➤ PRINCIPLES OF MARKETING
Principles of Marketing • WebTutor Advantage for WebCT/Blackboard: Take your
Contemporary Marketing 2005, 11e
Louis E. Boone, University of South Alabama
David L. Kurtz,
University of Arkansas Fayetteville
4-Color, 624 pp., 2004
ISBN: 0-324-18510-3
http://boone.swlearning.com
Boone and Kurtz’s Contemporary Marketing has proved to
be the premier introduction to marketing text and
package, edition after edition. With each edition, this
best selling author team builds and improves upon past
innovations, creating the most technologically advanced,
learner friendly, instructor supported text available.
Contemporary Marketing 2005, paperback edition,
continues this tradition by providing the most current and
up-to-date content including updated opening vignettes
and boxed features that cover events that have taken
place in marketing over the past year.
• NEW! Increased Coverage of Marketing Ethics: In the
wake of the current crisis of business ethics,
Contemporary Marketing 2005 has expanded ethics
coverage throughout, providing students with a
thorough treatment of ethical issues and how they
affect marketing
• NEW! Krispy Kreme Continuing Video Case: A special
seven-segment video case is found at the end of each
part highlighting a recent marketing success—Krispy
Kreme. Written cases accompany these videos placing
an emphasis on strategy, enabling students to follow
one company case throughout the various marketing
functions.
• NEW! Xtra!: Packaged free with every new text, Xtra!
makes Contemporary Marketing 2005 come to life.
Included on this new online product are exciting
interactive digitized videos, which accompany the
Krispy Kreme continuing case integrated throughout the
text.
• NEW! Two Cases Per Chapter: Not only can students
gain a thorough understanding of the chapter topics by
listening and applying their skills to the video case at
the end of each chapter, now in the new edition a
written case has been added to each chapter as well.
• NEW! Completely Rewritten Planning a Marketing
MARKETING
Career: Planning a Marketing Career has been
completely rewritten and moved to the front of the text
for Contemporary Marketing 2005. This offers practical
insights to help students prepare for a successful career.
• Teamwork Exercises and Projects: Found at the end of
each chapter, students can work together in-class, or
outside of class, to apply chapter topics with their
skills to respond to various exercises and scenarios.
80 http://www.swlearning.com
course online with WebTutor Advantage on WebCT or
Blackboard. WebTutor Advantage offers in-depth
content, digitized end-of-chapter case videos, instructor
customization, flashcards, quizzing, discussion
questions, tutorials, email and more.
• Video Package: Contemporary Marketing 2005 includes
nineteen videos to accompany the cases at the end of
each chapter. These videos give students the ability to
see how real companies deal with various marketing
scenarios. Companies include: Caribou Coffee, Annie’s
Homegrown, Fossil, and more.
Supplements
Contemporary Marketing 2005 0-324-22192-4
Instructor’s Manual 0-324-18942-7
Instructor’s Resource CD-ROM 0-324-18947-8
Basic PowerPoint® Presentation
to Accompany Contemporary Marketing 0-324-20622-4
Chapter Videos 0-324-18948-6
ExamView Testing Software 0-324-18949-4
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Study Guide 0-324-18941-9
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Table of Contents
PART ONE. DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.
1. Customer-Driven Marketing. 2. Strategic Planning and the
Marketing Process. 3. The Marketing Environment, Ethics, and Social
Responsibility. 4. Global Dimensions of Marketing. PART TWO.
MANAGING TECHNOLOGY AND INFORMATION TO ACHIEVE MARKETING
SUCCESS. 5. E-Commerce: Electronic Marketing and the Internet for
Dot.com and Brick-and-Mortar Marketers. 6. Relationship Marketing
and Customer Relationship Management (CRM). 7. Marketing
Research, Decision-Support Systems, and Sales Forecasting. PART
THREE. MARKET SEGMENTATION AND CUSTOMER BEHAVIOR. 8. Market
Segmentation, Targeting and Positioning. 9. Consumer Behavior.
10. Business-to-Business (B2B) Marketing. PART FOUR. PRODUCT
STRATEGY. 11. Product Strategies. 12. Category and Brand
Management, Product Identification, and New-Product Planning.
PART FIVE. PRICING STRATEGY. 13. Price Determination.
4. Managing the Pricing Function. PART SIX. DISTRIBUTION
STRATEGY. 15. Marketing Channels, Logistics, and Supply Chain
Management. 16. Direct Marketing and Marketing Resellers: Retailers
