Professional Documents
Culture Documents
TM
1.85 in 2018.
TRENDS 2.0
1.40
1.53
1.71
Despite the decline, new vehicle
1.5 1.22
1.04 1.11 sales in the state will remain at
1.0 elevated levels.
California and U.S. Total New Light Vehicle Registrations - YTD thru September
California U.S.
YTD '17 YTD '18 Change YTD '17 YTD '18 Change
Registrations California new light vehicle
TWO YEAR TOTAL 1,545,338 1,504,158 -2.7% 12,850,041 12,849,704 0.0% market declined 2.7 percent
PERSPECTIVE Car
Light Truck
765,046
780,292
683,677 -10.6% 4,703,376 4,081,743 -13.2%
820,481 5.2% 8,146,665 8,767,961 7.6%
during the first nine months of
this year, while the U.S. market
Domestic 435,353 456,271 4.8% 5,679,118 5,707,298 0.5% was essentially unchanged.
European 230,089 226,372 -1.6% 1,143,253 1,174,165 2.7%
Japanese 767,037 723,419 -5.7% 5,050,325 5,013,347 -0.7% Light truck registrations in the
Korean 112,859 98,096 -13.1% 977,345 954,894 -2.3% state increased 5.2 percent,
Market Share while passenger cars fell 10.6
Car 49.5 45.5 -4.0 36.6 31.8 -4.8 percent.
Light Truck 50.5 54.5 4.0 63.4 68.2 4.8
Light truck market share in
Domestic 28.2 30.3 2.1 44.2 44.4 0.2 California was 54.5 percent vs.
European 14.9 15.0 0.1 8.9 9.1 0.2 68.2 percent in the Nation.
Japanese 49.6 48.1 -1.5 39.3 39.0 -0.3
Korean 7.3 6.5 -0.8 7.6 7.4 -0.2
Source: IHS
Source: IHS
Page 2 California Auto Outlook
Luxury SUVs, 7%
Luxury SUVs, 10%
Non Luxury SUVs,
21% Non Luxury SUVs,
Luxury & Sports
Luxury & Sports 30%
Cars, 12%
Cars, 11%
21% 30%
Non Luxury Md Size & Large Cars,
Size & Large Cars, 12%
17%
The two graphs above show market shares for primary segments during the first nine months of 2015 and 2018.
Electric Vehicle Market Share Exceeded 4 Percent During First Nine Months of 2018
Hybrid/electric vehicle
Hybrid and Electric Vehicle Market Share market share, YTD ‘18 (thru Sept.):
8.0% 11.2 percent
7.0%
6.0%
5.0%
Market Share
Source: IHS
Covering Third Quarter 2018 Page 3
MODEL RANKINGS
Change in Rankings for Top 25 Selling Models - YTD ‘15 thru September to YTD ‘18
Models on this side moved down in the rankings Models on this side of the graph moved up in the rankings
Subaru Crosstrek
Mazda CX-5
Subaru Outback
Jeep Wrangler
Honda Pilot
Subaru Crosstrek
Toyota Highlander moved up 35
Nissan Rogue positions. It was the
60th best seller during
Lexus RX the first nine months of
Toyota Tacoma ‘15, and moved up to
25th this year.
Ford Explorer
Toyota RAV4
Ram Pickup
Toyota Camry
Honda CR-V
Ford F Series
Honda Accord
Honda Civic
Chevrolet Silverado
Toyota Corolla
Nissan Sentra
Ford Fusion
Mercedes C-Class
Toyota Prius
Hyundai Elantra
Nissan Altima
-50 -40 -30 -20 -10 0 10 20 30 40 50
Source: IHS.
Page 4 California Auto Outlook
BRAND REGISTRATIONS
The table above shows new retail light vehicle (car and light truck) registrations in California. Figures are shown for the Third Quarters of 2017 and
2018, and year to date totals The top ten ranked brands in each category are shaded yellow Source: IHS Markit.
BRAND SUMMARY
Percent Change in New Car and Light Truck Registrations for Top 20 Selling Brands
YTD 2018 thru September versus YTD 2017
Volkswagen -37%
Tesla 30%
Jeep 17%
VW light truck and Tesla Car
16% registrations increased by
Mazda -28% more than 100%.
