Professional Documents
Culture Documents
BEHAVIOURISTIC THEORIES
LEARNING
INTRODUCTION
i) Attention Process:
People learn from a model only when they
recognize and pay attention to its critical
features. People tend to be most influenced
by models that are attractive, repeatedly
available similar to us in our estimation.
Theory
MEANING AND DEFINITION
Theword personality is derived from a
Greek word “persona” which means “to
speak through.” Personality is the
combination of characteristics or qualities
that forms a person’s unique identity. It
signifes the role which a person plays in
public. Every individual has a unique,
personal and major determinant of his
behavior that defnes his/her personality.