and Wholesalers. PART SEVEN. PROMOTIONAL STRATEGY.
17. Integrated Marketing Communications. 18. Advertising, Sales
Promotion, and Public Relations. 19. Personal Selling and Sales-
Force Management. Appendix A. Developing a Marketing Plan.
Appendix B. Financial Analysis in Marketing.
 PRINCIPLES OF MARKETING ➤
Marketing, 7e Supplements
Charles W. Lamb, Texas Christian University Instructor’s Manual with Video Guide 0-324-18830-7
Joseph F. Hair, Louisiana State University Instructor’s Resource CD-ROM 0-324-18911-7
Carl McDaniel, University of Texas, Arlington CNN Video Examples 0-324-18915-X
4-Color, 700 pp., 2004 ExamView Testing Software 0-324-18912-5
ISBN: 0-324-14798-8 Grademaker Study Guide 0-324-18832-3
http://lamb.swlearning.com Small Business School Video Series 0-324-15864-5
Test Bank 0-324-18831-5
The exciting new edition of Marketing continues the
established tradition of adding value far beyond the Transparency Acetates 0-324-19030-1
expectations of students and instructors. Extensive Video PowerPoint® CD-ROM 0-324-18833-1
research has been done to ensure this edition provides a WebTutor Advantage for Blackboard 0-324-18916-8
comprehensive, up-to-the-minute introduction to the field WebTutor Advantage for WebCT 0-324-18917-6
of marketing. Key principles are illustrated by hundreds of WebTutor ToolBox for Blackboard 0-534-27489-7
fresh, new examples, while the latest concepts and
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theories are covered in detail with numerous illustrations.
Organized around the marketing mix, this thoroughly Bundle, Marketing with Xtra! CD-ROM,
InfoTrac College Edition
revised text provides students with an exhilarating first and WebTutor Toolbox on Blackboard 0-324-28728-3
introduction to the dynamic world of marketing.
Bundle, Marketing with Xtra! CD-ROM,
• NEW! Xtra! CD-ROM: Xtra! features brand new content, InfoTrac College Edition
including a full slate of worksheets derived from text and WebTutor Toolbox on WebCT 0-324-28799-2
exhibits, a new multicultural marketing module, a
competitive intelligence module, marketing planning Table of Contents
worksheets that coordinate with the marketing planning PART 1: THE WORLD OF MARKETING. 1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage. 3. The Marketing
activities in the book, plus quizzes, an abridged Environment and Marketing Ethics. 4. Developing a Global Vision.
PowerPoint® presentation, and video of the authors PART 2: ANALYZING MARKETING OPPORTUNITIES. 5. Consumer
answering frequently asked questions for every chapter Decision Making. 6. Business Marketing. 7. Segmenting and
giving students an additional tutorial to help Targeting Markets. 8. Decision Support Systems and Marketing
Research. PART 3: PRODUCT DECISIONS. 9. Product Concepts.
understand the principles of marketing. 10. Developing and Managing Products. 11. Services and Nonprofit
• NEW! Triple Option Video Package: The comprehensive Organization Marketing. PART 4: DISTRIBUTION DECISIONS.
video package is all new! At least three videos (often 12. Marketing Channels and Supply Chain Management. 13. Retailing.
more) are available for each chapter: 30-second ads PART 5: PROMOTION DECISIONS. 14. Integrated Marketing
Communications. 15. Advertising and Public Relations. 16. Sales
embedded in the PowerPoint® chapters (short option); Promotion and Personal Selling. PART 6: PRICING DECISIONS.
a 2- to 4-minute CNN News Clip (medium option); and 17. Pricing Concepts. 18. Setting the Right Price. PART 7:
7- to 12-minute segments from Small Business School, TECHNOLOGY DRIVEN MARKETING. 19. Internet Marketing.
a 30-minute program broadcast on PBS (long option). 20. Customer Relationship Marketing. 21. One-to-One Marketing.
Appendix: Careers in Marketing. Glossary. Endnotes. Internet Index.
All videos have detailed teaching notes, and there is a
video lesson plan for each chapter in the Instructor
Manual. Videos are often relevant for more than one Essentials of Marketing, 4e
chapter, so instructors can mix and match the videos to
meet their needs. Charles W. Lamb, Texas Christian University
• Ethics in Marketing: In the 7th edition we continue our Joseph F. Hair, Louisiana State University
emphasis on ethics with all new examples. These Carl McDaniel, University of Texas, Arlington
features integrated throughout the text focus on ethical
4-Color, 600 pp., 2005
decision making and offers examples of how ethics
comes into play in numerous marketing decisions. Each ISBN: 0-324-28292-3
“Ethics in Marketing” is complete with questions asking http://lamb.swlearning.com
MARKETING

