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© 2015 VisionMobile.com
May 2015
1 Developer Megatrends H1 2015 © 2015 VisionMobile
About VisionMobile ™
VisionMobileTM is the leading analyst company in the app economy and the developer ecosystem. Our surveys and app analytics track the changing landscape of mobile, IoT,
desktop, and cloud developers. We help clients like Microsoft, Intel, Google and Twitter decode the complex developer ecosystem and stay one step ahead of competition.
Developer Economics is VisionMobile’s flagship research program, tracking the latest mobile, IoT, desktop and cloud developer trends via our surveys and app analytics.
VisionMobile runs the largest, most global developer surveys, collecting data from thousands of developers across the globe, across regions, platforms and revenues.
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Developer Economics is the largest, most global app developer research and engagement program reaching up
to 10,000 developers in over 140 countries. Now in its 9th edition, the research program tracks developer
experiences across platforms, revenues, apps, tools, APIs, segments and regions. Our Developer Economics
research also covers IoT, with the latest survey capturing trends from 4,000+ IoT developers.
Stijn focuses on understanding how Michael has over 18 years experience in Christina leads the analyst team and
technology becomes value-creating mobile and telecom starting from working oversees all VisionMobile data projects
innovation, how business models affect on first experimental 3G systems in from methodology to analysis and insights
market dynamics, and the consequences of Qualcomm. Later on Michael was part of generation. She is also behind
this for corporate strategy. He is the lead several startups developing products in the VisionMobile’s developer segmentation
Internet of Things researcher in the areas of wireless, enterprise networking research, as well as the Developer
VisionMobile team since 2012. Stijn holds and mobile apps. At VisionMobile Michael Economics reports and DataBoard
an engineering master degree and an MBA. works at the cross section of business subscription services. Christina has more
He has over 10 years experience as an models, economics and technology where than 16 years of experience in statistical
engineer, product manager, strategist and he leads strategy practice for software- consulting, BI design and business
business analyst. centric business models in mobile, Internet forecasting. She holds an MSc in Statistics
of Things and Connected Car. from the London School of Economics
You can reach Stijn at: (LSE) and a BSc in Economics & Statistics
stijn@visionmobile.com You can reach Michael at: from the University of Bath.
@stijnschuermans michael@visionmobile.com
@mvakulenko You can reach Christina at:
christina@visionmobile.com
@ChristinaVoskog
http://vmob.me/AF14
9 Source: App Economy Forecasts 2014-2017 | VisionMobile Developer Megatrends H1 2015 © 2015 VisionMobile
DEVELOPERS MOVE TO MORE AND MORE INDUSTRIES AND VERTICALS
53%
of mobile developers are already
involved in the Internet of Things
http://vmob.me/IoT15
11 Source: Apple, Pebble, Android Wear Center, VisionMobile estimates (Q1 2015) Developer Megatrends H1 2015 © 2015 VisionMobile
DEVELOPERS ARE CONQUERING… THE CAR
Raised $75M to build an industrial UAV “Android for drones” An operating system for
developer platform (May 2015) commercial drones
There are a lot of industrial use cases that DJI can’t build
the software for, but developers can come and create
software for industrial companies. Developers are already
using our SDK to build apps to help control drones for
Michael Perry agriculture, construction, and mining.
DJI
http://techcrunch.com/2015/05/06/dji-drone-platform/
Salesforce
1.4M registered devs in 2013
Under Armour took #1 spot from Oracle in CRM
fashion brand uses
developers to engage
communities of athletes
developer ecosystem =
API
Source: http://blog.appannie.com/mobile-app-advertising-and-monetization-trends-2013-2018/
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%#
71% earned
by 9%
of the app economy of developers
Uber will reach an estimated $10 billion annual run rate by end of 2015
http://www.businessinsider.com/uber-revenue-projection-in-2015-2014-11
3rd party
businesses
operating on
WeChat
WeChat app
500
400
300
200
186
152
120
91
26 Source: App Economy Forecasts 2014-2017 | VisionMobile Developer Megatrends H1 2015 © 2015 VisionMobile
App stores alone cannot sustain the developer population
Professionals,
employees, other 60% of IoT
device sales
90% of IoT
enterprises consumers
service revenues
32 Source: Developer Economics Q1 2015 | Deloitte Developer Megatrends H1 2015 © 2015 VisionMobile
WINNER IOT DEVS APPLY CONSUMER TECHNOLOGY TO ENTERPRISE PROBLEMS
TV Browser Home
devices
Data app
Tomorrow sensors Data
APIs delivering knowledge, enabling action
e.g. smartwatch apps, e.g. fitness bands, e.g. smart home hub,
car apps, smart flower pots health apps, Smart City,
Smart Home scenarios system integrators,
community projects
42 Developer Megatrends H1 2015 © 2015 VisionMobile
FROM DEVICE TO DATA PLATFORMS
device-centric data-centric
data routing
data
structuring
data tracking
& presentation
stream processing
big data analytics
http://vmob.me/DE1Q15
Google Fit
All these platforms are in the top 3 by developer popularity in their vertical.
N/A
#1 e-retailer in China
Mi-series of phones and tablets wide range of home products and wearables
Social circle
Developer ecosystem
User data roaming
convergence = Service roaming x
User interaction design
Industrial design
Brand
Facetime iPhone
Social circle
Developer ecosystem App store iPad
Chrome browser Android Android tablets Google TV Nest Fit / Wear Android Auto
?
Windows Windows Phone Windows Xbox Cortana Health / Band Windows in the Car
N/A N/A
Amazon.com Fire Phone Kindle Fire Fire TV Echo / Alexa
N/A N/A
Mi / MIUI Mi note Mi TV / Mi Box Mi Smart Home + Mi Band + …
…
Matos Kapetanakis
matos@visionmobile.com
Senior Manager,
Updated: 12 November
2010
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