Cloud 9.6 SAP Analytics Cloud 9.6

Tableau 8.7 Tableau 8.7
MicroStrategy 8.3 QlikView 6.4
Infor BI 7.3 Dundas 5.9
QlikView 6.4 MS Power BI 5.5
IBM Cog Analytics 6.3 Peer Group Average 5.4
IBM Plan Analytics 5.9 Carriots Analytics 4.9
SAP BO BI 5.8 Qlik Sense 4.8
Peer Group Average 5.7 Sisense 4.3
MS Power BI 5.5 Yellowfin 2.9 © BARC
Qlik Sense 4.8 Phocas 1.4 www.bi-survey.com
MS SSRS 4.2
MS Excel 4.0
SAS Enterprise BI 3.3 © BARC
Viewpoint
Visualization is a particular strength of QlikView and is often used when implementing the solution for
dashboards and reporting purposes. Broad information use within a company can be simplified by using
common standards. We see customers typically defining their color palettes and standard visuals as well as
assigning colors to measures. A number of Qlik’s partners provide solutions for implementing visualization
standards such as IBCS (HICHERT) rules. Customers seem to use this functionality as the product leads two
of its three peer groups in visual design standards.
BISURVEY18
THE
This KPI is based on whether respondents considered purchasing the product.

Considered for purchase – Leader Considered for purchase – Leader
Peer group: Large international BI vendors Peer group: Dashboarding-focused products
Tableau 10.0 Tableau 10.0

MS Power BI 9.6 MS Power BI 9.6 Considered for purchase – Leader
QlikView 9.2 QlikView 9.2 Peer group: Data discovery-focused products
MS Excel 8.9 Peer Group Average 3.6
SAP BO BI 8.5 BOARD 3.4
MS SSRS 8.3 SAP Analytics Cloud 3.2 Tableau 10.0
Qlik Sense 8.1 Cubeware 2.8 MS Power BI 9.6
IBM Cog Analytics 7.3 Sisense 2.3 QlikView 9.2
Peer Group Average 6.2 Domo 2.2 Qlik Sense 8.1
MicroStrategy 5.0 Longview Analytics 2.0 Peer Group Average 4.8
IBM Plan Analytics 4.6 Pyramid Analytics 1.9 SAP Analytics Cloud 3.2
Oracle BI 4.1 Looker 1.8 Sisense 2.3
SAP Analytics Cloud 3.2 Dundas 1.6 Yellowfin 1.7
SAS Enterprise BI 2.6 TARGIT 1.5 Dundas 1.6
Infor BI 2.2 © BARC Dimensional Insight 1.2 © BARC Carriots Analytics 1.2 © BARC
Information Builders 1.9 www.bi-survey.com sales-i 1.0 www.bi-survey.com
Phocas 1.1 www.bi-survey.com
Viewpoint
QlikView is often considered for purchase, as shown by its leading positions in all of its peer groups. With
similar results for the popular Qlik Sense product, this clearly confirms Qlik’s high profile in the BI market.
The vendor is well established and now serves its customers with different products based on its proprie-
tary QIX engine. Qlik has worked on growing its value proposition through steady product improvements
and well thought out acquisitions. Accordingly organizations seem to see the vendor as one of the leading
players on the market and they often evaluate its solutions.
BISURVEY18
THE
Visual analysis &
The ‘Visual analysis’ KPI is based on how many sites currently perform visual analysis
with their BI tool.
The ‘Performance satisfaction’ KPI measures the frequency of complaints about the
system’s performance.
Visual analysis – Leader
Viewpoint Visual analysis
Qlik Sense 9.8

Tableau 9.4
QlikView is a good solution for creating tailor-made and interactive applications for business users. The
MS Power BI 9.1 product has a broad set of features and visualizations to serve individual needs. Applications built using
QlikView 7.8 QlikView allow navigation on graphics, which contributes to these good results in the ‘Visual analysis’
MicroStrategy 7.5 KPI. QlikView is near the top of the ‘Large international BI vendors’ peer group for ‘Visual analysis’. This
SAP Analytics Cloud 7.4 is yet another measure in which both Qlik products perform well, confirming its status as an innovative
Peer Group Average 5.5 vendor.
MS Excel 5.3
MS SSRS 4.9
SAP BO BI 3.1
Oracle BI 2.4
Performance satisfaction – Leader
Qlik Sense 9.0