students to evaluate the decision to be made.

• Marketing Miscues: Business mistakes often have tough
consequences, but they also offer great lessons. At the
end of each part students will find all new cases
detailing good and bad ideas that did not survive the
tough, competitive marketplace. Often amusing and
always interesting, “Marketing Miscues”, found at the
end of each part, provide students with valuable
knowledge to help them avoid similar mistakes.
Essentials of Marketing, 4e, continues the tradition of
providing comprehensive, up-to-the minute coverage of
key marketing topics in a brief text. Essentials of
Marketing, 4e, is ideal for those who wish to incorporate
outside projects or readings into their course. Key
principles are illustrated by hundreds of fresh, new
examples, while the latest concepts and theories are
covered in detail with numerous illustrations. Organized

To Order: 1-800-477-3692 81
 ➤ PRINCIPLES OF MARKETING

around the marketing mix, this thoroughly revised text Voice of the Expert! Marketing Principles and Best
features a comprehensive supplement package and Practices, 3e combines the expertise of the best teachers
companion Web site. and most accomplished scholars in marketing. These
experts have collaborated in writing a leading-edge,
Supplements contemporary principles of marketing textbook. Each
Instructor’s Manual 0-324-20336-5 chapter explains and illustrates the best practices from
Instructor’s Resource CD-ROM 0-324-20340-3 every facet of marketing and is written by an authority in
Grademaker Study Guide 0-324-20339-X that field. Without losing the distinct flavor of each
PowerPoint® Presentation Slides 0-324-20342-X
contributing author, every chapter is consistent in format
and pedagogy and edited by Dr. Doug Hoffman to ensure
Test Bank 0-324-20337-3
a consistent, streamlined presentation. This new edition
Transparency Acetates 0-324-19030-1 has integrated an environmental framework throughout.
Videos 0-324-20338-1
WebTutor Advantage for Blackboard 0-324-29040-3 Supplements
WebTutor Advantage for WebCT 0-324-29039-X Instructor’s Manual 0-324-22139-8

Bundle, Essentials of Marketing with Instructor’s Resource CD-ROM 0-324-22142-8

WebTutor Toolbox for Blackboard 0-324-21912-1 ExamView 0-324-22144-4
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WebTutor Toolbox for WebCT 0-324-21913-X Test Bank 0-324-22138-X

