ENT300 CASE STUDY FORMAT

FUNDAMENTALS OF ENTREPRENURSHIP (ENT300)

CASE STUDY

NAME OF COMPANY

TYPE OF BUSINESS

PREPARED BY
FACULTY AND PROGRAMME :
SEMESTER :
PROJECT TITLE :
NAME :
I/D :
CLASS :

PREPARED FOR
LECTURER’S NAME

SUBMISSION DATE

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 ENT300 CASE STUDY FORMAT

EXECUTIVE SUMMARY

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 ENT300 CASE STUDY FORMAT

1. Introduction

1.1. Background of the study

1.2. Purpose of case study

1.3. Business problem description (Problem may be process, technology,

product/service oriented. This section should not include any discussion related to
solution)

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2. Company Information

2.1. Company Background

Name of the Business

Business Address
Correspondence Address
Website
E- mail
Telephone Number
Fax Number
Form of Business
Main Activity
Date of Commencement
Date of Registration
Registration Number
Company history
YEAR EVOLUTION

2.2. Organizational Chart

2.3. Business Model (eg. Franchise, manufacturing, service etc)

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2.4. Products/Services

PRODUCT DESCRIPTION

PRODUCT / SERVICE TYPE NAME

PRODUCT NAME

IMPORTANCE PRODUCT
CHARACTERISTICS

PACKAGING

PRICE OF PRODUCT

PRODUCT SOLD IN A MONTH

ISO / HALAL / KKM CERTIFICATE

SPECIAL DISTRIBUTION
CONTROL

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2.5. Business, Marketing and Operational Strategy

BUSINESS  BUSINESS OBJECTIVE

 BUSINESS MISSION

 BUSINESS VISION

MARKETING  PRODUCT STRATEGY :

 PRICE STRATEGY :

 DISTRIBUTION STRATEGY :

 PROMOTION STRATEGY :

OPERATIONAL  OPERATION HOURS :

 PRODUCTION PLANNING (Output/day) :

Average sales forecast/month
----------------------------------------
Number of output/month

 OPERATION PROCESS (Process flow chart):

 OPERATION COST :

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2.6. Financial achievement

SALE = (PRODUCT SOLD IN A MONTH X PRICE OF PRODUCT)

COST OF SALES = RAW MATERIALS + CARRIAGE INWARDS

WORKERS SALARY =

TOTAL EXPENDITURE =

RM
SALE
(-) COST OF SALES
GROSS PROFIT
(-) SALARY
(-) TOTAL EXPENDITURE
NET PROFIT

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3. Company Analysis (SWOT ANALYSIS)

STRENGTH WEAKNESS

OPPORTUNITY THREAT

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4. Business Problem

4.1. List of major problem/s:

4.2. Alternative solutions to this/these major problems

4.3. Evaluation of advantages and disadvatages of each alternative solution

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5. Recommendation and Improvement

5.1. Alternative solutions choose to be adopted

5.2. Justification of choice

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 ENT300 CASE STUDY FORMAT

6 References

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7 Appendices

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