Subaru 11%
-11%
Audi 8%
-6%
BMW 8%
-7%
Dodge 6%
-2%
Lexus 6%
-22%
Mercedes 6%
-5%
Toyota 6%
-12%
% change for light trucks
Chevrolet 5%
-12% % change for cars
Ram 3%
Honda 0%
-11%
Acura -1%
-14%
Hyundai -1%
-25%
Kia -1%
-11%
Ford -3%
-23%
GMC -5%
Nissan -12%
-11%
California New Car and Light Truck Retail and Fleet Registrations - 2011 thru 2018, YTD thru Sept.
900,000
800,000
700,000
600,000
Registrations
500,000
400,000
PERCENT CHANGE:
300,000
YTD ‘18 VS. YTD ‘17
200,000
100,000 Retail cars: DOWN 10.5%
0
YTD '11 YTD '12 YTD '13 YTD '14 YTD '15 YTD '16 YTD '17 YTD '18 Retail light trucks: UP 5.6%
Year-to-date totals
Fleet cars: DOWN 11.6%
Retail Cars Retail Light Trucks
Fleet light trucks: UP 9.3%
Fleet Cars Fleet Light Trucks
San Francisco Bay Market Has Small Decline During First Nine Months of 2018
Percent Change in New Retail Registrations - YTD ‘18 (Sept.) vs. ‘17
New Retail Light Vehicle Registrations (excluding fleets) YTD Sept.
North and South California YTD '17 YTD '18 % chg.
Statewide Total 1,362,376 1,324,112 -2.8% NORTHERN CALIFORNIA
Cars 669,725 599,383 -10.5%
Cars DOWN 8.7%
Light Trucks 692,651 724,729 4.6%
Light trucks UP 3.2%
Northern California 465,327 454,810 -2.3%
Cars 212,831 194,312 -8.7%
Light Trucks 252,496 260,498 3.2%
Southern California 897,049 869,302 -3.1%
Cars 456,894 405,071 -11.3%
Light Trucks 440,155 464,231 5.5%
Selected Regional Markets
San Francisco Bay 263,388 259,485 -1.5%
Cars 128,352 119,268 -7.1%
Light Trucks 135,036 140,217 3.8%
LA and Orange Counties 534,462 520,450 -2.6%
Cars 283,297 251,924 -11.1%
Light Trucks 251,165 268,526 6.9% SOUTHERN CALIFORNIA
San Diego County 117,853 112,436 -4.6%
Cars 54,731 48,222 -11.9%
Cars DOWN 11.3%
Light Trucks 63,122 64,214 1.7%
Light trucks UP 5.5%
Data Source: IHS Markit.
Covering Third Quarter 2018 Page 7
Six Year Old or Newer Vehicles Account for 37.3 Percent of Used Vehicle Market
Used Vehicle Market Share by Age of Vehicle 6 Year Old or Newer Used and New Vehicle Registrations
YTD ‘17 and YTD ‘18 thru September YTD 2018 thru September
30.0%
20.0%
New vehicle
10.0% market is 39
6 year old or percent larger
0.0% 1,079,120
newer used than 6 year old or
3 years old or 4 to 6 years old 7 to 10 years old Older than 10
newer years newer used.
ytd 17 23.4% 11.9% 14.7% 50.0%
ytd 18 24.5% 12.8% 12.8% 49.9% 0 500,000 1,000,000 1,500,000 2,000,000
Top 25 Selling Models (3 years old or newer) YTD ‘18 thru Sept. Top 25 Selling Models (4 to 6 years old) YTD ‘18 thru Sept.
Toyota, Ford, Nissan, and Honda Lead the Six Year Old or Newer Used Vehicle Market
Top 15 Selling Brands in California Used Vehicle Market (vehicles 6 years old or newer)
YTD ‘18 thru September
16.0%
14.3%
14.0% 13.0%
12.0%
10.2% 10.0%
9.4%
10.0% 8.3%
8.0%
0.0%