Table of Contents Transparency Acetates 0-324-22143-6

PART 1: THE WORLD OF MARKETING. 1. An Overview of Marketing.
2. Ethics, Social Responsibility, and the Marketing Environment.
3. Developing a Global Vision. PART 2: ANALYZING MARKETING
OPPORTUNITIES. 4. Consumer Decision Making. 5. Business
Marketing. 6. Segmenting and Targeting Markets. 7. Decision
Support Systems and Marketing Research. PART 3: PRODUCT AND
DISTRIBUTION DECISIONS. 8. Product and Services Concepts.
9. Developing and Managing Products. 10. Marketing Channels and
Supply Chain Management. 11. Retailing. PART 4: PROMOTION AND
PRICING DECISIONS. 12. Integrated Marketing Communication and
Personal Selling. 13. Advertising, Sales Promotion, and Public
Relations. 14. Internet Marketing. 15. Pricing Concepts. Appendix.
Careers in Marketing.
Marketing Principles
and Best Practices, 3e
K. Douglas Hoffman, Colorado State University
Michael R. Czinkota, Georgetown University
Peter R. Dickson, Florida International
University
Patrick Dunne, Texas Tech University
Abbie Griffin,
University of Illinois—Urbana-Champaign
Michael D. Hutt, Arizona State University
Balaji C. Krishnan, University of Memphis
Robert F. Lusch, Texas Christian University
Ilkka A. Ronkainen, Georgetown University
Bert Rosenbloom, Drexel University
Jagdish N. Sheth, Emory University
MARKETING
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Table of Contents
PART ONE: THE MARKETING ENVIRONMENT. 1. Introduction to
Marketing. K. Douglas Hoffman, Colorado State University.
2. Strategic and Marketing Planning. K. Douglas Hoffman, Colorado
State University. 3. Marketing Ethics and Social Responsibility. Peter
R. Dickson, Florida International University. 4. International
Marketing. Michael R. Czinkota, Georgetown University. Ilkka A.
Ronkainen, Georgetown University. PART TWO: UNDERSTANDING THE
MARKET. 5. Marketing Research and Information Systems. Peter R.
Dickson, Florida International University. 6. Consumer Behavior.
Jagdish N. Sheth, Emory University. Balaji C. Kirshnan, University of
Memphis. 7. Business-to-Business Marketing. Michael D. Hutt,
Arizona State University. Thomas W. Speh, Miami University-Ohio.
8. Marketing Segmentation and Target Markets. Penny Simpson,
University of Texas-Pan American.. PART THREE: PRODUCT STRATEGY.
9. Marketing’s Role in New Product Development and Product
Decisions. Abbie Griffin, University of Illinois -Urbana-Champaign.
10. Services Marketing. K. Douglas Hoffman, Colorado State
University. PART FOUR: DISTRIBUTION STRATEGY. 11. Marketing
Channels and Distribution. Bert Rosenbloom, Drexel University.
12. Retailing and Wholesaling. Patrick Dunne, Texas Tech University.
Robert F. Lusch, Texas Christian University. PART FIVE: INTEGRATED
MARKETING COMMUNICATIONS AND PRICING STRATEGY.
13. Integrated Marketing Communications: Advertising, Promotions,

Terence A. Shimp, University of South Carolina

Judy A. Siguaw, Cornell University and Other MarCom Tools. Terence A. Shimp, University of South
Carolina. 14. Personal Selling and Sales Management. Judy A.
Penny M. Simpson, University of Texas—Pan American
Siguaw, Cornell University. 15. Pricing Strategies and Determination.
Thomas W. Speh, Miami University—Ohio Joel E. Urbany, University of Notre Dame. Appendix A. Marketing
Joel E. Urbany, University of Notre Dame Arithmetic.
4-Color, 704 pp., 2005
ISBN: 0-324-20044-7
http://bestpractices.swlearning.com