Performance satisfaction Viewpoint MS Power BI 7.0
Both Qlik Sense and QlikView achieve good results in the ‘Performance satisfaction’ KPI. Besides QlikView 5.7
providing good query performance, customers are also satisfied with the overall performance of the Information Builders 5.5
product. This clearly shows that Qlik has taken great care to build a product that offers impressive res-
MS Excel 5.2
ponse times to satisfy customers. As business users become increasingly demanding in terms of their
MicroStrategy 5.0
performance requirements, Qlik seems to be able to meet their needs at every turn.
Infor BI 4.7
Tableau 3.2
MS SSRS 2.6
SAP BO BI 2.5
BISURVEY18
THE
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Qlik in The BI Survey 18

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Qlik in The BI Survey 18

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The BI Survey 18

The world's largest survey of BI software users

This product is a specially produced

KPI results Recommended Recommendation Query performance I

KPI results Recommended Recommendation Query performance

leading 95% 57%

This KPI combines the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’,

Peer Group Peer Group Peer Group

1. Top-ranked in 1. Top-ranked in 1. Top-ranked in Performance is the clear

Information Builders Highest Competitiveness

IBM Plan. Analytics Tableau

©BARC The BI Survey 18

Top-ranked Top-ranked Top-ranked Top-ranked

4 15 Ease of Performance Query Visual

Top-ranked Top-ranked Leader

Person responsible/Project manager for BI from IT

“ Qlik Sense is loved by everyone. Easy to use

Member of a cross-departmental BI team, insurance, 101-2,500

Qlik Sense is mostly deployed in mid-sized to

Less than 100 18%

Project success Viewpoint SAP Analytics Cloud 8.3

SAP Analytics Cloud 7.6

Recommended Recommendation Viewpoint MS Power BI 8.1

The The ‘Implementer

Information Builders 7.8

Vendor support Viewpoint SAP Analytics Cloud 8.8

This KPI is based on how quickly queries respond

Qlik Sense 7.5 Dimensional Insight 10.0

Qlik Sense 7.5 Pyramid Analytics 9.7

1. Qlik Sense 1. Qlik Sense

2. IBM Plan Analytics 2. SAP Analytics Cloud

10. Oracle BI 9. Sisense

11. MS SSRS 10. Tableau

15. IBM Cog Analytics

The ‘Customer satisfaction’ KPI combines the ‘Price-to-value’, ‘Recommendation’,

SAP Analytics Cloud 7.0

Self-service Viewpoint MicroStrategy 9.7

IBM Plan Analytics 7.8

Peer group: Large international BI vendors

Ease of use Viewpoint Qlik Sense 7.0

Qlik Sense 9.0 Pyramid Analytics 9.0

Carriots Analytics 10.0

15. IBM Cog Analytics

SAP Analytics Cloud 7.0 Pyramid Analytics 8.0

Qlik Sense 9.8 Phocas 10.0

1. Qlik Sense 1. Qlik Sense

9. IBM Cog Analytics 8. Carriots Analytics

10. Information Builders 9. MicroStrategy

SAS Enterprise BI 7.4 Dimensional Insight 8.3

This KPI is based on whether respondents considered purchasing the product.

MS Power BI 9.6 MS Power BI 9.6

Information Builders 8.2

SAP Analytics Cloud 7.8

SAP Analytics Cloud 8.7

This KPI combines the ‘Ease of use’, ‘Self-service’, ‘Performance satisfaction’,

Peer Group Peer Group Peer Group

Leader in Leader in Leader in QlikView is an established

Member of a cross-departmental BI team,

Head of department, telecommunications, >2,500 employees

Less than 100 11%

SAP Analytics Cloud 8.3

Project length – Leader

SAP Analytics Cloud 7.0