82 http://www.swlearning.com

Advertising/Promotions
Advertising and Integrated
Brand Promotion, 3e
Thomas O’Guinn, University of Illinois
Chris Allen, University of Cincinnati
Richard J. Semenik, Montana State University
4-Color, 736 pp., 2003
ISBN: 0-324-11380-3
http://oguinn.swlearning.com
Like other aspects of business, good advertising is the
result of hard work and careful planning. Creating good
advertising is an enormous challenge. Imaginative and
refreshingly honest, Advertising and Integrated Brand
Promotion, 3e continues the tradition of providing
students with a solid understanding of advertising
strategy. The table of contents is designed to follow the
same process that advertising agencies follow.
Promotion and Integrated
Marketing Communication
Richard J. Semenik, Montana State University
4-Color, 592 pp., 2002
ISBN: 0-324-06253-2
http://semenik.swlearning.com
Designed to meet the needs of the
business student, this text provides
balanced coverage of all communication tools-advertising,
personal selling, sales promotion, sponsorship, direct
marketing, point-of-purchase, public relations, and
Internet communications. Unlike other books, this unique
text teaches future business professionals how all the
promotional tools work. More importantly, it teaches them
how to integrate their use for maximum effect.
Supplements
Instructor’s Resource CD-ROM 0-324-06255-9
To Order: 1-800-477-3692
ADVERTISING/PROMOTIONS ➤
Advertising, Promotion and
Supplemental Aspects of Integrated
Marketing Communications, 6e
Terence A. Shimp, University of South Carolina
4-Color, 704 pp., 2003
ISBN: 0-03-035271-1
http://shimp.swlearning.com
The sixth edition of Terence Shimp’s
market-leading Advertising, Promotion,
and Supplemental Aspects of Integrated Marketing
Communications fully integrates all aspects of marketing
communication. While continuing to focus on the time
honored, IMC methods, the text has undergone a
significant revision to reflect new academic literature and
practitioner developments in the field. Comprehensive
treatment on the fundamentals of advertising and
promotion combine with the Internet’s impact on IMC.
A major focus of this revision, Internet issues have been
seamlessly integrated throughout the text to highlight
the dynamic relationship between basic marketing
communication concepts and the power of the Internet.
Supplements
Instructor’s Resource CD-ROM 0-324-17591-4
Creating Dynamic Multimedia
Presentations, 2e
Carol M. Lehman, Mississippi State University
1-Color, 128 pp., 2003
ISBN: 0-324-18767-X
http://lehman.swlearning.com
Creating Dynamic Multimedia
Presentations Using Microsoft®
PowerPoint® goes beyond the traditional step-by-step
manual by exploring specific design and delivery
techniques that lead to superior PowerPoint®
presentations. Astonish clients, managers, and peers using
the skills acquired right here. Prepared by Dr. Carol
Lehman, an expert presenter and leader in the business
communication field, this resource will ensure that you
will design and deliver effective presentations. You will
learn specific design techniques that allow you to utilize
the full functionality of Microsoft® PowerPoint® 2002 to
MARKETING
develop creative, dynamic, and highly effective business
presentations that will set you apart. Covers instructions
through Windows XP®.
83
 ➤ ELECTRONIC MARKETING
Electronic Marketing
Strategic Electronic Marketing:
Managing E-Business, 2e
Brad Kleindl, Missouri Southern State College
2-Color, 448 pp., 2003
ISBN: 0-324-17893-X
http://kleindl.swlearning.com
Strategic Electronic Marketing takes a
systems and relationships approach to
exploring e-business marketing. This text addresses the
basic principles that underlie marketing and how e-business
marketing techniques are fundamentally changing the
traditional marketing process. Use this text to prepare
students for careers in a rapidly changing environment of
dot.com and brick and mortar strategies; non-linear,
online, interactive advertising; new product development
and distribution processes; and reliance on databases.
This text is suitable for both undergraduate and graduate
level courses in e-commerce.
Supplements
Instructor’s Resource CD-ROM 0-324-19090-5
E-Commerce Management: Text and Cases
Sandeep Krishnamurthy,
University of Washington
1-Color, 460 pp., 2003
ISBN: 0-324-15252-3
http://krishnamurthy.swlearning.com
E-Commerce Management is designed
to help the managers of today and tomorrow better
direct the E-Commerce process by integrating business
models, marketing, and Internet technology. The
integration of text and cases helps make this a perfect
choice for instructors seeking one primary text for use in
both graduate and undergraduate level E-Commerce and
E-Marketing courses. Each case study provides readers
with an in-depth analysis of well-known companies that
have developed into e-successes or e-failures.
Supplements
MARKETING
Instructor’s Resource CD-ROM 0-324-18757-2
84 http://www.swlearning.com
Electronic Marketing:
Integrating Electronic Resources
into the Marketing Process, 2e
Joel Reedy, University of South Florida
Shauna J. Schullo, University of South Florida
1-Color, 592 pp., 2004
ISBN: 0-324-17595-7
http://reedy.swlearning.com
This innovative and exciting new edition
of Electronic Marketing combines the traditional proven
marketing process of situation analysis, marketing
planning, and marketing implementation to introduce the
enhanced speed, accuracy, and target ability of electronic
marketing resources. Electronic Marketing is the ideal
guide for the marketing student to understand and
integrate electronic resources into the learning process.
Supplements
Instructor’s Resource CD-ROM 0-324-19092-1
Internet Marketing
Jagdish N. Sheth, Emory University
Abdolreza Eshghi, Bentley College
Balaji C. Krishnan, University of Memphis
1-Color, 432 pp., 2001
ISBN: 0-03-032133-6
http://sheth.swlearning.com
This text examines the role of technology in the business
world. Selections examine the radical role of electronic
marketing, electronic commerce, and other information
technology subjects that affect and change the role of
marketing on a daily basis in the 21st century business
place. Concepts and strategies of the “information age”
are applied to specific business problems. Specific topics
include information on how to align information
technology with business strategy; marketing and data
mining; developing products on-line; Internet pricing
strategies; fixed pricing and e-commerce; advertising on
the web; electronic ethics; on-line privacy; and rules for
this new marketing practice.

Sales
Selling ASAP: Art, Science,
Agility, Performance
Eli Jones, University of Houston
Carl Stevens, Carl Stevens and Associates
Larry Chonko, Baylor University
4-Color, 500 pp., 2005
ISBN: 0-324-18753-X
http://jones-asap.swlearning.com
Selling ASAP: Art, Science, Agility, and Performance offers
a unique approach to professional selling. This new text
focuses on the importance of viewing a sale not as a one-
time encounter but as an opportunity to build a lifetime,
mutually beneficial relationship with the customer. In
addition to the traditional coverage of the selling process,
Selling ASAP includes unique content on processes and
techniques of selling. Real-world examples, testimonials
from successful sales professionals, and a focus on the
latest technology available to today’s salesperson round
out the discussions in the text and make it perfect for
today’s professional selling student.
Supplements
Instructor’s Resource CD-ROM 0-324-18872-2
Professional Selling:
A Trust-Based Approach, 2e
Thomas N. Ingram, Colorado State University
Raymond W. LaForge, University of Louisville
Ramon A. Avila, Ball State University
Charles H. Schwepker, Jr., Central Missouri State
University
Michael R. Williams, Illinois State University
1-Color, 352 pp., 2004
ISBN: 0-324-19111-1
http://ingram-sales.swlearning.com
This text provides comprehensive coverage of
contemporary professional selling by integrating recent
sales research with leading personal selling practices.
Professional Selling’s chapters can be mixed and matched
with sales management chapters from Ingram’s Sales
Management, Fifth Edition to create an outstanding
customized sales course. This highly experienced author
team draws on their industry and academic experience to
blend the most recent research findings with illustrated
best practices in professional selling.
Supplements
Instructor’s Resource CD-ROM 0-324-19112-X
To Order: 1-800-477-3692
SALES ➤
Sales Management:
Analysis and Decision Making, 5e
Thomas N. Ingram, Colorado State University
Raymond W. LaForge, University of Louisville
Ramon A. Avila, Ball State University
Charles H. Schwepker, Jr.,
Central Missouri State University
Michael R. Williams, Illinois State University
1-Color, 420 pp., 2004
ISBN: 0-324-19108-1
http://ingram-sales.swlearning.com
This leading text continues to set the standard with
up-to-the-minute coverage of the trends and issues in
sales management, equipping students with a strong
foundation and the innovative skills needed for the 21st
Century and offering the text in the form of modules,
which allow instructors to customize their coverage in
class.
Supplements
Instructor’s Resource CD-ROM 0-324-19109-X
Marketing Research
Marketing Research:
An Aid to Decision Making, 2e
Alan T. Shao,
University of North Carolina at Charlotte
2-Color, 624 pp., 2002
ISBN: 0-324-07450-6
http://shao.swlearning.com
How does marketing research affect your
daily life? With Marketing Research: An Aid to Decision
Making, 2e, students find out how marketing research
processes and results lead to the marketing decisions that
impact their daily lives. This book also teaches students
about the important issues and methods involved in
conducting marketing research, and then using the
findings to manipulate the marketing mix to meet
customer needs. Reviews of statistics and key marketing
concepts help students brush up on the basics as they
learn more about the marketing research tools and uses.
MARKETING
A strong Internet focus keeps students in touch with the
latest marketing research technologies. Students also
learn how to effectively use the Internet to gather market
research data more quickly and efficiently.
Supplements
Instructor’s Resource CD-ROM 0-324-13394-4
85
 ➤ ADDITIONAL MARKETING TOPICS
Essentials of Marketing Research
with WebSurveyor Certificate, 2e
William G. Zikmund,
Oklahoma State University
4-Color, 496 pp., 2003
ISBN: 0-324-18257-0
In response to strong market feedback,
Essentials of Marketing Research, 2e, was
developed directly from the eight edition
of William Zikmund’s best-selling Exploring Marketing
Research text. Designed specifically for instructors who
prefer a more concise introduction to marketing research
topics, Essentials of Marketing Research, 2e, reflects the
astonishing changes in information technology that have
taken place since the previous edition.
While this edition continues to focus on the time
honored, traditional marketing research methods, the
addition of extensive coverage of Internet research is a
major change in this edition. Internet issues are carefully
placed throughout the text to combine basic marketing
research concepts with the emerging Internet power to
conduct effective marketing research.
Supplements
Instructor’s Resource CD-ROM 0-324-18257-7
Exploring Marketing Research
with WebSurveyor Certificate, 8e
William G. Zikmund,
Oklahoma State University
4-Color, 848 pp., 2003
ISBN: 0-324-18148-5
Marketing research on the Internet has
moved from the introductory stage of its
product life to the growth stage in the
21st century. Technological developments and social
diffusion of the Internet have and will continue to shape
the future of marketing research dramatically. Exploring
Marketing Research, 8e reflects the astonishing changes
in information technology that have taken place since the
previous edition.
While this edition continues to focus on the time
honored, traditional marketing research methods, the
addition of extensive coverage of Internet research is a
MARKETING
major change in this edition. Internet issues are carefully
placed throughout the text to combine basic marketing
research concepts with the emerging Internet power to
conduct effective marketing research.
Supplements
Instructor’s Resource CD-ROM 0-324-18149-3
86 http://www.swlearning.com
Business Research Methods
with WebSurveyor Certificate, 7e
William G. Zikmund,
Oklahoma State University
2-Color, 736 pp., 2003
ISBN: 0-03-035084-0
This best-selling text continues in its
seventh edition to provide the most
current and comprehensive coverage of
business research. Its student-friendly design contains
numerous examples illustrating real-world research in
management, marketing, finance, accounting, and other
business areas. Business Research Methods, 7e, is the
ideal text for undergraduate and first year MBA courses in
marketing, management, or quantitative studies.
Supplements
Instructor’s Resource CD-ROM 0-324-18240-6
Additional Marketing Topics
Retailing, 5e
Patrick M. Dunne, Texas Tech University
Robert F. Lusch, Texas Christian University
4-Color, 600 pp., 2005
ISBN: 0-324-20139-7
http://dunne.swlearning.com
This 5th edition of Retailing, like much of
retailing itself, has undergone significant changes from
prior editions. In fact, given the influence of the
Internet, the continuing growth of the service industry,
and the many changes in the world’s economic systems,
there has never been a more exciting time to study
retailing. As a result, every chapter of this edition
includes up-to-date coverage on the latest trends and
practices in the industry. Once again, the new edition
contains the conversational writing style that this text
has always had.
Supplements
Instructor’s Resource CD-ROM 0-324-23248-9

Marketing Strategy, 3e
O. C. Ferrell, Colorado State University
Michael Hartline, Florida State University
1-Color, 544 pp., 2005
ISBN: 0-324-20140-0
http://ferrell.swlearning.com
Marketing Strategy is presented from a
perspective that guides strategic marketing management
in the social, economic, and technological arenas in
which businesses function today. This text helps students
develop a customer-oriented market strategy and market
plan, including cases. Marketing Strategy, 3e is up to date
and an appropriate text for the capstone course in
Marketing or the MBA level course in Marketing.
To Order: 1-800-477-3692
ADDITIONAL MARKETING TOPICS ➤
Customer Behavior:
A Managerial Perspective, 2e
Jagdish N. Sheth, Emory University
Banwari Mittal, Northern Kentucky University
1-Color, 512 pp., 2004
ISBN: 0-03-034336-4
http://sheth.swlearning.com
Now in a completely revamped second
edition, the authors of Customer Behavior have adapted
the content, length, and end-of-chapter materials
to produce a new text that is tailored specifically to
upper level 4-year, or graduate level programs. Its
managerial approach focuses on the household consumer
and on the business customer. This text goes beyond
the conventional subject matter of consumer behavior
textbooks, focusing not only on the role of customers as
buyers, but also on their roles as users and payers.
Supplements
Instructor’s Resource CD-ROM 0-03-034343-7
MARKETING
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